The SEO & Video Marketing Secrets That Landed Him a Corporate Dream Job

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Vipul Bindra (00:04):
hey, geo, my friend.
Thanks for coming.
My friend, like I reallyappreciate you taking the time
out of your you know day I knowyour schedule is very busy and
coming here and talking to me mypleasure, man.

Gio Mas (00:16):
Uh, once you told me about the new project I was like
you know what that soundsreally fun well, thank you.

You know you, I've been talking about this for
years.
Like I've said many times onthis podcast, like the goal was,
I found the most success justtalking to other successful
people and I just wanted so manytimes.
I've had incredibleconversations with other people
and you where I was like man.
If only this was recorded, thiscould help not only me but so
many other people, right?

(00:42):
So the idea is just we're goingto have a conversation we were
going to have anyway, and ifsomebody finds some
entertainment or value out of it, then you know, extra bonus
right.
So again, thank you for coming.
We're just going to chat for acouple hours, just have fun.
And so I want to just catch up,first of all, what you've been
up to, because last I knew youwere working with me on so many

(01:04):
projects, freelancing, doingyour own thing, and now you're
not.
Well, I don't know if you'restill a freelancer, but you now
you have multiple jobs.
So tell me about thattransition and why you took it.

Gio Mas (01:15):
I mean, yeah, things have gotten crazy over the last
couple of months, but for me tobe closed.
So basically, yes, yes, likeyou were saying, we were working
on multiple projects on aalmost a daily basis, if not a
weekly basis, um, and I learneda lot from that, from that time
with you and we also.
The one thing I like aboutworking with you is that, yeah,

(01:36):
we work, but we also have funand we never have any issues
working with yeah, you know.

You know that's how it's supposed to be right?
Just have fun and createawesome content together.
Yeah, also a very seamlessprocess, yeah, and clients
experience that Clients feelthat energy, that you know the
crew's having fun.
Everything goes smoothly.

Gio Mas (01:53):
Yeah, but yeah.
So basically you know, afteryou know I was working with you,
I found a new job.
I'm not going to say the nameof the law firm.

That's okay.

Gio Mas (02:10):
I'm working at one of the largest litigation law firms
in the country, oh I think wecan guess the name, but we won't
say it, that's okay, and I meanjust because it's law.
I'm not gonna say anything.
But no, I mean so far the teamthere is just amazing and, like
I said, since it's one of the,you know, largest nationally,
there's like about like 46, 47offices that is crazy Throughout
the nation.
But here's the catch themarketing team is only five
people.
So you can guess the amount ofwork and the amount of

(02:32):
experience that I'm getting fromthat and I just love it because
, like usually if somebody wouldtell me that I'd be scared,
like I don't know man, thatsounds a little bit too much.

Yeah.

Gio Mas (02:45):
But and this is where I'm going back to the example
that I said it's kind of likeworking with you because the
people there, they're like nodrama.

No drama at all which is crazy to think about in
a job environment.
But there's no drama, so that'sI think you got lucky where
that with that yeah, I got uhreally lucky.

Gio Mas (02:57):
And also, um, my boss.
Shout out to my boss I don'tknow if he's seeing this, I'm
not gonna say the name, just incase.
Yeah.
But no he's such a great personand funny story, you know, we
both lived in Montana at somepoint, so I guess that helped
out, you know.
But no, he's such a greatmentor and he's so smart and
he's one of those bosses thatthey actually care for your

(03:19):
growth.
It's not like oh, I'm justgoing to hire you so you can do
this, so I don't have to do it.
No, it's like they actuallymentor you.
They give you all the resourcespossible, they value your ideas
and they make sure that you'rebeing heard yeah, no.

Plus I'm sure it's a such a learning experience
anyway, because you're working,like you said, for one of the
largest law firms and you'redoing one of five people doing
marketing there.
Uh, has to be very stressful,but also, uh, you know, you can
learn quite a bit yeahdefinitely.
You can master your craftdefinitely so.

Gio Mas (03:47):
The way that job itself works, it's almost we like to
see it as an agency work right,even though we're not it's uh,
we're in-house, but basicallythere's like around a thousand
attorneys right now no, sorry, athousand employees about like
600 attorneys, attorneys.
So basically the way we work iswe try to see each attorney as

(04:07):
a client right so if we were anagency, they would be our
clients and, trust me, they comeup with a lot of requests that
are all over the place I haven'tseen any like.
I've seen a lot of things yeahuh, and yeah, mind you, like
these people are like veryimportant.
Yeah, like I said, some of themhave events outside of the
country.
They do talks, they dopresentations, you know.

(04:29):
They do panels all around theworld and I like that.
I like that because once youget to know these people in
person, you can also learn fromthem, right, and yeah, I mean,
the cool thing about this lawfirm is like going back to what
I was saying it's it's not justa marketing team, but it's
everything as a law firm.
They try to push you forward.
So the, the work culture isabout like all about diversity,

(04:53):
about career growth, aboutempowering employees to, you
know, become more and more orlike better at what they do so.
I love that.
I love that.
Like I said, I haven't had anyissues with anyone.
I don't have any complaints,okay, and the team that I'm
working with they're likephenomenal so what is your daily
responsibilities like?

what are you kind of doing there?

Gio Mas (05:12):
yeah, so they were looking for somebody that would
only that would replace the lastemployee that they had, but
this employee would only do likeone thing okay, which was what?
Uh, they would run the LinkedIn.

Okay.

Gio Mas (05:27):
The firm's LinkedIn.
And here's the thing.
So, yes, okay, so you mighthave all these social medias,
but every single social media isa little bit different and you
know that's not new, I feel likeeverybody knows that.
But LinkedIn, specifically, youreally have to know your stuff.
Yeah, there's a lot ofparameters and also the fact

(05:47):
that it's a law firm, becausewhen it comes to marketing, yes,
it's all about like, okay,let's get creative, you know.
But for law, specifically,there are a lot of parameters
that you cannot get out of thosebounds, right?
So you have to stay within thatframe.
And that's like the the trickything, right?
Because sometimes you don'tknow where the parameter is
right, where the limit is.

(06:08):
So it's more about beinglogical with that, right?
Is this, does this?
Um, how would this look comingfrom a law firm, right?
So yeah, like I said, the lastperson was doing linkedin
specifically, but they were notdoing any graphic design, so
they were all like being handedout the posts and she would just
like write the copy, send ittheir way, that's it, right?

(06:31):
So they were looking forsomebody to take on more tasks,
so they hired me.
So I'm doing a little bit ofgraphic design for the LinkedIn.
Basically, linkedin is not mything for them.
So I'm doing all the graphicdesign.
I'm doing, you know, know, postand all of that.
But and here's the cool thing,when I was going through the
interview, you know, they alwaysask you hey, so this is what's

(06:54):
going on right now, this is whatwe need, but what do you think
we also need, right?
So one of the things Iidentified, right when I was
doing all my research is OK, youguys are one of the largest law
firms in the nation.
That means that you have a tonof attorneys.
Each person has a lot of value,a lot of knowledge.

(07:14):
Right, and from what I'm seeingright now on your LinkedIn, I
don't think you're showing thatto the full potential.
And also the LinkedIn itselfyes, you guys are posting a lot,
which is insane.
Um, they are one of the few lawfirms that I'm seeing like very
active online.
But yeah, no, we post tominimum two times a day.
Right, but the content itselfwas not innovating, right?

(07:40):
So, yeah, they were doing likea lot of verdict alerts, which
is basically when they win acase and they want to talk about
it.
So all that, you know, everytime they hire somebody else,
etc.
Etc.
Right, right, but I feel likethere was even more space to
innovate.
So the way I started doing thatwas first I introduced video.
They were doing like video onvery rare occasions, right, so I

(08:04):
started doing more video forsocial and then playing around
with the aspect ratio Right Tosee, okay, what looks better on
LinkedIn If it's a square aspectratio or if it's a 1080 by 1350
, which is the one I'm using themost right now.
But yeah, I just started, youknow, grabbing what they had and
I kept thinking every singleday that I came to work is okay,

(08:24):
what else can I do?
how can I?
how can I innovate, how can I,you know, push these boundaries
without breaking the parametersthat I was talking about, right?
So so far we have had a goodimpact on social, on linkedin
specifically, right.
Like I said, the amount ofcontent that we're doing right
now has become very diversified.

(08:45):
Okay, so yeah, go on.

No, I'm saying that's great man.
You've been rocking and I knowhow much I wanted you to stay in
the freelance video world withme because I liked having you,
like you said, on set You're fun.
We were creating good contenttogether.
I knew always, because you knowwe talked about how many times
about marketing together, so Iknew that that is your thing.
You know you're obviously doesyou know you're good at video.

(09:09):
Doesn't mean that's what youwanted to continue doing, at
least forever.
Marketing was your thing and soI'm so glad you found something
that you wanted to do andyou're happy there.
But I kind of miss you know.
You know you not having thatjob.
But also, if I remember hearingcorrectly, not only did you get

(09:30):
that, you're doing anotherthing on the side right now.

Gio Mas (09:34):
Yes, and that's the.
I mean okay, so that one's alittle bit more specialized when
it comes to marketing.
So funny story when I starteddoing marketing I went to school
, I went to Valencia Collegehere in Orlando for digital
media.
So, basically video productionright, but I always liked it as
a hobby.
I didn't want to fully pursuethat right.

(09:56):
So at the same time that I wasgoing through Valencia, I got an
internship with a marketingoffice, a marketing agency at
the time.
It's not open anymore, but,yeah, they offered it to me
because they knew me and I waslike I don't know what marketing
is but I'll do it.
If you're going to pay me, I'lldo it.
Which they were not paying me atall, because it was more like
an internship.

(10:17):
But no, it's just once I starteddoing that, it's like you can
see these doors open to a newworld.
So I became really interestedin marketing and all the
different things that you can dowith that.
I started with the SEO, whichright now I think is the hardest
part of marketing, or one ofthe hardest, I should say.
But yeah, it's so complicated.

(10:38):
So I was doing that for a fewyears like full time just SEO
work, and then I had a reallybad experience when I was
freelancing for this one guy.

I had like the worst experience oh, you gotta
tell us about that.
Oh, my god.
Okay, I mean, you're gonna haveto tell us the name, but you
know, I know the story, yeah Imean, I don't hold it against
him.

Gio Mas (10:57):
I think, uh, I still have him on linkedin, but yeah,
no, the guy is like he.
Okay, he was great, he wasreally smart, he knew everything
about seo and and he had justopened his agency.
So they were like, it was him,one other guy.
And then they hired me so it wasa startup, right yeah and that
was right after college so I wasexcited, um, but yeah, I was
with him.

(11:17):
I was working freelancepart-time for like a month and a
half two months, um, and Ilearned a lot from him.
Like every everything technical,you know, on-page SEO,
technical SEO, a little bit ofeverything right.
And he was, like I said, he wasreally smart, surprisingly
smart.
It's like one of those peoplethat you know, they know their
stuff.
But you know, throughout theweeks that we were working

(11:40):
together, I just started seeinglike a pattern, right.
So at first I thought that itwas just him joking around,
because when you meet a newperson, you don't know how they
joke around, yeah.
So I thought that he was jokingat first, but then I noticed
that he had like a very badpersonality joking about what
like so once since.
Okay, so since we were not inthe office together yeah because

(12:00):
I was working remote um.
You know, we would have likevideo chats as we were talking
about like hey, you know we gotto do this for X Y Z client and
you know, whatever right.
So I remember that during oneof the first meetings he started
having an argument with hisgirlfriend.
But here's the thing when theywere arguing it sounded more
like they were joking, right.

(12:20):
Because you know how you canplay around like that, hey, you
know how, yeah, how you can playaround like that, hey, you know
whatever, right, so I didn'tsay anything, I'm like okay,
they're just playing around,because he was like very brief,
right.
And then I started noticingthat it happens more often and
I'm like dude, they're notkidding, they're not kidding.
And then during this onemeeting you can see, like I
think I don't know who it was, Iremember, but one of them just
like tossed the door, like okay.

I think they're actually fighting Wow.

Gio Mas (12:46):
So it just, it just became a thing that I was like
really afraid to like go inmeetings.

They're making their dirty laundry public, huh.

Gio Mas (12:52):
Yeah, but the thing is that then that translated
towards me.

Yeah.

Gio Mas (12:55):
So what happened is that this one time we were on a
call and he told me okay, let'sdo.
You know, we have a new client.
Let's do this task this way.
So, basically, let's followthis one strategy, right?
So I was like, okay, bet, I'lldo it.
So I did it.
It took me like two days andthen, after I did it, I'm like,
hey, you know, I'm done withthis.
And then he was like dude, thisis wrong.

(13:19):
You didn't do it like we talkedabout.
Why did you do it like this?
And I was so afraid.
I was like that was like I saidthat was my first job out of
college and I was like, dude,I'm sorry, I swear, I thought
you had said the other thing,right yeah so basically I just
fixed it, you know, on my owntime, and then I apologized and
you know, I moved on yeah and.
But I kept thinking I'm prettysure he said the other thing,

(13:40):
yeah, I'm pretty sure he told meto do what I did.
Yeah, but I was like, okay, Imean, it was on a call, maybe I
misheard, so whatever, right,let's move on.
So then, like one or two weeksafter, he same thing happens.
You know, he gave me my tasksfor the next couple of weeks and
one of them, you know, he toldme hey, do it like this, like
for the sake of an example,let's, let's follow, let's do

(14:04):
like a, b instead of an N, rightFor this client, let's apply a
B.
So I was like, okay, fine, I'lldo it.
So I finished the task, and thenhe gets mad at me.
He's like dude, why did you doB?
I told you to do A.
But here's the thing For thisone time he didn't say it to me
on a call, he sent it throughchat, send it to the chat.

(14:25):
Yeah, like dude.
I know for a fact you didn'ttell me to do it like this.
So I went back on the chat andI'm like I knew it.
So I didn't fuck up on the firsttime or the second time, it was
just this guy.
Maybe, like you know, maybe hewanted to do it this way and
then he talked to the client andthey changed their minds.

Yeah but he's putting that on you he doesn't
want to admit that he's wrong.

Gio Mas (14:38):
So that just became like a whole thing, right?
Yeah, I just got really mad.
I didn't say anything, ofcourse, because again, I was
there for like a month and ahalf and, um, dude it, just it
just became like an ongoingtorture and then this one day,
he um again.
Mind you, I was working.
It was like the very first partof the of the day right I was
working and then he randomlytells me hey, give me 20 minutes

(15:01):
, don't do anything right now.
Just, you know, take a break,take a breath, because I'm
updating some passwords andstuff like that.
I'm like, okay, sure, let meknow.
And then an hour goes by andI'm getting desperate because I
don't know about you.
But if I'm working for someoneand they're paying me hourly,
the last thing I want to do isnot do anything while they're
paying me.
So I texted him very politelyhey, what's up?

(15:21):
Do you get any updates?
Are you still working on that?
Just so I I know if I need towait any longer, and I swear it
was like the most polite messageit was like very casual, right.
He's like dude, don't talk to melike this, do not.
And I'm like okay, this guy islike nuts, you are insane wow
and I think after that, um, Iworked for one more day and

(15:44):
that's the whole thing.

Yeah, so you quit.
No, I didn't quit.

Gio Mas (15:47):
Oh, he fired you he was switching the passwords because
he wanted to fire me.

Oh.

Gio Mas (15:53):
But and here's one thing that I think it's going to
add a lot of value to thisthere might be employers that
are assholes, it's just how itis.
There's some nice ones.
There are some that areassholes, it's just how it is.
There's some nice ones.
There are some that are not.
But regardless of how he firedme because he, dude, I was
working so early and he justlike fired me Like first thing,

(16:14):
he waited for me to like get up.
Yeah, start working.
To fire me.
I'm like dude, just fire me thenight before yeah.
But here's the thing when he didit, he called me, I think like
20 minutes before my shift.
He was very aggressive with itand I think, like I said, this
is where I value this story,because how I responded I wasn't

(16:35):
trying to be aggressive, I waslike, okay, I understand, no
problem, tell me, what do youthink are my strongholds?
Like, what do you think I dobest and what do you think I can
improve?
Dude, that guy went from hereto here.
He was so mad and then hestarted talking to me for like
20, 30 more minutes about likehey, yes, this is what you do.
Great, you know I love this.
You know I might call you backfor this because you are very

(16:58):
talented at this.
So it's just like, like andlike now, you know, I hope he
doesn't see this because I thinkhe's gonna know, like if he
hears the story.
But now I have him on linkedinand we, like we don't talk
anymore.
But if I ever need something, Iknow I can reach out to him,
because at the time he mighthave not been a good like
employer, but yeah or he soundslike he was also having personal
issues.

But that nightmare story I'm glad you shared
because that's the truth.
To be real, I didn't haveanything anything like that.
But you know, to be honest,that was my driving force to go
full time into it Again.
I wish I had just followed mypassion.
Like other people, the biggestthing is just doing it right,
and my leap was just beingmiserable at the stupid job that
I had.
And you, sharing the experienceexactly tells people you know

(17:42):
why.
You know working for yourselfis awesome.
Obviously, it doesn't have tobe like again.
Now you found a job where youare happy.
That is another opportunity.
But again, if you're miserable,if you're treating, being
treated bad, you know I I justhighly recommend just look out
for better opportunities.
There's always better, eitheropportunities to be a freelancer
Again this is why I startedthis conversation podcast anyway

(18:04):
anyway so people can make ahealthy living doing this.
And even if you don't want todo video you this is just your
passion uh, you can easily finda nine-to-five.
That is where you don't feellike you're working and you're
the prime example of thatbecause you have found that
right yeah, um, but yeah, Iguess just to finish, the idea
is you know if somebody iscoming at you like that?

Gio Mas (18:25):
always try to make it easy, exactly.
Hey, let's not fight, let's just, you know, reflect on our
experiences both and, like Isaid at the end of the
conversation, he was very happyhe hired me in the first place,
but I mean he did treat you bad,so yeah, let's get back to it.

So what's the second thing that you're doing?

Gio Mas (18:43):
Oh yeah, sorry, yeah, no, hey, we went on a big
tangent, but that's okay.
Yeah, so the second thing thatI'm doing is I'm working for an
SEO agency based in Michigan, sowith them, and this is how the
previous story relates to this.
After that experience with thatlast employer, I took maybe
like three, four years off ofSEO.

Yeah.

Gio Mas (19:04):
And SEO is one of those things that you really have to
pay attention to every singleweek, because there's so many
updates with Google.

I do SEO, changing the algorithm all the time,
yeah.

Gio Mas (19:14):
And I do SEO primarily for Google, yeah.

Who else uses what else?
Yeah, there's, there's.

Gio Mas (19:20):
Yeah, who's using bing, though I mean, come on I mean,
surprisingly they ask for itsometimes, like they just asked
me for it today.
I'm like dude, I don't knowwhat it is.

Bing sends me emails often is your business
open?
Is this, this?
I'm like who's even looking?
at I'm like hey, at least I'llgo to yelp.
Funny enough, I personally useyelp for like photos.
So I'm a big visual eater.
So I love, love, obviouslytrying new foods, you know that.
But I want to see what I'meating, and a lot of menus
especially the fancy or therestaurant, they just want a

(19:50):
word, you know you're going toget, you know whatever, and then
I'm like I want to see visuallywhat I'm going to get.
So I love Yelp because it hasphotos.
Obviously, google reviews.

Gio Mas (19:58):
Google business listing has photos too.
Have you ever dealt with uhyelp customer service no, why
would I know?
The worst.

The worst like once you ask for a listing yeah,
it's like well, I'm not gonnasay anything because I don't
want to get to but it's justlike the worst experience oh, so
I haven't seen it from thatside because, like I said, if I
go on yelp, I'm just looking atphotos of meals that I'm going
to eat into, so it makes iteasier for me to choose yeah, no
, um one of the jobs that I have.

Gio Mas (20:22):
Um, like, we decided to go for yelp so we had like a
whole listing and all that and Iguess you can customize it.
But oh my god, it was like theworst experience to talk to them
, like I think we spoke to threerepresentatives.
Once they make the sale theyghost, you man.
It's like t I swear they ghostyou for months and it's so weird

(20:47):
.

It seems like somebody's been burnt on Tinder.

Gio Mas (20:49):
I mean no, right now I'm dating somebody right now,
so I'm not in those spacesanymore.
Not in those spaces anymore.

You found a job.
You found somebody to date.
I mean, your life is going goodand it seems like you're back
in SEO, back in seo.
So how did you find, how didyou catch up, uh, to get to you
know up to par to today's seowith this new freelance game.

Gio Mas (21:09):
I'm still, I'm still getting up to date.
Um, so, this uh agency again,it's based in michigan uh,
they've known me for I want tosay like a few years, because my
my initial mentor, the one thatfirst hired me, in like 2016,
2017, for the internship she wasworking for them okay um.
So they wanted to hire me like2021.

(21:31):
They offered to hire me, but atthe time I had just joined my
previous company and I was therefor like a good year and a half
.
So I mean, after I left thatplace, I was just looking around
see if they were open forfreelancing and eventually I got
the job.
So the one thing I like aboutthem is that they also innovate
a lot.

(21:51):
So right now it's so weirdBecause I know I've been working
for them for like three monthsnow, but it feels like I just
got hired again Because January1st they decided to change their
entire process for SEO.
So it's like I'm reallylearning how to work for them
again, and I've been going at itfor the last two days.

Yeah, wow, that's crazy.
But I mean that's good, thoughthat means they're innovating,
they're trying to keep up, youknow, for their clients or
whatever.
Because SEO is hard, yeah, veryhard.
Yeah, I suffer with that.

Gio Mas (22:19):
Yeah, it's one of those things where I would like to
allocate more time, personaltime, to just like dive deeper
on, like learn more things.
There's so many things includedin SEO.
Right, like you got technical,you got on page you know, if you
also.
The thing is that if you have abusiness that is big right,
Like they have multiplelocations, or if it's like an

(22:40):
international, it's just likeeverything shifts.

Yeah.

Gio Mas (22:43):
So, yes, I'm still like trying to catch up on SEO, but
again, they're very supportiveand I think that's one thing
that I really wanted tohighlight about them.
They are very supportive.
They offer you a lot ofresources.
They also give you flexibilitywith times, and that's really
helpful.

So that's awesome.
So you found two marketingthings that you're enjoying.
Same week Same week too, andnow you've been doing it for a
while, which is what you werelooking for.
Are you still, then, pursuingfreelance opportunities or no?
Do you even have time for it?
It?

Gio Mas (23:14):
depends.
So for the marketing agency,usually I do that four days a
week.
For sure I'm going to be doingthat all weekend long, but
sometimes I also do some atnight, so I don't have to like
do longer hours on the weekend,right, but some weeks I might
not have anything like.
Uh, I just got my first coupleof tasks after like a month

(23:34):
because, you know it's agencywork so if you know, in december
people are not gonna ask formuch yeah they're gonna go on
vacations, take their pto, allthat you know.
So I didn't get any tasks fromthem for the majority of
december, okay, so I'm justgetting started right now.
Um, but yeah, I mean, the onething I like about having both

(23:56):
positions is that you just getto immerse yourself more into
what you like, which, in my case, is marketing so that's awesome
.

So seems like you're happy.
You're doing two differentthings.
You're you're.
You know, this is exactly whatyou wanted, my relationship and
this way.
I wanted to talk to you nowbecause I feel like marketing is
so important with video,because I have a love and hate
relationship with marketing.
I love because I work,obviously, with a lot of

(24:25):
agencies.
Especially when you're workingwith bigger brands, they have to
come through a marketing agency.
That's just how it is.
I wish it wasn't, but anyway.
So I have a love and hatebecause you know, they hire me,
Obviously, they pay tons andtons of money to me and that's
awesome.
But then, on the other hand,the most amount of like I

(24:47):
wouldn't say arguments, but youknow the silly things that I
notice is because of marketingagencies.
Sometimes they're so stuck indark ages because I've had so
many marketing agencies go weneed a 60, we need a 30, we need
a 15.
And they're not making TV ads.
I would get it if it was likebroadcast Okay, you have
specific time.
Right, this is old school.
They learned it 20 years ago inmarketing.
Cause that it's not relevantanymore.
I'm like you're posting this onsocial media.
It does.
You don't need a 15, 30, 60.

(25:08):
You know you need the story tobe tight, right, you need it to
be effective in the first fiveseconds.
You know all the, all the stuffthat's actually relevant today
to social media.
And then they'll go no, we justwant a 30 or 15, 30, 60.
And then, uh, and I'm Like likeI don't get it anyway.
But but but then, and you know,you want to make obviously good
content.

(25:29):
You want the client to succeed.
You want their social media tobe effective if that's what
you're doing or even onlinevideos to succeed.
But these marketing agenciesare in such dark ages.

Gio Mas (25:39):
And then which is ironic.
Yeah, if you think about it.

Yeah, exactly they're supposed to be
innovative.
And then on top of that there'ssome that are like the opposite
that I don't work with, that.
I've seen where they'll take ago-to client and say, okay, we
can make you this brand video 20grand.
Client is a business owner.
They say, there you go.
And then they give $500 tosomeone you know, a student or
whatever, some in-house person,whatever, to make the trashiest

(26:01):
videos, the type of videos I'veseen.
Dude, like I could close myeyes and I'm not even trying to
brag here like close my eyes andmake a better video than the
sum they're putting for, likethe huge clients.

Gio Mas (26:13):
Yeah.

Yeah and so, but again, there's good ones too.
That's like I said, they makeawesome videos, they do great.
So that's why I'm like it's alove and hate relationship, but
it is a partnership that videopeople need to learn, because at
some point if you're going todo corporate and commercial
video, you're going especiallycommercials.
You're going to have to dealwith marketing people and I
guess that's what.

Gio Mas (26:34):
That's a really good sign to see how the people
really are.
What are they valuing the most?
Uh, the end product or how muchrevenue you're going to have,
right?
yeah because, again, yeah, I'veseen a lot of cases in which you
know they just hired a student,which I don't think it's bad,
right.
But if you, especially youcause you deal with like bigger
clients right and biggerprojects, if you know you have a
, a client of that size, right,effective way to do that right

(27:01):
which makes economic sense.
Now, economic sense is not justokay, they're paying me twenty
thousand dollars, I'm gonna paysomebody two hundred dollars,
yeah or they're so notknowledgeable.

I've had literal marketing agency owners say
about feedback on a video, youknow where we're, uh, let's say
we shot something.
And then you know, obviously,video people where we're putting
in out to create depth.
We have a something in theforeground.
You know something in thebackground.
So I've had like, um, whoevershot it did a great job.
I don't remember who theshooter was, but the point is we

(27:33):
, he put like a leaf so it's outof focus.
You know, in the foreground tocreate depth.
Like this area is so muchbigger, whatever we were.
And then the marketing agency onher, she goes.
Next time I would recommendthat they watch out for this.
They accidentally got a leaf inthe shot and I'm like, I'm like
, lady, you're supposed to bethis expert in your field and
you have zero knowledge.
And it's OK if you're not anexpert, but then that's why you

(27:56):
hire experts and let them do it.
But ultimately these are thepeople that are actually selling
to the, to the client, and then, anyway, that's the feedback on
my footage.
But then the same client'sfootage that I got dude, they
didn't even bother to open thecurtain, turn on the lights at
the home.
I'm saying that's a bareminimum.
A video person would go Ideally.
You know we would light.
You've seen us do how manyinterviews.
We would actually bring ourlights, but forget that they

(28:17):
didn't even bother to turn onthe lights or open the curtains.
Ug, important, ugliest footageever from an osmo pocket.
Um, again, not nothing wrongwith osmoponic, but what I'm
saying is an osmo pocket with nolights for a really, really big
client is the footage that theywere shooting and I'm like what
?
Like I was literally amazed.

(28:37):
I'm like huh, this is crazy,but that's happening.
And that's not the oneexperience.
I've had many like that.
Um, so, anyway, so I feel like,again, it can be a very hit and
miss relationship.

Gio Mas (28:49):
Um, but one thing I noticed is that it's not really
just about the marketing.
I think it's more about theperson in charge, right?
Um, and here's where I wantedto go with this there's a big
misconception that usually whenpeople are in like I'm assuming
that you were not just lookingto any like new people to the
business, right, like they weremore like higher ups within the
business, yeah, they're theowners that I'm talking about.

Oh, okay.

Gio Mas (29:11):
So people usually, when they're in a high position like
that, specifically for onething, they just assume that
they know everything, and Idon't like that.

Yeah.

Gio Mas (29:21):
Because I think the better experience is to be open.
Yes, I don't like that.
Yeah, because I think the Ithink the better experience is
to be open.
Yes, I'm an expert on this onetopic.
Yeah, what do you think aboutthis one that you're I'm hiring
you to do right?
Yeah, and my God, it's just.

People are so proud, but also, it's okay to be
an expert but the way you stayan expert is by keeping up with,
because it's changing so muchmore.
I mean video changes a lot, butmarketing is even more, because
there's so much more to itright than just, um, just you
know a single element to it.

(29:51):
Like you said, seo is its ownthing, ads is going to be its
own thing.
Um, you know, I don't know,print is going to be its own.
I mean, there's so much tomarketing and technically, video
does fall into marketing too.
Um, so it's, or it's.
Like you said, it's impossibleto be an expert at everything.
You have to bring in a team andbuild a team around you and let
them do and be the best at whatyou hired them to do.

(30:13):
Right, you don't, you can'tknow everything Absolutely.

Gio Mas (30:16):
Yeah, and it's usually.
I have the bad experiences withpeople that assume they know
everything.
And funny enough enough, thepeople that are that they tell
you hey, just you know, this iswhat I do, this is what I'm best
at, but I also know a littlebit on this yeah but I'm hiring
you to do this one thing thatI'm not at my hundred percent.
Those people, they're just openabout everything and that's good

(30:37):
, because they uh influence easycommunication within the team,
right, and they're not just likea stick up like, hey, I know
this better than you, just do itthis way, right?
No, so that's those are somethings that I try to look.
You know, not now anymore, butwhen I was looking for a job,
it's like not just a goodcompany but also a good team,
because it doesn't make sense tome to have a good job and then

(30:58):
have a bad team.

Yeah, I feel like they just they should go ahead
yeah, and that's the same thing,bringing back to where we
started.
You know our sets.
That's why my whole thing hasbeen you know, in film industry
this can be a thing I've heardfrom so many people where it's
like the DP is just so rude orwhatever, and my sets I always
been like no, we're going tocreate an environment of
collaboration because I don'tcare if you're a PA or you know,

(31:21):
you're the director, whatever.
Like you, everyone has an inputinto making great content and
you never know who's looking,who's who can catch the
oversight, whatever that may be.
So I let everyone have free andopen communication.
You know, obviously don't do itin front of the clients,
especially if you're doingsomething wrong.
But you know, that's why wehave headsets, right, you can
speak up, you can say whateverand nobody's you know, no

(31:44):
question is wrong.
You won't believe.
I was on a set earlier thisyear where somebody asked just a
genuine question.
We were testing a drone and abuddy of mine was like you know,
he didn't know.
He was like I don't know, whywould you pick this frame rate
over this frame rate or whatever, something like that.
Right, and the dude goes areyou the drone pilot?
Then why are you asking Stay inyour lane?
And then why are you askingstay in your lane.

(32:06):
And I'm like what he just asked, a genuine question like you
know, like, answer it like be,be nice.
And if you don't want to sayyou know I'm not, you know I'm,
I don't know, or whatever,something like that, just that's
a, you're in a professionalenvironment with the whole crew
now they've seen you behave likethat and two, you're just
showing that you're not actuallyinterested in working as a team
.
Nobody.

Gio Mas (32:22):
Nobody wants to work with somebody like that Exactly.

I'm like no, that's not acceptable.
It wasn't my set, otherwise,yeah, that person would have
been fired immediately.
But anyway, every set we'vebeen on has been fun.
And what's your experience onthat?
Let's go back to video, whichis, you know, primary thing I
like to do Talk about, I don'tknow know, any projects that

(32:46):
come to your mind, anyexperience, any stories from
there's so many.

Gio Mas (32:48):
I mean something that relates to that specifically.
Uh, okay, so for video, like Isaid I, I went to school for
video, I just never pursued Imean you did for a while as a
freelancer, yeah, I just do itas a freelancer because I think
it's fun to do it as a hobby,but not a thousand percent into
it yeah the part of video that I, you know, do on a daily basis
and I've done most of my jobs isreally editing, right For

(33:12):
actual videography, likerecording, I can do basic setups
.
I am not going to say it's asadvanced as you can do, you know
your setups.
But, yeah, no, I remember whenI the first time I worked with
you right, you talk about, youknow, you send a message on the
group chat and you were askingfor like PAs, if I'm not wrong,

(33:32):
right.

I don't remember.
It's been so long.
That's why I'm asking you.
I think it was like PAs, butagain, I hadn't worked with you
before, so I didn't know.
It must have been years ago,because it's a long time ago.
At least I've known you for atleast two years, if not longer.
Yeah, yeah.

Gio Mas (33:45):
Something like that, Time flies man.
Time flies.
But, yeah, no, and I was like Imet this guy once or twice
before, but we've never actuallyworked together.
I don't know what his workflowis or what all of this is going
to entail.
And again this you knowsomebody that's always freelance
, where you're used to, you know, being more like responsive to

(34:08):
different scenarios, workingwith different people, you know,
not just working with the sameteam.
So I remember very vividly whenI reached out to you and I was
like, hey, you know I might helpyou, I might be able to help
you out.
What do you need?
Uh, and then when I showed up,I was like, okay, just so, you
know, you know, I know how to dothis, but I don't know how to
do it at a thousand percent,like you do and dude, you were
so easy going with me, youdidn't say anything and, funny

(34:29):
enough, we didn't have anyissues either with us exactly
because that's what I like.

You know this is you.
You hit.
You know you said somethingreally incredible to me.
As long as you're up frontright, you were up front with me
this is what I know.
This is what I don't know rightnow.
I, within five seconds or 10seconds of you telling me this,
I know exactly what you're goingto be good at on set and this
is what you're not going to begood on set, and then it's, it's
, it's easy for me.

(34:54):
I would have rather, andobviously you did the right
thing, which is why we worked onso many sets after but had you
not told me, that would havebeen a disaster, because I could
have asked you to do otherthings that you wouldn't have
been comfortable with, and thisway, I knew exactly what I could
tell you to do and what Ineeded to show you.
Plus, I knew, uh, that you, now, that I know.
Now you don't have to say thatin front of a client, because

(35:15):
that would have beenembarrassing you go to a client.
I don't know how to set abc,whatever it was, and funny
enough though, uh, I remembernow that you're saying that I
think it was one of those setswhere you know you have to go to
one location film, pack up, goto another location, another
interview be rolled, go toanother location, be rolled.
So many of those I do, anyway,and I think by the second one I

(35:35):
think you had already picked upon what I exactly expected,
because I also make my equipmenteasy to work with.

Gio Mas (35:42):
Yeah, you have it very organized.

Yeah, and that was we can, because it's a rinse
and repeat type of thing um, andand I never felt I was like, oh
, you know, he said he wasn'tgood but, like you know, I could
tell obviously the first oneand but I showed you around and
then I think by the second oneyou were doing great, exactly
what I, what I needed you to be.
And you know I was called firstac or whatever, and I think
think I even had you do someB-roll with one of the gimbal
cameras and I think everythingcame out incredible.
So, like I said, and thenobviously the rest is history,

(36:11):
you've helped me a lot on a lotof sets and I think that's the
role I've typically gone for.
You is the first AC becauseyou've been such a good
assistant as in I don't want tocall it just assistant,
assistant camera Because you'vebeen you know, know, able to
essentially get me whatever Ineeded done, like whether it was
just go get a quick b-roll shotor just help in any way

(36:31):
possible to make the set youknow, work, work, uh, right.
So I never felt like, you know,um, you were deficient anyway at
all, because you know Iwouldn't have, obviously we
wouldn't have worked, becauselast thing I want to do is baby,
someone right yeah, but that'sokay, I'm saying up front.
When you meet someone new, it'sokay to be up front about it.

Gio Mas (36:52):
Uh, especially that helps them kind of manage you
better right and and be able tomake sure the shoot goes
smoothly yeah, no, like I said,I'm very big on communication,
right, and I'd rather just beand this doesn't only apply to
me right, like if I'm workingwith somebody else, right, and
we have like a project like that, right, if they, if they just
don't like even acknowledge totell you hey, just so you know

(37:14):
I'm.
You know I might not haveexperience with this or I might
have some, but not to the pointwhere it's needed to accomplish
the task right and they don'ttell you stuff, yeah I'll, I'll
be mad.
So, like I said, I try to bevery open with communication on
everything that I do, even likewith my team.
I try to you know.
Just be open about everythingand how we do things, how I view

(37:36):
my things, where I'm going, youknow, everything that I'm
thinking about, because I thinkcommunication is a foundation
for everything.

Yeah, and we've had great communication.

Gio Mas (37:44):
I, because I think communication is a foundation
for everything, yeah, and andwe've had great communication.

I think all our sets have been fun.
Yeah, you know we joke, that'swhat I'm saying.
Like when it comes to work, youknow, what I liked was whenever
you were on set you worked,gelled with everyone that was on
set.
You know you did what wasneeded but at the same time it
fun.
Like you know, we're allchilling like buddies instead of
um.
You know I don't know stressingabout something or whatever.

(38:08):
And even if something does gowrong which does go wrong, it's
a video set.
That's the the thing mainly.
We do solve problems.
Then you know, we're able tosolve problems.
I think I remember we were on aset where where we the client
told us okay, so you're gonnashow up, you can do b-roll, and
then an hour or so later you cando interviews.
So I had a planned out.
You know, again, I'm gonna planout everything.
Hey, so we can go in, you guysare gonna get this b-roll while
we set up this interview andthen, obviously, as soon as we

(38:30):
show up, they have changedeverything.
They're all where you are,we're ready to do interviews.
Uh, the, I think it was in thevillages or whatever, I don't
know if you remember, but anyway, they were ready to.
Oh, they were ready to dointerviews immediately.
And I'm like, uh, okay, andthen, instead of you know
complaining, obviously we pivot.
So I'm like, okay, you guys gograb this, we're gonna start
interview.
We will obviously do a fast andresponsive, yeah, exactly and

(38:52):
then and, but it went stillsmoothly like
obviously was the first coupleinterviews wasn't the lighting
that we want, but that's okay,because we were able to roll now
because that's what the clientwanted.
The client wanted us to goimmediately and we did it and
slowly we were able to build aset how we wanted to, as we were
switching out people and get itto the to the look that we

(39:12):
wanted.
But I'm saying nobody in theteam um hiccup for even a second
because even though we werebeing, you know, technically,
challenged it's like, uh, youknow, even though we were we, we
were on time, we were preparedto do exactly what we had
planned out to do, theycompletely obviously switched
things on us.
But again, from what I remember, you were on top of it, you

(39:33):
know, you executed, you weregetting B-roll, whatever you
know with the rest of the peoplethat were with us.
So I, like I said again, you'regreat with video If you ever
come and I come back.

Gio Mas (39:45):
I'm still open to freelance, just have a more um
weird schedule yeah, like I said, sometimes some weeks I might
be busy, like this week.
Oh my god, I have not stoppedyeah, I've been working all day
today, all day yesterday andyeah but, basically no, I'm very
open to do you miss video

the last ever since you've been doing this
have you, I still do video, I dovideo for them.
So you're integrating, becausenow you had so much experience I
know you mentioned, so you'reintegrating more video into
their LinkedIn, right?
So you're somehow still keepingup with it.

Gio Mas (40:15):
Yeah, so I guess I didn't finish talking about that
.
The last person that was in therole they did only LinkedIn and
it was only like one part, so Ijust grew that upon.
Like implementing newstrategies, new types of content
.
So one thing they were doingwhich I thought was really
genius right, they were doingthis articles called verdict
alerts, so every time they win acase, an attorney wants to talk

(40:36):
about it, because not everybodywants to talk about the wins um
, you know, you design a post,you put it out on LinkedIn and
then you link that back to anarticle.
That's more like official, right.
But one thing I noticed is that, okay, yeah, these things are
great, I love and the funnything is that I love law.
I'm very like involved in thatworld even though I'm not a

(40:57):
lawyer, I've always felt somekind of interest in it, which I
guess it makes sense now becauseI'm in a law firm.
Of interest in it, yeah, whichI guess it.
It makes sense now because I'min the law firm.
But the one thing as I wasreading through the law verdicts
that came out, um, I noticedthat, yes, they were good, they
had a lot of great information,um, because all it is is it
tells you the strategies thatthey used.
Okay, so they tell you theclaims you know against the

(41:20):
client, or you know, um, all theclaims.
You know what they were askingfor, what the strategy was in
defense, the outcomes, even ifthere were any hiccups during
the process.
They also mentioned that.
So to me that's like watchingan episode of Suits, right.
So I thought it was great, butI noticed that once it got
posted, that's it gone.

(41:42):
Yeah, it might be it might getyou know interactions for two
days, three days, and that's itgone.
Yeah, it might be.
It might get you knowinteractions for two days, three
days, and that's it.

Yeah, that's social media for you.

Gio Mas (41:50):
So I was like okay, guys, I think this is a great
thing, right, and I think it'sgood that you are highlighting
it, but how do we find a way tobring it back?
How do we give it a second life?
Yeah, Because you don't want todo all this work, especially
because some of these cases theylast years.
And again, if you're puttingthat much work into a case for

(42:10):
years and you only get your 15minutes of fame on LinkedIn, I
feel like you can do somethingmore with that.
And again, like whatever youpost on LinkedIn, it also
highlights your relevance.
So what I started doing is Istarted giving it a second life,
and not just by reposting it,because yeah that'd be boring,
yeah no, um, so I started doingsomething called verdict video

(42:31):
follow-ups.
We would wait, maybe like atleast three months since the
verdict came out and we would dosomething like this of course
I'm not in it, but I'm the oneinterviewing.
but I would be basically havinga conversation with the attorney
about okay, tell us about thecase, Tell us everything that's
in the verdict.
But now you are the center ofthe spotlight.

(42:52):
You know, because when you doarticles, yes, it's good, it's
informative and everything iseducational, but people don't
see the personality of theattorney right and you're so
limited because you know it's anarticle and you want to make
sure that you sound right yeahso people just like condense
their ideas, so you might leavesome like golden nuggets out
yeah but when you implementvideo, there's more space to

(43:15):
implement.
Oh, just so you guys know thisalso happened, or you know this
fun fact about the case, or youknow they just get to give you
more details about the wholelegal process.
You know, and that's just great.
I've had some crazy laughs whenthey were telling the stories
the verdict video stories.
And yeah, like I said, it givesthe article a second life

(43:36):
Because once you put out thevideo you look it back to the
article.

Again.
So that's pretty great.
So you're reusing the thing,plus you're using video, which
is going to get you moreinteraction anyway, and I'm
highlighting the attorneys.
Yeah, exactly, and people lovevideo over articles and photos.
We know that that's been proven, so that's great.
And plus, you're using yourexperience from the past into
what you're doing now, so that'sincredible and obviously I'm

(44:03):
sure they recognize that.

Gio Mas (44:07):
Have you gotten any recognition or anything for
doing that?
Like I said, my team is very Ilike to think of us as a family.
We are very close andeverybody's really respectful.
They all want to like make surethat you know your ideas are
being listened and you know ifit makes sense, we go after them
.
Yeah, so, and something I like,something like that is yeah,

(44:29):
you know, in the world of law,the promotions are very
particular right.
So like if somebody becomes anassociate right, that means that
you know before that they werea law student.
They had just passed the bar, sothat's your first job as an
associate, right?
So that's just something thatwe want to highlight.
And also, like, on the othercase, right, if you know you

(44:50):
have an associate and now theybecome a partner.
That's, those are some thingsthat we want to highlight.
So think about it like that youknow, if you have an employee
and then they randomly becomeCEO, you want to make sure that
you make all the noise that youcan.
So people are aware of that,yeah.
So something that we starteddoing as well is that they were

(45:11):
announcing on LinkedIn, you know, when somebody got hired or
it's somebody, let's say,there's a law student that has
been with the firm for two years, but they've been working as a
law clerk, but then they passedthe bar and now they got their
first official job as anattorney.
That is something that youshould be proud of if you're the
person right.
So something we started doingis I'm kind of like you're the

(45:33):
person right, yeah.
So something we started doingis I'm kind of like working on
the name right now.
We used to call it passing thebar testimonials, but right now
we're making a little bit morebroad, so it's more like
elevation testimonials.
But basically we wouldinterview these people, these
individuals, and ask them okayyou've been with the firm for
two years as a law clerk orwhatever right, and you've also
been going through law school atthe same time and they just

(45:55):
tell you, like how do you feelabout now becoming an associate
and getting your first associaterole, basically your first job
as a full-on attorney?

so are you recording these interviews with
your phone or zoom?
Are you bringing like a propersetup?

Gio Mas (46:07):
it depends yeah, because some of them are in my
office and some of them are,well, most most of them, they're
just like all around thecountry, right?

So the ones that are in-house, like at your
office, how are you doing those?

Gio Mas (46:18):
So we do a basic setup.
So I do a two-camera setup.

What cameras are you using?

Gio Mas (46:23):
It depends Because okay , so we have.
I have a Canon R7, which ismine.

Okay.

Gio Mas (46:28):
My boss has another Canon, I cannot remember which
one it is.

I think it's the add uh and then he has to add
ancient, ancient technology andbehavior works.

Gio Mas (46:38):
But I mean for a b cam.
It's really good.
But and then, uh, he also hastwo lumix g.
It's one of the newer ones, Ican't remember which one.

It was h5s and H6s .
I think it's H5.
Okay.

Gio Mas (46:54):
If I'm not mistaken.

I think that those are it, so I guess camera is
not a factor, since you don'tknow them.
I'm saying they're notimportant what camera you're
using, because, yeah, it's moreabout highlighting the content.

Gio Mas (47:05):
The thing is that lately, the videos that I've
been making are more online.

Yeah, so how do you do those?
I'm curious about those.
That's really fun.
So are you using zoom,recording zoom?
Okay, so we use somethingcalled riverside.

Gio Mas (47:20):
Okay, yeah, have you heard of it.

Yes, yes, I know riverside okay, I'm just gonna
add some information, just incase you don't know.

Gio Mas (47:22):
It's great so riverside , pretty much you know, lets you
record like whatever it's onthe screen, like, you know,
audio, video, whatever right.
But the cool thing is that youknow sometimes you know, let's
say, you're doing a call withlike five people and then, as
I'm talking, this guy's justdrinking water and you can just
hear like the water going downand all that.
The cool thing about riversideis that it records every single

(47:45):
audio internally.
So, like you know, it recordsmy audio separate from his audio
, right, so it makes it so mucheasier to edit.
So like, let's say, if you knowhe's talking and I'm
interrupting, you can easily cutme off.
So it just just in riversidehas just made my workflow so
much better and efficient aswell.
Yeah, um, so yeah, we use thatprimarily and we also use vimeo,

(48:08):
but that's more for likestorage, like yeah, this would
be more for what?

saving or sharing, yeah, or if we're yeah or if
we're doing webinars, you know,if we're doing webinars, since
it has a live audience, we justdo it over there, yeah.
So that's pretty cool.
So you're doing a decent amountof video work still.
So you know, that's pretty good.
And so with Riverside,obviously they're using their
own webcam, right, you're justgetting the better quality copy

(48:33):
that's sent to you that you canobviously use to create whatever
content that you're creating,to highlight whatever that you
talk about.
So that's pretty cool, awesome.
So I didn't know that.
That's pretty cool.
So you're still doing marketing, but you're also kind of
tapping into your video skills.
That's awesome.
So what's next for you?
Obviously, you know, know, thisis kind of new.

(48:57):
I mean, it's not new new, butyou've been doing this fairly
new less than a year, um, sohave you already thought about
future?
I know we've talked about bostona lot I mean your obsession
with boss I don't know why welove florida come on, this whole
thing's about orlando but youlove boston, so is the plan
still to go there, or what areyou thinking right now?
What's in your mind?

Gio Mas (49:16):
yeah, I mean I'm still planning to move to boston.
Uh, I've changed my time less,a little bit more, um, because
things happen in life what'sthis?

first, why are you so obsessed with boston?
Huh, I've been there obviouslyit's pretty many times for
shoots, but why are you soobsessed with boston?

Gio Mas (49:33):
um, okay, so first of all, you know, for the people
that don't know me, uh, a hugehobby that I've had was always
to travel to new places bymyself.
Or if I'm not traveling bymyself, you know, I just go with
one person, uh.
And then you know, I I was.
I took like two or three yearswhere I was traveling a like
multiple, multiple times a year,maybe like three or multiple
times a year, maybe like threeor four times a year, and you

(49:55):
know, every time I go to a newcity, I just love the city or
like it doesn't have to be city.
But every time I go somewhereelse I just love that.
I love the experience of goingsomewhere new, where nobody
knows you right where you haveso many new things available to
you, uh, but that's it.
You know, I'm like, okay, great, I'm here, cool, that's it yeah
but, um, this one time I wentto boston, for I was there for

(50:18):
like a whole week, uh, because Ihad a marketing conference and
I've.
You know, I heard of bostonbefore and I was like, okay,
yeah, that's cool, I would liketo go there because I know
harvard is over there, um, butbesides that, I didn't know much
about it.
Once I got there, I had thebest week of my life.
The best week of my life.

(50:38):
So you're holding on to thatweek every single level, like if
you can ask me like like about10 different categories of what
happened that week.
All of them were like at theirpeak oh, wow, um and no.
The people I met over there arejust like oh my god's, there's
something about that city thatis so inspirational.
The people there, the cultureover there is just it's

(50:59):
beautiful.
And I wasn't even gone.
I was there and on my fifth dayI'm like looking up apartments.

Really On my fifth day.

Gio Mas (51:08):
Like, and I was even thinking, dude, okay, I'm going
to go back, I'm going to quit,and then I'm going to come here
for like, maybe like threemonths.

Yeah.

Gio Mas (51:14):
Because at the time my son was not living with me.
So I was like, okay, I'll quit,in like two weeks I'll come
here, I'll rent out an apartmentfor like three months, and then
, you know, whatever, because Ihad another trip coming up and
then I had to really really bitemy tongue and not do that.
Yeah, thankfully I didn't do itbecause, you know, after that I
just went through like a veryuh, uh, unstable phase in life.

(51:37):
So, you know like saving up wasreally good, a really good
choice over there, but no, it'sjust to sum it up, it's Boston,
it's just.
I feel like everybody has theirown part in the world yeah and
once, if you're lucky enough toeven venture out and find it,
once you find that, you justknow that you're there yeah,
kind of like for me, orlando,like I've been enough place.

I'm like I just want to come home and that's
orlando, and other people shiton orlando, so I get it I get I
get it like I said.
I don't get it because I'vebeen to boston many times I'm
like, okay, it's pretty, but youknow.
I mean, how many times do Iwant to look up at a building?
I mean, I don't know.
And see, that's what I'm saying.
So that's pretty cool that wehave similar interests but

(52:18):
varied choices.
So is the plan still to notmove back there, or what's the
timeline?

Gio Mas (52:26):
Well, I was supposed to move there in about like July,
august, 2025.
So, like, basically this year,right.
But scenarios happen and thenyou again, you just have to make
the best out of this.
Yeah, whatever happens, right.
And on top of what happened, um, I was talking to my son about
it because again he's comingwith me, right, uh, and he wants
to finish um elementary schoolwith his friends, so he needs

(52:48):
another year for that.
I'm like, yeah, I mean one moreyear.

You know, like pushing about to like may 2026,
not the worst yeah, plus, youhave this new opportunity right,
you don't want to let gobecause I don't know if they'll
let you be remote.
I'm not planning on letting go,okay do you think they'll let
you be remote or work fromboston?

Gio Mas (53:05):
here's the thing.
Here's the thing, and I havehigh hopes.
I have not mentioned it to myboss yet oh my God, hopefully
they're not listening.
Yeah, I hope.

I mean, why would?
they.
This is meant for video people.

Gio Mas (53:14):
Oh my God, I'm not going to share this.
We have an office in Boston.

Yeah, okay, so hey , look at that.

Gio Mas (53:21):
And the thing is that.
Okay, like I said, we are fivepeople on the marketing team.

Yeah.

Gio Mas (53:25):
My boss and myself are the only ones Okay.
We have the marketing manager.
She works from office, fromMiami.
The other two, they work fullyremote.

Okay, so they don't have anyone in the Boston
office, so they could use amarketing person there, I guess.

Gio Mas (53:42):
No, I mean it's the same, it's the same thing Okay.
But I'm saying, like, the othertwo people work fully remote, so
I don't see why there would bean issue.
Like I said, I still have totalk to my boss, but I'm not
gonna do it right now because,yeah, because you're a year away
from that, yeah, yeah, and Istill don't have an exact date.
Right, it's more like, okay,I'm thinking about july, august
2026, but you know, there's somany things that come before
that.
There's so many steps thatyou're gonna take, you know,

(54:02):
yeah, I mean you'll be missedhere in florida.

But hey, I mean, go chase your chase your boston
dream I'm I'm gonna be laughingmy butt off if you go there
three months later.

Gio Mas (54:11):
You're like okay the charm's worn off.

You know, because it's charming at first, because,
to be real, I moved away too,because that was the thing I was
like oh, what's there, Let mego somewhere else.
And then when I did, I was likeoh, oh, I regret it.

Gio Mas (54:25):
Let me go back.
I've been trying to get out ofFlorida for like the past 10
years or so, and every time lifekeeps bringing me back.
Um, I moved out like I movedout.
I moved to montana randomlyjust randomly.
I think I didn't know you thenno, I don't think it was before.

Yeah, I, I moved to, which is so crazy, like who
just goes.
I'm going to montana.

Gio Mas (54:46):
Everybody tells you the same thing.
It's not like, okay, you know,when I'm older, I would like to
first move to montana.
No, that never happened.
I think I found out that I wasmoving to Montana maybe like two
or three months in advance, andthe thing is that I was
supposed to be there for a fewmonths, but once I got there, I
was like I was going throughthat was right after COVID, so

(55:09):
it was like early 2021, likearound this time, 2021.
So you know people because ofCOVID and you know the lockdown
and quarantine and everythingelse, um, they were, they had
time to reflect on their lifeand everything else.
So I was going to through avery transitional phase in that
time.
So I was like, okay, you know,I think Montana, you know a
place that I had never plannedto go, I think it just makes

(55:31):
sense never plan to go, I thinkit just makes sense.
So I I went over there, um,with the idea that I didn't want
to have an idea at the time ofhow long I was going to be there
.
So, you know, once I got there,I was like, oh, I like this.
I might stay a little bit long,you know, but life happened.
So, as soon as I left, mystepdad passed away here in
orlando, and then I was like, oh, I gotta be with my, with my

(55:51):
mom, right, help her out, andstuff like.
And then I was like, oh, Igotta be with my, with my mom,
right, help her out, and stufflike that.
So I was only there for likethree months, uh, and then I had
to come back, and then I wassupposed to go there like a year
after, and then life changedagain for the better, though,
yeah so it's like.

It seems like life's trying to keep you here
in florida.

Gio Mas (56:09):
Yeah, yeah and I'm trying so hard to get away from
here so hard what?

why you don't like us?
Is that what it is I do?
You're such a great person.

Gio Mas (56:17):
Oh, oh and yet I'm gonna run away I mean, the only,
the only thing I do value aboutorlando is that you know,
especially because I'm a singledad we have theme parks and I
think that's a great way to yeah, no, I love uh, being able to
wind out that.

That's like my thing, because, you know, again,
I travel so much, I'm workingso much, that's like my favorite
thing to do and I can take anytime off to take my kids to some
theme park or somewhere,because, you know, other people
have to plan years and years.
You know, sometimes for thesevacations, versus, we can just
hop on and go and have a daything, hop on and go and have a
date, you know like day thingand um, it's like one of the

(56:54):
best pastimes, like, um, youknow, going to Disney world or
to any other universal, whatevertheme park.
So I love, I think that's aperk of living here.
Obviously it is more valid.
If you've kids, you know, yeah,uh.
So what you do and I do so Areyou going to miss that when you
move away?
I'm sure your son is going tomiss that.

Gio Mas (57:12):
I'm trying to think how I'm going to replace that for
my son when he's there, you know.

Dude, you're always doing something.
I have to say, I'm not enviousof that many people but, like
every time and again, I try tostay away from social media, but
every time I'm scrolling,you're always doing something
with your son and I'm like youknow, I thought I was a good dad
and then I started seeing you.
I'm like crap, I got to go dosomething.

Gio Mas (57:33):
Thank you, so it's just good.

I mean for being a single dad, having so much work
.
I think you pay so muchattention to your kid and, you
know, try to be a good dad, soyou know it's obviously amazing
to see that.
What makes you you know, Idon't know do that.
I mean mean find time and thenprioritize that.
How do you manage work-life?

Gio Mas (57:55):
relationship or work-life balance.
You know, yeah, I mean I feelthat I'm still in a work in
progress when it comes to that,because like you're being humble
, like today and yesterday I'veI don't want to say ignored, but
I've been like working all dayin my room because in my room,
like, I have my computer, mysetup, so that's my kind of like
my office.
So I've been locked in my roomjust working all day.
And it's funny because I wasrunning a little bit late to

(58:17):
come here and I was like, oh myGod, I just don't want to leave.

And he was like no play with him.

Gio Mas (58:22):
So, I was like hey, you want to play for like 20
minutes.
So we started playing NintendoSwitch like really fast for like
20 minutes.
I beat him and I was like, okay, now that I beat you, I'm out I
didn't give him a chance to,you know, for redemption.

I was like, let this be a lesson of why you
don't play against me that'sfunny I'm trying to praise you
as a dad and you're like Ididn't know.

Gio Mas (58:44):
No, he has learned, you know it's like you have a long,
a long time to to, to go after.
Yeah, so you can beat me, butno, I mean, the thing about me
is that um, what game did youplay?
Um, it's, oh God, okay.
So he's about to turn 10, so Iwas like, ah, I think he's it's
time.
You know, I think he can playMortal Kombat.

No Mortal Kombat on Switch.

Gio Mas (59:09):
I wanted to get him something portable, because
PlayStation, you know, youcannot take it anywhere.
But no, thank you.
Thank you for the praise.
You know, the thing is like youwere saying.
I'm a single dad and, oh God, Idon't want to like, just like,
throw things against anyone, butI do feel the pressure of OK, I
also have to compensate for theother part that is not there
right now.

(59:34):
And being that you know he's gotat least from for me.
He's got no siblings, so it'slike, okay, I have to be there
for him, right?
I have to make sure that youknow if he wants to play with
somebody, he's not gonna haveanyone if I'm not playing with
him, right yeah uh, okay, he hashis uncle.
His uncle plays with himsometimes.
But you know like yeaheverybody's got their own things
going on.
So I mean, it's my son and I'mnever gonna be mad about playing
with him or taking time to justbe with him.
Right, of course I have.

(59:54):
I may have some busy weeks,just like everybody else, uh,
but personally I do enjoyspending time with him like a
lot, like last night we went towatch sonic on three oh, um, I
want to watch that.

Vipul Bindra (01:00:07):
I haven't had a chance to watch it.

Gio Mas (01:00:08):
I'm not a fan.
I'm not a fan, but the moviewas really nice I had a good
time.

Obviously they listened.
It would have been terriblebefore they you.
You saw that.
You remember when the initialtrailer for sonic one came out
and they had the horrible sonicdesign yeah, no that was so big
for marketing exactly, and thatis, oh, talk about marketing
yeah, that is the best exampleof how to handle mark like bad
marketing.
Uh, you know, like sony,recently I've been watching

(01:00:34):
where they've been going like,oh, our movies are like our
craving and this movies weregood.
It's the, it's the reviewerswho are bad.
I'm like, no, your movies suckthose movies everyone's always
gonna talk shit about, butunlike sonic, where it was
terrible design, obviously, andeveryone come I love that yeah,
but this company went back andthey were like the studio went
back or whatever and paidsomeone to redo it, and then

(01:00:54):
it's been incredible.
I've loved both the sonic movies, so I'm excited to see the
third one.
I've just haven't had time tosee it.

Gio Mas (01:01:00):
Yeah I didn't like the second one, but the third one oh
so good, uh, no, but that'ssomething that that always
caught my attention.
Uh, I don't want to say that.
I'm pretty sure they didn't doit on purpose, because the
amount of money that they woulddo, they would like invest in,
just like designing like that.
But I think that's what made it, you know, very popular the bad
design because a lot of peopleare like, okay, this design is

(01:01:20):
really really bad, so theystarted making like a little
memes online and just likesharing the crap out of it,
right?

yeah, but the company what I was saying is the
studio wasn't smart enough togo fix it right.
They were reactive becausethere's some studios who would
just double down on it, and thenthey'd be like no, what we?
Did is good, and then it wouldhave not been.
What where we are now?

Gio Mas (01:01:38):
yeah, and uh, especially when it comes to like
video and all that, especiallyif you're taking on such a
beloved character like that, youhave to be open with feedback,
with early feedback, yeah.
So yes, going back to yourpoint, I think it's great that
they took the time to okay.
This might not be what makessense for the audience that grew
up, you know, with this cartoonor like game.
So they fixed that and I thinkyou know, from there it's just

(01:02:01):
going uphill right, yeah.
But my point of view is, I thinkthat most of the popularity
that it has that it had with thefirst movie.

Yeah.

Gio Mas (01:02:14):
Like for me, I was.
I mean, I was a kid when sonicwas a game, but I never played
it.
I didn't really care for it.
Um, but dude, I went to watchthat based solely on the fact
that it got shared as a meme oh,really, I was like dude, I want
to see how bad this movie isand he was not bad fixed it no,
you didn't know that they fixedit.

So then, what bad were you expecting you?

Gio Mas (01:02:29):
just expected the movie would be bad.
Yeah, because I was like okay,you know their marketing, okay.

So basically I mean that is the thing though
people do go watch uh bad movieslike for uh, you know, and and
that's the thing.
So I get it.

Gio Mas (01:02:40):
But so I guess my thing was more like curiosity, right?
If they fucked up really bad onthis character design and they
fixed it.
Now I'm curious.
You have my attention nowbecause you showed me a product
that was really really bad tothe point where everybody was
like bullying you online but,then you fixed it.
So I'm curious now what's gonnahappen yeah so that like little
messed up in the creativeprocess.
I think that's what caught alot of people's attention yeah.

So I mean marketing.
Yeah, bad marketing turninginto good marketing is a thing
you know.
How would you suggest let'spick your marketing brain?
So yeah, I mean, hey, you'rethe marketing guy.
So here's a video productioncompany.
You know they want to, theywant to promote their services.
How would you, as a marketingnot, don't think, as a video guy
, obviously how would you as amarketing guy promote that?

(01:03:22):
Or how would you suggest againpeople listening or me to
promote our companies to bedifferent, right?

Gio Mas (01:03:28):
I'm not going to say necessarily as a marketing guy.
Uh, because I think, like Isaid my thing and I've taken a
lot of courses on innovation andentrepreneurship right.
So the way I approach marketingis primarily innovation.
Right, okay, oh, my God.
And I have a really goodexample before I answer that.
So okay, you are, you know.

(01:03:49):
Let's say, you have a startup,right yeah, and you're doing
video.
How many thousands of peopleare doing the same thing?
A okay, you are, you know.
Let's say, you have a startup,right yeah, and you're doing
video.
How many thousands of peopleare doing the same thing?
a lot, especially around here,and you think that because
you're making a dance on tiktok,okay, I think that works in
some scenarios, right, butpeople rely so much on tiktok
and they might not have the samelike an actual strategy.
So I've seen a lot ofbusinesses they post like you

(01:04:11):
know, like this, um, viraltiktoks and then they just make
their own version and, dude, itworks great sometimes.
But dude, if your whole likelet's, let's talk tiktok
specifically, yeah, if yourwhole tiktok strategy is just
going to be doing that, yes, youmight get views, you might, and
that's mine if you're lucky.
If not, it's just going to belike really bad for you, but

(01:04:32):
let's say If you're lucky.
If not, it's just going to bereally bad for you.
But let's say you're gettingviewers, you're getting
followers on TikTok and thenyour thing is growing right.
What makes you think that?
Because, let's say, video, ifyou do video and then you just
show the answers or whateverviral thing you want to do,
right Comes up.
What makes you think that thosefollowers are relevant to what

(01:04:52):
you do in your business?
None, it's just peoplefollowing you because they like
the content and they're like oh,this guy's funny.

Which is why I'm not a fan of marketing on tick
tock anyway, because it helpsout a lot yeah, but see, here's
my thing and and tell me if I'mwrong.
That's why I'm so glad, uh,you're here, because to me it's
like I'm trying to sell, youknow, 10, 15, 20 grand packages
to a small business and moreobviously, ideally and I don't
know how many people are hangingout on TikTok, you know ready

(01:05:20):
to spend that kind of money,they're not.
And that's a good mindset rightthere, but they are on LinkedIn,
right.
So that's where my focus is,because that's where my clients
are.
But how would you would youagree, or do you not agree?
No, I agree, I, but how wouldyou would you agree?

Gio Mas (01:05:32):
or do you not agree?
No, I agree, I agree, I think,and, like I said, I don't want
to talk in general, but this ismore like my personal point of
view.
I think that every social mediais for something Right and
again, that's not news Right,but yes.
If you want to get high ticketclients, I would recommend
specifically LinkedIn or evenYouTube.

Yeah.

Gio Mas (01:05:54):
Those are my main, even vimeo, I guess, like some
people, I've seen a lot ofpeople do vimeo, um, but I think
tiktok and instagram they'reboth more for like building an
audience, uh, but the thing isthat unless you're very like
niched on the type of contentthat you're making, you might
just get too broad right.
So and that that's where I wasgoing with my previous point is
that I've seen so manybusinesses.
They just just jump on any anytrend any trend they can find

(01:06:16):
this will make something funny,which again, people laugh People
on TikTok, they just want tolaugh.

Yeah, exactly, I just go on TikTok to waste my
time and just see random stuff.

Gio Mas (01:06:25):
So, yeah, sometimes even I follow just like random
businesses because they're doinglike funny marketing.
But I look, I always look andsee okay, is this everything
that you're doing?
Because if you're only relyingon this part, you're doing it
wrong.
It's all about like knowingwhat to implement and to what
extent.
And that's going back to myfirst point of the interview
which is marketing parameters,specifically highlighting the

(01:06:49):
brand guidelines.
Right and against this.
This also relates to the typeof business that you're in.
Right for some, you might havemore leeway, for some you might
not.
So let's do like an easyexample so I can express my
point better.
Um, let's say okay, let's sayyou are a video person, and then
you're doing oh no, let's say,you're a dancer let's say you're

(01:07:10):
a dancer and you're trying toget more gigs, right?
So if you are a dancer or asinger and then you start doing
dancing or singing videos onTikTok, people are going to
follow you because of yourpersonality, because you know
how to dance, because they justlike to look at that.
You might get some business outof it.
Right?
But would you do the same thingif you were a lawyer?

(01:07:31):
Would?
you want to upload videosdancing.
I know lawyers who dance onTikTok.
Please do not tell me that.
Oh my God, really, yes, I do,dude, no.

Oh man, it's hilarious and I'm like, come on,
I could make you way more moneyand keep your.
You know, I don't knowintegrity or whatever.

Gio Mas (01:07:47):
Here's the thing clients and again like okay, so
might be like very like smalllaw firms but, if you know, like
a national law firm, if youthink about a large national law
firm right yeah, what do youthink your clients high ticket
clients, right are gonna thinkabout this?
because, again, like you have to, and it's just a matter of,
like, bringing everything intoperspective and think about okay

(01:08:09):
, if we decide to go this route,what do we get from that, what
do we lose from that and howdoes the world perceive it?
So I think it's just a matterof putting everything into
perspective and see that italigns with what you do.
Again, if you do, if you're anartist, you know doing those
types of things more casual Ithink that's great right,
because again, you are sheddingtheir own, like your own,

(01:08:30):
spotlight onto you.
But if you're an attorneyunless, of course, it's your
personal, which again, I think,depending on the type of
business that you're in, youalso want to have your limits in
mind.
Yeah, but no like, oh my God, ohsorry, no, that's good, no,

(01:08:50):
you're good, oh you're talkingtoo much?
No, that's good.
So I want to bring it to thetype of yeah, no, you're good.
You're talking too much.

No, oh, you're talking too much, huh.
No, that's okay, obviously.
Take a time, take a second, butwhat I want to bring it back to
you is the type of people, Ithink, who this, who are going
to be listening to this andbenefit from're already a
production company, maybemedium-sized.
What do you think they could bedoing better?

(01:09:17):
And obviously most of us aretrying to reach mid to
high-ticket clients,service-based businesses like
plumbers, roofing companies or,on the higher-end marketing
agencies what would you suggestthey could be doing to, um, you
know, do do better with theirmarketing, even a little.
You know some tips or whatever.

Gio Mas (01:09:37):
Well, first of all, you , if you want to like, do
content creation to support yoursocial media and grow it.
You have to make sure that,whatever you're pursuing, you
know, whatever strategy you wantto apply and you're trying to
develop, it aligns with thebrand, with the brand guidelines
and the brand value and whatyour business is so how do we
create brand value?

where I I just went with my friend and I said I
want to do video, how do wecreate?

Gio Mas (01:10:02):
brand, brand value itself.
I think it's it just comes fromlike customer service and like
how you actually perform theservice do you think the logo
matters?
I think to a certain extentright, yeah, yeah, I think
because, again, you also want tomake sure I was one of the
silly ones.

I just you know, at that time there was no chat
gpd.
I had to find an llc name and Ijust was like uh, I don't have
time for thinking yeah so I'mone and a lot of people have
done this pick my last nameproductions and I don't think it
was innovative.
I could have done better, toolate to change now, but for
somebody, do you think the namematters?

Gio Mas (01:10:34):
Do you think I'm hurting because I picked the
wrong name when it comes tonames.
I don't have too muchexperience on that, but what I
would say from a personalstandpoint is whatever you
deliver, you want to make surethat it aligns, that it's good,
right, like, okay, I've seenbusinesses that have like crappy
logos but they have greatcustomer service, or they
provide great services andthey're doing good, but then, on

(01:10:57):
the other hand, you might put alot of budget into a great
design, but then you're lockingthe other side, which is service
.
So I think it's just a matterof balancing everything out.
The question right, which iswhat businesses can do.
I guess to shine more is, um.
One thing I would say for sureit's have all of these

(01:11:18):
considerations in mind, but alsotry to innovate, and that's one
thing that I do want tohighlight on tiktok is every
time you see like a trend goingon, that's a new trend, right.
So that means that somebody wasthinking okay, what can I do to
catch people's attention right?
yeah, so if um, oh, oh, my God.
There was this one greatexample that I saw, I think like

(01:11:39):
a year ago.
It was like, if I'm notmistaken, it was like a car
dealership or like somethingrelated to like cars right.
And they hired an intern and theintern did, they got a video,
like a small video on the phone,like like a 10 second video,
very static, they were notmoving, or the dealership from
the outside, and then they kindof like added some funny music

(01:12:04):
and a cat hovering over thebuilding and the description was
hey guys, um, uh, I lied on myresume.
Uh, I just got hired, as youknow, marketing intern, whatever
, and my boss is gonna fire meif I don't get in views.
Dude, that guy blew up.
Yeah, I swear.
I think the account had likealmost a million followers and
then you would see every singledealership doing the same thing.
Now, again, you have to knowyour parameters on what you're

(01:12:27):
doing, what you cannot do, whereyou want to go, and all that
right, but the thing is that youalways have to find new ways to
shine, because if you're doingthe same thing as everybody,
dude, why do I want to see youif I have like thousands of
other people doing?

the same thing right, you might argue
personality, right yeah youmight argue you know, my
business is like well known yeah, maybe it's a better offer,
because what I focus on or whatI tell people is just make a
better offer.
So, like my offer, for example,is just I'm gonna make you an
awesome video.
I'm not even gonna sell on that, I'm gonna sell on.

(01:13:03):
Look, let's figure out whatyour business problem is and let
me solve that right on my midto lower end clients.
That's my offer.
My offer is, you know, let medig deep and figure out the
actual core of your problem andsolve that, and then on the
higher ones, it's simply justvalue, right I'm going to charge
half the production cost Ithink for you it's easier
because you already have aportfolio.

Gio Mas (01:13:23):
You know you've been established as a business for a
couple years now right well, six, seven, yeah, okay, yeah, I
wasn't sure.
No, you're good, so you alreadyhave your track record right
like somebody, if you go tosomebody, if somebody comes to
you, right and they ask you okay, are you different?
You already have everything toback up your experience right.
But I'm saying like, I guess,like you know, from the point of

(01:13:45):
view of like, distinguishingyourself online.
If somebody doesn't know you,somebody doesn't want to go on
your website and see all thatright, specifically for content
creation, like I said, um, thereare a lot of businesses that
I've seen that they might not gothe route of the cat in the
funny description right butwithin their parameters they do
a lot of great stuff like uh.
One thing that I've been seeinga lot is lawyers physically um,

(01:14:08):
I see a lot of lawyers doingcontent.
You know what they do is theyget one of the trending cases
online.
You know TikTok is always likenews and stuff like that, so
they grab.
You know a trend, you know atrending news, or like a very
like, let's say, maybe like youknow.
I think it varies, because I'veseen either like very popular
cases lawsuits, or like evensmall cases, like somebody

(01:14:31):
crashes into somebody else.

Yeah.

Gio Mas (01:14:38):
You know, people can always get on on the phone and
then they upload it to tiktok.
So what these lawyers do isthey just grab any of those,
whether it's like a major caseor just like something random
like that, and then they givetheir points of view like legal
points of view yeah dude.
That content to me is greatyeah because it shows you know
personality, it shows knowledgeand it shows how adapted you can
be too.
Okay, I just saw this.
This is what I think on thespot.

Yeah.

Gio Mas (01:14:55):
And then they also add their expertise like the losses,
this, whatever, whatever.
So one of those categories islike that I've been seeing a lot
is you know people get into caraccidents and you know
sometimes they have the dashcams so people upload those to
TikTok.
Yeah, so there's this lawyerthat I follow.
He has his section specificallyin the ash cam videos and he

(01:15:16):
opens up with who's at fault.
Dude that, oh my god.
It's such great content becauseit teaches you a lot, because
sometimes you know, the personthat you think is at fault, it's
not really at fault legally.

So, like I said, you know I think so essentially,
uh, you want to be innovative,right, innovative, and also show
, show your personality.

Gio Mas (01:15:35):
Be innovative, the personality is more like a
personal point of view.
Yeah, I do think thepersonality helps out like every
single case.

Yeah.

Gio Mas (01:15:42):
But also you want to make sure that you shine your
own spotlight, that you showyour expertise.

Yeah.
So that's my main thing howwould a video person show that
Just by sharing the videos thatthey make, because that's what
their expertise is right,because it's not like they're a
lawyer or anything they can't.
But maybe they can break downother people's set, like
somebody else posted again, ifyou were talking about that.

Gio Mas (01:16:04):
That's somebody's posting.

Maybe take that and break it down like how you
would, how they did it and howyou would do it differently
that's a great idea honestly.

Gio Mas (01:16:11):
Okay, well, there you go, somebody should be doing
that you can like um, I keepforgetting what the term is on
tiktok but you can interact with, like somebody else's video and
like add yourself to that,would that be great, like if you
can give you.
You're like, yeah, you can showthat somebody else is set up.

That's exactly now because now you're coming
across as the expert plus um youknow you're stealing views from
the other guy exactly yeah, andalso uh.
You also can show yourpersonality.
You can uh show your expertise.
From what I'm understanding,that seems like a perfect uh you
know mashup of uh.

Gio Mas (01:16:42):
You know how you can find success, I guess online
yeah, I mean and like, besidesall of this, and this is the one
thing that always strikes me isthe hardest part is like
consistency, dude.
That's the one thing I alwayslike, always is the hardest part
is like consistency, dude.
That's the one thing I always,like, always, always, always.
It's like you know it's there,Like it's simple to understand
but it's so hard to implement.

Yeah.

Gio Mas (01:17:00):
Um, so yeah, no consistency, like you have to
keep uploading and uploading anduploading and have a few
examples that it's crazy.
Okay, um, I have this, uh, oneacquaintance in like peru
peruvian, by the way um, in 2019, right before the pandemic, he
took like three months off andhe started traveling inside the

(01:17:22):
country.
Um, and it wasn't like anyfancy places I think out of like
his whole routine there werelike one or two fancy places, uh
.
And then 2020, oh, this guy wasnot like no video guy he's an
accountant, yeah zero videoexperience, zero editing
experience, zero social mediaexperience.
So 2020?
Uh, I don't know how it wasover here, but I got stuck in

(01:17:45):
peru for 11 months on quarantineduring covid.
It was so bad you could notleave your house but whatever.
So basically because the thepeople were like being told to
just not leave their houses for11 months.
You know people, you could seejust people trying new stuff
right, learning new stuff.
I started learning economics andDutch.

(01:18:05):
Yeah, but this guy, you knowhe's like okay, I'm going to
start posting my videos online,gonna start posting my videos
online and, man, you dude, theywere the worst videos, the worst
.
It's like he likes.
I want to say like I saw likeat least 30 of them there were
single take videos five seconds,oh wow building.
That's it.
So he started doing it as ajoke and he made his uh page,

(01:18:25):
his uh profile, public andthere's a very like one is, I
think he's one of the topmexican youtubers in the world.
His name is luisito comunica,which, oh, he's one of the top
Mexican YouTubers in the world.
His name is Luisito Comunica.
Oh, he's the voice for Sonic in.

Spanish, oh really .

Gio Mas (01:18:39):
Which basically is kind of like Luisito communicates or
speaks right.
So the guy he changed his nameto his name was Aldo to Aldo
communicates.

So basically the same shit.

Gio Mas (01:18:51):
Like, oh my God, that's so great, whatever.
But he started doing it as ajoke.
Who Aldo communicates?
So basically the same shit.
I'm like, oh my God, that's sogreat, whatever, yeah.
But he started doing it as ajoke and then over time he
really like grew his audience.
Yeah, dude, that guy is justlike one day, like you know, he
would get, like you know, acouple hundred views, like 200,
300.

(01:19:13):
There's a term on TikTok, called300 view jail.
That is so hard to break awayfrom.
So he started postingconsistently for months and then
this one day he just blew up.
But right now he gets flown allover the world.
He works with most of majorbanks, most of major, you know
restaurant chains, shoppingplaces in Peru he works with.
That guy is just like aninfluencer at this point, like

(01:19:33):
and he's also a full-timeaccountant now I don't talk to
him uh, we haven't talked inlike five, not more, like seven
years, but uh, it's just howthings happen, because you just
keep on doing it and I feel likethat applies to everything.
Now I have something else toadd to that, which is a very
similar case.
Yeah, while that was going on,uh, I would talk about this one
friend to my other friend whowas a very close friend, uh, and

(01:19:58):
we were also trying to see,okay, what personal projects can
we start?
And I was.
That's the time where I wasdeciding if I wanted to do uh
travel videos or not right andthen I started telling my friend
about this other guy that Iknew, right, that one I just
mentioned, and dude like a yearor two years after this one
friend that I'm telling you, theclose friend, uh, he had a, uh,

(01:20:20):
he was a waiter.
Okay, he was a waiter and hehad been offered, uh, a position
at one of, like the top placesto work out in in peru, like as
a waiter.
So he quits his job, he goes tothis new place, he trains for a
week and they close the placedown, oh, but it's indefinite,

(01:20:43):
so they don't tell you rightthey told him okay, yeah, it's
gonna.
It's gonna be two weeks, youknow it was something about the
license of the place, right.
So they told me oh yeah, it'stwo weeks, you know, just hold
on two weeks, I think.
I don't know, I don't want tosay the exact time.
Yeah, it's been a couple yearssince he told me the story, but
I think it was like three, three, four months, five months that
the whole place closed down andthey kept telling him hey, yeah,
next week, next week, next weeknext week, right?

(01:21:04):
So this guy was desperate formoney, yeah, and I don't blame
him yeah so what he starteddoing is he?
uh, uh?
He started.
He downloaded notion, which isan app you know you can
customize.
So he started doing, um, hecreated an organizer where, like
, let's say, you go out to eatto a new place right, you can
like pretty much rank it right,Like customer service, food,

(01:21:26):
everything else.
So he created one of those andhe started selling it on notion.
I was saying he started sellingit on ocean right now.
He didn't get any sales.
I think he had like a good six,and one of those was me.
Yeah, but he's like, okay, Ihave this product that I want to
sell.
How do I market it?
And that, again, that was the,the, the time in which tiktok
was like booming, like even morethan now.

(01:21:46):
Yeah, so he's like, okay, whatI'm gonna do to market this.
And again, this guy has zeromarketing experience, zero video
experience, nothing nothingnothing, all he has is the phone
, so he had the organizer andhe's like okay, what I'm gonna
do is with the purchase.
I'm going to give you 30 placesthat I've already ranked so you
can start somewhere, right,okay, if you want to try

(01:22:08):
somewhere new, because the thingis that lima, which is peru,
it's um.
Lima, the city, the capital, isa city, it's like a big city.
It's kind of like, uh, new yorkor well, not to the point of new
york, but there's a lot ofthings you can do over there.
There's a lot of restaurantsand people have the same
lifestyle where they always wantto go out.
I feel like orlando's not likethat, but basically he's like
okay, I'm gonna give you, youknow, 30 places in uh, included

(01:22:30):
with your.
So you can start like venturingout.
So he's like, okay, now thatI've added this to the offer and
I given it more value, how do Ilet people know this?
So he created a TikTok calledum like the translation is uh,
top places in Lima, uh, and his,his whole goal was to make one

(01:22:50):
video for each place, so a totalof 30 videos.
Now, the guy never used his ownvideos.
What he would do is he would goon the like the account social
media, like the, the restaurantsocial media.
He would like get like all thevideos that they made yeah he
would re-edit them and he hadzero editing experience yeah

(01:23:12):
and he would just like add likea caption, like oh you know,
hidden bar, or like you know, um, something that makes the place
stand out.
So he's like, okay, herepurposed all that footage.
He added like, maybe like oneline of text, two lines of text,
Uh, he used CapCut, Uh, andyeah, his whole goal was to post
one or two a day until the full30 were up, and then that's it.

(01:23:34):
No more projects From there.
Just see if there's any sales.
If not, I'll move on right.

Yeah.

Gio Mas (01:23:41):
So the guy posted between one and three every
single day until he got to the30th.
He had like 50 views.
One like, most of those were me.
Then he got to like the 300jail view uh-huh um, and then
day 18th, he went for like 300views, like 50, 60 000 now and

(01:24:05):
again.
He was one of my closestfriends in life.
Now he's a full-time influencer, just like the other guy yeah
just like the other guy and like, okay, he's not as big as the
other one yeah but, dude, hemakes so much noise online yeah

and by noise I mean just like a lot of like,
yeah, a lot of content, yeahlike it's just like he works
with businesses, with banks andlike.

Gio Mas (01:24:23):
Yeah, like and I'm not trying to like say anything bad
against, I'm not saying it forthat, but again, the guy didn't
go to school for marketing orvideo you know he's a waiter and
he's I think he's still doingthat.
I haven't talked to him in afew months.
Yeah, but he also works withthe largest banks.
He works with like dolls.
He works with.
All of these bargain teams arehuge.

(01:24:44):
And why?

because he just like so you're trying to tell us
we need to uh be consistent, oryou you trying to tell us we
need to go on TikTok.

Gio Mas (01:24:54):
I mean, I'm just saying , I think it's a matter of being
consistent, which for me is thehardest part.

No, I completely agree with that, though that's
exactly what I say.
It's about being consistent.
You know, the biggest thing isfinding your passion, which,
hopefully, if you're listeningto this, it's video or something
related to video and then justpursuing it A first doing it and
then keep doing it over andover again.

Gio Mas (01:25:16):
First, doing it Like you have to venture out and keep
on doing it Because again, liketo me, it makes sense, because
again I've been trying to growmy YouTube channel which.
I'm not posting too much, but Ilove doing YouTube, but when I
do like TikTok, I don't likethat.
I don't like that.
And I've been trying to grow itfor like two years and I post
one video and then I don't postfor like four months.

Yeah.
Well then you know, I know,yeah, yeah.

Gio Mas (01:25:39):
But what I'm trying to say is you know it's I
understand the other point ofview, right, because it's
happening to me like okay why amI going to get there?

and my idea is and we've obviously on the other
podcasts, we have shared the mybelief, I believe, all in the
handshakes, the old schoolmethod of going out there, boots
, on the ground, meeting thepeople.
Especially if you're trying tosell high-ticket items, people
want to know who you know peoplebuy from, who they know like
and trust.
So go out there and meet people.
But there is an online way ofdoing it.

(01:26:21):
You can do it, this modern waywhere you can use TikTok, you
can use Instagram, you can buildan audience, and I had Ben on
the podcast and he laid outexactly how to you know, run ads
and close big deals oninstagram.
So there, there is this onlineway and I think, um, I like your
way, which I think is verysimilar to to what I'm saying.

(01:26:42):
My thing is just be consistentwith on in-person thing.
You're just saying the samething, just do it with online.

Gio Mas (01:26:47):
So as long as you're consistent, right, you do it
over and over again, eventuallyyou'll you'll hit your stride
and you'll find success uh, mypoint of view uh is, honestly,
man, do whatever works, and withthat what I mean is don't just
stick to social, like you weresaying also in person.
All of that, like whateverefforts you think you can manage

(01:27:08):
at the same time, try to pursueall those but, of course, like
make sure it's all aligned yeahum, I know you were just
mentioning ads, that's so goodas well, right, but that's more
for a business, not for anindividual well, yeah, because,
but that's what we're focusingon right either an individual
trying to be a dp or anindividual trying to be a
production company, or, eitherway, how to get.

Because the whole point that I want to change is
either the mindset of starvingartist or b you're sure you're
now your production company,you're no longer starving, but
you're still like not findingthe success.
Where you know you what, whereyou want to be, you're not
independent, you're.
You haven't achieved that.
You know six-figure income thatpeople want to achieve doing
this, and to me that there'smultiple ways of approaching

(01:27:51):
that right, and one of the waysis that you talk about, you can
become an influencer, and butthen you have to pick the right
platform and then you have to beconsistent, right, otherwise
they're not going to findsuccess yeah, I mean, I was
trying to lay out an examplebased on, you know, growing an
audience, not necessarily beingan influencer, more like growing
your audience for you know,like having your own community,

(01:28:14):
because that helps either way.

Gio Mas (01:28:15):
Like I don't know if you have had the chance to see
duolingo's social media, no theduolingo social media.
They have like the best content.
It's so funny and they are.
They're always innovating yeahthat's um.
That's why a lot of people looklike in the marketing world.
They look up to duolingobecause of everything that
they're doing, okay.
So there's this funny thingthat they do, and again duolingo

(01:28:36):
itself like their brand.
They allow, like they allowthemselves to have more creative
freedom and more fun with thatbecause, again, like it's all
about, okay, it's about learninglanguages, but how do you want
to empower people to learnlanguages?
Because a good example that Ican give you against that is
rosetta stone yeah that's how Ilearned english when I was a kid

(01:28:58):
.
Rosetta stone, like, I'm prettysure if I never saw any
marketing for them, but theprogram itself.
No fun, right duolingo?
They always innovate the appand they always innovate.
You know social media, so I'veseen duolingo just do like a lot
of stuff, like you know.
Have you ever had duolingo?
No okay, so duolingo prettymuch.
You know you do one session aday okay and it's so funny

(01:29:21):
because usually, um, they wouldsend you like before right, they
would send you like um, if youdidn't do your daily session,
they'll send you like anotification right and then now
on iphones you can see like thatkind of like the icon right and
then duolingo's icon is a bird.
It's a green bird, a green owl.
So what they did because theywere seeing that the, the

(01:29:41):
pop-ups, they were not having asmuch effect anymore the
reminders they decided to makeduolingo cry or duolingo mad or
just like having like reallyugly, yeah, and that blew up.
People started using it more umthe reminder started working
again, and then they justcreated more like ways to catch
people's attention, right yeahuh, and the thing is that it's

(01:30:04):
very unique because, okay, onething that they do that I think
it's very dumb, but I think it'sreally funny because it works
with what they're doing is thebirds name is duo.
So what they do is they startedfollowing dualipa and then they,
uh, I think it was dualipas, no, no, it was some somebody
else's.
But basically, you know, uh,every time dualipa had a concert

(01:30:25):
, they would have somebody standoutside dressed up as dual,
holding a sign, right.
So the whole lore over therewas that, you know, duolingo,
dualipa.
So then they started pursuinglike more avenues, like that,
right yeah basically trying tohave, like, uh, more presence
live as well, not as online.
So like I don't know who theartist was, but basically, yeah,

(01:30:47):
they made like an internalthing right where I think some
of the employees they wanted togo to a concert yeah and they
wanted the company to pay for it.
Yeah, so I don't know who gavehim the permission, but they
were like okay, we'll pay forall of you to go like first row
in like a very popular artistconcert, but you'll have to go
dressed up as Duo Dude.
The media coverage they gotfrom was insane.

(01:31:09):
You can just see like sevenowls in the front yeah and then
the artist started laughing.
They're like oh, that's my dualreminder.

So that's what's saying.
Yeah, so viral marketing isobviously very helpful.
I completely um agree with you.
Um, uh, my whole thing is howobviously I've created try to
create, obviously, viralmarketing for my clients.
How does a?
Uh, the main thing for me ishow does a video guy, especially
somebody's you know not thatsuccessful in this go about

(01:31:38):
creating viral marketing likethat, because they they're not
going to have that large of anaudience, right?
so their first, I think nobodydoes when they yeah so the goal
should be first to create, togrow your audience right before
you try something like that well, okay.

Gio Mas (01:31:52):
So if we were to put it like in step by step, what I
would do first is I would defineokay, brand, what do I want my
brand to to reflect?
Then, from there, once you haveyour brand guidelines because I
think you must have a brand-guideline because if not, you're
not gonna, it's just gonna gotoo broad yeah brand guidelines.
You know you have to know howyou do things like okay, so let

(01:32:15):
video what's yours, yourstronghold, right?
what's the one thing you want topoint out to the audience.
So, once you have, you know,the brand values, the brand
guidelines, everything that youwant to show, right and then you
know that you're doing a goodjob with your services.
I would recommend finding auser persona which is basically
okay, I'm creating contentaround this one person that I
make.
That, I think, aligns witheverything that I do and

(01:32:36):
everything that I want toportray yeah right now I can go
a little bit deeper into thisand like go ahead please uh,
just highlight, like analyticsand all of that, but I think for
somebody starting out that hasno analytics- like let's say,
one is, like you know, havingall these things in mind that I
just mentioned, right, havingyour user persona, uh, creating
kind of like a, a whole list ofthe content that you want to

(01:32:58):
make.
But you have to have a reasonwhy.

Yeah.

Gio Mas (01:33:01):
Like I said, how is this going to look coming from
me if I want to dedicate to this?
Um, and, like I said, thisdepends on the type of business
that you're running or the typeof business that you're in, but
if we're doing video, I thinkyou have some more creative
leeway.
What I would do is I wouldstart the easy way.
What are other people in thevideo community?
doing first step, because that'seasy, easy content for you

(01:33:24):
right now.
From there, once you're used tolike doing some content, what I
will do is I will startinnovating.
Okay, now that I'm doing this,that's doing.
What can I do to shine Right?

Yeah.

Gio Mas (01:33:35):
To differentiate myself .
So I like what you said beforeabout, like you know, um, doing
kind of like a collaboration insomebody else's video, like
giving your point of view andall of that, but you always have
to make sure that you havediversity in content, because if
you post the same thing everysingle day, it's just going to
get boring.
Um, I would also reflect backon the values of, okay, showing

(01:33:58):
your expertise, having fun, showyour personality, but you have
to do all those in a way that itmakes sense collectively, right
?
Um, again, that's the one thingI like about marketing, because
you can go so many differentways.
There's not like a one rightanswer to it right uh, but I
would recommend you have all ofthese considerations in mind.
Um, you know, and then you likea must.

(01:34:19):
You have to know.
Okay, why am I using eachsocial?
Media because, like I said, youknow, linkedin is for one thing
, facebook is for one thing,instagram is for one thing,
tiktok is for one thing yeah soyou want to know which ones you
want to pursue the most and why.
Like, where are you going toget out of it?
And then the other ones can.

You can grow as well, right, but you have to
prioritize, yeah absolutely, andand my experience you know,
having grown this video business, uh, technically, like you said
, you could pick one and andfocus on it and get success out
of everything.
There's always exceptions, butbut primarily what we people, at
least that are, you know, umwhat we're doing, which is, um

(01:34:57):
you know, corporate andcommercial video production.
These type of clients are moregoing to be active on LinkedIn.
And that's where your focusshould be and obviously, now
that we've seen that it can bedone on Instagram, that could be
your second focus.
I We've seen that it can bedone on Instagram.
That could be your second focus.
I don't know about TikTok.
Facebook is another potentialplatform.
Facebook is good for groups.
Yeah, exactly.
And especially that's where alot of the older audiences and

(01:35:20):
that's who tend to be CEOs andmarketing managers.
But you've got to pick theplatform where who you're
targeting.

Gio Mas (01:35:27):
Based on your intent.

Yeah, based on your intent, yeah, and for me,
like we're trying to target, youknow, high ticket, high value
clients, and those don't tend tobe on TikTok typically.

Gio Mas (01:35:39):
And if they are, they're looking for
entertainment.

They're not down for, you know, buying high
ticket items on.
Tiktok, because they're buyingthis cheap Timo, crap, right,
whatever TikTok is pushingnowadays, whatever whatever
tiktok is pushing nowadays, um,so anyway, but yeah, that's at
least my.
What I've been telling peopleis you know focus, you know your
efforts and then be consistent.
And then also what you justadded I think it'll help a lot

(01:36:04):
is is to build, you know anaudience, figure out who you're
marketing also know yourresources.

Gio Mas (01:36:09):
Yeah, exactly that's one thing also know your
resources see what you're ableto do and resources they come in
a lot of ways right like.
It might be something physical,like equipment in your case, but
it might also be like staffyeah time right um another thing
that I want to add, I thinkpain point can be another good
one you know we've talked about,like the pain point, the person

(01:36:31):
that you're targeting right

like, hey, are you which again, I would recommend
anyone interested in running uhgoing to that, listen to ben's
podcast too, but uh, the onethat we did, um, essentially, um
, you know like, hey, are you aservice?
Uh like going hyper local withit.
Like, are you a service-basedbusiness?
You know in ocala, um, you know, and are finding trouble

(01:36:54):
finding clients online, orsomething he said it better,
obviously and then offering youknow a solution for that, like I
, I help client, you knowbusiness, service-based business
owners in ocala find theiraudience right, or something
like that.
Then you have a clear, definedoffer yeah uh, and then you can
hyper target, you know, your,your social media, to what
you're trying to achieve because, um, like I've told my clients

(01:37:16):
in the past, so I'll give you anexample where I found success.
So I've had a big clients whoare builders, right, they're
trying to sell um luxury, like,let's say, a builder that a
client of mine, that's like aluxury custom home builder.
They want to build homes inmillions of dollars, right?
So their client base isdifferent.
Now I could go and makemultiple videos for them and get

(01:37:37):
them thousands and thousands ofviews, but what matters their
ROI is as long as we can sellone custom home that was not
going to come it's going to bethe ROI.
So I'm like we're not chasingviews, we're chasing how can we
make a video that their clientis interested in, right?
And so our goal is not whatwould typically be for marketing

(01:37:58):
, which is like, oh, we need toget this as mass market as
possible.
And we're like how can we gohyper local?
And I've had so much fun doingthat because now we have to get
into the mindset of theirtypical buyer and hyper-target
that.
So the videos may sometimes endup with only 80 to 100 views,
but they're qualified leads.
Yeah, and they've made millionsand millions of dollars, so

(01:38:19):
sometimes that can be a way ofgenerating huge revenue.

Gio Mas (01:38:24):
Well, just to add on what you were saying about Ben's
example, right, okay, he startsa video saying you know
business owner, whatever youknow color, you know why that
works?
Works because you're segmentingyeah, your audience yeah you're
segmenting your audiencewithout running out well is he
running out?

okay, because I've seen people do that online, but
social as well.

Gio Mas (01:38:43):
He's doing it both ways , uh, and he like I said I loved
how he broke it out everythingum how he does it, yeah but
basically the whole point ofthat is, by adding that first
line in your video, doesn'tmatter if it's um, organic or
non-organic, you're segmentingyour audience because, okay,
let's go to the example that itwas organic, right?
So you have no control of whosees it, right?

(01:39:04):
If you see that and then youdon't belong to that group,
you're like, okay, this is notintended for me right now with
ads you can, of course, controlmore of those scenarios and you
don't belong to that group.
You're like, okay, this is notintended for me right now with
ads, you can, of course, controlmore of those scenarios and you
don't know, uh, who it is goingto and stuff like that, right.
But that's why it works okay,because you can qualify the.

Yeah, you're qualifying them.

Gio Mas (01:39:22):
Yeah, people know that it's like okay if I'm not
included in this group, why am Igonna watch this?

and of course that's more like an organic side
of things yeah, which is, whichis at least a side of places
where I am, because my thing is,hey, here's, here's who I help,
right, I help businesses andmarketing agencies.
So if you're not that like,you're not my target audience, I
I'd rather you not you know,I'd rather not waste um costs in
running ads or whatever, andbuilding an audience that isn't,

(01:39:49):
that has nothing to to gain outof, uh, out of what I'm doing
or what my focus is or myexpertise is yeah, um, something
else.

Gio Mas (01:39:58):
Yeah, something else that you can do with that and
that I think it's a must right,especially specifically if
you're local.
I think that's where you getthe most value.
Is seo, dude seo, like a lot ofpeople don't believe in that,
because the thing is SEOopposite to ads.
Ads once you pay for it, you'rethere, right.
What happens when you stoppaying?

Yeah, they stop working.
You're not there.

Gio Mas (01:40:21):
SEO is the other way around, right?
You start investing yourefforts first and you build
towards that, right.
So the whole goal of course,you have to know exactly what
you're doing, but the wholepoint is that you know you're
doing all these efforts, soyou're basically think about
about it like you're fixing allthese little things right to the
point where, once you knowyou've done it for a while, all

(01:40:43):
this is already going to befixed, like everything, right.
Yeah, so what happens overthere?
It's not like you're going toget deranked on a day, unless
there's like a major update ongoogle, right, but no, it's just
like you're building towards itand most of the time, you stay
up there unless you, yeah, and,and showing up on page one of
google is incredibly uhbeneficial because a lot of
people don't even go to page two.

They're just video person or videographer in
orlando or whatever your city is, and that's all they're
searching.
So being on page one can bevery, very beneficial, but then
you need people like Gio right,somebody who is an expert at SEO
, to optimize that, which bringsme to the important question I
want to know.
So let's say again, a videoperson's listening to this or

(01:41:29):
I'm listening to this, and weunderstand the power of seo.
I think it's like you hit, youknow, nail on the head, like
it's the one of the best thingsyou can do.
How much kind of, what kind ofmoney are they looking at?
Because that's what people wantto know to invest into seo,
because you know that's also arabbit hole.
So I want to know what would yousuggest they budget for, at

(01:41:50):
least so to give them idea, arange of what it would cost to
get SEO done for them.

Gio Mas (01:41:56):
Oh my God, I've heard so many different budgets.
This one time we were trying tooutsource SEO to a company
right, this was with a previousemployer and I think we
interviewed like three differentbusinesses and the difference
between all those three like theprices were were immense.
Like one of them was chargingus like 15,000 for the first

(01:42:17):
month and then like 10,000 forthe following months, which was
insane, but honestly it dependsif you're looking for an agency
or if you're looking for anindividual, because there are
some like freelance SEOcontractors that are really
really good Right.

Um.

Gio Mas (01:42:31):
I would.
It really depends on the budget, right?
I would really suggest anagency, because they tend to
have more resources and morepeople.
The thing about SEO and thething that's hard for me with
SEO is that some of those thingsto fix might be a little bit
too technical to the point whereyou need a web developer.
So that's one thing that theseagencies have.

(01:42:54):
They usually have an SEO teamand they also have web
developers that can also helpwith the more technical side of
things.
I don't want to throw numbers,but it's really not cheap.
Yeah, so you're saying this?

is inaccessible to somebody who's starting out.
You would say it depends on theresults that you want to have,
because I mean they want to behyper local.
Let's go where, where we areright, like I want to be, or
somebody wants to be best inatlanta orlando, new york or
whatever they're trying to geton first page.
Should that be even an avenuesomebody new should be pursuing,

(01:43:30):
or wait?
sorry, say that again, so sosomebody uh, I'm saying most
likely listening this daythey're they would start with
the, their local market.
So, like new york, atlanta,orlando, they want to just come
up in the and somebody typesvideographer in orlando, they
how.
They want to come to first page.
So seo, like you mentioned, isexpensive.
So is that something shouldthey even pursue in the

(01:43:52):
beginning, or should they focuson ads or other avenues like
that that we're discussing?
I'm saying is seo viable forsomebody who's new yeah or small
.

Gio Mas (01:44:02):
I'm trying, I'm trying to come up with a number.
But I would say ads are notreally that helpful if your
website looks like ass.
Your website has to be reallywell optimized yeah and that's
the whole point of seo.
Um the the the thing about seois that, yes, it focuses on
on-page seo, which is reallygood uh, you also have your
technical fixes right, but then,um, a lot of a big part of seo.

(01:44:25):
It's think about it likecontent creation, but for the
website, which is basically allyour articles and all that you
have to make sure that you'realways putting new things,
because that's what makes yousay relevant.
So it's a.
It's not just as easy as okay.
I want to view in the firstpage yeah, it's a whole science.
There's a lot of things behindseo and that's where I'm trying
to calculate a number, I wouldsay a good number, starting out

(01:44:46):
for an individual, maybe like1500, which is very low end,
very, very low end, but that isdoable, maybe for somebody you
know.
It depends on the amount ofwork that they're doing, but if
it's an individual, like an SEOcontractor, is that even worth
it?

though, is that going to get them any
significant result?
It?

Gio Mas (01:45:03):
depends, because, okay, here's the thing that I want to
highlight If you're going to,if you want to jump on SEO and
then you want to do it for oneor two months, don't even bother
.
Seo takes at least six monthsto to provide results, and
that's why a lot of peoplestruggle yeah specifically like
business owners, when they wantto, when they're considering it,
and then they hear the wholepitch, the pitch and the
description and they're likeyeah somebody says, oh, but by

(01:45:24):
the way, it's not going to belike an overnight result it
should take like five to sixmonths.
Sometimes it takes a little bitshorter, sometimes it takes a
little longer Because, again, italso depends on how big is your
website and how manycompetitors are in your area.
It's a whole thing to consider,but I do think it's worth it,
though.

Just know that if you do want to go into it, I
would allocate money and budgetfor like a few months, so that
may be something once you'regetting to the stage where
you're making you know over sixfigures or whatever.
And now you want to go to thenext level.
Maybe that's when you start tofocus on SEO.

Gio Mas (01:45:56):
I mean you can always start on a lower scale.
You can always hire somebodyand just do a couple of hours a
little bit of optimization everymonth and that's still going to
get the ball rolling.
You might not be given thenumber one results that you want
, but it it doesn't mean thatyour website is not going to be
doing better than yeah, what it?
has been before.
Um, but you know, I do thinkthat seo is like a primary thing

(01:46:20):
.
Um, and going back to what youwere saying, if it's a local
business, dude the amount ofbusiness you can get from local
seo, it's insane yeah and if youwant to pair it with that yeah,
even better.
That's incredible, yeah, andthat's why I'm saying that you
have to pursue multiple effortsyeah, not just one thing, right?

no, that makes you have to think about.

Gio Mas (01:46:38):
Okay, how do I?
A good example is social media,right, and I think that I keep
bringing it back because I feellike that's the easiest way to
explain it.
Right, you have all thesesocial medias, right?
If I want to be you know, if Iwant to grow my audience, do I
just want to put all my eggs inone basket or do I want to

(01:46:58):
diversify?
Think about it like that, butwith everything marketing, so
like seo, you know, websiteupdates, social media ads, all
of that right?
So that's that's how I like tosee things.
I you have to diversify to thepoint where you can still manage
everything properly right andto the point where your assets
and your resources allow it.

Have you played with?
Do you have any experience withPR and stuff like that, Because
I know that can be effective.

Gio Mas (01:47:22):
A lot of people have huge experience.
Pr is expensive.

Yeah, PR is very expensive.
They can do some stuff Magic.
Yeah, a good PR agency?

Gio Mas (01:47:30):
obviously I don't have experience with pr, but I do the
way I see.
My current job is as media.
So kind of like a surprise,because that's what I do
basically it's almost like alike a news channel.
So, like I said, any likeimportant law changes that are
that happen, we post about ityeah any um, um, you know

(01:47:52):
verdicts any winning verdictsthat we have, we post them, we
post about it.

So the way I see my job is basically as media as
press yeah or the law firm um soyou know, pr companies can put
you on uh news channels andmagazines and they can get you a
different kind of exposure.
Yeah, I don't know if that'snecessary, obviously for again
being people.

Gio Mas (01:48:13):
It helps to build authority and credibility, yeah
exactly.

Yeah, that's what you're trying to do.

Gio Mas (01:48:18):
And you can even do it with a CEO to a certain extent.
You know backlinks, but thatgoes to your website.
Yeah, exactly, and it helps outa lot too.

Yeah, that's so intriguing to me public
relations and everything.
The other thing I want to knowis obviously, before these new
endeavors that you've been on,you were obviously for some
point considering being anentrepreneur, starting your own
marketing agency.
Do you?
Now, now that you obviouslywant to learn more, you're doing
these multiple positions, Doyou?

(01:48:47):
Is that still back in your mind?

Gio Mas (01:48:48):
Is that in it?
You want to scratch Always?

always always.
So do you see that happeningnow, or at least what's?
What's your train of thought?

Gio Mas (01:48:55):
uh, uh, that hasn't changed I do like that's my end
goal in life.

I want to have my own business and a marketing
agency to be, to be exact.

Gio Mas (01:49:06):
So I want to the thing is that I don't know if I should
say this, but the way I've comeup is I have family that invest
in businesses.
They're not technicallyentrepreneurs, but they invest.
So that's kind of what I wantto do.
I would like to have mybusiness, but I also I guess the

(01:49:27):
end goal of everything is tohave a really good business, but
also to be an investor in otherbusinesses, create that passive
income.
I guess the end goal ofeverything is to have a really
good business, but also to be aninvestor in other businesses,
right, create that passiveincome.
You know I do like marketing andI do feel like I that's
something that I can achieve,but I'm not trying to pursue it
right now, because I see a lotof people start businesses and I

(01:49:48):
think it's it's completelynormal to you know, start a
business and not know whatyou're doing and then figure
things out as you go.
I think it's completely natural, but not to the point where you
don't even know basic stuff.
I think there's a limit to howmuch risk you can take.
I think, you have to have somesomewhat controlled risks when

(01:50:12):
you're going intoentrepreneurship.
So the whole point is to justlike lower that risk as you go,
and my thing is I want to openup a marketing agency or
something like that.
You know it can be an SEOagency, it can be a marketing
agency, but first I feel like Iwant to learn from mentors.
And that's my whole thing right.

No, that's actually very smart and that's
exactly the advice I give to you.
Know, any person who wants myadvice is first, you have to get
your craft right.
You have to be good enough oryou're confident enough that you
can deliver.
Feel like you can.
And it's not to you, but I'mjust saying in general.

(01:50:54):
If somebody's like I can'tdeliver, like your, your offer
is to solve business problemsthrough video and you're not
ready to make those videos yetand you're not ready to be at
the budgets where you can hireother people to do it, because
that's another way of doing itright and then first obviously
improve your craft.
But once it's there, at somepoint you have to do it right,
because there's never really theright time.
At some point you have kids,something else is going in your

(01:51:15):
life, there's probably aneconomy is going bad, a pandemic
is coming.
I'm saying there's always goingto be something that could be a
reason to not do it.
So at some point you just haveto go and do it, and that's like
the first part of it.
Kind of bringing it back to whatwe were talking about.
First you have to start doingit, then you have to be
consistent at it, and mostpeople, you know, give up before

(01:51:37):
, and that's why majority of thebusinesses fail within the
first year and then the rest inthe first five years.
Because most people give up,you know, because there's going
to be challenges, obviously, butsuccess is just right after
there.
So so, yeah, that's the onlything I would tell people is
like make sure at some point youdo it, you know, because time

(01:51:57):
is never going to be right.

Gio Mas (01:51:58):
Yeah, for me it's.
The thing is that I also, likeI said, I have that as a goal,
but it doesn't mean that it's myonly goal.
Yeah, I do value, you know,getting to work with different
teams and learning from them, aswell as mentors and just.

Yeah, and you're learning from such a large brand
right, You'll be able to takethat to your own brand.
Add it to my portfolio.
Add it to my resume.

Gio Mas (01:52:18):
So I'm I'm in that point right now.
I'm just trying to build, uh,my expertise, get my name out
there, um, but a big goal ofmine before I jump into to
actually like beingentrepreneurs, to get my MBA.
So I'm working towards thatright now.
So yeah, I mean, like I said,once I have my MBA.
I'll just you know, I don't seewhy not right, I can get a

(01:52:38):
full-time job, but I also so, atthese positions have you had to
deal with?

are you on the other side?
Because, like I said, my otherside is dealing with marketing
people in companies.
So since you are one now in acompany, have you had to hire
freelancers for them or not yet?
Because I know, it seemed likeyou were focused on LinkedIn and
other stuff, so you've not hadany interaction finding
freelancers.

Gio Mas (01:52:58):
Not for this one.
For this job, we haven't hiredany freelancers.

Well, when you do, I would love to get that
perspective on what marketingpeople are looking for and how
they're vetting freelancers andstuff like that I've.

Gio Mas (01:53:10):
I um, I didn't do the hiring, but I was part of the
meetings for um some of theprevious hires for my previous
company.
Those were freelancers.
There was one meeting in whichI was not involved okay they
hired a guy I don't know fromwhich state to do ads.
Okay, dude that guy, you cantell it's just like full scam
really full scam, oh my god Iknow he got fired.

(01:53:34):
He wasn't like part of thebusiness, he was more like a
freelancer, like I said, but theguy was really good at talking.
That's the whole thing why he?
Got hired, so it's just, Idon't know.
You always have to seesomething right.

Yeah.

Gio Mas (01:53:45):
You always like.
If you, if somebody is going tospeak about something, you'll
think about it like a legal caseright if you're going to make
claims, you have to have backup.
You have to show how you'regoing to support those claims.
That's with evidence rightportfolio uh, as well, as you
know, any testimonies fromeverybody anybody else that
knows you like.

It's just a matter of like having all those things
to bug you out, because I cansay a lot of things yeah but
just because I say it doesn'tmean that's true please don't
say something you can't do,because you'll get caught Dude
and in marketing it happens somuch, and that's the thing that
I was trying to say at the firstpart of the video.

Gio Mas (01:54:19):
Like people.
I'm going to say thisspecifically to marketing, but I
noticed that people inmarketing tend to like at least
the ones that I've encountered.
They tend to just want to showthat they know everything Like
dude, this is such a big field?
You don't have to be cool tolike tell people that you know
everything yeah it's.
It's okay to say okay, yeah, Iknow this, I might not know,

(01:54:41):
yeah, everything there is toknow about this other part, but
just be honest, because againit's just communication goes a
long way, like you said, yeah,and it makes your life easier
and plus, like I said, at leastin video, there's another way.

So obviously, know your craft, don't oversell,
deliver and like how ourrelationship started, if you're
just up front aboutcommunication, most people
wouldn't care.
You know that they'd be willingto work with you because you
were up front about it and therewas open communication.
But the other way is rememberum.
As long as you're getting goodin marketing and sales, you can
always hire people to execute onit yeah, because this is a

(01:55:18):
collaborativeindustry, so there's so many
people out there you can bringon to your team and for that
specific project who can helpyou execute it.
Just don't don't do either likeif you don't either and you you
f up the project.
Then you know that's very easyway to like, you said get fired.

Gio Mas (01:55:35):
The thing is that people can be so proud sometimes
and, dude, it's like I saidit's good that you want to do
things, but also you have to bewilling to be open about okay,
this is the area that I focus on.
It doesn't mean that because Iknow marketing, I know
everything.
There is no yeah so, like I said, it comes more from like a like
a personal thing with peoplethat they just want to show I'm

(01:55:56):
man, you know, I know everythingand I don't think that should
be yeah, that wouldn't go, yeah,and that I don't think that's
the way to find success.
And also, like I like what youwere saying about outsourcing.
Um, it's just better, becauseusually when you outsource like
one thing to like one personright, they tend to be hyper
focused on that specific right.
So, for example, um, I hatewebsite design.

(01:56:16):
I hate with all my life websitedesign.
Um, and funny enough, because Ihave to do like I have to deal
with websites all the timebecause I do seo.
But the technical aspect ofthat, like the, the things that
web developers have to dosometimes that gets tossed at me
and I don't know how to do mostof it.

What CSS and stuff ?
Dude, I don't know, I don'tknow how to do all that.
I'm like dude.
I'm here to optimize thewebsite.
I'm here to optimize this.
That's it, yeah.

Gio Mas (01:56:40):
So basically, yeah, like, if I know somebody that
likes doing that, why am I evengoing to part?
Yeah, like I.
I like I said, going back towhat I just said, right now, I
hate web design and I'm so badat it.

Yeah, um, I don't know, if you recall, I think, uh
, I sent it to you.

Gio Mas (01:57:00):
I made a newer website sometime in like 2023 probably,
yeah, and it was so bad and Iswear I spent like two months
just working on it, every singleday, and I was never happy with
it so you didn't follow yourown advice, you didn't hire an
expert.

Yeah, I was like.

Gio Mas (01:57:09):
I was like I kind of want to try it, see what I can
do with this.
And, dude, at the time I waslike interviewing with like
businesses and I was just notgetting anything.
So then I was like, okay, Ifound this one guy on TikTok who
did like a lot of contentaround website design.
I was like, let me reach out tohim.
What, what am I going to lose?
He did my website.

(01:57:30):
I got a job like a month afterand the website it looks so good
right now.
Exactly See, that's what it'sabout.

It's about finding the right people and, hopefully
, becoming the right person.
If that's what you're trying tobe marketing or video, or
photographer or whatever I thinkhoning your craft or
surrounding yourself with otherpeople with good craft is very
essential and then, obviously, Ithink, being consistent in

(01:57:58):
putting yourself out therebecause you have to obviously
start somewhere, right Is, Ithink, the right way to find
success.
But man, this has been awesome.
I can't believe two hours isalready over.
It goes by fast.
So before we go, I before wewrap things up, I did want to
ask you if there's I don't know.
We've been on so many shootstogether.
Um, you know, if you, I don'tknow if you wanted to remiss on

(01:58:20):
anything, or if you have anystories to tell people.

Gio Mas (01:58:22):
I don't know, something funny uh I don't know I got um,
I got a couple um the one thingI don't know, I just keep to my
mind yeah, no so we, we weredoing a shoot and it was one of
the ones he mentioned earlier uh, in the villages, right?
uh, so everything was well, youknow, with the shoot.
Uh, so this story doesn'treally relate to the actual,

(01:58:42):
like working part of the of theday, but during the, the lunch
break we decided.
During the lunch break, um, Iguess we did a a poll on where
we should go to eat, and I thinkit was like five of us, right?

Yeah.

Gio Mas (01:58:56):
So I don't know who.

Emmanuel.

Gio Mas (01:58:59):
I don't know who.
Emmanuel Said you guys want todo Chinese food, and he picked
out this one restaurant.
Who?

Emmanuel.
None of us had been there before.
Who's been on?
this podcast by the way.

Gio Mas (01:59:12):
Oh, had been there before.
Who's been on this podcast, bythe way?
Oh my god, I hate that guy.
Um, yeah, so he picked out arestaurant because he was the
one with the phone right andhe's like, hey, why don't we go
over here?
So we're like, okay, yeah, betchinese food.
So we get there.

And then we find out the guy didn't read the
reviews it was like the worstthing ever, and at first it
looked good, because you know,when they're rude to you at a
chinese restaurant, you're likeoh, this is a good place.
So she started out being alittle rude and I'm like oh,
it's gonna be a good food, butthen, no, the food sucked, man.
What's funny?
What's funny is we ordered fourdifferent things and everything

(01:59:45):
tastes the same.
It's like, come on, like it'sjust, they just put it in there.
Okay, this is sesame chicken,it's the orange chicken it was
the same thing, just whatever.

Gio Mas (01:59:53):
Whatever they want to tell you didn't even bother to
make a different order, it'sjust the same thing.
So yeah, but you know he liedto us, right he?

because we asked him hey, whichever has better
review yeah, no, he said it was4.9 or whatever it wasn't that
it was the other one yeah, andthen yeah exactly, he just
wanted chinese food yeah, see,that's why I don't trust like I
have trust issues from that day.

Gio Mas (02:00:17):
um, I mean from there I guess, the other uh funny story
, um, uh, well, it wasn't reallyfunny, I guess.
Now that I'm looking back at it, do you remember the, the one
day where we had to do the Idon't, I'm not gonna say the
business yeah, the whole likeevent that we did a couple of
videos, a couple of videos, yeah.

(02:00:37):
And they were like two daysafter, and then I was editing
until like 5 am every single day.
Oh really.

Oh my goodness, yes, I remember so yeah, you
were editing Talk and we didn'tget too much into your edit,
which you're a great editor.
But I still remember it waslike five, it was a last minute
project.
I still remember I'm going toVegas, I'm boarding the flight,
while I'm telling you theproject scope, because I'm like
Gio, I need you to edit this,and I'm telling you the scope
and I'm like, literally,boarding, they're like get on

(02:01:03):
the plane.
It was like seven videos.

Gio Mas (02:01:08):
Yeah, it was a what do you say when they give out like
prizes?

Oh yeah, like an award gala it was an award gala.

Gio Mas (02:01:18):
So we had to make sure that everything got you know
ready before then.
But yeah, this one night Ithink it was like the night
before it was due and again Iwas editing like seven videos at
the same time.

so I think that night I was up until like 2 30
and honestly, guys, uh, it's 10pm and I just want to go to bed.
Yeah, that's how I am, and Iremember the beat was off.
I still remember being on thecall and I, you know julie's the
beat person so she's like onthe phone, going like, like
making the beat.
I was genuinely on the back likerolling, laughing, because I'm
like what is happening?
It's like middle of the nightand she's, which I mean I get
the point because she was tryingto get, yeah, the car, it

(02:01:56):
changed, but you know the timewhen you're just like it's so
late at night and you've beenediting for like 20 hours that
it just like reality justbecomes non-existent.

Gio Mas (02:02:05):
Dude, everything started to shift to me.
So it was like 2, 2, 30.
I finished all the videos and Isent it over to him.
And I, dude, I hate this.
I hate this.
I sent it over to him so Iturned, I closed my mic.
I was like people here, I'mdone.
I closed the mic like that.
I put it aside.
I was like, oh my god, I'mtired, I go to my bed.
I put the cover on.

(02:02:26):
I close my eyes five secondsafter he's like hey, gio, he did
that like four times that nightI was like timing doesn't match
and no, the funny thing is that.
The funny thing is that everytime I send you the update, I
would do the same thing I wouldclose the mac, I would lie down,
I would sleep for 20 secondsand then I would get a call from

(02:02:48):
you saying hey.

Oh my God, so you're telling people not to
edit for?

Gio Mas (02:02:53):
me.
Oh, my goodness, you're makingme seem like a no, I didn't say
that.
No, you don't have fun, butit's just a funny story.

But to be real, you know and all I know, and I
think there was glitches toconceit.
This is why I'm like don't editon Final Cut or Resolve.
Edit on final cut or resolvepremiere.
There was having some issuesbecause I know you were making
the changes, they weren't comingthrough or something I don't
know.
The point is it was funny, itwas just the the cuts.
Some of the cuts were notadding to the beat and that's
what I'm saying it was sohilarious.

Gio Mas (02:03:20):
It was the middle of the night.

But what's funny is like I just remember that
julie be be like to you and I'mlike I could just picture in my
head.
I'm like I can't imagine Geo'sface.

Gio Mas (02:03:34):
And the funny thing is that with the first two, like no
.
After the second one I was likeyeah, he's not going to call me
and I was actually enjoying my22nd nap.
And then I was like, oh God,but to be real, I don't want to
say you edited them great.

There was not time .
The reason to be real, real.
I don't do that with othereditors it was literally three
days.
I, funny enough, I had justcome back from vegas or whatever
when they were due yeah, no,they gave you a last minute
warning.
Yeah, exactly, so we werebasically uh, yeah, like they
said, the client was like shoottoday literally flew to vegas to
do a different thing, flew backbecause it was just go do the

(02:04:07):
thing, come back the next day,and that was but we got it done.
The event was literally the nextday, so we had no choice but to
work that.
No, you got it done, man.
You wait seven.
You edited seven videos.

Gio Mas (02:04:18):
Um, in like four, three , four three, four days at most
yeah, three days, but it was funthough I like I like doing uh
for that client specifically.

I think it's really fun I still remember, uh,
I felt so bad, I sent you someextra money and you were like
dude why'd you send me extra?
I was like I was like dude thisis nothing.
I feel bad no, I was like thisis nothing.
You've put in so much extraeffort.
Uh, because I didn't realize,you know, um, we were gonna have
to spend that extra time orwhatever.
But no, you were trooper, youedited well, which is why I mean
, we worked many, many timesafter that, but that is now you

(02:04:46):
say that a fun, fun experiencebut, hey, the events show.

Gio Mas (02:04:49):
They love the videos obviously we partner with them
over and over again.

You came back again, if you remember, earlier
this year to do similar videos.
Uh, no, this year, well, yeah,2024.
I keep missing.
It's the last year it happens.
You know I'm time blends but,anyway, um, I want to really
appreciate you taking your timeout, coming out and talking to
us, sharing your marketingexpertise, and you're just just
talking in general, man yeahyou're.

(02:05:14):
You're a great friend.
Uh, and again, like I said,we've hung out so much, so it's
just cool to now finally recordone of these conversations and
um, um.
So again, thank you for coming,geo, uh, before we go, do you
want to shout out your instagramor something?
Where can people go follow you?

Gio Mas (02:05:29):
yeah, well, first of all, thank you so much for
inviting me.
Uh, I had fun, you know I thinkit's uh.
Well, first, it's nice to seeyou again.
I think it's been like what amonth, a few months since,
because I was building out.
So yeah, three months I hadpretty much, I bought the home,
because that's when we met.

We were, we did that shoot, the shoot, and then
two-day shoot and then Ibasically went on a different
project, closed on the house andthen I've been just stuck
either doing projects orbuilding this so that's why we
haven't been we talked on thephone, uh, but we hadn't met in
person in a few months so it'sgood to catch up right yeah,
yeah, yeah, no, definitely.

Gio Mas (02:06:02):
So, yeah, I mean, if you guys want to follow me,
please follow my youtube channel.
It's uh travel and I'm alsotrying to do more interviews,
basically just likeentrepreneurship and stuff like
that.
So it's Gio MorerG-I-O-M-O-R-E-R, so it's going
to be right here.
No, it's not going to be here.

Yeah, because it's live.
Yeah, G-I-O.
I mean, I could figure it out.
No, it's fine.

Gio Mas (02:06:26):
G-I-O-M-O-R-E-R on YouTube.
I have one last request too.
Can I press the button?

Yes, I don't know if they can hear it, but please,
oh, really, yeah.

Gio Mas (02:06:33):
Okay, there's a high button over here.

You can bring it to your mic.

Gio Mas (02:06:36):
Yes, yes, but I've been wanting to do this since I sat
down, oh hey, if you're wearingheadphones, lord, you're welcome
.

Yeah, yeah, get away from the.
Yeah, gio, this you know.
Okay, this is I use this, sothis is also my zoom setup.
Come on, you know I'm lazy, butI use this when I I close a
deal or whatever, so I go wait,so you do it, so you do it live
well, no yeah, I do this afterthe call ends.

(02:07:03):
Dude you know if it's,especially if it's a big deal
it's like my headbutt anywaysorry for whose ears we rang
right now.
Yeah uh, but no man again.
This was a pleasure, thank youagain for coming and it's just
good to catch up with you, andI'm so happy you're finally
doing what you want to do.
So thank you again, geo.
Thank you for having me.

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