Strategic Magic: The Business of Astrology
The go-to podcast for service providers, coaches, and entrepreneurs who want to use astrology to grow a successful, sustainable, and soul-aligned business. Each week, you'll learn how to bring the magic of your birth chart—especially your Midheaven—into your business strategy, offers, and visibility. Subscribe for weekly episodes on business astrology, chart interpretation, and aligned growth strategies.
Episodes
You have your offer. You know where you're marketing. And you are actually selling.
But things still aren't working.
You can still stand out from a sea of other online service providers doing the same thing as you - without changing your niche or burning your business down. And all you need is your Midheaven.
Listen to this episode as Blu breaks it down.
WORK WITH BLU:
When your business feels misaligned, there are easier ways to fix it than by burning your business down and starting from scratch.
In this episode, Blu breaks down what misalignment truly is, how it can show up for you in your business, and what astrology placements are best to bring alignment back into your online business.
There comes a time when the things that helped you get started in business no longer work. And when that happens, you'll want to pivot completely or burn down your business entirely.
Before you do either of those things, listen to this episode to learn why your business isn't working and what you need to do to turn it around.
When your business isn't going the way you want, how do you get it back on track?
It may be time for a pivot.
In this episode, you'll learn the four core steps to pivoting your business to get it back on track, no matter what time of year it is. Plus, you'll hear how Blu is making changes in their business.
In this episode, Blu breaks down the 3 pillars of the Midheaven-Based Business Design framework - exactly what you walk through inside Private Astrologer.
Is your business model working with your astrology... or against it?
In this episode, you'll learn the 3 questions to consider how to best align your business to your Midheaven - without boxing yourself into a generic niche or career.
Book your Private Astrologer sales call
Other Episodes You'll Love:
If you’ve ever followed all the “right” business strategies and still ended up exhausted, uninspired, or disconnected from your work — this episode is for you.
In this episode, Blu pulls back the curtain on why they stopped building my business the traditional way and what led me to pivot toward a more soul-aligned, astrology-informed approach. From burnout and cookie-cutter marketing advice to reconnecting with my Midheave...
Venus Retrograde is upon us. But it doesn't have to be a scary time for your business.
In fact, it could be the thing that you need to shake things up and begin to move forward.
In this episode of the Strategic Magic podcast, you'll learn what Venus Retrograde is and how to use it to grow and scale your business.
🎙 WHAT'S IN THE EPISODE
- 00:00 - Welcome to the episode
- 01:30 - What is Venus Retrograde
- 03:14 - What Venus Repre...
WTF are the astrology modalities?
It's a bit of advanced astrology knowledge, but understanding the astrology modalities can help you connect the dots to bring astrology into your business strategy.
In this episode of the Strategic Magic podcast, you'll learn what the three modalities are and how you can use them to establish leadership in your business.
🎙 WHAT'S IN THE EPISODE
- 00:00 - Welcome to the episode
- 00:23 - What a...
Creating converting content is easier than you think.
Even after you learn your Primary Content Type, it's important to learn how to make sure your content leads to conversions - whether that's social media followers, email subscribers, or paying clients in your offers.
And astrology is here to make the process as simple as possible for you to follow.
In this episode of the Strategic Magic podcast, you'll learn how to bring a...
Simplifying the content creation process starts here.
Instead of stretching yourself thin, how about prioritizing your thought leadership into one type of content - your Primary Content Type.
In this episode of the Strategic Magic podcast, you'll learn what the Primary Content Types are and how you can find yours.
🎙 WHAT'S IN THE EPISODE
- 00:00 - Welcome to the episode
- 00:24 - Beyond Unsustainable Marketing
- 02:14 - Finding Y...
If selling your services feels like a necessary evil, then this is the episode for you.
There's so much pressure to sell in a specific way - mostly in high-pressure launches - that it's easy to forget that selling is so much more than just about revenue.
At its core, selling is really about conversion. Getting better at selling in your business comes down to understanding how you can create more conversion opportunities for ...
Marketing your business is about so much more than just having an account on every social media platform or going viral.
Instead of chasing after the myth of consistency, you need a marketing strategy that is sustainable for you and your business.
In this episode of the Strategic Magic podcast, I'll walk you through what goes into marketing your business with astrology.
🎙 WHAT'S IN THE EPISODE
- 00:00 - Welcome to the episo...
Creating a Signature Offer is NOT an overnight process.
Even if you've started your business by experimenting with multiple offers, focusing on a primary Signature Offer is how you establish your expertise and communicate your process of supporting clients.
That's why offer development and refinement process are needed in order to create a Signature Offer that truly gets results.
Thankfully, astrology makes the process MUCH e...
If you're not sure which business foundation to focus on, have it be your business model.
In this episode of the Strategic Magic podcast, you'll learn why your business model is THE most important foundation of your business, and how you can use astrology to define or refine what it is.
🎙 WHAT'S IN THE EPISODE
- 00:00 - Welcome to the episode
- 02:13 - What is a Business Model
- 03:35 - Defining (or Refining) Your Business M...
No matter what niche you're in or what you're selling, every successful business has the same three business foundations.
And when you learn how to tap into them from an astrological perspective, business becomes so much easier.
In this episode of the Strategic Magic podcast, you'll learn what the three business foundations that every business owner needs to master. You'll also learn what astrological placement to focus on ...
When it comes to creating sustainability for your business, there's no better astrology placement to look to than the 10th house.
Most of the 10th House's fame comes from the assumption that this is where the Midheaven lies. But even if you don't have the Midheaven in your 10th house, it's still a powerful placement to work with in terms of understanding what's required to create a successful, sustainable online business.
In...
Retrogrades have a reputation of being terrifying for most people... and Saturn Retrograde is no different.
Happening at least once a year, Saturn Retrogrades last a long time - which gives you plenty of opportunity to make use of the power of Saturnian energy to grow and scale your business.
But how can you work with Saturn's energy to prepare your business to thrive during this time? That's exactly what this episode of the...
Do you know the Great Work of your career?
If not, the 9th house can tell you what it is.
When it comes to the 9th house in astrology, this is the house in your birth chart that helps you master what is required before you can really step in and live out the promises of your 10th House.
In this episode of the Strategic Magic podcast, you'll learn what the Ninth House is and how to use it to grow and scale your business.
O...
Mercury Retrograde - one of the most challenging transits.
Even though it happens multiple times a year, many business owners fear Mercury Retrograde. But when you know how to use it, this can be a powerful time for you and your business.
In this episode of the Strategic Magic podcast, you'll learn what Mercury Retrograde is and how you can use it to grow and scale your business.
🎙 WHAT'S IN THE EPISODE
- 00:00 - Welcome to...
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