Sub Club by RevenueCat
Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.
Episodes
On the podcast, I talk with Charlie about why Liquid Glass represents a big opportunity for new and existing apps, Apple’s new on-device AI models and their practical limitations, and why the improved App Store Analytics complement rather than replace third-party tools like Appfigures and RevenueCat.
Top Takeaways:
🫧 A style refresh is a growth hack
A major UI overhaul—like Apple’s new “liquid glass” desi...
On the podcast we talk with Charlie about why React Native has become the default for VC-funded apps, how AI is accelerating development cycles, and why speed of iteration matters more than programming language.
Top Takeaways:
⚡ Instant iteration cycles unlock agility
React Native and Expo supercharge development by collapsing long build times into mere seconds. With tools like Expo Go enabling live updates, team...
On the podcast I talk with Tim about the importance of trust in web2app funnels, replacing free trials with money-back guarantees, and how they’ve found success with contractors after struggling with in-house marketing hires.
Top Takeaways:
🔁 Replace trials with trust to attract high-intent users
A 30-day money-back guarantee can outperform traditional free trials—especially in web funnels. Paying upfront sends a strong...
On the podcast we talk with Chris about how to do freemium the right way, drafting a customer “Bill of Rights” to guide product decisions, and why blindly following A/B test results can lead to short-term gains but undermine your business long-term.
Top Takeaways:
🧮 Data has limits
Short-term data can lie. When every experiment looks like a win in isolation, it’s easy to miss the slow erosion of trust happening in th...
On the podcast, I talk with Daphne about why skipping user interviews is costing you growth, how to bring your product’s ‘aha moment’ forward into your marketing, and why your assumptions about why people use your app might be wrong.
Top Takeaways:
🎯 Your app is a means to an end
Users don’t care about how many features you have — they care about achieving something in their lives. Apps that focus on the user’s goal,...
On the podcast, I talk with Dan about estimating the ROI of product changes before building them, calculating your subscription app's growth ceiling, and why you shouldn’t make assumptions about what is and isn’t working in other apps.
Top Takeaways:
💸 ROI-first thinking helps teams prioritize what actually moves the needle
Every project has a cost - whether or not you calculate it. Estimating the ROI of a sp...
On the podcast, I talk with Ajay about the fresh opportunities AI is creating for app developers, how they built a cost-effective TikTok growth engine, and why being forced to monetize helped improve their product decisions.
Top Takeaways:
🤖 New tech, new apps – AI isn’t just making apps smarter. It’s enabling new categories entirely.
Apps built around real-time interaction, emotional context, and personalized conten...
On the podcast we discuss how AI is changing both what apps do and how they’re built, the relationship between price and retention, and why React Native apps monetize better than native.
Check out RevenueCat’s State of Subscription Apps 2025 report here: https://revenuecat.com/report
Top Takeaways:
📊 AI apps: Higher revenue per user, but differentiation is key
AI-powered apps don’t convert users at a higher ra...
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.
On the podcast: top strategies for paywall optimization, how storytelling during onboarding impacts conversions, and why framing the user journey leading to the paywall is more critical than the paywall itself.
Top Takeaways:
🔐 Your paywall is only as good as the story leading up to it
A well-...
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.
On the podcast: The state of major acquisition channels in 2025, how improved measurement is boosting confidence in ad spend, and why Reddit might be your next top-performing user acquisition channel.
Top Takeaways:
📡 Signal recovery is improving ad efficiency
iOS signal loss made UA harder, but advanced self-att...
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.
On the podcast: maximizing success with web subscriptions, how payment flexibility creates better user experiences, and why making cancellations difficult can do more harm than good.
Top Takeaways:
💳Web subscriptions aren’t just a cost-saving play - they’re a growth opportunity
Many apps start exploring web p...
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.
On the podcast: diversifying revenue beyond subscriptions, what Google Play’s data reveals about buyer behavior, and why lower price points can actually increase total revenue.
📈Expand beyond subscriptions to capture new buyers
Many users in emerging markets prefer one-time purchases over subscriptions,...
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.
On the podcast: why some apps see 30 times higher revenue on iOS versus Android, the challenges of running a business on multiple platforms, and why you should consider offering a free Android device to employees.
📱 Android expands global reach, but iOS drives early traction
iOS dominates in U.S. and premium...
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.
On the podcast: why optimizing for user success drives more revenue than conversion hacks, how to maximize the impact of annual plans, and why relying too heavily on discounts is a trap.
Top Takeaways
🏋️♂️Segment early to acquire the right users
Long-term retention starts before users even download your app. Ladder ...
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.
On the podcast: the power of cancellation surveys, how social proof can re-engage churned users, and why making it easier to cancel might actually boost retention.
Top Takeaways:
📦Deliver personalized value through lifecycle marketing
Reconnect with churned users by personalizing content and recommendations b...
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.
On the podcast: how onX Maps tailors freemium and trial strategies to different user needs, the role of user education in driving upgrades, and why experimenting with features and tiers is essential for subscription growth.
Top Takeaways:
🔎Educate users about paid features
Don’t assume users know they’re on the f...
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.
On the podcast: Keeping users engaged through habit-forming experiences, Duolingo’s approach to reactivating churned users, and why building daily habits is the foundation for long-term retention success.
Top Takeaways:
🏎️ Act fast - most users don’t come back after a week
The best time to re-engage a chu...
On the podcast, I talk with Anton about building sustainable viral growth loops at scale, how to effectively gamify user incentives, and why emotional connections drive more value than economic ones.
Top Takeaways:
🚀 Building sustainable virality through strategic growth loops
Sweatcoin’s explosive growth didn’t happen by chance. Anton detailed how they engineered a viral engine through a combination of infl...
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.
On the podcast: why the Big Mac Index falls short for app pricing, how Flo Health’s regional pricing strategy drives profitable user acquisition in emerging markets, and the importance of aligning pricing with long-term user retention for sustainable growth.
Top Takeaways:
💭 Know your audience - not just the economy...
This episode is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report.
On the podcast: balancing freemium and premium experiences, how The Weather Company uses AI to predict subscriber behavior, and why focusing on user value rather than monetization is the key to subscription success.
Top Takeaways
🎯Target high-value users with personalized experiences
Identify your most valuab...
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