This episode of Super Creative is a little different. Today I’m joined by previous guest, friend of the pod, and PR specialist Liv Boswell (Common Ground PR) for a practical, down-to-earth conversation about DIY PR - specifically for small businesses and growing brands who aren’t in a position to hire a publicist (yet).
We cover the basics: how to shape your story, what makes something newsworthy, how to write a media release and how to pitch it to the right people. Liv shares straightforward, realistic advice for anyone trying to build visibility without a big budget.
This kind of episode is something I’ve been thinking about doing for a while. Over the years, I’ve met so many incredible women who are experts in their fields and I’ve often thought about creating a mini-series that shares more of that practical knowledge, the kind of advice that’s genuinely helpful when you're in the midst of running and building a business.
In true Super Creative style, it’s relaxed and unscripted but packed with insight and helpful tips. Let me know if this is the kind of episode you’d like to hear more of.
You can find Liv at commonground.co.nz, on Instagram @pr.commongound or on Linkedin.
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