December 8, 2025 • 39 mins
Welcome to a vibrant and inspiring episode of the Stuck In My Mind Podcast with your host, Wize El Jefe, as he welcomes powerhouse entrepreneur, coach, and podcast host Sasha Eburne to the show. This compelling conversation is a must-listen for anyone navigating career transitions, overcoming self-doubt, or seeking the courage to step fully into their potential—especially women with ambitions of entrepreneurship and leadership.
The episode kicks off with Wize El Jefe introducing Sasha Eburne as a living example of stepping into your power: after the devastation of losing her hospitality career during the COVID pandemic, Sasha Eburne pivoted to launch her own venture as a solo mom. Within just 24 hours, she secured her first client, and, driven by relentless resourcefulness, she was fully booked with clients within three weeks. Her journey didn't stop there—she skyrocketed her business to a national level, leading a team of 15 and building a company that supported her life as a devoted mother.
Listeners are given an authentic look at Sasha Eburne’s life before entrepreneurship—a 25-year journey in hospitality management, working in hotels across Australia, the Middle East, and Vanuatu. Everything changed in 2020 when the pandemic hit, forcing her to reevaluate her career path. After a stint in real estate left her unfulfilled, a conversation with a friend introduced her to the virtual assistant industry—a critical turning point that sparked her entrepreneurial leap.
In a candid discussion, Sasha Eburne dismantles myths around "breaking the rules" or pursuing a nontraditional career. Instead, her story is about listening to intuition and seizing opportunity with no roadmap but total commitment. She discusses overcoming fears of judgment, financial instability, and the naysayers who projected their limiting beliefs onto her. Sasha Eburne emphasizes how support systems—a network of people who “see what you see”—are crucial for entrepreneurial resilience. Both Wize El Jefe and Sasha Eburne resonate on the impact of overcoming self-doubt, sharing personal anecdotes of pushing past internal voices saying, “Who do you think you are?”
A highlight of this episode is the emphasis on action over waiting for external validation. Sasha Eburne “left no stone unturned,” leveraging every network and social platform to announce her new business and connect with clients. Her boldness proved contagious, leading to rapid business growth and continuous opportunities for expansion.
The conversation evolves into the power of mindset: the dangers of taking on other people’s limiting beliefs and the necessity of aligning with one’s own vision. Sasha Eburne reflects on how many women (and entrepreneurs in general) struggle with feelings of "asking for too much" or fall into the trap of “hustle equals worth.” She explains that true transformation and momentum stem from clarity, not chaos—a philosophy that underpins her approach to coaching women to scale businesses without sacrificing wellness or personal freedom.
Another fascinating thread in this episode is Sasha Eburne’s embrace of personal growth tools, including breathwork, sound healing, and neuro-linguistic programming. She shares how these practices have not only improved her own well-being but have become essential resources that she teaches to clients worldwide. Sasha Eburne describes the evolution of her coaching business—now supporting both women and men globally, running retreats, and certifying others in healing practices. It's an inspiring lesson in weaving together business, spirituality, and global community.
For listeners interested in practical wisdom, Sasha Eburne lays out the essential strategies that led to her success: the importance of investing in coaches/mentors, hiring and trusting teams, leveraging automation and AI, and not shying away from outsourcing what you’re not an expert in. She and Wize El Jefe discuss how AI has been a powerful tool for scaling, reducing burnout, and freeing up creators and business owners to focus on what truly matters.
The episode culminates with messages of encouragement for all ambitious women: if Sasha Eburne can do it, so can you. There’s no secret ingredient—only a willingness to ask for help, invest in learning, surround yourself with allies, and remain bold in the face of fear and judgment. As Wize El Jefe puts it, “If you want to start something, don’t wait for permission. Just start. Your story is proof that your circumstances don’t get the final word—your choices do.”
Listeners will leave this episode motivated by Sasha Eburne's remarkable path from adversity to abundance, equipped with insights to turn setbacks into setups for their next big leap. Whether you’re launching a business, exploring new income streams, or simply seeking fresh inspiration, this conversation will remind you that greatness is accessible to everyone with the courage to claim it
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:42):
Welcome to another episode of Stuck in My Mind podcast. I am
your host wise, and today's guest is someone
who doesn't just talk about stepping into your power. She lives it. She
went from one client in 24 hours to being fully booked in three weeks,
and then scale into a national team of 15 in just six months.
All while building a business that fit her life as a solo mom.
(01:05):
No excuses, no permission slips, just pure momentum. Now
she coaches ambitious women around the world to rise, to
raise, to rise their CEO era, own their
brilliance, and build high impact businesses without the chaos.
She's the. She's the host of the Sasha E. Burns Show,
a powerhouse voice for women ready to claim their next level. Welcome to
(01:28):
the show, Sasha Eburn. Thank you so much for having
me. Oh, the pleasure's mine. Thank you for being a guest. I'm so excited.
Yeah, me too. Let's go.
Okay, so before the fully booked calendar
momentum, who was Sasha at the very beginning? Yeah. So
I had spent 25 years in hospitality and events, predominantly
(01:51):
in the hotel industry. Literally straight out of school, I went and studied
hospitality management and. And event management and a very long career kind
of climbing the ladder working in different hotels in Australia as well as I
spent some time in the Middle east and Vanuatu. And then Covid happened,
and in Australia, we housed all of our international arrivals in
hotel quarantine, and we were the first hotel that entered that program. So we
(02:14):
were stood down. No work, no job, right in the middle of COVID So that
kind of started the trajectory of looking for something else. And
there was about a year of in and out of different jobs. And then I
discovered the virtual assistant industry. Okay.
What. What was that moment you decided, screw
the rules, I'm doing. I'm doing it my way, this way that
(02:37):
I was gonna. I'm
sorry. Yeah, like, no, that's okay. Yeah. So
in terms of breaking the rules, it didn't really kind of cross my mind that
that's what I was doing it at the time. I had gone and met
an old friend, an old industry colleague, for coffee outside of the cafe.
(02:57):
We weren't allowed in the cafe at that time. And she had told me about
the industry, and she said that she worked three days a week and she got
paid more than she did from her clients, and she did in the hotel industry.
And I'd always been really interested in a freedom life,
entrepreneurship, and kind of. I'd started a few businesses
over the years and nothing ever really stuck. And I think there was, you know,
(03:18):
a lot of Things about limiting beliefs and, you know, it was just easy, my
job to get the money and the income. And then it actually came down, down
to. I was working in real estate and I tried that industry for about
four months and I'd never been treated so badly. And I
was literally given one task to do all day, every day for five days. And
I'm just like, there's got to be more to life than this.
(03:41):
So it was six. It was actually six months after she had
told me about the opportunity. So I just watched the space and I was just
like, you know what, what have I got to lose if it doesn't work, I
can just go back and get a job. And it just stuck. And I just
loved it. I loved not being bound to certain time. I never
committed time other than meetings to clients. You know, I could
(04:03):
go anywhere, anywhere, however I wanted to. And
it just really spoke to me that I stumbled across something
really different and I loved the work that I was doing.
Awesome. So. So you built this business
as a solo mom. So
(04:23):
what did life look like at that time when you
started, when you launched entrepreneurship entrepreneur
career? Yeah, though, I mean, let's be honest, it was a lot of hustle,
but it was exciting and it was. I
literally left no stone unturned in that first week where I
(04:44):
was starting my business and also working. I was taking a
lot of breaks, a lot of secret little breaks to go and have calls
with clients. And that's. That really kind of gave me that motivation to be like,
well, if I'm having this many conversations now and I'm very limited in time,
what could I do if I actually quit? My job
relied on the 12 hour client that I'd already secured after the first 24 hours.
(05:06):
And if I had the rest of the days
just to talk to people, just to put myself out there, what could I create?
So it was very much a what if, what could happen?
And because I was in a really bad situation, I didn't enjoy
it. It was a really easy decision to make at the time because I
was just like 12 hours. I could kind of make ends meet with 12 hours.
(05:29):
It would be really, really tight. I had a mortgage as well, but it was
just seeing the potential of how many other people that I could speak to. So
that's really kind of. I left no stone unturned. I
shattered from the rooftops. I put it on LinkedIn, I put on Facebook. I told
everybody, this is what I'm doing. And it just slowly and eventually
people just started saying, oh, I'M interested in what you have, what you're doing.
(05:51):
I'm interested in what you're doing. And it happened really quickly. And within three weeks
I had a full book of clients. That's, that's
awesome. Like to go from one client
to, in six months, like really just building.
A great business. I can imagine
(06:11):
the work, yeah, work you have to put in. And it makes sense
if you figure, all right, in the limited time that I'm
working with this one client or whatever it
is, and you're, you're generating something, imagine,
yeah, eight hours of this, maybe
not punching in on my own time and working
(06:33):
the hours that I want to work in and generate some more momentum. So, yeah,
I could imagine. How.
It would be easy for you to be like, you know what? Yeah, I think
I want to go in this direction because if I do spend
more time, I can definitely build something. That's just.
That's amazing. Yep, exactly.
(06:57):
So I know for me, when I first started my podcast, right, one of the
reasons that I didn't start was fear. Just
making up excuses, challenging myself. What were the
fears you faced when you, when you started?
I think internally there wasn't too many fears
(07:18):
because I wanted that life so badly. What the fear was,
I was the fear of judgment from other people.
A lot of people, like, oh, I'm just going to be devil's advocate. What's going
to happen if it doesn't work? What's going to happen if you can't pay your
mortgage? And I think that, you know, for a short time I started listening to
what other people said and I'm just like, hey, that's so
(07:38):
negative. Like, you've got to try these things to,
you know, give them a go. So there was a lot of that
and I just kept on pushing because I had a taste of it.
And I think I always was just like, if it doesn't work, I can just
go back to work. And I think I'm pretty good with kind of picking up
when to kind of call things, like, when is the time to be like, okay,
(08:00):
cool, you know, And I was just like, even if I can't get a full
book of clients, there's other options. I could go and get a temp role
or I could go and get a part time job. That's maybe 10
hours a week or 15 hours a week. There's so many other options and going
back to full time work. So, yeah, it was definitely a fear of judgment.
What are people going to say? What are people going to think? And you know,
(08:21):
there was a few people that had a couple of negative comments. The
majority of people were actually really supportive, which I think
really kind of helped me push through and just kind of just keep on going.
And, and it's very important when you have people that, that are close
to you that are supportive. Like my wife is very supportive of what I'm doing
with the podcast and everything I've been able to build through the podcast.
(08:44):
And it's important that you have people that see some. See what
you see and are encouraging and pushing you to.
Because like you said, there are people who. Let's play
devil's advocate. No, they just wanted to push their limited
beliefs on you. Exactly. And
put doubt in your head because maybe they didn't attempt to do
(09:06):
something that they've always wanted to do and the fear of
judgment, like you or whatever, whatever their fear is. Yeah.
Stop them from achieving that. So I'm, It's,
It's. I'm happy that you, you decided to.
Not. Yes. I, and like, if anything, if anything else
is. Is be overcoming these, these obstacles. And I'm glad
(09:30):
that you, you overcame yours and, and launched the
business and then let it. Other people's.
Judgment or whatever stop you from building, Building your
organization. Yeah. 100% agree. And I think at the time,
I didn't realize that it was actually their projection, it was their limiting beliefs.
Now because of all the work that I've done, I can see it. I'm just
(09:51):
like, actually, that's your belief, not my belief. And I think that's actually the biggest
problem with, you know, a lot of people that do start their business is they
do take what other people say and they take on board their feelings and their
limiting beliefs. And that does actually get in their own way as well.
Oh, it's, it's like with people who know
me and then, oh, how's your little podcast going?
(10:14):
What? Oh, I've heard that before. I've been right there with you.
So you, you hear those, those things where people say that. I'm
like, okay, yeah, it's doing well. And so. Yeah,
and I'm, I'm so proud of the growth that I've had
from my podcast, especially not being in
(10:34):
this wasn't my career or anything, doing media or any of that,
so to grow it to where I've grown. Grown the podcast. I'm
so proud of it. And I'm just so excited to continue to
do what I'm doing because I love having these conversations. These are so much.
It's so Much fun for me because I get to meet and
learn from other people and hear their stories. And
(10:58):
so. And then the fact that I get to share it with my
audience and. And people.
Watch, it's amazing. Like, I received so many emails and
messages and. And I love that. That. That drives me
and inspires me, like, to continue to do what I'm doing. And. And it's.
Podcasting has opened up so many different lanes for me, and. And
(11:21):
I'm just. I'm just excited to be able to do this. Yeah, I think
it's incredible. I think the fact that you can share your message, and
I love the fact that no matter where you are in the world, we can
just connect and we can share with each other audiences. The amount of conversations I
have with podcasters around the world, just like you. I think it's incredible
that the Internet brings us so close together and you're not kind of bound to
(11:42):
your geographical area that we can literally have podcast episodes with anybody
around the world. I think it's pretty cool. Oh, yeah.
You'Re a perfect example. I'm
in Pennsylvania in the United States. You're in Australia.
Yeah. It's awesome to be able to have this. And I've. I've.
Like you said, I've. Community. I've interviewed. I've interviewed people
(12:06):
from India, China, Japan,
the Philippines, all over the world. Yeah. Amazing. And
to be able to do that. And.
I love. It's like you begin to realize that.
The world is so small in a way. Right. But.
(12:28):
The people in it. A lot of us just have the same.
A lot of us just want the same things in life. A lot of us
just want the best for our families. We want
success. We all basically want the same things in life.
And so to be able to connect with people and learn that
and be able to have these conversations and see that, yes, we are
(12:51):
different, but at the core of it all,
a lot of us just want the same things in Life. Exactly.
Yep, 100%. So what was that
big first bold move that shifted everything for you?
I think there's. There's probably quite a few. I mean, the first one's obviously going
(13:12):
all into the business, but the next one was deciding that just me Capping
out at 40 hours wasn't enough. So I started doing the research on,
well, how can we make this bigger and better and how can we serve more
clients? And that was the. The next milestone was moving to a team of 15
and having multiple clients, and that essentially just
doubled the business. You know, we. We went from six figure business
(13:34):
to multi six figure business in 12 months. And then what I
really wanted to do, really meaningful work. So I stepped into the coaching
space. And that was when I was just like, well, if I've stumbled across this,
how many other women can I share this opportunity with so that they
can be free, they can have time, freedom, flexibility,
freedom? You know, 99% of my coaching clients are moms. They
(13:55):
just want to have the flexibility to do whatever they want to do and wherever.
Go wherever they want to go. So I started coaching quite early. I didn't
really even know what a coach was. And then I just started
teaching them exactly what I did. How to start a business, where to get clients,
how to get clients. And that just evolved over time. And it was about,
it was a year later that I decided to invest in coaching. And
(14:18):
what I thought was business coaching was actually nlp, which is neuro linguistic
programming. And really learned about how to rewrite your unconscious
and really, you know, break through all those limiting beliefs. And that changed the game
for me because then I could support my clients in such a different
capacity so that they didn't have those fears coming up so that they didn't have
those limiting beliefs coming up. And once I started to see the change
(14:40):
that I could help people make in terms of themselves as a person, in terms
of their business, I was just like, this is, this is cool. Like,
this is change. So I decided to go all in on
coaching, on the coaching business. And I
gave away a lot of the clients to a lot of the team that we
had in the VA business. And we literally replaced all the revenue in 30 days.
(15:01):
So that was another big milestone and a big sign from the university
to be like, well, we're on the right track. You know, it was quite a
lot of revenue to give away. And again, another risk that I took in the
business to kind of step into something that was really close to my heart, something
that just really lit me up. And you know, fast forward
now to 2025. I spend
96% of my time in the coaching business and
(15:24):
supporting women and men globally around the world.
And then we still have a little 4% in our virtual system business where we
have a couple of clients that have been with us from the beginning that the
team so support. So we still still run both. And then also
this year we did birth another business. And I'm now
certifying people globally in breathwork
(15:45):
certifications and sound healing certifications as well. So kind of a lot
more for those spiritual entrepreneurs giving them the opportunity to add some modalities to their
tool belt. So what led, what led you to
this side of the business as well? In infusion
with, of, of everything you're doing now with the, with
the sound and everything, like what got you
(16:08):
here to include this into everything you're doing? Yeah, it's
kind of been an evolution and a bit of a journey. And it did start
with nlp. I went into NLP thinking it was
business coaching. Yeah. And it was and it was not. And it's
just eventually over time and I think what I've learned to be
a leader and to be a CEO, there's a lot of that comes from self
(16:29):
and a lot of nervous system regulation. So it kind of started just tapping
into it personally and you know, attending some sound healing
events, some cacao ceremonies, some retreats in Bali,
and I was just like, I really like these modalities. And it kind of really
helped ground myself. I firstly did my own breathwork
certification and realized how powerful it was. And I was just like, wow,
(16:51):
this is life changing. And I've heard so many stories from books and
things like that of people that have changed their lives through breath work and
then as well as sound healing as well. So it's just kind of been this
evolution of a journey. But I went through that personal journey first and learned how
I can not be stressed out 247 because running a big
business can bring stresses. And again, the self
(17:13):
created stress. But having those resources in your tool
belt to help you regulate and just kind of ground yourself was just super
powerful. So last year I hosted my
own Bali retreat and I introduced breathwork and sound into
the retreat. And the change that came out of those women
was phenomenal. So I was just like, there's so much power in this. So this
(17:35):
is why 2025, I decided to do, you know,
formal qualifications in all of those and then to be able to
certify people, I think was just that next step. Because what I found in my
coaching career is everything that I have been learning, I get to
teach. So everything I invest in to improve my skill set,
I'm just going to keep teaching to my clients and kind of that pay it
(17:57):
forward movement. And it's,
it's similar to what I've been doing with everything that I've been learning through
podcasting, like learning how to edit video, all these different things
that I've. And I figured like, all right, let me just start
coaching people on how to launch their own podcast and avoid.
And avoid all the hiccups. That I went through when I first started because
(18:19):
I didn't have, like, I didn't have a clue of anything. And so
I'm actually in beta for launching my
program and I'm looking for some people.
I love that.
Since I've launched my podcast, I've done some things that
(18:40):
I would have never thought I would have been able to do. I've been able
to launch an Internet radio station.
I've launched a publishing company. I've
got certified as a coach as well.
So all of this from me
(19:01):
discovering my voice through podcasting and
opening up. These different.
Experiences for me. And so it.
I've just. One of the things. Since you mentioned breath
work, one of the things I started at the beginning of this year was I
wanted to improve my relationship
(19:24):
with spirit, God, whatever the people, whoever you want to describe it
as. And one of the things that I do in the morning as well is
breathe. I do this breathing exercise every morning. And that was something
that I was like, all right, I'm going to start
doing this every morning. I want to start breathing exercise and
(19:45):
have my. Do my affirmations and my meditation and everything.
And since I've started that journey,
things have opened up for me. So many
opportunities have come up from it because of
just. I just feel, because of me
opening a different side of and just
(20:09):
doing something differently. And it's just
experiencing so many different things. So it's really been a
blessing. And I'm just. I'm
grateful for all of this, that. For all these opportunities
that are happening. But it started basically with me just
taking that risk and launching the podcast.
(20:31):
I love that. What a journey. I love this.
It's just been amazing. So you scaled
fast, right? Yeah. What do women
misunderstand about momentum as entrepreneurs
and business owners? What I
find is there's probably two sorts of people. There's
(20:55):
the potential, the go getter that just tries everything
and that they're just not getting any traction, but then they don't ask for help.
So what I learned very early on is to invest in the experts
that have done what I want to do. So I, you know, in the beginning,
I worked with. I worked in a coaching program that taught me how to build
a successful coaching business because I'd never done it before. And that's why I
(21:17):
think it's so powerful, especially when you're starting a business, to kind of invest in
the support. So you've got the ones that just keep on turning this wheel
and doing the same thing and expecting a different outcome. So they Fail to ask
for help because there are so many people out there willing and able, you know,
very much like podcast. Why would you sit there and work it all out yourself
when you could invest some time and money into somebody that gives you the shortcut
(21:38):
and you can get there so much quicker? Then you've got,
then you've got the people that just kind of sit in the whole, I'm okay
at this level, and they play small
and it's because that they've been told that, you know, don't be too
greedy or don't ask for too much. Like, just be happy with
where you're at. Which is actually one of the negative comments that I had in
(22:00):
the beginning when I started growing people, like, oh, can't you just be happy with
the income level that you're at? Why do you have to grow? Can't you just
sit back and chill? And I'm just like, no, I want to serve more people.
I want to make more impact. And I've always been a very driven person and
always held myself to a higher standard. So I find that a lot of times
with women, and sometimes that's because of their generational trauma or what they have been
told growing up, that they just, they settle and they're like, I'm going
(22:22):
to settle on a low rate because it's greedy to ask for more money. Or
it's, you know, so that's probably the biggest thing is that their doubt and
lack in self. And I
don't, I don't knock anyone for, for whatever they feel
their prices and their value is. And it's up
to the, to you as the client or the customer, whatever,
(22:44):
if you're willing to pay that, it's up to you. So I don't never knock
anyone's price. If I, if I can afford it, I'll go out and
exactly. If I can, I'll find something that I can afford.
And. People, people
don't realize, like.
I invested in myself. I have taken
(23:07):
courses, I've invested in quality, Mike. And
so that was because I wanted to grow and
improve. And that's the only way I was going to ever improve was
investing in myself and learning certain things and learning
all, whatever was necessary for me to help me grow
(23:27):
and build my podcast. And so
it was, it was just some, like, it was something with
inside of me that was like, all right, I need to, if I really want
to do this and all right, let me sign up for this course. Let me
learn from this person. Let me connect with this person. And
through that I've been able to network with people who, if I don't have the
(23:49):
answer to something, I can go and reach out to them.
And it's vice versa. If they see that, they see something that I've done and
they're like, hey, how did you do that? I'm like, hey, this is how you
do it. So it's been so.
Amazing to be able to network and connect with people
(24:10):
and be able to ask for help. Like you said, that's something people
who are afraid to do. Like, they, they think if they, they ask for
help that they're going to be judged. Like, oh, see, you can't do this, you
can't run this business or build whatever you're building because look,
you're asking for help.
Exactly.
(24:32):
What's the biggest mindset block holding
ambitious people?
What's the biggest one? I think that they just can't see it for
themselves. So rather than looking at say, another woman like myself or
you know, another successful entrepreneur and thinking, hey, like, we're all human,
if they can do it, I can do it too. They just
(24:56):
think that they can't do it or they're like, they're just lucky or they've had
the financial backing or, you know, they just knew
exactly what to do. And I can tell you, none of us knew exactly what
to do. We're all working it out just every single day. There's nothing
special about what we've done, it's just the fact that we've learned
a lot. Like, I've always been someone that's read a lot of books, I've also
(25:17):
traveled a lot, so I'm quite worldly. But it's, it just
comes down to how much you actually put into it and that's all it is.
So I think a lot of them just, they just don't believe that they can
do it themselves. Yeah.
Why do what do many service based
entrepreneurs live in chaos instead of clarity? Ah,
(25:41):
because probably that culture that we learn from
our 9 to 5 is. You'Ll
get promoted if you put in more time or, you know, a lot of
businesses that I've worked in, a lot of hotels, it was expected to do
overtime. So we're very much conditioned to go
above and beyond for our employer. So they jump into business
(26:04):
and they have this sense of success is
hustle, success is working more. And I also have to
work more to get paid more. And you know what, I
was like that in the beginning and then I soon I learned that no,
like actually the times that we go and travel overseas and you know, I've created
the business that I can do that we actually make more money when we
(26:27):
go overseas and I work less. And it's just. And
the fact that I get to teach my clients that like the hustle isn't going
to get you to where you want to. Actually working easily and effortlessly.
Asking for help, relying upon team and actually creating a really
organic structure in your business that everybody is doing the work
that they want to do and that lights them up, will
(26:49):
support you actually moving further forward, quicker. So it's kind of that you have to
slow down to speed up concept. Yeah. I'm sure
you've, you've built a system that's helped you
scale with such growth and that's what
sometimes it takes for you to build that structure, that system
that you need to help you go to that next level.
(27:12):
Yeah. And you have to be okay. Again, asking for help, ask for help from
team, rely upon other people. And a lot of people shy away from
hiring team and they're like, oh, what if it doesn't work or they're not going
to be as good as me. It's definitely adopting a lot of mindset principles.
Well, you know, let's be honest, no one's ever going to do it as well
as you because we, we strive for perfection.
(27:32):
So it's, you know, done is better than perfect. If something is done to 80%,
then that is great. That is saving you so much time. And you can move
a lot faster by asking for help. Leveraging automations, leveraging AI.
There's a lot of ways to move faster than just sitting in the hustle and
doing it all yourself. You meant, you just mentioned AI.
Yeah. What is your view on it?
(27:54):
What do you think about the benefits of
AI or the pitfalls? What do you see
that? Yeah, I think
we have to get on the train and if we don't get on the train,
we're going to be left behind. But I think it's about learning how to use
it constructively and understand when things sound
recycled and regurgitated. And it's about how you train
(28:18):
your AI and maybe even using quite a few different AI,
maybe using, if you're talking about copy, using a version of Claude
and ChatGPT together, but plugging
in so many of your own prompts, getting it to speak like you, talk like
you getting to understand your client's desires. So really
going to the depths of like, as if you're training a team
(28:40):
member how to write, copy, train your AI. To write copy. And I think that,
you know, even, even in our business, I'd say we heavily underutilize
AI and there are so many other tools that we could be using
and it's just a, we're just kind of scraping the tip of the iceberg. And
I think in terms of AI, as long as it's used for good and
it's used in a way that's authentic, then we should be using it. You know,
(29:03):
I see a lot of things on Facebook groups where they're mocking up
AIs of films that are never going to exist, that are never going to happen,
and sending people on this wild goose chase, like, what's the point in that? What
a waste of time. But if you use it in your business, because let's be
honest, I'm not a trained copywriter and it's kind of that whole
Canva versus a graphic designer. Canva has such a place in the market
(29:24):
now and maybe when that started coming out, people like, oh, you're going to take
the jobs from the graphic designers. And I can tell you there's so many things
in our business, when we go to print things, we have to engage in a
graphic designer. So they both have their place. And it's the same with sales
psychology and copy. If we're wanting to write some really powerful,
potent content, I will go and hire a trained copywriter to do
that. But in terms of day to day, in terms of emails and socials,
(29:48):
AI really just supports us, get further, get quicker and
get more content out there. Because I'm not a trained copywriter. I
know it's helped me. Grow my
show. Yeah, it's helped me, it's helped
me build the system and the structure that's helped me cut down
on show production. I just, it's helped
(30:10):
me, just. Wrote like.
I'm, I'm, I'm, I don't have a whole team here
helping me do the. It's, it's me. I'm everything.
But with AI and automation, I've been able
to, to not burn myself out
(30:31):
because that's what, eventually, that's what happens to people is they
burn themselves out because they, they overextend themselves. But with AI,
it's been able to help ease so much of the burden and, and
just help me just focus on building a great
structure for the show. And so, yeah,
I use it for what it is, the tool that it is
(30:54):
to help me grow up. And I'm learning so many different
platforms and because like you said, if we
don't get on this train right now, we're going to miss being a
miss. We're going to miss it. So yeah, it's important that we.
Invest in learning and trying to
(31:14):
take your business to the next level using AI. Yeah,
absolutely.
So what's the next evolution of Sasha? The coach, the mother, the
leader? Yeah, so we are launching a new
program that's going to come out next month and it's kind of the bridge between
our other two programs. Right now we have a 12 month mentorship where we
(31:37):
support businesses to scale and then we also teach businesses to start their business or
to master the foundations in business. So we're creating one for
the bridge to get them ready to jump into that 12 month mentorship.
And it's really focusing on automations, AI and ads.
I think it's really important to plug those into your business to kind of support
the growth to then jump into how do we scale our business. And
(32:00):
the podcast Sasha even show is also going to come back in the new year
as well. So I'm excited to bring that back out to the market. And it
looks like 2026. I'll also be writing a book as well.
That'll be your first book? It'll be my first book. How does it
feel writing the book? Yeah, it's
exciting because I think I've got a lot to say and a big message to
(32:21):
share and yeah, I think that's just, it's a really
great avenue to be able to connect with a lot more people. And
on the back of that, the idea is to get a lot more speaking gigs
and to be, to speak from stage as well and share that message a little
bit further. So the book and the speaking kind of go hand in hand? Oh
yeah, no, it's, it's because
(32:42):
I got into publishing because of my nephew. He,
we, we self published his second book
and we invested some money in it and everything
and it was something like where I'm like, man, we can,
we can do this ourselves. We can learn how to self publish
books. And I did. I learned
(33:06):
formatting and all these different things that.
And so we've, we've been able to publish.
Six books and then we, I just helped this young lady self
publish her first children's book. Oh, so great. Yeah,
so I love that. Yeah, no, it's been amazing. And like I said,
(33:26):
I've learned so many different things just from
starting the podcast. Just me
stepping out of my comfort zone and doing something that I had never done before
and just challenge myself and go out There, like, you know what?
For me, it wasn't other people. It was
(33:47):
me. It was myself holding myself. It was me telling myself,
oh, who's going to want to listen to you? You're not a
celebrity. You suck. Your voice is horrible.
And it was just, finally, it was just me just
saying, you know what? I'm going to press record and
just whatever happens, happens. And here I
(34:10):
am five years later. Having
a wonderful conversation with you and. And
still excited every day when I. When I get to record and
do what I'm doing. So great. I love that.
All right, if every woman listening stepped
(34:33):
into her CEO era today, what changes? First,
themselves. They become a better version of themselves
because they're really just holding themselves to a higher standard and
really creating the life that they actually dream of, rather than sitting there and says
scarcity and being like, oh, I just want something better. There's got to be more
to life. They will actually get to create that if they do that.
(34:58):
What message do you want ambitious women to leave this episode with.
That? If I can do it, they can do it, too. There is no difference.
We're all human, we're all female, we're all on the same earth, and we've all
got one life. So if you want something different from your life, to be honest,
no one's coming to save you. The only person that can get you there is
yourself. Awesome.
(35:21):
So wait, okay, now we're about to go
to. You're about to get the Spotlight screen, and you need to plug away
where people can find you and connect with you and give
one piece of unapologetic advice you
wish someone gave you early in your career. Yeah,
sure. So if they want to find out a little bit about what I do,
(35:45):
jump over to my website on sashaeburn.com. i'm sure that you'll reference
that in the show notes or even just jump over to Instagram. I'm always up
for a voice note conversation or a chat. I'd love to hear your takeaways.
Drop on in. That's just Sasha. Even underscore. Underscore. And
one word of advice is, in business and in life,
just ask for help. We don't have to go at it alone. It is way
(36:06):
better being in business, being surrounded by other powerful entrepreneurs. Other
people have generally done what you done also in your personal life as well.
Just ask for help and create connections.
Awesome. Thank you so much for being such a wonderful guest. I appreciate your time.
So when you do release the book, I would love for you to come back
(36:28):
and promote it. That would be awesome. So when you,
when you start, when you release it and you're ready to promote it and everything,
definitely have you back on and come on and talk about the book and.
And definitely come promote the book. Amazing. I would love that. Thank you so
much for the opportunity to chat today. It's definitely been a great
conversation. Oh, no, thank you so much for dropping some great
(36:51):
game and I appreciate you sharing your story
and I'm excited.
For what you're building. It's awesome to see someone build
something amazing and inspire men, women,
don't matter. Just to inspire people to greatness. Like,
(37:12):
like you said. If, like, I feel like if
people who want to start a podcast, like, if I can start this podcast.
If you're out there and you want to start a podcast, go out and start
it. Like, all it takes is you just to face your
fear and. And do it. Yeah,
exactly. I love that. But once again, thank you so much,
(37:34):
but don't leave your shit. We're going to chat a little bit off the
air, but thank you so much for your time and I appreciate
you stopping by and
sharing, sharing, sharing, sharing, you sharing your
information and stuff. Thank you so much. Thank you.
All right, everybody, another great episode is in the books. I would like to thank
(37:56):
Sasha for coming by and again dropping some wonderful game.
If your story is proof that your circumstances don't get the
final word, your choices do. Please invite
listeners, please follow Sasha and
subscribe. Listen to her show, the
Sasha Eborn Show. I greatly appreciate everybody who's
(38:20):
gonna tune if you haven't tuned in live, please, when you catch the
replay. I appreciate all the support everybody's given.
Love it. And as always, shout out to everybody out
there. You know your boy wise does it. Peace out.
Welcome to another episode of Stuck in My Mind podcast. I am
your host wise, and today's guest is someone
who doesn't just talk about stepping into your power. She lives it. She
went from one client in 24 hours to being fully booked in three weeks,
and then scale into a national team of 15 in just six months.
All while building a business that fit her life as a solo mom.
(01:05):
No excuses, no permission slips, just pure momentum. Now
she coaches ambitious women around the world to rise, to
raise, to rise their CEO era, own their
brilliance, and build high impact businesses without the chaos.
She's the. She's the host of the Sasha E. Burns Show,
a powerhouse voice for women ready to claim their next level. Welcome to
(01:28):
the show, Sasha Eburn. Thank you so much for having
me. Oh, the pleasure's mine. Thank you for being a guest. I'm so excited.
Yeah, me too. Let's go.
Okay, so before the fully booked calendar
momentum, who was Sasha at the very beginning? Yeah. So
I had spent 25 years in hospitality and events, predominantly
(01:51):
in the hotel industry. Literally straight out of school, I went and studied
hospitality management and. And event management and a very long career kind
of climbing the ladder working in different hotels in Australia as well as I
spent some time in the Middle east and Vanuatu. And then Covid happened,
and in Australia, we housed all of our international arrivals in
hotel quarantine, and we were the first hotel that entered that program. So we
(02:14):
were stood down. No work, no job, right in the middle of COVID So that
kind of started the trajectory of looking for something else. And
there was about a year of in and out of different jobs. And then I
discovered the virtual assistant industry. Okay.
What. What was that moment you decided, screw
the rules, I'm doing. I'm doing it my way, this way that
(02:37):
I was gonna. I'm
sorry. Yeah, like, no, that's okay. Yeah. So
in terms of breaking the rules, it didn't really kind of cross my mind that
that's what I was doing it at the time. I had gone and met
an old friend, an old industry colleague, for coffee outside of the cafe.
(02:57):
We weren't allowed in the cafe at that time. And she had told me about
the industry, and she said that she worked three days a week and she got
paid more than she did from her clients, and she did in the hotel industry.
And I'd always been really interested in a freedom life,
entrepreneurship, and kind of. I'd started a few businesses
over the years and nothing ever really stuck. And I think there was, you know,
(03:18):
a lot of Things about limiting beliefs and, you know, it was just easy, my
job to get the money and the income. And then it actually came down, down
to. I was working in real estate and I tried that industry for about
four months and I'd never been treated so badly. And I
was literally given one task to do all day, every day for five days. And
I'm just like, there's got to be more to life than this.
(03:41):
So it was six. It was actually six months after she had
told me about the opportunity. So I just watched the space and I was just
like, you know what, what have I got to lose if it doesn't work, I
can just go back and get a job. And it just stuck. And I just
loved it. I loved not being bound to certain time. I never
committed time other than meetings to clients. You know, I could
(04:03):
go anywhere, anywhere, however I wanted to. And
it just really spoke to me that I stumbled across something
really different and I loved the work that I was doing.
Awesome. So. So you built this business
as a solo mom. So
(04:23):
what did life look like at that time when you
started, when you launched entrepreneurship entrepreneur
career? Yeah, though, I mean, let's be honest, it was a lot of hustle,
but it was exciting and it was. I
literally left no stone unturned in that first week where I
(04:44):
was starting my business and also working. I was taking a
lot of breaks, a lot of secret little breaks to go and have calls
with clients. And that's. That really kind of gave me that motivation to be like,
well, if I'm having this many conversations now and I'm very limited in time,
what could I do if I actually quit? My job
relied on the 12 hour client that I'd already secured after the first 24 hours.
(05:06):
And if I had the rest of the days
just to talk to people, just to put myself out there, what could I create?
So it was very much a what if, what could happen?
And because I was in a really bad situation, I didn't enjoy
it. It was a really easy decision to make at the time because I
was just like 12 hours. I could kind of make ends meet with 12 hours.
(05:29):
It would be really, really tight. I had a mortgage as well, but it was
just seeing the potential of how many other people that I could speak to. So
that's really kind of. I left no stone unturned. I
shattered from the rooftops. I put it on LinkedIn, I put on Facebook. I told
everybody, this is what I'm doing. And it just slowly and eventually
people just started saying, oh, I'M interested in what you have, what you're doing.
(05:51):
I'm interested in what you're doing. And it happened really quickly. And within three weeks
I had a full book of clients. That's, that's
awesome. Like to go from one client
to, in six months, like really just building.
A great business. I can imagine
(06:11):
the work, yeah, work you have to put in. And it makes sense
if you figure, all right, in the limited time that I'm
working with this one client or whatever it
is, and you're, you're generating something, imagine,
yeah, eight hours of this, maybe
not punching in on my own time and working
(06:33):
the hours that I want to work in and generate some more momentum. So, yeah,
I could imagine. How.
It would be easy for you to be like, you know what? Yeah, I think
I want to go in this direction because if I do spend
more time, I can definitely build something. That's just.
That's amazing. Yep, exactly.
(06:57):
So I know for me, when I first started my podcast, right, one of the
reasons that I didn't start was fear. Just
making up excuses, challenging myself. What were the
fears you faced when you, when you started?
I think internally there wasn't too many fears
(07:18):
because I wanted that life so badly. What the fear was,
I was the fear of judgment from other people.
A lot of people, like, oh, I'm just going to be devil's advocate. What's going
to happen if it doesn't work? What's going to happen if you can't pay your
mortgage? And I think that, you know, for a short time I started listening to
what other people said and I'm just like, hey, that's so
(07:38):
negative. Like, you've got to try these things to,
you know, give them a go. So there was a lot of that
and I just kept on pushing because I had a taste of it.
And I think I always was just like, if it doesn't work, I can just
go back to work. And I think I'm pretty good with kind of picking up
when to kind of call things, like, when is the time to be like, okay,
(08:00):
cool, you know, And I was just like, even if I can't get a full
book of clients, there's other options. I could go and get a temp role
or I could go and get a part time job. That's maybe 10
hours a week or 15 hours a week. There's so many other options and going
back to full time work. So, yeah, it was definitely a fear of judgment.
What are people going to say? What are people going to think? And you know,
(08:21):
there was a few people that had a couple of negative comments. The
majority of people were actually really supportive, which I think
really kind of helped me push through and just kind of just keep on going.
And, and it's very important when you have people that, that are close
to you that are supportive. Like my wife is very supportive of what I'm doing
with the podcast and everything I've been able to build through the podcast.
(08:44):
And it's important that you have people that see some. See what
you see and are encouraging and pushing you to.
Because like you said, there are people who. Let's play
devil's advocate. No, they just wanted to push their limited
beliefs on you. Exactly. And
put doubt in your head because maybe they didn't attempt to do
(09:06):
something that they've always wanted to do and the fear of
judgment, like you or whatever, whatever their fear is. Yeah.
Stop them from achieving that. So I'm, It's,
It's. I'm happy that you, you decided to.
Not. Yes. I, and like, if anything, if anything else
is. Is be overcoming these, these obstacles. And I'm glad
(09:30):
that you, you overcame yours and, and launched the
business and then let it. Other people's.
Judgment or whatever stop you from building, Building your
organization. Yeah. 100% agree. And I think at the time,
I didn't realize that it was actually their projection, it was their limiting beliefs.
Now because of all the work that I've done, I can see it. I'm just
(09:51):
like, actually, that's your belief, not my belief. And I think that's actually the biggest
problem with, you know, a lot of people that do start their business is they
do take what other people say and they take on board their feelings and their
limiting beliefs. And that does actually get in their own way as well.
Oh, it's, it's like with people who know
me and then, oh, how's your little podcast going?
(10:14):
What? Oh, I've heard that before. I've been right there with you.
So you, you hear those, those things where people say that. I'm
like, okay, yeah, it's doing well. And so. Yeah,
and I'm, I'm so proud of the growth that I've had
from my podcast, especially not being in
(10:34):
this wasn't my career or anything, doing media or any of that,
so to grow it to where I've grown. Grown the podcast. I'm
so proud of it. And I'm just so excited to continue to
do what I'm doing because I love having these conversations. These are so much.
It's so Much fun for me because I get to meet and
learn from other people and hear their stories. And
(10:58):
so. And then the fact that I get to share it with my
audience and. And people.
Watch, it's amazing. Like, I received so many emails and
messages and. And I love that. That. That drives me
and inspires me, like, to continue to do what I'm doing. And. And it's.
Podcasting has opened up so many different lanes for me, and. And
(11:21):
I'm just. I'm just excited to be able to do this. Yeah, I think
it's incredible. I think the fact that you can share your message, and
I love the fact that no matter where you are in the world, we can
just connect and we can share with each other audiences. The amount of conversations I
have with podcasters around the world, just like you. I think it's incredible
that the Internet brings us so close together and you're not kind of bound to
(11:42):
your geographical area that we can literally have podcast episodes with anybody
around the world. I think it's pretty cool. Oh, yeah.
You'Re a perfect example. I'm
in Pennsylvania in the United States. You're in Australia.
Yeah. It's awesome to be able to have this. And I've. I've.
Like you said, I've. Community. I've interviewed. I've interviewed people
(12:06):
from India, China, Japan,
the Philippines, all over the world. Yeah. Amazing. And
to be able to do that. And.
I love. It's like you begin to realize that.
The world is so small in a way. Right. But.
(12:28):
The people in it. A lot of us just have the same.
A lot of us just want the same things in life. A lot of us
just want the best for our families. We want
success. We all basically want the same things in life.
And so to be able to connect with people and learn that
and be able to have these conversations and see that, yes, we are
(12:51):
different, but at the core of it all,
a lot of us just want the same things in Life. Exactly.
Yep, 100%. So what was that
big first bold move that shifted everything for you?
I think there's. There's probably quite a few. I mean, the first one's obviously going
(13:12):
all into the business, but the next one was deciding that just me Capping
out at 40 hours wasn't enough. So I started doing the research on,
well, how can we make this bigger and better and how can we serve more
clients? And that was the. The next milestone was moving to a team of 15
and having multiple clients, and that essentially just
doubled the business. You know, we. We went from six figure business
(13:34):
to multi six figure business in 12 months. And then what I
really wanted to do, really meaningful work. So I stepped into the coaching
space. And that was when I was just like, well, if I've stumbled across this,
how many other women can I share this opportunity with so that they
can be free, they can have time, freedom, flexibility,
freedom? You know, 99% of my coaching clients are moms. They
(13:55):
just want to have the flexibility to do whatever they want to do and wherever.
Go wherever they want to go. So I started coaching quite early. I didn't
really even know what a coach was. And then I just started
teaching them exactly what I did. How to start a business, where to get clients,
how to get clients. And that just evolved over time. And it was about,
it was a year later that I decided to invest in coaching. And
(14:18):
what I thought was business coaching was actually nlp, which is neuro linguistic
programming. And really learned about how to rewrite your unconscious
and really, you know, break through all those limiting beliefs. And that changed the game
for me because then I could support my clients in such a different
capacity so that they didn't have those fears coming up so that they didn't have
those limiting beliefs coming up. And once I started to see the change
(14:40):
that I could help people make in terms of themselves as a person, in terms
of their business, I was just like, this is, this is cool. Like,
this is change. So I decided to go all in on
coaching, on the coaching business. And I
gave away a lot of the clients to a lot of the team that we
had in the VA business. And we literally replaced all the revenue in 30 days.
(15:01):
So that was another big milestone and a big sign from the university
to be like, well, we're on the right track. You know, it was quite a
lot of revenue to give away. And again, another risk that I took in the
business to kind of step into something that was really close to my heart, something
that just really lit me up. And you know, fast forward
now to 2025. I spend
96% of my time in the coaching business and
(15:24):
supporting women and men globally around the world.
And then we still have a little 4% in our virtual system business where we
have a couple of clients that have been with us from the beginning that the
team so support. So we still still run both. And then also
this year we did birth another business. And I'm now
certifying people globally in breathwork
(15:45):
certifications and sound healing certifications as well. So kind of a lot
more for those spiritual entrepreneurs giving them the opportunity to add some modalities to their
tool belt. So what led, what led you to
this side of the business as well? In infusion
with, of, of everything you're doing now with the, with
the sound and everything, like what got you
(16:08):
here to include this into everything you're doing? Yeah, it's
kind of been an evolution and a bit of a journey. And it did start
with nlp. I went into NLP thinking it was
business coaching. Yeah. And it was and it was not. And it's
just eventually over time and I think what I've learned to be
a leader and to be a CEO, there's a lot of that comes from self
(16:29):
and a lot of nervous system regulation. So it kind of started just tapping
into it personally and you know, attending some sound healing
events, some cacao ceremonies, some retreats in Bali,
and I was just like, I really like these modalities. And it kind of really
helped ground myself. I firstly did my own breathwork
certification and realized how powerful it was. And I was just like, wow,
(16:51):
this is life changing. And I've heard so many stories from books and
things like that of people that have changed their lives through breath work and
then as well as sound healing as well. So it's just kind of been this
evolution of a journey. But I went through that personal journey first and learned how
I can not be stressed out 247 because running a big
business can bring stresses. And again, the self
(17:13):
created stress. But having those resources in your tool
belt to help you regulate and just kind of ground yourself was just super
powerful. So last year I hosted my
own Bali retreat and I introduced breathwork and sound into
the retreat. And the change that came out of those women
was phenomenal. So I was just like, there's so much power in this. So this
(17:35):
is why 2025, I decided to do, you know,
formal qualifications in all of those and then to be able to
certify people, I think was just that next step. Because what I found in my
coaching career is everything that I have been learning, I get to
teach. So everything I invest in to improve my skill set,
I'm just going to keep teaching to my clients and kind of that pay it
(17:57):
forward movement. And it's,
it's similar to what I've been doing with everything that I've been learning through
podcasting, like learning how to edit video, all these different things
that I've. And I figured like, all right, let me just start
coaching people on how to launch their own podcast and avoid.
And avoid all the hiccups. That I went through when I first started because
(18:19):
I didn't have, like, I didn't have a clue of anything. And so
I'm actually in beta for launching my
program and I'm looking for some people.
I love that.
Since I've launched my podcast, I've done some things that
(18:40):
I would have never thought I would have been able to do. I've been able
to launch an Internet radio station.
I've launched a publishing company. I've
got certified as a coach as well.
So all of this from me
(19:01):
discovering my voice through podcasting and
opening up. These different.
Experiences for me. And so it.
I've just. One of the things. Since you mentioned breath
work, one of the things I started at the beginning of this year was I
wanted to improve my relationship
(19:24):
with spirit, God, whatever the people, whoever you want to describe it
as. And one of the things that I do in the morning as well is
breathe. I do this breathing exercise every morning. And that was something
that I was like, all right, I'm going to start
doing this every morning. I want to start breathing exercise and
(19:45):
have my. Do my affirmations and my meditation and everything.
And since I've started that journey,
things have opened up for me. So many
opportunities have come up from it because of
just. I just feel, because of me
opening a different side of and just
(20:09):
doing something differently. And it's just
experiencing so many different things. So it's really been a
blessing. And I'm just. I'm
grateful for all of this, that. For all these opportunities
that are happening. But it started basically with me just
taking that risk and launching the podcast.
(20:31):
I love that. What a journey. I love this.
It's just been amazing. So you scaled
fast, right? Yeah. What do women
misunderstand about momentum as entrepreneurs
and business owners? What I
find is there's probably two sorts of people. There's
(20:55):
the potential, the go getter that just tries everything
and that they're just not getting any traction, but then they don't ask for help.
So what I learned very early on is to invest in the experts
that have done what I want to do. So I, you know, in the beginning,
I worked with. I worked in a coaching program that taught me how to build
a successful coaching business because I'd never done it before. And that's why I
(21:17):
think it's so powerful, especially when you're starting a business, to kind of invest in
the support. So you've got the ones that just keep on turning this wheel
and doing the same thing and expecting a different outcome. So they Fail to ask
for help because there are so many people out there willing and able, you know,
very much like podcast. Why would you sit there and work it all out yourself
when you could invest some time and money into somebody that gives you the shortcut
(21:38):
and you can get there so much quicker? Then you've got,
then you've got the people that just kind of sit in the whole, I'm okay
at this level, and they play small
and it's because that they've been told that, you know, don't be too
greedy or don't ask for too much. Like, just be happy with
where you're at. Which is actually one of the negative comments that I had in
(22:00):
the beginning when I started growing people, like, oh, can't you just be happy with
the income level that you're at? Why do you have to grow? Can't you just
sit back and chill? And I'm just like, no, I want to serve more people.
I want to make more impact. And I've always been a very driven person and
always held myself to a higher standard. So I find that a lot of times
with women, and sometimes that's because of their generational trauma or what they have been
told growing up, that they just, they settle and they're like, I'm going
(22:22):
to settle on a low rate because it's greedy to ask for more money. Or
it's, you know, so that's probably the biggest thing is that their doubt and
lack in self. And I
don't, I don't knock anyone for, for whatever they feel
their prices and their value is. And it's up
to the, to you as the client or the customer, whatever,
(22:44):
if you're willing to pay that, it's up to you. So I don't never knock
anyone's price. If I, if I can afford it, I'll go out and
exactly. If I can, I'll find something that I can afford.
And. People, people
don't realize, like.
I invested in myself. I have taken
(23:07):
courses, I've invested in quality, Mike. And
so that was because I wanted to grow and
improve. And that's the only way I was going to ever improve was
investing in myself and learning certain things and learning
all, whatever was necessary for me to help me grow
(23:27):
and build my podcast. And so
it was, it was just some, like, it was something with
inside of me that was like, all right, I need to, if I really want
to do this and all right, let me sign up for this course. Let me
learn from this person. Let me connect with this person. And
through that I've been able to network with people who, if I don't have the
(23:49):
answer to something, I can go and reach out to them.
And it's vice versa. If they see that, they see something that I've done and
they're like, hey, how did you do that? I'm like, hey, this is how you
do it. So it's been so.
Amazing to be able to network and connect with people
(24:10):
and be able to ask for help. Like you said, that's something people
who are afraid to do. Like, they, they think if they, they ask for
help that they're going to be judged. Like, oh, see, you can't do this, you
can't run this business or build whatever you're building because look,
you're asking for help.
Exactly.
(24:32):
What's the biggest mindset block holding
ambitious people?
What's the biggest one? I think that they just can't see it for
themselves. So rather than looking at say, another woman like myself or
you know, another successful entrepreneur and thinking, hey, like, we're all human,
if they can do it, I can do it too. They just
(24:56):
think that they can't do it or they're like, they're just lucky or they've had
the financial backing or, you know, they just knew
exactly what to do. And I can tell you, none of us knew exactly what
to do. We're all working it out just every single day. There's nothing
special about what we've done, it's just the fact that we've learned
a lot. Like, I've always been someone that's read a lot of books, I've also
(25:17):
traveled a lot, so I'm quite worldly. But it's, it just
comes down to how much you actually put into it and that's all it is.
So I think a lot of them just, they just don't believe that they can
do it themselves. Yeah.
Why do what do many service based
entrepreneurs live in chaos instead of clarity? Ah,
(25:41):
because probably that culture that we learn from
our 9 to 5 is. You'Ll
get promoted if you put in more time or, you know, a lot of
businesses that I've worked in, a lot of hotels, it was expected to do
overtime. So we're very much conditioned to go
above and beyond for our employer. So they jump into business
(26:04):
and they have this sense of success is
hustle, success is working more. And I also have to
work more to get paid more. And you know what, I
was like that in the beginning and then I soon I learned that no,
like actually the times that we go and travel overseas and you know, I've created
the business that I can do that we actually make more money when we
(26:27):
go overseas and I work less. And it's just. And
the fact that I get to teach my clients that like the hustle isn't going
to get you to where you want to. Actually working easily and effortlessly.
Asking for help, relying upon team and actually creating a really
organic structure in your business that everybody is doing the work
that they want to do and that lights them up, will
(26:49):
support you actually moving further forward, quicker. So it's kind of that you have to
slow down to speed up concept. Yeah. I'm sure
you've, you've built a system that's helped you
scale with such growth and that's what
sometimes it takes for you to build that structure, that system
that you need to help you go to that next level.
(27:12):
Yeah. And you have to be okay. Again, asking for help, ask for help from
team, rely upon other people. And a lot of people shy away from
hiring team and they're like, oh, what if it doesn't work or they're not going
to be as good as me. It's definitely adopting a lot of mindset principles.
Well, you know, let's be honest, no one's ever going to do it as well
as you because we, we strive for perfection.
(27:32):
So it's, you know, done is better than perfect. If something is done to 80%,
then that is great. That is saving you so much time. And you can move
a lot faster by asking for help. Leveraging automations, leveraging AI.
There's a lot of ways to move faster than just sitting in the hustle and
doing it all yourself. You meant, you just mentioned AI.
Yeah. What is your view on it?
(27:54):
What do you think about the benefits of
AI or the pitfalls? What do you see
that? Yeah, I think
we have to get on the train and if we don't get on the train,
we're going to be left behind. But I think it's about learning how to use
it constructively and understand when things sound
recycled and regurgitated. And it's about how you train
(28:18):
your AI and maybe even using quite a few different AI,
maybe using, if you're talking about copy, using a version of Claude
and ChatGPT together, but plugging
in so many of your own prompts, getting it to speak like you, talk like
you getting to understand your client's desires. So really
going to the depths of like, as if you're training a team
(28:40):
member how to write, copy, train your AI. To write copy. And I think that,
you know, even, even in our business, I'd say we heavily underutilize
AI and there are so many other tools that we could be using
and it's just a, we're just kind of scraping the tip of the iceberg. And
I think in terms of AI, as long as it's used for good and
it's used in a way that's authentic, then we should be using it. You know,
(29:03):
I see a lot of things on Facebook groups where they're mocking up
AIs of films that are never going to exist, that are never going to happen,
and sending people on this wild goose chase, like, what's the point in that? What
a waste of time. But if you use it in your business, because let's be
honest, I'm not a trained copywriter and it's kind of that whole
Canva versus a graphic designer. Canva has such a place in the market
(29:24):
now and maybe when that started coming out, people like, oh, you're going to take
the jobs from the graphic designers. And I can tell you there's so many things
in our business, when we go to print things, we have to engage in a
graphic designer. So they both have their place. And it's the same with sales
psychology and copy. If we're wanting to write some really powerful,
potent content, I will go and hire a trained copywriter to do
that. But in terms of day to day, in terms of emails and socials,
(29:48):
AI really just supports us, get further, get quicker and
get more content out there. Because I'm not a trained copywriter. I
know it's helped me. Grow my
show. Yeah, it's helped me, it's helped
me build the system and the structure that's helped me cut down
on show production. I just, it's helped
(30:10):
me, just. Wrote like.
I'm, I'm, I'm, I don't have a whole team here
helping me do the. It's, it's me. I'm everything.
But with AI and automation, I've been able
to, to not burn myself out
(30:31):
because that's what, eventually, that's what happens to people is they
burn themselves out because they, they overextend themselves. But with AI,
it's been able to help ease so much of the burden and, and
just help me just focus on building a great
structure for the show. And so, yeah,
I use it for what it is, the tool that it is
(30:54):
to help me grow up. And I'm learning so many different
platforms and because like you said, if we
don't get on this train right now, we're going to miss being a
miss. We're going to miss it. So yeah, it's important that we.
Invest in learning and trying to
(31:14):
take your business to the next level using AI. Yeah,
absolutely.
So what's the next evolution of Sasha? The coach, the mother, the
leader? Yeah, so we are launching a new
program that's going to come out next month and it's kind of the bridge between
our other two programs. Right now we have a 12 month mentorship where we
(31:37):
support businesses to scale and then we also teach businesses to start their business or
to master the foundations in business. So we're creating one for
the bridge to get them ready to jump into that 12 month mentorship.
And it's really focusing on automations, AI and ads.
I think it's really important to plug those into your business to kind of support
the growth to then jump into how do we scale our business. And
(32:00):
the podcast Sasha even show is also going to come back in the new year
as well. So I'm excited to bring that back out to the market. And it
looks like 2026. I'll also be writing a book as well.
That'll be your first book? It'll be my first book. How does it
feel writing the book? Yeah, it's
exciting because I think I've got a lot to say and a big message to
(32:21):
share and yeah, I think that's just, it's a really
great avenue to be able to connect with a lot more people. And
on the back of that, the idea is to get a lot more speaking gigs
and to be, to speak from stage as well and share that message a little
bit further. So the book and the speaking kind of go hand in hand? Oh
yeah, no, it's, it's because
(32:42):
I got into publishing because of my nephew. He,
we, we self published his second book
and we invested some money in it and everything
and it was something like where I'm like, man, we can,
we can do this ourselves. We can learn how to self publish
books. And I did. I learned
(33:06):
formatting and all these different things that.
And so we've, we've been able to publish.
Six books and then we, I just helped this young lady self
publish her first children's book. Oh, so great. Yeah,
so I love that. Yeah, no, it's been amazing. And like I said,
(33:26):
I've learned so many different things just from
starting the podcast. Just me
stepping out of my comfort zone and doing something that I had never done before
and just challenge myself and go out There, like, you know what?
For me, it wasn't other people. It was
(33:47):
me. It was myself holding myself. It was me telling myself,
oh, who's going to want to listen to you? You're not a
celebrity. You suck. Your voice is horrible.
And it was just, finally, it was just me just
saying, you know what? I'm going to press record and
just whatever happens, happens. And here I
(34:10):
am five years later. Having
a wonderful conversation with you and. And
still excited every day when I. When I get to record and
do what I'm doing. So great. I love that.
All right, if every woman listening stepped
(34:33):
into her CEO era today, what changes? First,
themselves. They become a better version of themselves
because they're really just holding themselves to a higher standard and
really creating the life that they actually dream of, rather than sitting there and says
scarcity and being like, oh, I just want something better. There's got to be more
to life. They will actually get to create that if they do that.
(34:58):
What message do you want ambitious women to leave this episode with.
That? If I can do it, they can do it, too. There is no difference.
We're all human, we're all female, we're all on the same earth, and we've all
got one life. So if you want something different from your life, to be honest,
no one's coming to save you. The only person that can get you there is
yourself. Awesome.
(35:21):
So wait, okay, now we're about to go
to. You're about to get the Spotlight screen, and you need to plug away
where people can find you and connect with you and give
one piece of unapologetic advice you
wish someone gave you early in your career. Yeah,
sure. So if they want to find out a little bit about what I do,
(35:45):
jump over to my website on sashaeburn.com. i'm sure that you'll reference
that in the show notes or even just jump over to Instagram. I'm always up
for a voice note conversation or a chat. I'd love to hear your takeaways.
Drop on in. That's just Sasha. Even underscore. Underscore. And
one word of advice is, in business and in life,
just ask for help. We don't have to go at it alone. It is way
(36:06):
better being in business, being surrounded by other powerful entrepreneurs. Other
people have generally done what you done also in your personal life as well.
Just ask for help and create connections.
Awesome. Thank you so much for being such a wonderful guest. I appreciate your time.
So when you do release the book, I would love for you to come back
(36:28):
and promote it. That would be awesome. So when you,
when you start, when you release it and you're ready to promote it and everything,
definitely have you back on and come on and talk about the book and.
And definitely come promote the book. Amazing. I would love that. Thank you so
much for the opportunity to chat today. It's definitely been a great
conversation. Oh, no, thank you so much for dropping some great
(36:51):
game and I appreciate you sharing your story
and I'm excited.
For what you're building. It's awesome to see someone build
something amazing and inspire men, women,
don't matter. Just to inspire people to greatness. Like,
(37:12):
like you said. If, like, I feel like if
people who want to start a podcast, like, if I can start this podcast.
If you're out there and you want to start a podcast, go out and start
it. Like, all it takes is you just to face your
fear and. And do it. Yeah,
exactly. I love that. But once again, thank you so much,
(37:34):
but don't leave your shit. We're going to chat a little bit off the
air, but thank you so much for your time and I appreciate
you stopping by and
sharing, sharing, sharing, sharing, you sharing your
information and stuff. Thank you so much. Thank you.
All right, everybody, another great episode is in the books. I would like to thank
(37:56):
Sasha for coming by and again dropping some wonderful game.
If your story is proof that your circumstances don't get the
final word, your choices do. Please invite
listeners, please follow Sasha and
subscribe. Listen to her show, the
Sasha Eborn Show. I greatly appreciate everybody who's
(38:20):
gonna tune if you haven't tuned in live, please, when you catch the
replay. I appreciate all the support everybody's given.
Love it. And as always, shout out to everybody out
there. You know your boy wise does it. Peace out.
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