Subcultural

Subcultural

Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.

Episodes

Subcultural: What we learned

February 25, 2025 • 35 mins
From AI Influencers and Mini Food Baking, to ASMR and Sleep Hackers -- subcultures are at the heart of our cultural experiences. In this episode Alexis Gay and Dr. Marcus Collins discuss their favorite moments and learnings from Subcultural.
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Sovereignty in the Suburbs: Australia’s Micronation Movement

February 18, 2025 • 27 mins
Can a backyard kingdom challenge the status quo? Listen as Alexis explores Australia’s vibrant micronation subculture, where self-declared rulers are staking a claim to autonomy. Through an interview with Emperor George Cruickshank of the Empire of Atlantium, we dive into how these microstates challenge conventional ideas of governance and nationhood.out the game’s surging popularity, and how influencers helped elevate it from loca...
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The Rise of Pickleball: How a Niche Game Became a Global Phenomenon

February 11, 2025 • 33 mins
How did pickleball conquer the sports world? Once a 1960s backyard invention, pickleball has exploded into a major sport with international recognition. In this episode, Alexis talks with Jennifer Lucore, author of The History of Pickleball, and pickleball comedian Lamont Ferguson, about the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence.
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Formula for Success: The Competitive World of Spreadsheet Masters

February 4, 2025 • 31 mins
Can Excel be a sport? Barbara Mauric breaks down how the art of organizing data has transformed into an arena of competition, where pivot tables and formulas are the ultimate tools for victory.
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Beat beyond borders: The Evolution and Influence of Afrobeats

January 28, 2025 • 35 mins
What is Afrobeats? We look at genre's roots and impact on the global music scene. 
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Strike a Pose: The Art and Power of Voguing

January 21, 2025 • 27 mins
How did voguing and ballroom rise from NYC’s queer roots to global prominence? Join Legendary Bronze West as we explore this empowering subculture’s impact and its growth in the UK’s queer communities. 
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Canine Couture: The Styling Journey of Tika the Iggy

January 14, 2025 • 33 mins
How did a Montreal winter turn Tika the Iggy into a fashion icon? Thomas Shapiro reveals how Tika’s winter sweater led to runway fame and high-profile brand collaborations. 
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Waves to Streams: New Pirate Radio

January 7, 2025 • 32 mins
How did pirate radio go from illegal airwaves to online streams? In this episode, we dive deep into the underground history of pirate radio, from its rebellious beginnings to its digital reinvention. Peter Baxter, founder of Hope Street Radio, shares how this once-outlawed form of broadcasting has adapted to legal, community-focused platforms while preserving its subversive spirit. 
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Royalty and Loyalty: Queen B and the BeyHive Phenomenon

January 7, 2025 • 33 mins
How did the BeyHive become a global force? In this episode, we explore the evolution of Beyoncé’s devoted fanbase. Dr. Collins interviews Deron Jordan, King of the Beyhive, to discuss Queen B’s influence on pop culture and how this passionate community unites to celebrate her artistry, defend her from critics, and amplify her impact worldwide.
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Face of the Future: Afrofuturism through Makeup

January 7, 2025 • 30 mins
Can makeup tell a sci-fi story? Afrofuturism uses beauty to craft cosmic looks and imagine ancestral-inspired futures in a Wakandan-like universe. 
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The Story of Us: Miss Americana and her Swifties

December 10, 2024 • 43 mins
Can Swifties cause an earthquake? Two fans explore how Taylor Swift’s followers shake up the charts and redefine fan-celebrity dynamics.
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Stich by Stich: Yarnbombing Unravelled

December 3, 2024 • 28 mins
What if street art and traditional craft crossed over? Yarnbombing introduces a soft, colorful twist to urban landscapes, using knitted and crocheted pieces to transform the mundane into the extraordinary. Discover how this movement adds a touch of warmth and creativity to a city's cold corners.
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Dressed to Express: The Vibrant World of La Sape

November 26, 2024 • 32 mins
Can fashion be a revolution? The Sapeurs, or Congolese Dandies, turn their almost religious devotion to style into a statement of elegance and defiance.
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My Life in Miniature: Cooking Tiny Food

November 19, 2024 • 31 mins
Curious how tiny food baking went viral? “My Mini Bakes” shows that big things come in small packages, with 3 million TikTok followers and features on Italian TV cooking shows.
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Making Waves: A Deep Dive into the World of Open Water Swimming

November 12, 2024 • 28 mins
Why are more people diving into chilly waters all year round? Meet Annabel Médard, an open water swimming enthusiast who shares her perspective on the joys and benefits of swimming in nature, and the communities that have formed around the open water (218 characters)
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Storytelling as Archaeology: Alternate Reality Gamers

October 30, 2024 • 33 mins
How do Alternate Reality Games use storytelling to explore mental health challenges? Eveghost, creator of "Under the Surface," shares insights into blending fiction with reality to raise awareness.
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Derby Diaries: Inside the Roller Rink with Marilyn Tantrum

October 22, 2024 • 29 mins
Why is roller derby more than just a sport? In this Subcultural episode, Marilyn Tantrum’s journey began as solace after her father's loss. For her, roller derby fosters inclusivity and empowerment.
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Alternative Addresses: Meet The Man Who Lives In a Dumpster

October 15, 2024 • 31 mins
Would you live in a dumpster? Harrison Marshall does! He turned a skip bin into a unique London home, gaining global attention and sparking discussions on affordable living.
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Worldly Wanderers: Navigating Home as Third Culture Kids

October 8, 2024 • 29 mins
What is home when you’re constantly moving? Sabina, a third culture kid turned professional house sitter and travel influencer, reflects on her upbringing and its influence on her nomadic lifestyle.
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Whispers of Creativity: Exploring the Tingles and Triggers of ASMR

October 1, 2024 • 35 mins
Why are ASMR videos everywhere on TikTok? Coined by Jennifer Allen in 2010, ASMR's popularity has surged. ASMR YouTuber, Maxence Rodier shares how ‘ASMRtists’ evoke unique sensations.
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