Success Stories with Marshall Atkinson

Success Stories with Marshall Atkinson

Success Stories is a podcast that is focused on the decorated apparel and promotional marketing industry. We highlight successful companies and people in these industries. What are they doing? How can you learn from them? Hearing their stories of success, you can apply those same ideas to your business situation and have success too.


November 23, 2022 27 min

As everyone should know by now, the fundamentals of business matter.  On today’s Success Stories podcast, LaTonna Roberson - also known as the Lady Print Boss, will share her thoughts on the industry, what are the key fundamentals for running a profitable business, and her views on what’s ahead for the industry.

LaTonna operates her company, T-shirt Shop Dallas, with the help of her team of family members and support staff.  She has...

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Just how good are the processes in your shop?  What do you do if you learn something and need to begin installing what you have learned?

On today’s Success Stories podcast, we’ll dig into that continuous improvement conversation with Cory Beal with Floodway Print Co in Winnipeg, Canada.

Cory’s journey started from the early days as a BMX bike rider who wanted some merch and had the desire to learn how to do it.  Now, he has his own s...
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It’s been said that it is important to be different if you want to stand out from a crowd.  As the self-title Fairy Gothmother in Roanoke, Virginia’s Big Lick Screen Printing, Marj Easterling, has done that. 

 Her local Roanoke magazine dubbed her “the face of custom apparel.”

This was no accident.  For Marj, what earned her that title was her emphasis on creating the “Wow factor” in everything Big Lick Screen Printing produces.  

On ...

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On today’s Success Stories podcast, we will discuss starting a t-shirt side hustle with the guru on this, Stan Banks.

Stan has amassed a large YouTube following for his show “T-shirt Side Hustle,” which has over 100,000 subscribers.  But how did he get started?  What is it like to have a successful t-shirt YouTube show career?  How does Stan see the future of the industry?

We’ll get those questions answered and more in this episode o...

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What happens when both you and your wife lose your jobs and also find out that you are expecting your first child?  Naturally, you start a business and work both hard and fast to grow your new company.

That’s how today’s guest Jonathan Tynes with Kick Print, started out with his shop.  Since then, he and his wife Danielle have continually evolved their entrepreneurial journey.

On today’s Success Stories podcast, we’ll learn all about...

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One of the true legends of the industry is Mark Coudray.  A master printer, forward-thinking entrepreneur, and mentor to a myriad of shops in the industry.  Mark has helped scores of businesses across the globe reach their profit potential.

On today’s Success Stories podcast we’ll take a look back to the past, and also be scouting out the future, with insights from one of the most popular figures in the decorated apparel industry.


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One of the most remarkable Success Stories in the industry is Chicago’s own, Culture Studio.  In today’s podcast, we’ll be talking with Rich Santo about providing tour merch for some of the biggest names in the music industry, how they launched their own shop software, and how they have grown over the years.

Get ready to be inspired as we chat about success with Rich Santo and his shop, Culture Studio.

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What would you do if you could spend some time with a person who has been active in this industry since 1976?  What questions would you ask?  What would you want to know?

That’s what we’re going to do on this episode of Success Stories as our guest for the podcast is none other than Charlie Taublieb.  If you have attended a trade show in the past twenty years you may have taken one of his classes.  You may have also tuned into his p...

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Let’s say you have a family-owned shop that has been around for over 43 years. You’ve gone from the early founding and startup years to the mega national music touring years, to the contract printing (Custom Ink) years, post-contract printing, COVID, and now a whole new era for your company.

That’s what we’re going to discuss on today’s Success Stories podcast.  Will and Jackson Kulick are brothers, that operate Blue Ridge Graphics ...

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How can screen printing a shirt or running a screen-printing business factor in with the aspect of mental health?  What about the concept of running a business with a bigger mission mentality?

On today’s Success Stories podcast we are going to hear the amazing journey of Amber Massey who runs T-shirts for Hope in Fortson, Georgia… which is 90 minutes south of Atlanta.

So sit back, relax and get ready to be inspired!

Amber, welcome to ...

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Today’s Success Stories podcast is all about how you find new information and put it to use in your shop.  Terry Keeven with St. Louis Print Company has been refining his business since 2007 with new ideas.  

We’ll learn where these ideas come from, how he is implementing them, and what it takes to get continuous improvement changes working in a business.

Get ready to hear some impactful information that could make a tremendous impac...

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On today’s Success Stories podcast you are in for a real treat, as we have legendary industry character Pete Junior on board to talk about his family business, New Era Apparel in Oceanside, NY.

Pete’s father started the business in 1989 with a single table-top press, and now they are one of the go-to shops in the northeast and New York City.  We’ll learn about New Era’s roots, and how Pete’s background in sales as a stockbroker has ...

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On today’s Success Stories podcast we are going to focus on what it takes to change the focus of your business from one type of customer base to another.  That’s what Ron Augelli with We Talk Shirty in Scranton Pennsylvania did, and he is going to share his insights with that journey.

So grab some paper and a pencil and come along for the ride as we walk you through that journey of getting from A to B, and what you need to do.

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In today’s Success Stories Podcast, we will be hearing from Bobby Harris with K&B Promotions in Arlington Texas about how he’s built his shop around an excellent proactive culture, with the main ingredient being based on teamwork.

Bobby’s shop is a contract decorator, and they handle screenprinting, embroidery, DTG, banners, and other work for their customers.  They are all about quality and a quick, hassle-free experience.

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On today's Success Stories podcast, we're going back to school. Shirt School that is, with the one and only Kerry Egeler. 

Kerry runs a highly successful online program that helps teach people how to succeed in the apparel industry. Whether it is with a Shopify store or another online platform, he has helped folks grow and manage their business with his educational workshops and videos. So get your pencils and paper ready to...

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On today’s Success Stories podcast we are going to focus on what it is like to build out a family business that actually works. 

Heather Streible is the leader of a woman-owned apparel decorating company, Replica Screen Printing, that she runs with her family in Cave City, Kentucky.  Their dedication to perfection, friendly customer service, and reputation for doing high-end detailed work have garnered Replica Screen Printing a loya...

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Sure, you've been in business for a few years... has the daily grind wear you down to a knob? 

Have you lost your passion for what you thought was an earth-shattering career move a few years ago? 

That absolutely is not the case with today's guests on this episode of Success Stories. Austin, Texas-based Tony Diaz with Industry Print Shop has been cranking out some of the most creative art-driven work since 2007. Whether it...

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When something is sales are booming, we often call that action a “trend.”  This is when you want to strike while the iron is hot because we all know that trends can come and go.

On today’s Success Stories podcast, we’ll speak with one of the leading experts on trends, Jessica Gibbons-Rauch with Trendependent as she’ll help dissect what it takes to stay on top of the latest trends.  

Trendependent is a fantastic source of knowledge fo...

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Have you ever wondered how the top sales professionals in our industry actually build their success?  Where do they start?  How do they identify the right opportunities?  What helps them sustain the growth with the most profitable clients?

On today’s Success Stories podcast, we’ll be discussing all of that and more with one of the top sales minds in the business, Justin McKibben with Melmarc and also the McKibben Group.  He has a un...

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I have a quick question for you?  Are you in alignment with your customers that help you maximize your profitability?

That’s the topic of conversation on this episode of Success Stories.  Shawn LaFave with North Georgia Promotions in Alpharetta, GA will help decode the mysteries surrounding this idea.  He’ll give tips on what you need to do to change your business to make more profit.

If that is something you feel that you need to he...

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