INTERVIEW W/ RASHIMA SONSON

Rashima Sansan, founder of SunSun, shares her journey of starting a successful fashion e-commerce business. She discusses her upbringing in St. Croix and the challenges she faced when transitioning to the United States. Rashima emphasizes the importance of community and support in overcoming obstacles. She explains how the idea for SunSun came about and the significance of gifting in her brand. Rashima also shares her daily schedule and rituals for maintaining a balanced life. She encourages young entrepreneurs to pursue their passions and seek help from mentors. Finally, she advises individuals of any age to take action and start their own business. In this conversation, Rashima shares her journey of starting her own business and the importance of taking action. She emphasizes that it's never too late to start and encourages listeners to stop sabotaging themselves and go for their dreams. Seeking advice and support from experts is crucial, and Rashima highlights the role her attorney played in providing valuable guidance. She also discusses the legacy she wants to create and her commitment to supporting the next generation of leaders. Rashima's bow ties serve as conversation starters, connecting people and building relationships. Listeners can find Rashima on social media and her website, https://sonson.com/