From Pucks to Presidency // Bill Robertson

In this special episode of Suits in the Stadium, we sit down with the recently retired Bill Robertson, who has left an indelible mark on the world of hockey. As the former President and Commissioner of the United States Hockey League (USHL), Bill reflects on his illustrious career and the journey that led him to the helm of the nation's only Tier I junior hockey league.

Bill takes us behind the scenes of his tenure, discussing the challenges and triumphs of leading the USHL through its 20th season. From steering business operations to managing marketing and communications, sponsorship efforts, and broadcasting, Bill's multifaceted role paints a vivid picture of the dedication required to make the USHL thrive.

Prior to his time with the USHL, Bill served as the President and Men's Division 1 Commissioner of the Western Collegiate Hockey Association (WCHA) for an impressive seven years. Dive into the stories of managing ten teams across five time zones and the intricate web of responsibilities that come with being at the helm of a historic and highly regarded collegiate hockey conference.

Before his time at the WCHA, Bill made significant contributions to sports and entertainment communications as a consultant at Tunheim. Learn about his role in developing a sports and entertainment strategic communications and sponsorship practice, setting the stage for his future endeavors.

Bill takes us on a nostalgic journey through his extensive career, including his time as the Vice President of Communications & Broadcasting for the Minnesota Wild. From overseeing media relations efforts to being the primary spokesperson for Minnesota Sports & Entertainment, Bill played a pivotal role in shaping the narrative of the Minnesota Wild and the NLL Swarm.

But the journey doesn't end there—Bill's career is a tapestry woven with experiences at iconic organizations like The Walt Disney Company, where he served as the Director of Sports Communications for the Mighty Ducks of Anaheim NHL franchise and the Anaheim Angels MLB franchise simultaneously.

Before his time with the Mighty Ducks, Bill was the Director of Communications for the NBA's Minnesota Timberwolves during their inaugural season, achieving the highest single-season attendance mark in NBA history. Hear about the challenges and triumphs of being part of the Timberwolves' historic journey.

Join us for an engaging and reflective conversation as Bill Robertson shares anecdotes from his varied career, from managing media relations for the Los Angeles Olympic Organizing Committee during the 1984 Olympics to his most recent role shaping the future of junior hockey in the United States. Whether you're a hockey enthusiast, a sports industry professional, or just curious about the behind-the-scenes action, this episode offers a fascinating glimpse into the life and career of a true sports industry titan who has recently concluded a remarkable chapter in his journey. Don't miss out on the wisdom and stories from the man who has left an enduring legacy in the world of sports communications and management.

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Podcast Host: Kasey Coleman

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