Success Beyond The Brush

Success Beyond The Brush

Host Scott Lollar is a 35-year veteran of the painting industry and founder of Consulting4Contractors. The 'Success Beyond The Brush' Podcast serves as a touchpoint to painting contractors who have hustled, sacrificed, and worked hard to get their business to where it is today. Now, you need the guidance, expertise, experience, and team to make it into the multi-million-dollar company of your dreams. You'll hear stories and interviews from "Brothers of the Brush" and "Sisters of the Sprayer" who have been where you are and are charting a new course for their company's success. Listen in and go beyond $1,000,000!

Episodes

December 23, 2025 36 mins

In this episode of Success Beyond The Brush, Mark and Scott dive deep into one of the most critical — and often misunderstood — subjects in contracting: Key Performance Indicators (KPIs). While many business owners rely heavily on instinct and gut feelings, this conversation unpacks why real growth, sustainability, and profitability come from data-driven decisions.

Scott explains how KPIs allow business owners to remove emo...

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Episode Summary

In this episode of Success Beyond The Brush, Scott and Mark tackle one of the biggest misconceptions plaguing small painting businesses: confusing revenue with profit. Just because your business “did” $500,000 doesn’t mean you, the owner, made $500,000. The guys break down what revenue actually means, how to calculate real take-home pay, and why ignoring your financials is one of the fastest ways to get stuc...

Episode Summary

Most painting contractors are estimating, not selling—and it’s costing them jobs, margins, and quality clients. In this episode, Mark Black and Scott Lollar unpack one of the biggest pillars in a successful painting business: building a professional, customer-centric sales process that wins the middle third of your opportunities and elevates your customer experience.

You’ll hear the difference between being a...

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Episode Overview

In this episode of Success Beyond The Brush, hosts Mark Black and Scott Lollar break down one of the most overlooked—but most powerful—drivers of profitability in a painting company: client access and communication.

From online scheduling to pre-qualification filters, to expectation-setting and reducing friction at every stage of the sales process, this episode teaches you how to make your business easier to...

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Episode 19 is all about the enduring legacy of a family business that has withstood the test of time as John Busick, the fifth-generation owner of Kunst Painting, opens up about steering a historic painting company into the future. From learning how to clean deuces in the back yard for 25 cents a bucket, to a narrative rich in lessons about navigating the future of his family's business, John's journey epitomizes the trans...

  • This episode of the Beyond $1,000,000 Podcast sees industry veterans (and C4C coaches) Mike Katounas (Home Works Painting) and Rick Holtz (H.J. Holtz & Son, Inc.) return to unpack the essential steps for laying the groundwork for a prosperous new year. We tackle the art of reflection on past performances, setting ambitious yet attainable team goals, and the significance of ironing out standardized processes to enhance ...

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    Join us on the Beyond a Million Dollar Podcast as we engage in a compelling conversation with industry experts Mike Katounas and Rick Holtz about the transformative power of training and development in the paint contracting world. As we navigate the challenges posed by a shrinking workforce, Rick introduces us to the on-the-job training strategy at H.J. Holtz & Son, Inc., where a veteran employee mentors others with th...

  • Listen in as we explore the intriguing journey of Ron Rice, owner of Ron Rice Painting. Discover how Ron transitioned from being an aspiring rockstar/DJ and part-time painter in college to becoming a successful painting contractor in San Diego. He opens up about the challenges he faced and the lessons learned while building his business. Ron's humility and constant hunger for growth make his story a compelling and inspirat...

  • Listen in as I chat with Chris Soule, the ambitious entrepreneur behind Clean Cut Painting, about his remarkable transition from an auto body shop apprentice to a successful business owner in East Hampton, Connecticut. Chris's candid storytelling takes us through his initial struggles and the formative experiences that led him to venture into entrepreneurship, including the challenges of a flyer campaign that didn't pan ou...

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    Join us for an insightful conversation with Carl Utter, founder of Contractor Growth Strategy. Carl's story is both fascinating and inspiring; from a thriving musician to a starving salesman, and eventually becoming a successful sales trainer with a specialty in the painting industry. He shares his invaluable lessons from his early days of selling insurance door-to-door and his unique approach to reframing objections. Carl...

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    Unlock the secrets of successful sales processes for contractors with our guest, Mike Katounas of Home Works Painting. Expect to be enlightened on the nuances of pre- and post-appointment communication, the role of setting clear expectations, and how to handle customer relationships. Mike introduces us to his go-to tool, YouCanBookMe, which helps him maintain a steady line of contact with his clients and prepares them for ...

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    Our first bonus episode!

    Join us as we explore what truly sets a painting company apart from the rest with C4C coaches Mike Katounas, Rick Holtz, and yours truly, Scott Lollar. We share the unique features that set Home Works Painting and H.J. Holtz and Son, Inc. apart - whether it's rigorous background checks on staff, a six-year warranty, or color consultation services for those struggling with color selection. Mike and R...

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    We're excited to have Tom Droste, co-founder of Estimate Rocket along with his wife Kathy, who took an unexpected leap from accounting into the world of software development. Prepare to be captivated by his fascinating journey, from his early interest in the burgeoning computer industry to developing his first estimating program for a humble plumber. Hear about the genesis of personal computers for use in estimating, the t...

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    Imagine building a successful painting business from scratch, starting at your father's company and turning it into a million dollar machine. That's exactly what Kevin Wooten, owner of Carolina Painting and Pressure Cleaning, has accomplished. In our conversation, Kevin gives us a peek behind the curtain, revealing the unique business model that has set his company apart. He explains his innovative employee structure - a f...

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    ---Click here to purchase an platinum assessment and enter code "ASSESSMENT50" to receive 50% off 1 assessment per company---

    Ever wondered how understanding people’s behavior can change the dynamics of your business? Today we are privileged to have Art Snarzyk, a certified behavioral analyst, and founder of InnerView Advisors, who explains the nuances of behavioral analysis and its impact on the hiring process.

    Art has an ...

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    Can you imagine building a multi-million dollar painting business without the help of YouTube, social media, or influencers? John Neubert, owner of Neubert Painting in Brook Park, Ohio, did just that and he's here to share his incredible journey. From starting out as a painter to earning his MBA and transitioning into a business owner and sales manager, John has valuable insights to offer contractors looking to grow their ...

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    Discover the secrets to transforming your business and skyrocketing your profits in our fascinating conversation with Phil VanderLaan, owner of PMV Custom Finishes in Kalamazoo, Michigan. We discuss Phil's inspiring journey, from his time at college in Grand Rapids to founding and growing his own successful painting company. You'll learn about navigating the "Dutch mafia" in Southwest Michigan, the importance of asking for...

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    Join us for an inspiring conversation with Rick Holtz, the third-generation owner of H.J. Holtz & Son, and newest coach with the Consulting4Contractors team.  We uncover the secrets of transforming a family business from a $300,000 company to a multi-million-dollar organization employing over 60 people. You won't want to miss this insightful journey as Rick shares his experiences of taking the reins of his family's bus...

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    In this episode, Scott and Mike dig into a couple more questions they receive from their own coaching clients, and other contractors.

    In this episode, you'll hear their thoughts on

    • How to plan for when your schedule starts to thin out
    • What a good "backlog" looks like from their vantage points (it's not what you might think)
    • Leveraging customer flexibility to your advantage
    • Making good use of a CRM tool for attracting cold...
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    If you've ever wondered whether hiring our subcontractors is the right thing to do, or whether having a project manager within your business makes sense or not, then our first Q&A episode with Scott & Mike is a must-listen!

    Scott & Mike will cover

    • Best practices when it comes to hiring out subs 
    • Where they find the best subs for their companies 
    • How to handle customer questions about subcontractors 
    • Whether a...
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