The Summit Podcast

The Summit Podcast

Explore the world of businesses with an inside look at all things sales and marketing. Together, we'll explore the world of business life through the lens of everyday people doing extraordinary things to help their business and personal life flourish. Each episode will have practical how-to sales, marketing, or business advice for immediate application into your life or business.... Show More

Episodes

January 14, 2021 48 min

Small businesses are the backbone of American commerce and COVID has impacted them all differently.  Survival is a matter of doing the things others are not capable of doing. 

Digital marketing will be key in helping businesses thrive during 2021, but what to do and when can feel daunting.  In this episode we sit down with David Somerfleck to discuss how digital marketing is the great equalizer in the next 12 months.  Listen in has ...

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Modern marketing in 2021 is going to look different than at the beginning of any other decade.  2020 brought new challenges and ideas for marketing teams as businesses packed up and moved from the office to homes.  This shift caused challenges to find and reaching your audience through normal outreach activities.

What's a marketer to do?  In this conversation with Chris Walker of Refine Labs, we discuss the state of marketing, g...

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COVID hit small businesses hard across America.  In states like California businesses were all but shut down by the stay at home and closure orders.  All is not lost, especially if you listen to this episode on preparing your business to compete locally.

It's been said to be an expert you need to be able to share knowledge effortlessly.  In a world of SEO experts, Steve Wiideman stands apart and this episode he shares simple, q...

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Marketing is simple and digital marketing is simpler.  All you have to do in order to be successful is run some A/B tests and you'll know exactly what needs to be done to scale.  Not so fast.

Conversion rate optimization is a hot new trend for companies focused on growing their web revenue, making customers stickier, and scaling quickly.  What may surprise you is CRO is more entailed than changing a button color, adding better s...

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Taking a business from 1M to 10M is filled with common obstacles.  All of these obstacles can be avoided, but only if you have the formula.  Regardless of market dynamics if you're looking to break through and make this year your best, you'll never find more sound advice than what is being shared by Josh Long.

Josh is the author of Bottleneck Breakthrough - The 6 Levers of Business Growth, and in this episode, he's shari...

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The world is filled with stories that transform industries.  The story of how 20 refugees transformed the nail industry will keep help you see what curiosity can do for your career, your team, and for an industry.

TedX speaker Van DuMone shares her story and tips on how you can use curiosity and happiness to move into your life's work. 

About Van DuMone
Van is the founder of worksmart. A progressive team development and leadership...

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What do hot pockets and a hidden microphone have to do with creating a small business and survival during COVID?  When you know your why, the  motivation and dedication is easy.  

Techy Tony Jackson sits down with Kyle and they talk about how computer problems, social media, and home-based businesses can flourish with the right conversations.  You'll love listening as Tony shares how his life adventure has created an income stre...

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December 22, 2020 49 min

Being given a leadership position does not make you a leader, it makes you a manager.  In most organizations, the term leader is represented by "the boss."  What does it take to effectively lead when you aren't the boss?

Chris Lin, a human capital professional with a passion for activating leadership from every corner of a company, sits down with Kyle and they discuss what leadership really is and how everyone inside an ...

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Outreach culture is in a fever pitch and everyone on LinkedIn knows there is value in using it as a sales tool, but what happens when outreach is lazy?  Getting the most out of connections on LinkedIn isn't a spray and pray numbers game.  It's about following a process.

Michal Bohanes has a unique three-step process to help sales professionals connect and sell effectively on LinkedIn.  Some might call this a relationship gro...

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2020 was the year email was supposed to die, then COVID hit and every company reached back to 2005 and leaned into spray and pray.  Why do so many companies get email marketing wrong?  Find out in this episode with special guest Lauren Meyer.

Sends are up, opens are up, but there is little change in the click rates - what does this mean and why are your customers expecting something different than what you are delivering?  

In this e...

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December 17, 2020 49 min

Sales isn't easy.  If it was it wouldn't pay well, and everyone would do it.  When companies hire sales people, too often they focus on putting them into a process and making sure it's followed to the letter.  But what happens when a potential client doesn't respond well to the process?  Should you just move on?

If you ask Eddie Green, the number one problem with sales people today is they are focused on following a ...

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Did your career path place you in marketing by accident?  Many marketers are converted from other career paths, and for those who find themselves in a situation where they aren't formally trained, there is a lot to learn.

In this chat with author Tom Spitale we sit down and discuss the ever-changing dynamics of marketing.  Tom shares his insights on:

  • What makes an accidental marketer
  • Where to turn if you're stuck
  • How to use oth...
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    No one has 2.3 kids, but most companies speak in generalities when building personas.  Anyone who's ever built a persona or an ideal client profile knows targeting is key.  Can you have too many personas?  How does market research really work?

    In this episode Matt and Kyle sit down and discuss:

  • How marketers are complicating personas
  • Yes there's a ROI on market research
  • How to write questions to get real answers
  • What you need to...
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    When someone says Agile Marketing, too often it rooted in buzz words.  Agile Marketing is a viable strategy for teams to perform faster and stay focused.  But why does Agile Marketing work for some, and others fail miserably?

    The answer might surprise you.  In this episode we sit down with Stephen Brent May, owner of One Foot Over, to discuss Agile Marketing.

    In this episode, Stephen and Kyle discuss:

  • What is Agile Marketing
  • How to get...
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    What happens when a sales guy turns into a marketer?  They write a book about the best way to grow your business and call it "The Golden Toilet."

    Steve Brown sits down to talk about his book and practical ways businesses can implement simple changes to realize exponential growth.

    In this episode Steve and Kyle discuss:

  • What is marketing automation?
  • Where web design misses the mark
  • How you're sitting on your own Golden Toilet
  • ...
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    Successful outside sales men and women thrive on interacting with people, excel by reading body language, and build relationships effortlessly.  So what happens when COVID-19 takes away the natural selling avenues?  They adapt or run the risk of becoming obsolete. 

    Adapting to a stress-filled environment without what makes a rep great, while carrying a huge quota isn't easy.  So how do you adapt?  Jason Lee shares his experience...

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    In the world of technology, new ideas are boundless.  For entrepreneurs, this means endless possibilities for a new SaaS offering or creative way to go to market.  But what happens when billion-dollar unicorns start to fall flat?  Or when the predictive outbound model begins to stall? What will companies do when faced with a pandemic?

    If you spend anytime chatting with Justin Gray, CEO of LeadMD, you'll quickly realize the answe...

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    Entrepreneurship isn't easy.  For some, the idea is born out of technical aptitude.  For others, it's about filling a market void.  And for a rare few it's about disrupting a market.  Tech entrepreneurs are predominately male, so what does that mean for women who have a great idea, product, or see a need in the market?

    In this episode, we dive into what entrepreneurs are missing in their approach and what female entrepre...

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    Building a social media following and online presence is no easy task.  Gaining followers on Twitter takes different skills than likes on Facebook or follows on Instagram. So how do you build a loyal following of like-minded people?

    It's not as hard as you might think, but the answer might surprise you.  

    Join us as Darius Tan and Kyle Hamer discuss:

  • What it takes to grow your followers
  • Where you should focus
  • How to get the biggest ...
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    December 2, 2020 49 min

    Passive income is a myth.  Or is it?  Many people don't realize that podcasting is a growth market opportunity and if you ask Kristin Molenaar you can use podcasting to create a passive income stream for your business.  

    What does that mean, affiliates, commission, paid ads? Nope, Kristin has a special formula on how you can use your expertise + podcasting to generate a steady stream of leads and market thought leadership. 

    I...

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