Chase Garrett: Inside the Matchmaking of "Name-Image-Likeness" (NIL) Deals

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Welcome to Episode 8 where Dave interviews Chase Garrett, Ex Red Bull marketing liaison and Motocross athlete, now Founder and CEO of Icon Source, with his platform riding the phenomenon that has taken the sporting world by storm and what this new avenue looks like for college athletes and professional sports men and women’s careers. 

Chase shares in depth information that helps break down what the courts have recently settled on and how his company helps with branding deals and brokering the idea of Name, Image and Likeness (NIL) deals. A revolutionary way of ‘using’ athletes’ profiles to enable brand deals was made legal in mid 2021. This means brands can better collaborate with athletes and athletes now have better access to brands while developing their craft in their chosen sport at their chosen university.

Tune in as Dave asks Chase the tough questions to help inform people in their 50s, 60s and beyond to stay ahead of the game with the most recent, relevant and insightful information.

With this new circumstance we are unsure as to how this will play out in the future of sports.

Top Takeaways:

• Evolution of amateur sports and impact of sponsors paying athletes
• Name, image, and likeness (NIL) partnerships in sports
• Role of social media metrics in shaping brand partnerships
• Disruption of traditional model of athlete-brand interactions
• Varying levels of influence and credibility among athletes
• Complexities of NIL rights within university settings
• Financial aspects of NIL partnerships and wide range of deals
• Icon Source platform's ability to cater to athletes at all levels
• Strategies for brands to engage with a wide range of athletes
• Future of athlete-brand partnerships and industry growth

Ponder and Share:

“As an athlete, it's important to establish your credibility within your sphere, because that's how people are judging you and I think once you can establish your domain, then you have a level of respect and that brings credibility ." –Chase Garret

“The best way to scale is to create happy customers and that's how you really evangelize your message.” –Chase Garret

“Happy customers, you might build by helping them. Then you end up creating a mass of people who are attracted to that history, to those testimonials and all that kind of stuff. And then figure it out.” –Dave Tabor

“There's a fair bit of value you bring just connecting brands.” –Chase Garret

“A lot of brands, they're chasing that teenager market because that's where those nutrients start and that's some of the hardest consumers to get your product on.” –Chase Garret

“There's markets for a wide range of different personality types. There's definitely not one perfect way to do it other than what aligns most with you as an individual.” –Chase Garret

Check these out!

Chase Garrett on LinkedIn
Chase Garrett on Instagram
Icon Source website

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