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Dr. Benjamin Hardy is an organizational psychologist and best-selling author whose books—including Willpower Doesn’t Work, Personality Isn’t Permanent, and 10x Is Easier Than 2x—have sold over 1 million copies and been translated into 25+ languages. His work on identity, leadership, and exponential growth has been read by more than 100 million people worldwide and featured in Harvard Business Review, Forbes, and Inc. Hardy is recognized as one of today’s most influential voices on personal transformation and future-driven success.
➡️ Show Links
https://www.instagram.com/drbenjaminhardy/
https://www.youtube.com/@dr.benjaminhardy
https://x.com/drbenjaminhardy/
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➡️ Talking Points
00:00 – Intro
01:31 – Why Some Companies 10x, Others Don’t
02:54 – The First Question Entrepreneurs Must Ask
05:00 – Playing to Stay vs Playing to Win
07:59 – Psychology Lessons That Built a Business
10:36 – The Science of Scaling
13:20 – Are Extreme Goals Worth It?
17:20 – Sponsor Break
20:07 – How to Truly Believe in Big Goals
27:19 – The 80/20 Rule for 10x Growth
31:18 – Cutting Out What Holds You Back
34:55 – Sponsor Break
37:49 – Why Psychology Always Shapes Strategy
39:18 – Frameworks for Adopting New Ideas
49:39 – Signs It’s Time to Shake Up Your Life
53:20 – How Fear Blocks 10x Growth
58:02 – The One Lesson for His Kids
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