How Pipedrive Scales Sales, Strategy, and Structure — with President Peter Harris

As organizations scale, complexity increases. Systems break, communication slows, and leaders often lose sight of how the business actually works. In this episode, we explore why structure, sales discipline, and clear strategy are essential for sustainable growth in global organizations.

In this episode of the Strategy and Leadership Podcast, host Anthony Taylor sits down with Pete Harris, President of Pipedrive. Pete previously led global business development and global partnerships at Intuit and spent over a decade at Deloitte, where he worked closely with hundreds of organizations across industries. Today, he leads value creation strategy at Pipedrive, supporting more than 100,000 customers across 180 countries.

Anthony and Pete discuss how an auditor’s mindset helps leaders truly understand their business, why strong systems create predictability without limiting adaptability, and how sales processes mirror leadership execution. Pete shares lessons from scaling a global SaaS platform, navigating private equity ownership, and balancing short-term performance with long-term strategic bets.

You will also hear how Pete approaches partnerships differently from traditional sales, why assumptions often derail negotiations, and how experimentation has become a core part of modern strategy. Pete introduces Pipedrive’s Artist and Scientist framework, which encourages leaders to combine data-driven discipline with creative problem-solving to adapt in uncertain environments.

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In this episode, you will learn:

Why understanding structure and process is critical before scaling

How sales systems and leadership execution are closely connected

What differentiates partnerships from transactional sales relationships

How to balance short-term results with long-term strategic priorities

Why adaptability and experimentation are essential to modern strategy

Connect with Pete Harris

LinkedIn: https://www.linkedin.com/in/peter-harris-a166665/

Website: https://www.pipedrive.com/

About the Host

Anthony Taylor is the CEO and Founder of SME Strategy and a trusted expert in organizational alignment and strategy execution. With 15+ years of experience facilitating strategic planning and leadership development, he helps organizations align their people, accelerate execution, and achieve their biggest goals.

Connect with Anthony: linkedin.com/in/anthonyctaylor604

About SME Strategy

SME Strategy is a management consulting firm specializing in strategic planning and implementation. We help organizations align their teams around a shared vision so they can focus on what truly drives results.

Learn more: www.smestrategy.net

Podcast produced by: www.rednyne.com