How to Sell Authentically on Livestream: Build Trust (and Revenue) Without Feeling Salesy

Does selling on livestreams feel awkward or fake? If you’ve been hesitating to pitch your offers on camera because you “aren’t polished enough,” tune in and discover how midlife entrepreneurs can show up as their real selves—and still land clients using livestream and video.

IN THIS EPISODE, YOU’LL LEARN HOW TO:

• Use simple, authentic interactions to build deep trust with your viewers
• Ditch the awkward sales pitch by weaving offers naturally into your livestreams
• Apply the BOSS formula to create content that actually aligns with what you’re selling
• Overcome the “I don’t want to be salesy” mindset so you finally feel comfortable asking for the sale
• Set up offer-based content that drives meaningful results—whether you’re selling your own services or affiliate products
• Simplify livestream tech and platforms so you can focus on what matters: connection and conversion

EPISODE TIMESTAMPS:
0:00 - Introduction: Tanya welcomes the community and sets the agenda
2:50 - Why most entrepreneurs hesitate to sell on livestream (and how to reset your mindset)
10:24 - Trust over performance: Creating real connection on livestream
16:58 - The “BOSS” framework for offer-based video content
29:14 - Making the ask: How to pitch naturally (without feeling icky)
38:07 - Tactical tips: Affiliate links, Amazon Live, and Q&A
58:22 - Rapid recap, next steps, and how to stay connected

KEYWORDS:
authentic livestream selling, video marketing for coaches, build trust on livestream, offer-based content, attract clients with video

RESOURCES FOR YOU:
Ready to enhance your live streaming skills? Dive deeper into video visibility and marketing strategies with a discovery call at https://StreamLikeaBoss.tv. Follow Tanya on all social platforms @videocoachtanya. Don’t miss out on the latest content and updates!