Constructing Creative Strategy

How do you find creative and original ideas? When you do, how do you continue to find them consistently over a long period of time? How do you transform them into strategies that create competitive advantage?   

In this episode, Rich sits down with Bradley Hartmann, CEO of Bradley Hartmann & Co. Bradley has consistently put unique products into the construction industry, innovating within a more traditional industry to great success. He and Rich discuss the process of creativity, using virtual mentors, scheduling time for serendipity and testing the validity behind creative strategies.

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Key Quotes:

“How do I apply my best energy to my best thinking, to my best opportunity?”

“Good coaches can make a mockery of the 10,000 hour rule.”

“I do have a lot of ideas. I have no idea which ones are good or which ones are bad. Some are a little bit more easy to identify in that spectrum. What I try to do is say, Is there a small way we can advance this with a limited Amount of time with a limited budget to see if this resonates.” 

Practice Makes Profit segment: How and why you should do a a visual assessment of your business situation. 

The League of Strategic Minds segment [listener question]: What's the biggest mistake leaders make when it comes to strategy? 

Winsight: Idea for Advantage segment:  David Mamet, Pulitzer-Prize-winning playwright, said, “It's very difficult to fix something that's been done badly. You'd better do your thinking and planning up front when you have the time. It's like working with glue. When it sets, you've used up your time.” How much time each week are you and your team dedicating to thinking and planning for your business?

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Time stamps:

(01:04) Deep Dive Interview with Bradley Hartmann 

(44:49) Practice Makes Profit

(47:34) League of Strategic Minds 

(49:25) Winsights, Ideas for Advantage 

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Links:

Submit a question for Rich to the League of Strategic Minds 

Bradley Hartmann LinkedIn

Rich Horwath on LinkedIn

Rich Horwath on YouTube

Rich Horwath on Instagram

Strategic Thinking Institute Website

Inc. Magazine’s Top 4 book for 2024: STRATEGIC  Book

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