Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby. For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

Episodes

August 8, 2025 34 mins

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Get ready to rock your travel business because I'm spilling what Netflix's "Building the Band" highlighted for me about building a successful travel agency! 

Just ...

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Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Save your spot for Prep for Wave Week! https://programs.steeryourmarketing.com/prep-for-wave-week


Welcome to the fourth and final episode of this year's Summer Selling Series!

I'm sitting down with cruise expert Korrine Johnson of Travel Biz Boss to break down exactly how ...

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Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


Welcome to the third episode of this year's Summer Selling Series!

Looking to demystify Spain and Portugal for your travel clients? 

I'm chatting with Kathy from Titanium Tours, who's sharing insider secrets about everything from Barcelona's stunning architecture...

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Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


Welcome to the second episode of this year's Summer Selling Series!

Today I'm chatting with Sophia from Komasa Collection about why Japan should be on every travel advisor's radar - and trust me, there's way more to it than just cherry blossoms and Disney! 

We&ap...

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Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


Welcome to the first episode of this year's Summer Selling Series!

Looking to sell more Switzerland but feeling intimidated by this gorgeous Alpine destination? 

I'm chatting with Grace, an American expat who's been living in Switzerland for 10 years and specializes i...

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After taking some unexpected time off for health reasons, I'm back and ready to help you stop throwing spaghetti at the wall with your marketing efforts. 

You can't build a strate...

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Change your money mindset with Chellie's book *affiliate link*: https://amzn.to/3HSwSt0


Are you struggling to find travel clients and feeling like your business has hit a slow patch? 

I'm diving into the biggest mistake travel advisors make - waiting around for clients to ...

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Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Check out FyndTravel: https://www.fyndtravel.com/


Social media has not been my BFF for a while, and I think I'm finally starting to pick up on some patterns that actually work.

So it's experiment time!

After doing a bit of "studying", I realized I was playing it w...

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If you've been feeling like nothing's working in your business lately and you're wondering what's the point, you're definitely...

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Ready to shake up your travel business and stop the cycle of frustration? 

I'm breaking down the seven deadly sins keeping travel agency owners stuck - from...

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Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join us at Summer Camp at Sea: https://summercampatsea.com

Listen to the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/


In today's chat with my friend Stephanie Cannon, we break down financial technology options for travel busi...

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Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join us at Summer Camp at Sea: https://summercampatsea.com

Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/


Ever wondered what tech tools could actually make your life easier as a travel advisor in 2025? 

I'm shari...

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Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join us at Summer Camp at Sea: https://summercampatsea.com

Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/


B-Roll and UGC--does that sound like a new language to you??

So many of you have heard me throw these terms aro...

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Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join us at Summer Camp at Sea: https://summercampatsea.com

Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/


Oops I did it again!  I don't mean to have such lengthy episodes, but here we are again :)

I'm sharin...

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Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join us at Summer Camp at Sea: https://summercampatsea.com

Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/

We did it--200 episodes baby!!!

From marketing strategies to mindset shifts, I've shared what it real...

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Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

We can't hide from the fact that political actions affect business.

And today's current political actions are making for a very uncertain economic future, which is affecting everyone--consumers and business owners, alike.

Rather than running scared, I'm sharing 6...

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Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

In this candid reflection of my wild Q1 journey, I'm pulling back the curtain on both the wins and challenges I've faced as a travel business entrepreneur in early 2025. 

From managing health struggles while building the Cruise Content Library t...

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Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

In this final installment of our content creation series, I'm showing you how to build a strategic sales funnel that turns your travel content into actual bookings. 

You've gotta be intentional with what you create – mixing top, middle, and bott...

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Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

 I'm sharing my best strategies on how to get your awesome travel content actually seen by people who need it! 

You're creating great content but if no one sees it, you're basically talking to crickets—and as a strategic travel entrepreneur...

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Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776

 I'm breaking down tactical strategies for creating high-impact content without the overwhelm – because if it's not simple and fun, it's not getting done! 

You'll learn how to leverage content that educates, engages, and entertains) as...

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