EP 281 Dream. Think. Do. Mitch Matthews on Building Six-Figure Impact

If you’ve ever felt trapped in a “bad fit” job, unsure how to pivot toward your true calling, this episode of Stuck In My Mind Podcast is the spark you need. Host Wize El Jefe welcomes coach, speaker, and podcast host Mitch Matthews—a man who’s dedicated his career to helping people dream bigger and build businesses with impact and purpose.

Mitch’s story starts in small-town Iowa, sweeping floors at a bike shop at age 12. His “extreme interest” in bicycles unintentionally unlocked an even deeper fascination—the world of entrepreneurship. Through hands-on learning and mentorship, he saw firsthand how following your passions could create something meaningful. Little did he know that these formative years would lay the groundwork for launching his own six-figure business helping others pursue their dreams.

Wize guides the conversation to pivotal moments, like Mitch’s climb up the corporate ladder in pharmaceutical sales, culminating in running sales training for a $2 billion company. But “success” wasn’t enough—the next promotion led to what Mitch candidly calls “the bad fit ceiling.” Despite living the so-called dream (good income, mortgage, family), his soul-crushing job became a wake-up call. The fear of leaving stability for entrepreneurship was real, especially coming from a family of non-entrepreneurs. Mitch shares how he navigated this fear—not with a blind leap, but by calculating a “leap number,” a strategy he now teaches to others, granting permission to build side businesses without jeopardizing financial security.

What unfolds is a masterclass in real-life entrepreneurship. Mitch and Wize dig deep into the mistakes, false starts, and lessons learned while launching coaching and speaking careers. Mitch’s first misstep: believing big-name certifications would guarantee clients. He soon realized that competence mattered more than prestigious titles, and that most coach trainings gloss over the crucial topic of building a business. Research shows less than 15% of such programs cover the business side, leaving many new coaches floundering. That gap inspired Mitch’s own business: he helps coaches and speakers not just hone their craft but also build profitable, sustainable practices.

The conversation is rich with stories—like Wize’s own journey from podcasting to launching a publishing company, helping a first-time author achieve her dream. Both men celebrate the power of giving yourself permission to experiment, learn, and fail forward. Mitch is passionate about teaching from the journey, not the destination, emphasizing that continuous growth leads to authentic impact.

A major highlight is Mitch’s Six Figure Sequence, a step-by-step system designed to help aspiring coaches, speakers, and content creators launch and grow their businesses with intentionality. Mitch breaks down how the sequence was born—from a wise mentor’s advice at a busy local coffee shop (“What’s your sequence?”) to developing an actionable, repeatable system that has helped thousands worldwide. The concept is simple but powerful: every successful venture has a sequence, a path that guides customers from curiosity to commitment. For Mitch, turning this wisdom into his business’s backbone was transformative, and he now empowers others to create their own sequences for success.

Wize and Mitch also explore the realities of monetizing creative work. Instead of chasing podcast sponsorships, Wize illustrates how developing skills—like book publishing and podcast setup—can become unique revenue streams. Mitch echoes this, encouraging listeners to recognize their value, lean into natural talents, and charge confidently for the transformation they offer.

Another emotional thread is embracing change and personal growth. Wize reveals his own health transformation, losing over £120 in a year, and how the process reshaped his perspective and drive. These moments powerfully reinforce the episode’s central theme: teach from the journey, model vulnerability, and empower others to do the same.

Mitch’s impact extends beyond individual coaching, with his mission to launch one million dreams. While quantifying such a goal is a work in progress, it’s clear his ripple effect—through coaching, speaking, and training other coaches—is multiplying exponentially.

Finally, the episode covers Mitch’s acclaimed podcast, Dream. Think. Do., ranked in the top 1% globally. The show embodies Mitch’s philosophy: give yourself permission to dream, strategize with purpose, and take bold action. Podcasting becomes more than a medium—it’s a way to deepen conversations, build community, and amplify impact far beyond a single coaching session or keynote.

Whether you’re a coach, entrepreneur, creative, or someone feeling boxed in by an unfulfilling job, this episode offers actionable advice, raw truth, and genuine encouragement to break out, build with intention, and help others realize their dreams.

Episode Transcript

(00:32):
Welcome
to another episode of Stuck in my podcast. I am your host
wise and today's guest went from sweeping floors at a
bike shop at 12 to running sales training for a $2 billion

(00:54):
company and then walking away to build a business that helps people dream
bigger and do more. Mitch Matthews is The creator of Six
Figure Sequence, host of the top 1% global
podcast Dream Think, do, and a coach and speaker who's
worked with NASA, Nike, and United Airlines.
He's on a mission to launch one million Dreams, and he's here to show you

(01:16):
how to build something on purpose. Something on purpose. So let's
welcome to the show Mitch Matthews.
Ah, I love it, man. What a great intro. I
appreciate you. I feel better. I'm ready to go.
Let's do this. All right. So. So, Mitch,

(01:36):
what you talked. You talked your way into a bike shop at
12. What did that job teach you about entrepreneurship? Yeah,
I love it. So, yeah, I was kind of an extreme kid, maybe you can
identify, but I had all these kind of different
things that I was fascinated by I get excited about. And at
the age of 12, I was very excited about my bicycle. I

(01:58):
wasn't cool. I didn't have a motorcycle. I want to be clear. This was a
push bike, a bicycle. And I lived in a small town in
Iowa, and in this small town, there was one
bike shop, and it was two blocks off the square. We kind of had one
of those Hallmark movie, as you can imagine, know, squares
where there was a courthouse and all these shops around the courthouse and a

(02:20):
square. But we weren't cool enough to be on that square. We were two
blocks off of that, but we were next to a. A Goodwill and around the
corner from the only strip club in town. So it was definitely a place to
hang out when I was 12, but I just
basically spent every day of. Of that summer
just hanging out of the bike shop, just doing whatever I could to not get

(02:41):
arrested for loitering, and because I was just so
fascinated with bikes and, you know, putting bikes together and
selling bikes and all this kind of stuff. So at the end of that summer,
the bike shop owner and his wife decided they should hire
me, which I was very grateful for because they probably could have had me arrested.
And then they just raised me up in that environment,

(03:04):
and my extreme interest shifted.
Unbeknownst to me, it shifted from being really
engaged with bicycles to then falling in love with
entrepreneurship. And it truly was a journey of
learning that, you know, you can build something.
Like Marty, the owner of the bike shop, had Built something

(03:26):
based on his passions and he'd done something similar. Like
he actually, there was a bike shop owner in the small town he grew up
in, and he kind of did the same thing with him and, and really learned
the trade by just being in the trenches at an early age and then
had launched this bike shop. And so I kind of fell into his
footsteps and learned not just about bikes, but

(03:47):
how to sell bikes, how to put bikes together. Although we figured out very quickly
I'm not all that mechanically gifted, so it was definitely more the selling
bikes that I specialized in. But I just, I fell in love
with that. So much so that my first company, when I was in my 20s,
I was to do sales training for small retail shops like
our bike shop. And that was one of the ways that I kind of put

(04:09):
my, put myself through college. So you,
you climb the ladder in corporate America, but you call it hitting the bad
fit ceiling? Yeah, yeah, absolutely. So
I did after the bike shop, you know, I went to college
and came out of college, went into business, to business sales
and then went into pharmaceutical sales. And this was back in

(04:32):
the 90s and early 2000s, and it was a real fun industry
to be in. It was a high science sale. It was
really relational. I sold a
specialty drugs. I was only working with specialists and I really
enjoyed it immensely. And I wound up
managing a territory. My wife and I both grew up in Iowa,

(04:54):
but we'd always wanted to live in the mountains. And so
after graduation we moved out to Montana and that's where
I got into pharmaceuticals. So I joke, but I basically had a
territory that was the northern half of the Louis, Louisiana
Purchase. So I had Montana, a chunk of Wyoming and a chunk of Idaho.
So I drove a lot. But I wound up having a lot of

(05:17):
success. Even though I had this territory that nobody knew about.
I really got on the radar of the home office. And over
a course of time, I got promoted into the home office and was
helping to run the training department of this $2 billion
pharmaceutical company. And then as you're, as you
say, I got promoted into a bad fit job. I, I thought that

(05:41):
it was going. To be a good fit for me. But within days
of, of accepting it, I knew I'd made a, a
massive mistake. It wasn't a bad job
necessarily, it was just a bad fit for me.
And basically from day one, it just started killing
my soul. And I joke about it now, but it was painful at

(06:03):
the time that we were living a sitcom life. My wife stayed
home with our two boys at the time. So we were living the single income,
two children, oppressive mortgage life, the sitcom life. And
so I couldn't just quit the job, but I'm grateful
for hitting that ceiling, that bad fit job, because it really woke
me up and reminded me of the dream that I had of having my

(06:26):
own business and building something my own. So, so I did that.
I started to build a coaching and speaking business on
the side of that bad fit job and worked that bad
fit job for about two years until we got things working
and I was able to leave that bad fit job and launch our own
business and been doing that ever since. So what was their

(06:48):
fear? Leaving a stable income with a family and mortgage?
Massive, massive, massive fear. Yeah, if I'm being
honest, but it's one of the things that we did, which
I'm, I'm wildly grateful for now, is that
I, I was horrified of that. I had grown up.
My parents are amazing parents and

(07:11):
not. But, but and my mom was an accountant and my dad was awarded in
a prison. So not a lot of entrepreneurial blood in our family.
We had consistent income. You know, that's what I'd grown up in.
But it's one of those where I knew my calling was to build something of
our own. And so I started to do that on the side.

(07:31):
And it, it's funny, you know, we now coach
other coaches and speakers and content creators to
build businesses, but that's often what we recommend is that they build it
on the side over the course of time and then
launch it when they hit what they call is their leap number. What we call
is a leap number. And that's, that's what we did was

(07:54):
we set our sights on launching our own business full
time. But for us, we had to hit a
leap number, which is, is what we now teach
is to be able to say, hey, you know, decide what
that is for you, like when are you going to leap? Because it
doesn't have to be a blind leap of faith. And even though you might feel

(08:16):
a little fear on, you know, replacing
regular income, I always say focus on your leap number.
And the leap number is a specific equation that we teach
in that, you know, most of our folks are building it on
the side so they can't completely replace
their income by doing it on the side. So what I

(08:38):
always say is your leap number is decide on a certain number
of months and a certain percentage of your regular
income. And once you hit that number, then that's your
leap number. And for us, it was 35%
of my income. Three months in a row.
And you know, when we set that as a goal, we just came up with

(09:01):
that figure and set that as a goal that my wife and I both pray
a lot. And that became our prayer target for our business. Like, hey,
God, when you see us ready, then let us hit this leap number. And I
can tell you, well, like the first month we, we nailed it.
We did it. And I thought, oh, we're on, we're gonna, this thing's gonna be
easy, let's go. And then next month, goose

(09:22):
eggs, nothing. Next month, goose eggs, nothing.
And what I realized was in that first month I'd done a lot of the
right things. And so I took the, you know, my foot off the gas pedal
and just coasted. And that's, I think what a lot of people do is when
it first starts to click, it's like, all right, stop doing the things that made
it work and coast. Right. And so what I did was I, I

(09:43):
refocused on the very things that we now teach. You
mentioned it in my intro is we, we teach this thing we call the six
figure sequence, which is a sequence of specific
steps to take to build, you know, a side business that
can turn into a full time business and do those consistently. And I
started to do that and what I thought was going to probably be a five

(10:05):
year process, we were able to launch that full time business in
six months. And so we were able to hit that mark of
35% of my income three months in a row. And so we knew
that if we were able to do that, we had the systems in place
to be able to say, all right, we have a business. And if I'm then
able to devote a hundred percent of my time, there's a good chance that

(10:28):
we'll be able to hit and surpass what I was making before.
So that was for us, I needed, you know, some numbers,
I needed an equation to be able to say, okay, this isn't a blind leap
of faith. This can be an intentional step, step of faith. And
that, that is what led us do that.
Awesome. So, so what mistakes

(10:50):
did you make when you first started coaching and speaking?
All of them. Just all of them? Yeah. Like, well,
what's, what's funny is, is this. And, and we teach on this is
I actually signed up with a large
coaching training company and

(11:10):
kind of my first mistake was I thought that, you know, that
the company that I sign up with, that's what's going to give me
credibility, that I can tell everybody that I am certified through this organization.
And that's going to make people want to work with me, right?
And that was my first mistake. I do believe in

(11:30):
investing in yourself and getting training that helps you to be
a more confident and competent coach and speaker. Whatever
you want to be, right? That's, that's our world. But whatever you want to
be, get additional training to help
you be better at that. Right? But don't expect
the name of whichever organization you invest in.

(11:53):
Don't expect that that is the thing that's going to get you clients. Right?
I used to think that, hey, if I have this big name over my
company, then that's going to be what gives me credibility, that's going to
be what gives me connection. And what's interesting about that, as you probably know,
is that thing of being able to say, hey, if,
if you market yourself as, you know, a

(12:16):
X and Y certified, certified coach or speaker or
facilitator, oftentimes what people will do is, well, why wouldn't I
just go with that big company then? Like, why wouldn't I just hire that big
name? So I always say, get the training that helps you to become confident
and competent, but build your own company.
Like, like, you know, be able to, to build your confidence in

(12:37):
who you are and what you offer specifically. And so that
was something that I had to do, was a little bit of a wakeup call,
but you pair that with, I chose this big name coaching
company, but I didn't happen to ask, hey, do you guys teach
on business stuff like, how do I actually launch the business?
And they didn't. You know, I, I got to the end of

(12:59):
all this expensive training and, you know, all these trips
and travel and all of this and realized like, oh, wow, we've
been talking about coaching for a long time, but nobody's talking about how to do
it as a business, you know, and so that was,
that was another big mistake. And, and we now coach coaches and
we, we train coaches and, and speakers. And we've done

(13:22):
research that that's not, you know, a rare
thing. In fact, the research that we've done, it's less than
15% of coach training and speaker training
organizations actually teach the business of coaching and
speaking, which is hard news, but it's kind of good news too, because
if you actually know how to build a business, you know, there's

(13:44):
a lot of people that say, oh, there's so many coaches, oh, there's so many
speakers out there. But actually there's not that many that
actually know how to run their business, which is Sad, because there's
a lot of people who need coaches. Right. But there's not that many
coaches that are actually running legitimate,
successful, sustainable businesses. And so that's

(14:06):
something that we pride ourselves on, is that our coach training, our
speaker training. It's 25% coach
training, 75% business launch training. Because that's.
That's so important. And, you know, speaking of
all the mistakes, I. I had to make all those mistakes when
I was starting out, but I was blessed enough to have some

(14:28):
mentors in my life that would, you know, guide me
and kind of correct some of my behaviors and things like that to
then help me say, oh, there is a sequence here. There is something that when
I do this sequence consistently, consistently,
I onboard great, fit clients. And. And so that's now
what we teach as well. But I had to make all those

(14:51):
mistakes in order to learn it for myself. Oh, yeah.
No, I've. I've been on. Oh, man. So this
year we launched a publishing company. Yeah. And
actually we published off, like,
we've. We've published books, but it was more of our own personal books. Me and
my nephew love it, but. But we

(15:13):
finally published someone else's book. That's not family. It's this
young lady. And. And right here I got the. Oh, look at that
first copy. And it's a children's book. I help illustrate it.
Oh, my gosh, man. Where do your skills stop? Like, you're incredible.
You're a renaissance man. It's just so much
like just starting a podcast, like, all

(15:36):
these creative juices, like I've always thought, because I've always played sports and
was into sports and everything. And so when I started
podcasting, like, the creative side of me started opening up and I started doing more
things. I've launched an Internet radio station, launched
amazing publishing company, and all these things. A lot of this I've
just been YouTube University. Yep. Just going to

(15:58):
learn. And one of the things I did get, like how you mentioned
taking a course and getting trained by brand name.
I got certified as a life coach in these
past five years as well. So it's just all these
things, I'm like, all right. They just. I just found interest in them

(16:18):
and just. Just started diving right in. And just one thing led to
another. Beautiful. I helped my nephew
publish his book and we started working with people and so I started learning
from them and I learned how to do it on my own going to
kdp and. Yeah, that's amazing. Right? The
tools we have access to is incredible. But you have to give

(16:41):
yourself that permission to experience, experiment. And that's what you're doing, is you're giving yourself
that permission to say, hey, I may not be pretty, it may not be
perfect, it may not go the way that I thought it would go, but I'm
gonna learn. And like, I love it. How you're turning, you know,
you're not just building a business, you're building a way of life. And that's, that's
the way to do it. That's fantastic. So, so looking back, what was the turning

(17:03):
point where you knew you couldn't go back to safe?
Yeah. Well, what's funny is, is that.
We. Talk about this all the time. You know, growing up, there would be
certain notes on my report card. You know, like,
talks a lot in class or does not always play well with others. You know,
those kinds of things, right? And a few years ago,

(17:26):
some of my friends that are fellow entrepreneurs,
one of my friends came and he's like, I realized today is
the day I am unemployable.
He's like, I just like running my own show too much. I like
having control. I said, yeah. I said, you know what's, what's amazing
is, is that in order to step into entrepreneurship, whether

(17:49):
it's on the side or full time, what's wild about
it is you have to give up a certain amount of control
in order to gain a certain amount of control.
Right. I know when I was in the pharmaceutical world, especially, you know, the,
the second company that I was in, you know,
multi billion dollar organization, and I

(18:11):
truly felt like a cog, like I had never felt
before in my life. You know, that promotion moved me into a position I
thought was going to be legit. And that also meant
moving into a completely different organization, a completely different
culture. And that culture was just this side of
robotic, right? They wanted me to follow a

(18:33):
set script, a set code,
very little decision making, very little risk,
all of those things. And oh my gosh, it just woke up that inner
entrepreneur in me. And I realized, like, I
want more control. I want to be able to design my day.
I want to be able to focus on the kind of people that I'm going

(18:54):
to interact with and engage with and serve, right? And so I
want a more control. And what I realized is the great irony
of that is then I also had to give up control. Like
the, the predictable income, the, you
know, what I thought was kind of the only way to make money.
And what's interesting is, is that, and you've probably had this experience but like,

(19:17):
I white knuckled for the longest time, I white
knuckled that predictable income, thinking that was the
only way to do it. And when. What's interesting about this now is once
you understand how to do it. And I think it's also the grace of
God as far as being able to walk in creativity and
helping others and being a curiosity in the marketplace.

(19:39):
But I now have had months where I made more than I used
to make in a year in that predictable job. Right.
But I had to give up some of that control in order
to get the control that I wanted to. And, and you know, there's
still times where it feels like a risk. You know, it would be nice
to be able to say, oh, yeah, I don't have to worry about my bank

(20:01):
account, I don't have to worry about my sales goals. I don't have to worry
about. But any job. I mean, what's amazing about that is, is
that there are people who, again, they're not willing to give
up kind of the consistency and that, that, that control
in order to get the control they want. But I, I've had friends that
are in that, that have worked for decades in

(20:23):
jobs they hated in order to stay safe.
And, you know, those were the ones that were surprised by
layoffs and downsizing and pink slips. So I always say, like,
you know, there's no truly safe
position or industry because things are always
changing, things are always evolving. So if that's the case, why not do

(20:46):
something you love? Why not do something you're really
good at? And, and it's not for everybody. Entrepreneurship is not
for everybody. And it's not for every season of life. But for
certain seasons and for certain individuals, it is amazing.
I'm getting to that season. Yeah. But I
love, I love that you're giving yourself permission to experiment. And I think that's

(21:08):
what you have to do. And I think the, kind of, like, we talk about
this all the time. We have a new program called the Authority Bridge, and it's,
it's a program that comes alongside professionals and helps
them build a coaching and speaking business on the side of
whatever they're doing. And I always say, like, one of the best
ways to start is to start experimenting on

(21:30):
the side of something that brings in consistent income.
Because what, you know, the best experimenting initially
tends to be when you, you can actually learn
from it and you're not dependent on its income initially.
Like, I want my people to make a lot of money, but
oftentimes the best way to start is to Start and

(21:53):
cultivate an experiment when you're not immediately dependent on its
income. So you're doing that like you're.
You're experimenting. You're experimenting with podcasting and
publishing. And so, like, that's. That's a great way to
begin. Yeah. Oh, no. And like, like, like when you
ask you how do I sub, how do I supplement the. The

(22:15):
podcast and everything. Yeah. Is. Is doing stuff like that is.
It's going out and then helping someone publish their first book, or it's
going out and helping someone launch their. Up their own podcast
or whatever it is, or whatever kind of thing I. I can help them
out in. So, yeah, I've been able to learn skills
that everybody's worried about, getting sponsorships and all this other

(22:38):
stuff, getting their podcast monetized. I've learned how to
monetize the skills that I've developed. Yep. That's the best
way. Yep, absolutely. And to have ways that people
engage with you, that they can onboard and
work with you that don't feel weird, that don't feel awkward. Right.
Like, to be able to say that, you know, you can call out and say,

(23:00):
hey, I'm helping people do this, and people within your tribe can raise their hand
and say, I want some of that. Right. Like, and it's. It doesn't have to
be awkward. It can be completely natural.
If you're serving people and. And delivering value on a
consistent basis, it really lends itself to those kinds of
conversations. If you truly have something you want to offer them that

(23:22):
you're proud of, you're excited about that, you can monetize
all of those things. And, you know, when you're doing that, it doesn't have to
be sh. It doesn't have to be manipulative. And, you know,
obviously, it's absolutely best if it's not. No,
it was amazing because we just, like I said, we just launched
the publishing company this. In May, end of May.

(23:44):
And so this young lady went to work at this
mechanic shop that my wife and her brother own, and she was talking
to my wife and she mentioned that, oh, yeah, I have this book that I
want to put out and whatever. My wife
goes, oh, yeah, well, you need to speak to my husband because
he published books. Yeah. And she's like, really?

(24:07):
So she sent me the book and everything, and I worked on it
and I added to it because it was
just a little nice half a page.
Sure. And I worked on it and I added more to it and.
And by the end of the week, I had it ready and
she was amazed. I bet. That's incredible. She had

(24:31):
been working on it, she had been wanting, reaching
out to people and never got anywhere with it.
And here she comes along, starts this new position and
now look, she meets someone who can help her get
her dream accomplished. Yeah. Right. So it's a

(24:52):
wonderful feeling to be able to help someone that's been wanting to
get their dream out there. Yep.
And that's beautiful because that's what I love about that as an example
is. And I don't know what the arrangements were, but I hope you charged her
for that work. Right. Like, you certainly deserve to charge her for that work.
And you know, you have been working those muscles, Right.

(25:15):
Of understanding industry, understand publishing, understanding
promotion, all those things. You've been working those muscles so you could come
along alongside somebody and say, hey, this, you know, we'll,
we'll help you with this. And I'm sure that it's one of
those that you were able to allow her to stay in her strengths
and then be able to, you know, bring in your strengths to make it a

(25:37):
true win win. So that's fantastic. Oh yeah. And
I'm, it's something I, I'm very proud of
is, I'm like, like I said it was, it's something else to publish your own
book, but to actually go and publish someone
else's and give them
the opportunity to live their dream and be like. Yep. Because like she said,

(25:59):
she's been one, she's had these, these books and she's like, now she's written
three more that she has. Wow, that's incredible. I love it. Well then
that's the thing, like I've been coaching since 2002, but
you know, one of our authority bridge clients who's a successful leader
and she's been working on launching her coaching business and
she had her official launch last week and

(26:22):
she sent me an email at the end of the week, you
know, excited, energized, letting me know she picked up
two great fit clients in this week of just, you know,
excitement and all these things. And she was just so
grateful. She was so, like happy and joy
filled and all of that. And it's, it's so fun because

(26:44):
I can tell you, like I, I, I feel a sense of
satisfaction when I coach my own clients, when I onboard a great client,
all those things. I feel a certain level of satisfaction that is
priceless. But it's a whole other level, as you know,
when you help somebody to do that. Yeah. And you can go, oh my
gosh, that that's what I could do all freaking day long.

(27:06):
So I love that. Yeah. So they were messaging because
I just got the proof copy and
she's like, oh man, how can I get. I was like, well, you can actually,
you're going to actually get this copy that I have. Yeah. I said this
is the first printout of your book and

(27:27):
I will be honored. If you just, if you mind if
I give it to you. Is my gift to you. Yeah. Are you
actually giving me an opportunity and, and be
my first experience, My first. Right.
So I'm like, thank you. So. Yeah, so she's so excited. She's. We're
gonna meet later on this week and. Oh, that's great. Congratulations. That's

(27:50):
such a, that's great story. Yeah. So it's great to be able to have
those experiences and do all those things. And like I said, it's,
it's, to me, it's so much fun. It's not
like work to me doing this. It's just
so much fun to be able to learn, learn these skills. And,
and when you, when I start, when I, at first it was just, it was

(28:12):
like so much learning and stuff, but I was like, once you start doing it,
it's just, and you start repeating it over and over, it just gets so
much easier. Yep. That's a beautiful thing. I love
it. So what exactly is the six figure sequence
and how did it change your life? Well, yeah, so
what's interesting about it is it's, it's a process. It's, it's

(28:35):
literally a sequence, a step by step sequence.
And I uncovered it through a
mentor of mine. I was having all sorts of
frustrations. I wasn't bringing on great
fit clients. I wasn't attracting the kind of people that I
wanted to work with. And I was frustrated. And so I, I

(28:57):
reached out to one of my mentors who was a seasoned entrepreneur
and he's like, hey, let's meet for coffee. And he
named this coffee shop, this little coffee shop that was very
successful in, in my town. And so I met him there
and we were sitting at a table together and I, within five
minutes am lamenting all of the, the woes

(29:20):
of trying to start and launch and grow a
coaching business. And what was interesting was,
is he said he stopped me and he's like, hey, I appreciate it. I know
that's hard. And you know, he had a, a number of successful
businesses under his belt. And so whenever he spoke, it
was a little bit like talking to Gandalf and Yoda. At the same

(29:42):
time, like, I always wanted to hear whatever he had to say. And.
And sometimes he would speak in kind of what seemed like riddles at the time.
And. And he didn't stop there. He said, hey, let me
stop you real quick. I know it's hard, but what's your
sequence? And I'm like,
what? And he goes, what's your sequence? And I'm

(30:03):
like, I. I don't know. And it was. We had that kind of relationship where
when he started to speak in riddles, I always appreciated it, but I also didn't
mind just saying, talk to me in English. Like, what do you mean? Right?
And he said, every successful, sustainable
growing business has a winning sequence.
And I'm like, okay. And he goes, take this coffee shop

(30:27):
as an example. I said, okay. And I looked around and it was bustling,
it was busy. It wasn't a big name, you know,
coffee shop, but it was locally owned. But
die hard. Die hard people, you know, and
the place is packed, line to the door. He's like,
tell me what you think this coffee shop sequence is.

(30:49):
I'm like, I still don't understand what you mean. He goes, I think you do.
You're just not letting yourself understand it. He said, you
walked in the door. What did you do? And I said, well,
I walked from the door to the cash register. He's like, okay, and
then what? And I said, well, then I looked at the menu and I
ordered. I said, first of all, they. They greeted me warmly like they always

(31:11):
do, and treated me like a human and all those things. And then I.
I selected my. Whatever I wanted, my drink. And they had a special
coffee drink with honey in it, which was incredible. They still do. It's a.
It's wildly addictive. I think it might be laced with crack, too. I don't
know. But it's like there. It's like a signature drink. And.
And so I said, I ordered that. And then I stood over there and I

(31:33):
waited for my drink, and then I came over here and. And then I
found you. And he goes, okay, so walk me through their sequence.
And I said, okay. I said, well, I said, you know, there's a pathway, there's
a door, there's a pathway, there's a menu, there's a cash register. There's
somebody greeting me. They have somebody that completes the order. There's the waiting,
there's the seating there. He's like, yeah, you're starting to get it. He said, but

(31:56):
the sequence didn't start there, did it? I said, what? Do you mean?
He goes, how'd you hear about this coffee shop?
I said, well, you invited me like three times ago. And you said, we have
to come here. And he's like, exactly. I said, but do you think everybody was
invited by me? And I said, no, because so somehow
they have figured out a way to get the word out about what they do.

(32:17):
He's like, but do you see any ads anywhere?
You see any billboards, newspapers, Facebook ads? Do
you see anything? I was like, no. Said, it must be all word of mouth.
He's like, right, you supposed to have a sequence for that? I said,
I suppose they do. And he goes, and the sequence, you're seeing it in here.
And I said, okay, I get. I'm starting to get it. Like, I'm starting to

(32:39):
get the pieces of their sequence. He goes, now, what's your sequence?
How are people hearing about you once they hear about you, what do they do
Once they come to your website, what do they do? Does it make sense?
Is there order to it? Is it compelling? Does it inspire
curiosity? Does it inspire engagement? Is there a clear pathway?

(33:01):
And I'm like, honestly, no. No
to all of that, right? Like, you know, I'd be doing all of this kind
of activity for promotion, and then I do all this activity for, you know, and.
And I said, there's just all this experience of whirling
dervish. You know, just, here's chaos, and here's chaos, and here's
chaos. He's like, just figure out one sequence and build from

(33:23):
there. And so that's what I did, was I started to build the sequence
into my business. And this six figure sequence
is. Is now what we teach. And what's beautiful about the six figure
sequence, it was a game changer for me. And
so what I did was I started to teach other coaches. I started my coaching
practice in 2002. Well, I started in 2001. We went

(33:45):
full time in 2002, and I just
did coaching and speaking. And then other coaches
really started to take note. And they're like, okay, well, you're. You're obviously
successful. What are you doing? And so in 2006, I started to
teach other coaches this sequence in little
boutiques. And then in 2000 boutique trainings. And

(34:07):
then in 2011, somebody who went through our training
came to me and said, hey, I think you're being selfish. I was like, why
is that? He goes, you're just doing these trainings for groups of six
or eight. He's like, you're not, you know, trying to do it for thousands.
He's like, but you should bring this online so it can help more people. There's
a lot of people who need your help, but, you know, you like doing these

(34:29):
small trainings. And I was like, I do, but online training sucks. And he goes,
it does, but it doesn't have to suck. I'm like, okay. So
then we brought it online in 2011, and since then we've been able
to help thousands of coaches around the world. And the thing that I'm most excited
about is the six figure sequence helped me
and then the six figure sequence helped these coaches in these little

(34:51):
boutique trainings. But then as people started to follow the sequence
in our online training, you know, and some of them never actually even
talked to me, they. They were immersed in our training, but they were just following
the sequence. It worked for them and it worked in different countries,
it worked in different states, all those things. So that's been the
thing that's been most exciting is that when people have a clear

(35:14):
cut 1, 2, 3, 4 sequence,
like, smart people can follow it. And that's, that's what I love about it. And
I don't know about you, but I'm a to do list guy. Like, so much
so that we'll like. When I did something today that wasn't on my to do
list, I went back into my app and I put the thing in there so
I could check it off. Like, I'm that weird, you know what I mean? But

(35:35):
I'm like, I'm gonna get that satisfaction of checking this thing off. Our
training program is actually built like a to do list. So it's like,
do this. Don't move on to the next task until you get this done,
you know, and people can put their own unique spin on each step,
but it's like, do not move on until you've got this checked off and this
checked off and this checked off. And that it's allowed people that have felt

(35:57):
stuck for a very long time to finally get the
momentum that they needed and the clarity that they needed to
onboard great, fit clients. And I know that sounds like that might sound
like hype, but it's amazing the number of people that we've been
able to help in a number of different industries and a number of different
coaching kind of ideal client profiles. And

(36:18):
it's just a beautiful, beautiful thing. It's like anything when you build a
system, right, that's successful. Like, look at McDonald's. They
built the system right. Anything you look at, anything you see out there,
they've built anything that's successful, they've built a system. So you build a
Simpson system that's beneficial to coaching it, and
it stems from experiences you've had and things like

(36:42):
the same thing with me and podcasting is. Yep, all right. I'm trying to help
navigate people, navigate the potholes that I went
through. Right. The stuff that I experienced as a podcaster and
not knowing what an RSS feed, what, how to put a
description. Like, first few months
of it was just the title and that's it. It

(37:04):
was nothing else. There was no description, no show notes,
no caption, none of that. It was just, I'm going to just release
this and put it out there. So, of course, I've had to build a system.
I've had to build something where now what
used to take me two, three hours to get ready for a
show, 20 minutes. Yeah, that's

(37:26):
a beautiful thing, right? That makes it a lot more sustainable.
It makes it so much easier. It makes life so much easier for me
being able to do that. Right. Well, that's, that's an important part. Like,
you know, part of it is revenue, right? Being able to
generate revenue. And, and you know, of course I always say you have to have

(37:46):
a heart for impact, but, you know, I have a heart for people.
We call them encouragers, coaches, speakers, content creators. We call them
encouragers. They are the people that help others to be more of who they
were created to be. Right? And I always say, hey, you gotta have a
natural passion for, for encouraging others. But I
also believe that if you're doing that important work, that you deserve to

(38:08):
be paid well for that important work. So I always, I, you know, we have
T shirts made, said, I am a well paid encourager. Right?
And you should not feel bad about that. That's like, yeah,
yeah. And so that is, you know, that's, that's a big belief of mine is
because I do think a lot of people that, that are drawn to coaching or
speaking or podcasting, they have a natural bent. Like,

(38:31):
I can tell you're a great communicator. You probably always have been.
And so what's interesting is, is that a lot of times when people
are naturally good at something, they sometimes have a
harder time charging for that thing because, like, well, I've
always been natural at this or I've always kind of done it for free. Why
would I start charging thousands of dollars for it, right? Well, it's like

(38:53):
partly because you're naturally good at something and you've
honed a set of Skills, you deserve to be paid. Well, I always
say, like, you know, if you have to have surgery, which hopefully you don't, but
if somebody had to have surgery, you would hope that their doctor, the
surgeon has always been good, has a natural proclivity
towards science. Right. And, and then you also hope that they got some

(39:14):
additional training so they know what they're doing. Right. So they took
natural ability, they got additional training, and then my guess is if
you're getting surgery, you are more, more than willing to pay that person for
that work. So why shouldn't the same rules apply to coaching, speaking,
content creation? And you're absolutely right. I'm,
I'm naturally a pretty good teacher. Like. Yep.

(39:37):
Because my day job, I am a, I'm a
pit boss. Pit boss. Floor supervisor in a casino.
Oh, wow. Okay. So, boy, you see all
humanity. Yeah. All the best and
worst and probably daily. Yeah. Yes. But
I also, I, I'm, I, I'm

(40:00):
supervised. Floor supervised craps. And we have some new dealers.
And there's a difference when me and this other,
me and this other pit boss sit down and sit box for them. And the
box person is the person who sits there at the craps table with the three
dealers. And so we have some break ins. They've. And it takes
years for people to master craps. Honestly. Yeah. Oh, I can only imagine.

(40:21):
I can only imagine. So when I sit box,
they feel so much more secure with me because
I'm teaching them. Whereas if it's someone else, they're
rushing the game along, not teaching them the game. Whereas
I'm naturally inclined to be like, this is how we do it. These are steps
that you do to make it life. And so these dealers. Thank you.

(40:43):
So I, it feels good for them to be like, I love when you
sit box because I get to actually learn. Yep.
And this is, it's a fast moving game. Oh, I bet.
But it takes, it took me a year or so to
actually be considered a craps dealer because I bet well.
And I would imagine, like, that is so metaphor rich. Like your

(41:06):
day job is so metaphor rich. Right. There are so many
stories, stories I'm sure that come from what you do during
your day job. Right. Which is a beautiful thing I always say, you know, with
our authority bridge clients, you may not love your job, but what can you
mine from your job? Like what, what are, what experiences are
you having probably daily with others that you can teach from?

(41:28):
But boy, I can only imagine that job is so
metaphor rich. And that's huge. You know,
it's it's helped me in so many different ways because yeah, of course I have
to interact with customers. I have to. Especially when I was dealing, when I was
a dealer. Yeah, you have to be a performer. You have to
be engaging. You have to. So I built relations and I've.

(41:50):
And talk about high emotions. Like, you're gonna, you're gonna see
people at their best, you're gonna see people at their worst. You're gonna see people
that are caffeinated out of their minds all the way
to. Yeah. Medicated out of their minds. Yeah.
So the best part with me is because I work 3,
3:30 in the morning to 11:30 in the morning. So I work.

(42:12):
Wow. Graveyard overnight. Whatever. Whatever you want to call it. Yeah.
So my. So it gives me opportunity to come home, I take a nap, whatever,
and I start preparing for my podcast or I prepare, I want,
anything. So I'm able to work that schedule. Because
if. Yeah, because now when I get home, I can focus on
growing this business, growing, whatever to do. So

(42:34):
that's a beautiful thing. That's why we say, like, for people that are building,
you know, a business like this, but they, they
need and want to have a day job, I always say, you know,
pick a bridge job. You know, a job that helps you
to, you know, be able to take care of, make ends meet, you
know, all those kinds of things. But choose a

(42:56):
bridge job based on what we call a meal plan. And
the meal stands for, it's an acronym, right? It's who can you
meet, what can you earn, what can it make you available to
do? Or what can you learn? And like, this position
is a great thing and that I'm sure you're probably meeting some interesting people,
probably earning, you know, a good income so you can take care of your family,

(43:19):
but it's also making you available. Like there's a lot of positions
where, you know, you might get paid well, but you're working 8 o' clock
in the morning till 8 o' clock at night, you're not going to be available
for anything of building your own business. So like, that's such a great
example of a good meal plan. And you're learning like, you know,
you're learning on the job. You're learning by doing the thing that you want to

(43:40):
do more of. So you got the meal plan, my man. That's fantastic.
Oh yeah. No, and like you said, I do earn well. So
it gives me the opportunity to actually learn and build and focus
on building it correctly and getting to the point where
like how you said, where I can earn. I'm right. I'm

(44:00):
earning this amount and this amount of time. Imagine if I extended it now,
if I work more, if I'm able to work from 7am starting
to whatever time. So, yeah, no, it's been
a great experience. I'm learning, I've built some amazing relationships. I bet
I've invested a lot in myself. Like I
started off with a $160 podcasting

(44:23):
studio from Amazon and
I've invested quite a few. I was gonna say, look at you now, man, you
sound great. You look great. Like, come on. So that's fantastic.
Oh, yeah, no, and it's been great.
Had you met me last year, it. Would be a different
thing. Well, no, because I've also, I've also lost

(44:47):
120something pounds. Wow.
From last year. Good for you. That's incredible.
And so it's been me learning
how to eat over again and all this. So
it's, it's. Yeah, no, it's,
it's been five years of me just learning myself

(45:11):
and, and, yep. And growing and developing and, and
just. Well, I love that. And that's. I will say, you know, I
encourage, but I don't BS people. But people often ask me, like,
what's, what's the key to being successful at this,
to having, you know, a six figure coaching, speaking, content creation
business, if not seven figure and beyond. And I always say, first and

(45:33):
foremost, live your journey. Right. Teach from the
journey, not the destination. So it's amazing, just in the time that
we've spoken, it's amazing how you are teaching from
the journey because you're living it. Yeah. And what's interesting is, is that
people who teach from a destination, those people don't make
it, you know, even no matter what the destination. Like,

(45:55):
you'll see people on the speaking circuit, you know, they'll,
they'll win the gold medal, right? And, and then they'll try to build a
speaking career around that one gold medal. And a gold, gold medal
is fantastic. If you can do it, go do it. Like, that's fantastic.
But what's wild about gold medals, especially Olympic
gold medals, is, you know, every four years we get a new set of gold

(46:18):
medals, right? And it's one of those where
when you teach from an achievement or you teach from a
destination, a destination has a shelf life.
And it's interesting. Like, you know, you look at people who won gold
medals from Olympics eight years ago, when they
first won that gold medal, they could really get a great speaking fee. They could

(46:41):
really, you know, command an audience's attention. But
unless they continue to live a compelling journey just
teaching from that destination, within a couple of years, those fees start to
come down. Right. But the people that are living from
the journey, you know, like yourself, losing over £100 in
a year. What, building a business that's compelling and curiosity

(47:03):
inspiring, like, that's the kind of thing that you never run out of content
because you're living it every day. Yeah, absolutely.
Drink, think, do. Yeah. It's one of the top
1% of podcasts worldwide. Why did you launch it and
what impact has it had? Yeah, well, I always
say, and I know you're a big proponent of podcasts too, like, I

(47:27):
think everybody should have a podcast because it's at the, you know, at a
foundational level. What's beautiful about a podcast is
it is the best excuse to have conversations with
interesting people. Yes. Like, so I always say, like,
that is one of the key reasons to have a
podcast, whether you've got four people listening it, if it's just your

(47:49):
mom listening to your podcast, still worth considering doing
because it is, it's this great excuse to have great conversations.
And that was, that was me. I, I, I'm naturally curious.
I love to, you know, meet with people and, and dig deeper into their story
and all of those things. But what I also realized was
there were people that I was coaching and I loved the

(48:13):
impact of the one on one. There were audiences that I were speaking to,
whether it was 300 or 3,000 people. And
I loved those touches. But it's hard to
continue that conversation. It's hard to continue to build that
relationship, you know, and I've had organizations that, I mean,
brought me back year after year, which is a true honor,

(48:35):
but it was only one time a year. Right. So with
podcasting, it's a way that I could touch,
support, encourage, you know, equip those
audiences and build that tribe in a way where we
could stay in connection and keep growing together.
And so dreamthink do. It's actually my third

(48:57):
podcast. My first one never saw the light of day. My
second one became bonus content for dream think.com and then
dream Think do for me stuck because I loved the message of
it. And you know, Dream Think do, my hope is it's a catchy
name because, you know, it's trademarked now. Like we own that.
Right. But Dream Thing do is not just

(49:19):
marketing, it's actually a three step process because I
really believe that we need to give our ourselves permission and
space to dream and do that independently
from thinking. Like, I love. Like we talked about, I love to do lists.
I love strategy. My. I have spreadsheets that would make you
cry. They're like a thing of beauty, right? But I always say,

(49:41):
like, you want to give yourself space and time and permission to dream
before you get into thinking mode, before you get into planning mode, before you get
into strategy. Because most people will dream for a little bit,
and then they'll start to plan too early. They'll start to
say, well, I don't really have the money. I don't really have the time. I
don't really have the network. And so they'll either shut down those

(50:04):
dreams or make them smaller. And what I say is, give yourself
permission and space and time to dream first and then move
into thinking. Right? To ask those what ifs? What if we
could do that? How might we do that? Right? And allow yourself to
dream and then to think. I'm a big proponent, Big proponent
of planning. Right. Just don't do it too soon and then doing

(50:27):
right to actually take action. And, you know, this. I know for
me, that's. That was my challenge, was I could
dream and I could strategize, but then I would move into
analysis paralysis, and I never take action. And so I
realized it's really those three steps together that make all the
difference. And so I named the show that because I needed to be. Right. Reminded

(50:49):
of it weekly. Absolutely. Yes. Thank you, man. This is. This has
been great. I know, and I know our time is very limited right now, but.
Yeah. Thank you so much for being such a wonderful guest, man. And I
know you set a goal to launch one million dreams. Yeah.
Where are you now on that mission? Well, what's funny about that is I don't
know about you, but, like, you know, the Wright brothers set a goal of. Of

(51:10):
flying before they knew how they do it. Yeah.
You know, and I have this dream of helping to launch a million
dreams in my lifetime. That's, you know, one of the reasons why we started
to coach other coaches was I started to realize, like, boy, if
I work, you know, 24, 7, 365,
like, I can only help so many people. Like, or if I could speak to

(51:32):
an audience of. Of 5,000 every week. I got to speak,
like, for 30 years in order to hit a million people. Right. Like, I started
to do the math, and I was like, wait, if I could equip people to
not only do it and do it well, but also get paid well to do
it, then I could hit my million in a much shorter period of
time. But what's amazing about that is, you know, in some

(51:53):
ways, learning to quantify it is one of the. Still one of
the great mysteries. So we still. We get success stories
all the time from Dreamthink. Do we get success stories from our
coaching and our speaking and, you know, our coaches and our speakers
and all those people that we have helped? And so we know we've
helped thousands, and we're working on ways to quantify that,

(52:16):
you know, with more specifics and things. But I figure, hey, even if
we fail miserably at quantifying it, if our goal is to
help millions, even if we fall short, it's still going to be pretty
amazing. And it has been. So we're working on better ways to quantify
it. We know we've helped thousands, but we're marching towards a million.
And we'll figure it out as we go. Awesome. Awesome. Hopefully this

(52:39):
episode can help. Absolutely. This is one more way to do it
right, like partnering with amazing people like you. You never
know. You know, somebody might have heard today and said, ah,
that's what I needed, or that's the next step, or they were encouraged.
And who knows? I know you have a lot of globe changers that
listen to your show, so I love it. But thank you so much, man. This

(53:01):
has been great. Now we've come back to the part of the show where you
get the solo screen and just plug away and let everybody know where exactly they
can find you. Everything. I love it. Absolutely. So I
am honored and I would love for you to come hang out with us. Probably
the easiest place to start is to go to Mitch Matthews dot com.
That's where you can get all sorts of free resources. You can find out more
about Dreamthink do. There's a number of different things that you can do to

(53:24):
plug in. And again, we want to help you to live more
of the life you were put on the planet to live. You can also go
specifically to MitchMatthews.com backslash4things.
We send out a 4things email each week that's packed
with strategies and stories to help you. And so you can
go grab [e-mail] backslash four things as well.

(53:49):
All right, Mitch, thank you so much for being such a wonderful guest. But let
me just close out the show right quick so we can say a few words
before you leave it. Thank you so much, brother man. I appreciate you being on
the show. I am honored and I'm excited, man. This
is the beginning of a beautiful relationship. I love it. Oh, definitely. Definitely.
Awesome. Thank you so much, man. All right, everybody,

(54:09):
another great episode is in is in the in the cans.
If Mr. Story sparks something in you go check out the Dream Dream
Think, do podcast and explore his six figure sequence and authority
bridge systems. And if you're stuck at your own bad fit
ceiling, share this episode with a friend. Because sometimes the
breakthrough starts with just one conversation. Stay bold, stay

(54:31):
purposeful, and stay wise. Know your boy. Wise does it.
Peace out,
Sam.