Adam Rossen interviews Mena and Rocky Maimone, the inspiring mother-daughter duo behind Maimone Legal PLLC — a thriving immigration law firm based in Fort Lauderdale, Florida.
In this empowering 56th episode of Success in South Florida, Mena, a passionate immigration attorney and Canadian snowbird turned Florida-native, joins forces with her mother, Rocky, a seasoned businesswoman and real estate expert, to share their journey of launching and growing their successful immigration legal practice in South Florida.
They open up about the challenges of starting a law firm from scratch, the importance of mindset and resilience, and how they’ve strategically used social media, webinars, and even a Facebook group acquisition to generate leads and build brand credibility. Their story is a testament to the power of calculated risk, family collaboration, and service-driven leadership.
Whether you're a lawyer, entrepreneur, or someone dreaming of launching your own business, this episode offers practical lessons and genuine inspiration for building something meaningful and sustainable.
🎯 Episode Highlights:
✅ Moving from Canada and starting fresh in South Florida
✅ Building a law firm with limited resources and big ambition
✅ Using social media and webinars to grow a legal brand
✅ Acquiring a Facebook group to control lead generation
✅ Running a family business while keeping communication strong
✅ Expanding services into Latin America and estate planning
✅ Staying resilient and positive through the ups and downs of entrepreneurship
✅ Advice for aspiring attorneys, business owners, and immigrant professionals
⏱️ Chapters:
00:35 – Introduction to Mena & Rocki
02:10 – The journey from Canada to Florida
07:20 – Launching Maimone Legal PLLC
12:45 – Growing a brand through webinars and Facebook
20:30 – Mindset, grit, and the immigrant perspective
28:50 – Managing a business as a family
34:25 – Expansion plans: Latin America and estate planning
42:00 – Final thoughts and advice for entrepreneurs
About Mena & Rocky Maimone:
Filomena "Mena" Maimone, Esq. and Rocky Maimone are the powerhouse team behind Maimone Legal PLLC, a boutique law firm in Fort Lauderdale, Florida, offering services in immigration law, estate planning, business law, and real estate.
Mena is the founder and managing attorney of the firm. Born in Toronto, Canada, and now based in Florida, Mena brings her own immigrant experience into her practice with empathy and insight. She is a member of the Florida Bar and the American Immigration Lawyers Association (AILA), and holds a JD from Nova Southeastern University, as well as a BA from York University in Toronto. She speaks English and Italian, and focuses on naturalization, family-based visas, business and investor visas, and citizenship applications.
Rocky is the firm’s Senior Business Manager and has over 30 years of experience in business, marketing, senior housing, and real estate. Originally from Canada and now a licensed real estate professional in Florida, she brings her deep knowledge of both markets to help clients with real estate strategy and legal solutions. Rocki holds a Master of Science in Education and excels in leadership, operations, and client relations.
Together, Mena and Rocky are building a firm grounded in compassion, strategy, and personalized service, helping clients navigate complex legal challenges while maintaining a strong digital presence and community impact.
📍 Address: 500 W Cypress Creek Rd, Suite 465, Fort Lauderdale, FL 33309
🌐 Website:
MaimonelegalFt. Lauderdale | Maimone Legal P
Learn more about Adam & the Rossen Law Firm at https://www.rossenlawfirm.com/
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