Host Tanya LaBuick welcomes a member of Team Strong and marketing strategist, Kyla Cottom to explore the intersections of creativity, leadership, and personal growth. From their serendipitous meeting to collaborating on impactful projects, Tanya and Kyla share insights into the world of marketing and the power of storytelling. The conversation delves into the complexities of planning major international events, highlighting the intricate systems involved in creating a functional environment that integrates transportation, logistics, and entertainment; an inside look at big events with insights from behind the scenes.
More About Kyla Cottom:
Kyla Cottom is the founder of Ridge Marketing & Strategy, a fractional marketing agency that embeds directly into businesses as their trusted marketing partner. She works alongside internal teams and leadership to plan, manage, and execute the day-to-day and big-picture marketing initiatives organizations need, but don’t have capacity to handle in-house.
With 15+ years of experience across the ski industry, hospitality, tourism, startups, and construction, Kyla blends creative vision with clear strategic direction. She’s known for stepping into teams seamlessly, bringing structure, clarity, and momentum to their marketing. Her approach is hands-on, collaborative, and tailored, helping small and mid-sized businesses build stronger brands, optimize their marketing systems, and grow with intention.
When she’s not supporting clients, you can find her outdoors with her husband and two daughters biking, hiking, or skiing across Manitoba and the mountains.
ridgemarketing.ca
Connect with Tanya LaBuick:
www.stronglikeagirlpodcast.ca/
www.stronglikeagirl.ca/
www.labuick.co/