The Power of Narrative: Jason Locy on Moving Past Stories to Create Meaningful Change

In this illuminating conversation, host Harris III sits down with Jason Locy, founder of Five Stone agency and author of "Culture Bending Narratives," to explore the crucial distinction between storytelling and narrative in business and culture. Together, they unpack how organizations can move beyond simple storytelling to harness the transformative power of narrative to create meaningful change in the world. You'll learn:

• The fundamental difference between stories and narratives, and why focusing solely on storytelling might be limiting your organization's impact
• What makes an organization "culture-bending" through the three key characteristics: imaginative, interconnected, and generative
• How to identify and challenge the dominant narratives that shape business decisions and organizational behavior
• Why transcendence matters in business and marketing, and how to create narratives that inspire positive cultural change

Whether you're leading a large organization or building your own brand, this episode offers valuable insights into how deeper narrative work can transform not just how you communicate, but how you think about and structure your entire organization.

LINKS:

• Jason Locy
• Istoria Collective