Christian Gani - Branding Guru on Branding Ourselves

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Join Dave in this interesting episode as he sat down with Christian Gani, Partner of company called Outerkind, a visionary in the world of branding and marketing. 

Christian's passion for pushing boundaries and embracing change is truly inspiring. In this episode, Christian shares his unique perspective on staying stubbornly young, how to remain relevant in a world that's evolving faster than ever before and how it's possible to stay open to new experiences even as we venture into our 50s, 60s, and beyond.

Christian highlights the concept of 'opening the aperture' to change and breaking through the misconception that 'you can't teach an old dog new tricks.' Discover practical ways to embrace transformation at any age.

As a branding expert, Christian dives into the world of marketing and advertising, discussing how marketers often miss the mark when trying to connect with the stubbornly young, and that effective branding requires a deep understanding of the stubbornly young demographic. Learn valuable insights on effective branding and staying relevant.

Christian shares his wisdom on how to keep your finger on the pulse of evolving markets and business settings. Discover strategies for evaluating and widening our perspectives to stay ahead of the curve 

Top Takeaways:

• Staying relevant to the younger generation in the business world
• Reframing oneself in the business world
• Importance of being fearless and open to new ideas
• Challenges of marketing to the younger audience
• Impact of technology on business and marketing
• Bifurcation of talent and balancing experience with fresh perspectives
• Embracing change and staying updated with current trends
• Challenges advertisers face in reaching the younger generation
• Role of historical understanding and provenance in developing new ideas
• Valuable insights into the evolving dynamics of marketing and branding

Ponder and Share:

“If you want to continue on your journey to be stubbornly young, it's that you got to be open to the new tricks.” –Christian Gani

“If we're thinking about being stubbornly young, take the age number and throw it out the window. Don't even think about it. What you are is you are trying to create a state of mind that's right for you.” –Christian Gani

“It’s (adaptability) about being open to new ideas. It's about reopening that aperture. It's about being resistant to the old way of doing business and being open to the new way of doing it.” –Christian Gani

Check these out!

Christian Gani on LinkedIn
Outerkind website

About Christian Gani

Christian plays an active and leading role in creating innovative marketing solutions that are designed to move consumers, both emotionally and physically to purchase. Over his 20 years of experience both as a client and agency leader, brands like McLaren, The Lincoln Motor Company, Ford, Mercedes-Benz smart, Progressive, adidas and Nespresso have all been positively impacted by his work. Today, Christian is focused equally on the creative and measurement aspects of all marke

Read my Blog called Rules For Being Stubbornly Young and let me know what you think!

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Check out where it’s all happening on the Stubbornly Young website

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