In this episode, host Deborah speaks with niche marketing expert Susan Friedmann about what it truly takes to succeed in book marketing. For authors who want to make a lasting impact, mastering marketing is key. Susan offers practical advice on how to connect with the right readers in specialized niches, empowering authors to build a dedicated following and amplify their success!
Here are the things to expect in the episode:
- Who should market your book and why it's important.
- Common mistakes to avoid in specialized book promotion.
- Why getting feedback on your book matters and who you should ask for it.
- Tips for sustaining long-term success beyond your book launch.
- How Susan helps her clients effectively market their books and reach the right audience.
- And much more!
About Susan:
Susan Friedmann is a badass in the world of nonfiction book/author marketing, coaching, and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Through her company, Aviva Publishing, she’s guided hundreds of authors to master their niche. She’s a prolific writer with 18 books, including one that sold over 500,000 copies. Susan also hosts "Book Marketing Mentors," an award-winning weekly podcast now in its 8th year.
Connect with Susan Friedmann!
Website: https://www.avivapubs.com/
LinkedIn: https://www.linkedin.com/in/susanfriedmann/
Instagram: https://www.instagram.com/author.marketer
Complimentary 20-minute Book Marketing Brainstorm: https://bookmarketingbrainstorm.com/
Book Recommendation:
The Power of Now by Eckhart Tolle
Connect with Deborah Kevin:
Website: www.deborahkevin.com
Substack: https://debbykevin.substack.com/
Instagram: www.instagram.com/debbykevinwriter
LinkedIn: https://www.linkedin.com/in/deborah-kevin/
Book Recommendations: https://bookshop.org/shop/storytellher
Check out Highlander Press:
Website: www.highlanderpressbooks.com
TikTok: https://www.tiktok.com/@highlanderpress
Instagram: https://www.instagram.com/highlanderpress
Facebook: https://www.facebook.com/highlanderpress
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