Trent, AJ, and Brian highlight the power of storytelling in business. Whether it is a small business, or corporation, storytelling plays an important role in building a community for longevity. Here how storytelling is important especially in video format for business, and how it changes overtime.
References for data on power of storytelling:
https://executive.berkeley.edu/thought-leadership/blog/storytelling-business
https://www.forbes.com/councils/theyec/2023/06/08/the-power-of-storytelling-for-your-business-unleashing-your-inner-storyteller/
https://www.forbes.com/sites/celinnedacosta/2017/12/19/why-every-business-needs-powerful-storytelling-to-grow/
Power of Video References:
https://blog.hubspot.com/marketing/video-marketing
https://www.wyzowl.com/video-marketing-statistics/
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