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August 15, 2025 50 mins
This is StRest! Alina Villasante—creator of Peace Love World and longtime QVC partner—joins Kerstin to share how a simple, affirmation-led idea grew from trunk shows to a national brand. She traces immigrant beginnings and an aviation-business chapter, then explains the “embrace-the-chaos—with structure” mindset and the five-year grind behind every “overnight” success. We unpack the call from Oprah’s team, why short, honest affirmations (“I am love…”) resonated with celebrities and everyday women alike, and how community—real, local feedback and action—was the engine from day one. Alina also opens up about the strategic partnership that nearly cost her the company, the performance-based clause that saved it, and her pivot to QVC. She speaks candidly about grief, surrender, and choosing service, family, and culture-building at work to restore energy. You’ll leave with practical playbooks: start with community for honest signals, protect your brand with smart contracts, create energy-positive teams, and build daily non-negotiables for mind, body, and soul (movement, strength, protein, and prayer). Thanks to our sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ancient Nutrition⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Use code STREST25 ⁠⁠Waco Shoe Company⁠⁠ - KERSTIN20 SPECIAL OFFER Peace Love World — STREST15 CHAPTERS 00:00 Oprah call & community 01:25 Who Alina is (immigrant roots) 02:14 Sponsor: Ancient Nutrition 05:08 From aviation to Peace Love World 06:53 Embrace the chaos—add structure 08:37 The five-year “overnight” grind 12:56 Celebrity buzz & affirmations 27:53 Partnership fallout & QVC pivot 35:19 Grief, renewal, family decisions 49:45 Service, health habits, gratitude Work with Kerstin ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Workshops & Events⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Join upcoming events & retreats. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Health Coaching with Kerstin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – 1:1 coaching for stress reduction & wellness. Connect with Alina Villasante Instagram: Alina Villasante (@peacelovealina) Facebook: Alina Villasante More about Kerstin Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kerstin-lindquist.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @kerstin.lindquist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kerstin Lindquist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Kerstin.lindquist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @kerstin.lindquist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Production, Distribution, and Marketing By Massif Studio & Production & The Tallawah Group Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.massifsp.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Massif Studio & Production⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.TallawahWorldwide.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Tallawah Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For inquiries about sponsoring the podcast, email hello@MassifKroo.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
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