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May 19, 2025 33 mins

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In the 3rd installment of our Intro to Casing series, we tackle a profitability case from Kearney focused on boosting tourism revenue for a West African country's Ministry of Tourism.

This case will sharpen your ability to break down profitability problems - a core skill in consulting. Follow along as Ed applies structured thinking, analyzes data, and explores strategies to increase revenue.

Key Takeaways:

  • How to structure a profitability case from start to finish
  • Techniques to identify and prioritize high-impact levers
  • Tips for communicating clearly under time pressure

Additional Resources

Join Management Consulted for the NYC Case Camp from June 27-29

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