What You’ll Learn From This Episode:In this episode of "Supercharging Business Success", host Bill Prater interviews Emmanuel Rose, a marketing expert and founder of Strategic e-Marketing, about authentic marketing to Generation Z. Emmanuel shares his experience in helping manufacturing companies achieve business success by bringing them up to speed with modern marketing strategies. He identifies the common problem of these companies having a book of business but not fully allocating marketing dollars, resulting in a gap in their marketing efforts. Emmanuel also highlights the mistakes that companies make when trying to solve this problem internally. He suggests making the CEO the primary influencer to create a week's worth of content to push out to various platforms.Related Links and Resources:Emanuel's Gift to you:Champions 90 Challenge:Use coupon code "Prater" for free workbook (just pay shipping).In the AUTHENTICITY workbook, I review the demographics of Generation Z, explore successful marketing campaigns that were explicitly directed at Generation Z, and dive into developing a market.Summary:Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting-edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day-to-day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom to the top. Emanuel’s unique approach to marketing strategies has resulted in countless clients reaching their goals.Emanuel Rose is an accomplished author and marketing expert. He is the author of several books including the Authenticity series which include:In "Authenticity-Marketing to Generation Z", Emanuel dives into the demographics of Generation Z and explores successful marketing campaigns that hit the bullseye with this generation. He guides readers through the process of developing a fully-fledged marketing plan and web presence that will make them a pro at reaching both Business to Business (B2B) and Business to Consumer (B2C) campaigns. With his extensive experience in marketing, Emanuel offers practical insights and actionable strategies for businesses to achieve marketing success in the digital age."The Social Media Edge" is a guide for executives to leverage the social CEO, employee advocacy and social media to boost their brand image. The book covers topics such as understanding the role of employee advocacy, the social CEO phenomenon, building a social media advocacy program for employees, creating content, best practices, measuring success, and success stories. It also provides insights on developing effective content strategies, using paid social ads, internal communications, creating a social media policy, analyzing and optimizing performance, and using video to enhance employee advocacy.“Authentic Marketing in the Age of AI” is a guide for marketers looking to create effective marketing strategies in the era of AI. The book covers topics such as understanding authentic marketing, the impact of AI on marketing, building authentic marketing strategies, engaging customers authentically, measuring the effectiveness of marketing efforts, overcoming challenges, and leveraging AI tools. It provides practical insights and strategies for marketers to stay ahead of the curve and achieve marketing success in the age of AI.