Strength in Numbers with Marcus Crigler

Providing value is a requirement for making money. If you can't provide value, the rest of it doesn't matter. But you also have to understand that the concept of timing is money.

In this episode of Strength in Numbers, Marcus Crigler explains why time isn’t what creates wealth but timing.

He walks through his own journey from financial stress and six figures of debt to building a business that runs without him, and lays out...

Many real estate investors blame the market or timing when the numbers don't hit. More often than not, the real issue is a lack of accountability.

In this episode of Strength in Numbers, Marcus Crigler breaks down why a lack of accountability keeps investors stuck living deal to deal. He explains the difference between being accountable to actions versus being accountable to results, and why that distinction determines whether ...

Property management is one of the most misunderstood and most demanding businesses in real estate.

In this episode of Strength in Numbers, Marcus Crigler breaks down what it really takes to manage your own properties or run a property management company profitably. He explains why most property management companies struggle and the hidden costs that investors often overlook.

You’ll Learn How To:

• Decide whether managing your own pr...

Why do real estate entrepreneurs always feel broke even if they are making money?

In this solo episode of Strength in Numbers, Marcus Crigler breaks down why that feeling is so common among high-earning investors and how a simple cash management system can fix it.

Marcus shares the mindset traps that keep investors stressed about money, even at $500K+ in income, and explains the exact structure he’s seen successful investors use to b...

Most real estate investors try to solve growth problems by hiring more people.

Joining us in today's episode of Strength in Numbers is Matt Viebrock, real estate operator, founder of Let’s Grow COO, and owner of AcquisitionReps.com.

Matt shares why profitability has to come first before you add headcount, and how reverse-engineering your financial goals creates clarity around hiring, operations, and growth. They also break down ...

Most investors are doing exactly what their CPA told them to do, and still paying far more in taxes than they should.

In this episode of Strength in Numbers, Marcus Crigler joins the show to break down how self-directed IRAs and 401(k)s work, why most traditional CPAs never bring them up, and how real estate investors can use them to build long-term, tax-advantaged wealth.

The conversation delves into real-world use cases, including ...

If you have a position that is salary only, you are going to get salary-only effort. You have to provide an upside for each position; it is mission-critical.

In this episode of Strength in Numbers, Marcus Crigler breaks down one of the most important rules in business: your people costs must generate at least a 3X return, or the business eventually breaks.

Listen as he explains how to measure return on people, why sales roles must ou...

What if your tax savings could cover the down payment on your next investment?

In this episode of Strength in Numbers, Marcus Crigler breaks down a real client example where smart tax strategy, specifically cost segregation and bonus depreciation, generated over $300,000 in tax savings. Those savings didn’t just lower a tax bill; they paid for the entire down payment on a $1.5 million car wash.

Listen as he explains why these assets ...

Get better before you get bigger.

Many real estate businesses are entering 2026 with numbers that don’t look promising, and are hoping things will improve magically a few months later. In this episode of the Strength in Numbers podcast, Marcus Crigler explains why that mindset is dangerous and what the data is already telling us.

Listen as he walks you through a pattern he is seeing across pro formas from real estate businesses natio...

Most real estate businesses don't fail because of bad deals; they fail because the owner isn't watching the right numbers. 

In this episode of the Strength in Numbers Podcast, Marcus Crigler is joined by Caden for a real, unscripted KPI draft built specifically for real estate entrepreneurs heading into 2026.

Instead of rattling off a generic metrics list, they walk through a fantasy-football–style draft, each selecting the...

Most business owners think turnover is just part of the game. Most people don't know, this mindset is quietly destroying profitability.

For this episode, Marcus Crigler shares a real, behind-the-scenes look at how core values drive hiring, firing, culture, and long-term retention inside his own company. He explains why peer-driven accountability is one of the most overlooked tools for reducing turnover, strengthening culture, a...

Most real estate investors don’t lose money on the deal; they lose it in the rehab.

For today's episode of the Strength in Numbers Podcast, Marcus Crigler sits down with Ryan “Rotty” Garcilazo to break down the simple rehab system he uses to save time, protect profits, and keep projects moving without constant supervision.

Listen as he breaks down how to evaluate rehabs quickly, how to avoid getting crushed by contractors, and w...

Most business owners don’t fail because they don’t work hard. They fail because they grow in the wrong order.

In this exclusive training, Marcus Crigler breaks down the exact 4-phase framework he uses to help real estate entrepreneurs and small business owners build real wealth.

Listen as he shares why most investors get stuck grinding for decades, why revenue alone doesn’t create wealth, and how focusing on the right phases at the r...

Most people wait until they “know enough” before they start. But that hesitation is exactly what keeps them stuck.

In this episode of Strength in Numbers, Marcus Crigler sits down with real estate investor and builder Brandon Rickman to unpack what drives long-term success in real estate.

From flipping Brandon’s first house nights and weekends to scaling a high-volume operation and developing a 115,000 sq ft Class A self-storage faci...

You save the money, you find the money, and then you invest it because we all owe it. But it's the opportunity to invest those savings that will ultimately generate long-term wealth through a tax strategy.

In this episode of Strength in Numbers, Marcus Crigler sits down with BEC CFO tax partner Kaden Hackney to explain why the mindset of paying zero taxes can actually slow down wealth creation.

Listen as they break down the real...

It is the boring part of the business that has to be done, and has to be done successfully, as it could destroy every other part of the business: bookkeeping.

In this episode of Strength in Numbers, Marcus Crigler explains why ignoring the “boring” side of your business can quietly destroy everything you’re building. He also walks us through a real client story where bad bookkeeping caused over seven figures of income to be reported...

Sometimes the clearest lessons come from right inside your own home.

In this episode of Strength in Numbers, Marcus Crigler shares a story about his 12-year-old son, Carter, a tough, hard-working seventh grader who decided to try wrestling for the first time. What started as a new sport turned into a reminder about consistency, discipline, and doing the hard things even when they don’t feel good.

Marcus breaks down how watching Carte...

Most real estate entrepreneurs chase cash flow, flip for quick money, and think a high bank balance means they are rich.

In this episode, Marcus Crigler sits down with Jimmy Vreeland to unpack how he built his rental portfolio backward and why that wrong path taught him the most valuable lessons.

Jimmy shares how he went from buying rentals while deployed in Iraq, to building 100 poorly structured lease-option rentals, to nearly wipi...

Partnerships are one of the most common ways real estate businesses get started and one of the biggest reasons they fall apart. In this episode, Marcus Crigler breaks down why most partnerships fail, what causes the friction, and how you can protect yourself before emotions get involved.

Marcus explains why partnerships often work during the startup phase but break down once the business grows, money increases, and each partner’s go...