In this episode of SuperPsyched, host Dr. Adam Dorsay interviews Austin Hope, the president and winemaker at Hope Family Wines in Paso Robles, California. They discuss the intricacies of winemaking, the history and unique terroir of Paso Robles, and the personal journey and passions that drive Austin's success. Austin shares insights into the wine community, the challenges he faced, and his commitment to quality and community. The conversation highlights the meaningful aspects of wine, from its production to its role in bringing people together, and underscores the importance of love and open-mindedness in both life and winemaking.
00:00 Introduction to SuperPsyched
00:28 The Mystique of Wine
01:00 Interview with Austin Hope
03:37 Austin's Journey into Winemaking
05:36 Challenges and Triumphs
07:03 Lessons from Mentors
14:50 The Joys of Winemaking
22:34 Family and Legacy
26:41 Family Influence in Winemaking
27:35 Promoting Paso Robles
29:34 Terroir and Microclimates
35:41 Community and Collaboration
39:22 Innovative Wine Marketing
43:08 The Importance of Overdelivering
48:01 Final Thoughts and Reflections
Helpful Links:
Dr. Rachel Herz’s research cited from the excellent book Why You Eat What You Eat https://a.co/d/aXvmRB9
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