Strut It: Bold Visibility through Instagram Marketing

If you’re still telling people to “click the link in bio,” it’s time to upgrade your Instagram strategy. I’m joined by Heston Roberts, a true wizard when it comes to building DM automations that actually move people from your Instagram content into your email list (and eventually, into paying clients).

We go beyond the basics: how DM automation reduces friction, why it can outperform...

Still relying on “click the link in my bio”? There’s a better way. I’m breaking down how to use DM automation to grow your email list, increase engagement, and drive leads from your Instagram content, all without being glued to your phone. You’ll learn why this strategy works better than traditional link-in-bio methods, how I use it in both of my businesses, and exactly how to get started (even if you’ve never heard of ManyChat bef...

Reels are still your best friend in 2025 when it comes to reach, impressions, and visibility on Instagram, and I’ve got the stats to prove it. In this final episode of our 3-part growth hacks series, I’m walking you through exactly how to make Reels work for you and your brand, even if you feel awkward on camera.

I’m sharing how to reverse engineer Reels to plug directly into your sales funnel, the one thing Reels do better than any...

If your Instagram growth has stalled or you’re creating content that no one’s seeing, this episode is for you. In part two of our three-part growth series, I’m breaking down five underused Instagram strategies that are working right now in 2025 — including the truth about collabs, remix reels, outbound engagement, and how to use your platforms to boost IG followers (without sounding desperate). 

What You’ll Learn:

• [01:52] Why col...

Welcome to Part One of my three-part mini-series on Instagram growth hacks that work right now in 2025. Instagram has changed a lot since I first recorded this episode last August, from new features like trial reels to essential updates in strategy and messaging. 

We’re kicking things off with a back-to-basics reminder of what’s still working, plus new insights to help you grow faster and more strategically. If you’ve been frustrate...

Sure, Instagram strategy matters, but what about the energy behind the content?  This week, we're hitting pause on the tutorials and getting real about the inner work and journey behind my biggest visibility win: Getting invited to speak on the Social Media Marketing Podcast hosted by Michael Stelzner.

This didn’t happen by chance. It happened because I became the version of myself who could handle it, and I’m teaching you the ...

Trying to “keep up” on Instagram can feel exhausting. But what if you didn’t need to post daily to grow? What if there were a way to turn your content into real connections and real sales, without being chained to your phone?

I’m joined by Shannon McKinstrie, founder of Boutique Social and co-host of the Good Content podcast. Shannon is a social media strategist who helps small business owners build strong, profitable content funnel...

This is the final episode of our 5-part AI series, and I’m bringing it all home with the REAL framework. My go-to system for using ChatGPT as a true business partner.

REAL stands for Recognize, Express, Assign, and Lead, and it’s the workflow that’s helped me finally stop treating AI like a tool and start using it like a teammate. If you’ve ever felt like AI was generic, clunky, or not quite helpful, this system will change that.

We’...

Welcome to Part 4 of the AI for Business Series!
If ChatGPT has ever given you bland, robotic content that feels like it missed the mark, this episode is going to change everything. Introducing the CRIT Framework, a brilliant prompting system created by AI expert Geoff Woods, and walks you through how to use it to train ChatGPT like a team member who gets your brand, voice, and goals.

You’ll learn:

• Why generic prompts are set...

Welcome to Part 3 of the AI for Business Series! This week, I’m sharing 10 behind-the-scenes ways I secretly use ChatGPT to run both of my businesses (and keep my sanity intact). We’re going beyond surface-level prompts and diving into how I use AI as a strategic thought partner, not just a task assistant. 

I’m covering:

• How I use ChatGPT to write, script, and repurpose my podcast into weekly content
• The surprising way I use it to...

Welcome to Part 2 of the ChatGPT for Business Series! I’m pulling back the curtain on the biggest mistakes I see business owners make with AI-generated content, and how to finally get content that’s clear, aligned, and sounds like you.

In this episode, I’m diving into:

• Why most people get robotic, generic AI results (and how to stop it)
• How to “seed” ChatGPT with your brand voice, offers, and dream clients
• My 5-question brand voice...

Welcome to Part 1 of the ChatGPT for Business Series!
This week, I’m revealing how I use AI to save 10+ hours per week while creating high-converting Instagram content and running two businesses.

We’re getting into:

• What ChatGPT is and how it works (without the tech confusion)
• The real reason so many business owners are avoiding or misusing AI
• Common fears and misconceptions holding entrepreneurs back
• My honest story of hiring a...

I’m joined by one of my Hot Reels students, Asli Wade, a wildly creative Etsy shop owner who took her Instagram from 2,500 followers to over 40,000 in just seven months—all through organic content.

We’re diving into the truth behind what it takes to grow on Instagram in a way that actually feels aligned. From her remix strategy that brought in 19,000 new followers to the trial reels that helped her test her messaging without fe...

Welcome to Part 4 of the Viral Videos for Business Series!
Today, I’m walking you through an original piece of content that exploded to over 1.3 million views on Instagram. No remix. No trending audio. Just strategic content that worked.

 I’m breaking down:
 - How this viral video combined emotion, entertainment, and education
- The on-screen text strategy that kept people watching to the end
- How to prompt engageme...

Welcome to Part 3 of the Viral Videos for Business Series.
This week, I’m revealing the strategy behind a LinkedIn video that skyrocketed to 1 million+ views. Unlike Instagram Reels or TikToks, this post had no trending sounds, just powerful messaging and the right timing.

I’m covering:

• Why LinkedIn is underrated for organic reach and how to leverage it
• The exact messaging structure that made this post explode
• How to craft vira...

Welcome to Part 2 of the Viral Videos for Business Series!
This week, I’m pulling back the curtain on my most viral Instagram Reel ever. A remix that skyrocketed to 8.8 million views and brought in 8,500 new followers. I’m breaking down:

• What is a Reel remix, and how does it work?
• Why this remix strategy blew up and how you can use it for your brand
• The biggest mistake people make with viral content (and how to avoid it)
• How to...

Welcome to part one of my Viral Videos for Business series! Over the past two weeks, I’ve had three different videos blow up. Each with a unique strategy. One reel alone has nearly 8 million views and has brought in over 7,000 new followers (!!!). If you’re ready to reverse-engineer viral content for your brand, this episode is your starting point.

What You’ll Learn in This Episode:
[00:00] Welcome to the Viral Videos ...

What if your next high-ticket client was already watching you on Instagram?

I'm chatting with Paula Newlands, a business coach for personal stylists, about how she turned her content into real sales. Before working together, Paula had a vision for her program but needed help turning that vision into actual sales. She shares how she refined her content, nailed her messaging, and most importantly, closed a high-ticket client stra...

You’re running a business, serving clients, managing a million things. Who has time to wake up every day scrambling for content ideas? Not you! That’s why I’m sharing my exact rinse-and-repeat content system so you can create high-performing Instagram content with less stress and more confidence.

This is the final episode of my four-part mini-series on making money with Instagram, and we’re bringing it all together. If you’re tired ...