The Buzz: What to Expect from Manifest 2026

Episode Transcript
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(00:02):
Welcome to Supply Chain nowthe number one voice of Supply chain.
Join us as we share criticalnews, key insights and real supply
chain leadership from acrossthe globe.
One conversation at a time.
Hey, good morning, goodafternoon, good evening wherever
you may be.
Scott Lewton and Kim Reuterwith you here on Supply Chain Now.
Welcome to today's live stream.

(00:23):
Hey Kim, how you doing?
Good, how are you?
It's been a minute.
It has been a minute.
I know you've been busy movingmountains in industry.
We certainly have had a busysummer here.
Kids are back in schoolalready, which is crazy.
What?
Yeah, happens early.
It happens early.
But nevertheless, great tohave you here.
Thank you.
How have you been enjoying thecooler temps, huh?

(00:43):
Doing well.
A little break in Virginia.
We finally the temperatureshave cooled down.
We can actually go backoutside now.
So that's been helpful.
So yeah, really good.
Oh, so nice to get outside.
I can't wait to fall weatherand we're going to touch that here.
Second folks, today's the Buzz.
Every Monday at 12 noonEastern time, we discuss a variety
of news and developmentsacross global supply chain and global

(01:03):
business.
We like to call it news that matters.
And we've got a terrific showhere today.
We're going to be looking attrends in the supply chain job market.
We're getting an update on thehealth status of the manufacturing
industry.
We're going to exchange bestpractices when it comes to applying
AI to automate operations.
We're even going to check inon what has become one of the biggest
events in industry, Manifest.
All that and much, much more.

(01:25):
And speaking of Manifest Kim,in about 10 minutes or so we're going
to be welcoming a a specialguest today on the Buzz.
Katie Date, Senior VicePresident, Industry Relations and
Strategic Initiatives withManifest Kim.
We got a jam up episode heretoday, huh?
A lot going on a supply chainright now.
There's a ton.
There's tons.
And I wish I could say andguarantee we're getting to all of

(01:45):
it next hour, but we'repicking and choosing our fights a
bit, aren't we Kim?
We are.
We can only tackle onemountain at a time.
That's right.
Well said folks.
Before we jump in, two things.
Number one, give us your takein the comments whether you're tuned
in via LinkedIn, YouTube, X,Facebook, Twitch, no matter, let
us know what you think.
Just like Trisha here whoalways wishes us a happy buzz day.

(02:05):
And let us know, as she says,let us know where you're tuned in
from.
We love making that connection.
And then secondly, if youenjoy the show.
We'd love for you to share itwith your friend, your network, your
family, your aunt Edna up in Montana.
No matter.
They'll be glad that you did.
Okay, Kimberly, we've got somework to do before we bring on our
esteemed guest Katie.
Date with manifest and saythree things.

(02:26):
Three things.
And we're going to start witha great addition of our ongoing almost
nuclear wheeze letter.
Wheeze letter.
Yeah, I think I reversed theconsonants there.
Weekly newsletter with thatsaid, it published over the weekend
as it always does because it'sa slacker.
It doesn't work during theweek in this edition, Kim, we focused
on a lot of things because toyour point, there's so much going
on.

(02:46):
Number one, hey, D. Minimus isgoing away sooner than expected.
As the White House says thepopular shipping exception will will
end on August 29th versus 2027as originally planned.
Ford Motor Company is said tobe talking with U. S. Trade negotiators
daily as they look to mitigatea challenging path forward for the
company that makes the mostvehicles in the US of any other.

(03:07):
Speaking of automotive, hey,did you know that aluminum, which
has been hit with a 50%tariff, average aluminum usage on
a per car basis has almostdoubled in the last 20 years, mainly
because it's strong and, andit's light and now it's more expensive.
Aside from that, Union Pacificand Norfolk Southern, I think.
Can I say that right?
Like y' all do up in Virginia.

(03:28):
Oh, the old pronunciation in Norfolk.
Well, there's Norfolk andNorfolk, so I think we're.
We're in Norfolk.
Okay, so there's two big railroads.
I'm a butcher.
Regardless, Union Pacific andNorfolk Southern have come to a merger
agreement to form a truesingle transcontinental railroad.
But they got to get past the regulators.

(03:48):
And as we were saying, pre show.
When I hear the wordregulators, Kim, my brain goes straight
to mount up.
And talking about little Natedog and Warren G. We'll see if anyone
out there thinks like I do.
But there's a lot more to thisedition, folks.
And I also want to call out,so check out what that said or drop
the link.
Make it really easy.
We've got a tremendous eventcoming up September 3rd.

(04:09):
Big panel, rock and rollsupply chain leaders.
Get this.
Stephanie Beal, CSCO with Hasbro.
Whitney Schlesinger, VP ofGlobal Planning Logistics with McCormick.
Sylvia Wilk, CSEO with Lamb Weston.
Eliza Siminova.
Hope I got that right.
VP Global supply with Mars pet nutrition.
And Tamara Finski, chiefsupply chain officer With Kimberly

(04:29):
Clark, that panel all led bythe one only Corinne Bursa.
Folks, come check this out andwe're going to drop a link.
If you get tired ofregistering, check out the register
once and for all option thatwe're going to be dropping in the
comments.
So Kim, I'm scratching the tipof the iceberg from with that said,
which delivered on time andbut your thoughts, did you happen
to get a chance to read it?
Yep.
I took a look at the with thatsaid this with my morning coffee

(04:51):
today and you know, I thinkthe biggest thing that's been most
disruptive of all the thingshave been disruptive in the last
week or so is the de Minismis piece.
We knew this was coming.
We've been talking aboutgetting rid of de minimis for 20
or 30 years now.
As long as I've been in theindustry, it's always been something
that we've been talking about.
So it's not surprising thatwe're getting rid of it.
Most other countries havegotten rid of it.

(05:13):
Europe has gotten rid of itfor the most part.
Canada is 100 Canadiandollars, so very low, much lower
than what we have in Europe.
It's €50.
So while they still have somesort of de minimis, it's much smaller
than the 800.
So I'm not surprised to see it go.
But as we all know, executionis going to be interesting.

(05:37):
Yes, it will.
Yeah.
Because I think we are lookingat last time we went through this
it was just from Hong Kong orout of China.
It was a million packages a day.
Wow, that is remarkable.
So, yes, it's the devil's inthe details and then the execution,
especially to your point atthis scale.
Yes, so we shall see.
But folks, hey, check it.

(05:58):
Whether it's D Minimus oranything else there, we also include
live events.
You name it, check out.
With that said and as always,folks, we love the feedback we get.
Constructive, positive.
Sometimes we get a punch inthe nose.
Hey, whatever, whatever you'dlike to share.
We welcome it because ourthoughts and perspective from our
global supply chain.
Now Fam is our North Star.
Okay, so moving right along,Kim, and really picking back up on

(06:22):
what you're just sharing there.
You know, I've been regularlykind of baking this into the buzz
with this incredible cadre ofco hosts from that all our titans
of industry doing big things.
And that's where I want to gonext with you.
So you're just referencing,you know, your time industry because
I bet you've seen a lot ofthings Come and go.
Some things stick around.
But when you think about whatbusiness leaders and supply chain
leaders are faced with rightnow, what's one key theme or topic

(06:45):
that you're seeing lots ofangst and heartache and struggle
on?
What say you?
So obviously tariffs areupsetting a lot of people.
It directly impacts the bottom line.
And that is worrying for a lotof companies that I talk to.
But underneath that, the issuethat's actually causing the worry
is that companies continue tonot value supply chain expertise.

(07:10):
So, you know, during COVID wesaw that turn around a little bit
and supply chain got a seat atthe executive table as we like to
talk about.
People started to care aboutit and talk about it the C suite
more.
And then we've seen a littlebit of a backtrack.
But with these new tariffconversations and sourcing and managing
pricing and things like that,supply chain is bumped back up into
what I consider a high demandskill set.

(07:33):
And so the companies who havenot focused on that in the past,
who continue to let you know,the mail guy run the import department,
seeing it.
And I'm not putting down themail guy.
The mail guy's right.
I started my industry, Istarted my career as the male girl
during telexes.
So I've been there.
I'm not devaluing that, butI'm saying they're not putting enough
emphasis on it and so they'repaying the price.

(07:55):
So hire actual supply chain professionals.
Cam, I love it.
And one key thought comes tomy mind as you were sharing both
that been there, done thatperspective as well as what's going
on right now.
Yes, we're in the golden ageof supply chain technology.
It's amazing.
However, we gotta have thatnumber one.
We also have to have the humantalent, right?

(08:16):
Communication, storytelling,creativity, the problem solving,
both proactively and reactively.
You know, we put the righttechnology in the hands of the beautiful
human element and we mightjust have a chance at baking our
cake and eating it too.
Kim, would you agree?
I agree, I agree.
But you gotta have the human element.
That's right.
Well said.
So, folks, that's our supplychain leadership pulse.

(08:36):
Check for all.
August 4, 2025.
Hard to believe we're talkingabout August this year.
We were just talking aboutsuper bowl, but hey, I digress.
Hey, one more quick thing.
We're bringing on anoutstanding guest here today, folks.
You're going to love ourguests and the rest of the show.
You know, we're all aboutsharing terrific, high quality resources
with our global supply chain.
Now Famine.
That's where I want to go next.

(08:56):
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(09:19):
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leaders are responding.
It's easy to download.
Check out the link and let usknow what you think.
And Trisha.
Hey Trisha, is Johnny on thespot today?
Thank you, Trisha.
I appreciate what you andAmanda do behind the scenes.
And hey, achata says viaLinkedIn, Excited to be a supply
chain leader.
Hey, we are too.

(09:39):
And you know what, one quickfinal thought before we bring on
Katie.
There are steps like stepchanges and they're temporary finish
lines when it comes to being asupply chain leader.
But Kim, we gotta constantlylearn, add new skill sets.
I mean, there's no one finishline, right?
No, there's no one finish line.
And I will say, you know, inmy podcast I've interviewed a lot

(10:00):
of supply chain experts andevery single one of them says keep
learning, you got two folks.
But Akshata, I bet we'repreaching to the choir there.
And great to have you here.
Let us know where you're tunedin from.
Okay, Kim, I am lookingforward to an outstanding guest here
today.
I'm going to introduce KatieDate who serves as Senior Vice President,
Industry relations andStrategic initiatives at Manifest,

(10:23):
which is in there, done it ofthe fastest growing quality supply
chain shows around.
So prior to her role atManifest, Katie spent almost a decade
at MIT's illustrious Centerfor Transportation and Logistics.
Now, while she was there, oneof the numerous ventures initiatives
that she led was she launchedthe MIT CTL Women in Supply Chain

(10:43):
initiative to helporganizations understand and improve
do something about genderbalance in the field.
And that's Katie continues toserve as a big champion for that
today.
So please join me in welcomingKatie Date with Manifest.
Hey Katie, how you doing?
Hello.
Thank you so much for having me.
I'm doing great.
Happy Monday.
Happy Monday indeed.

(11:03):
It's so nice to finally meet you.
And Kim, we've been chattingabout this segment for a while, huh?
Looking forward to it.
So Kim, you Know how we do itaround here.
I like my fun warmup questions.
And Katie, welcome.
I know this isn't your firstrodeo, but might be your first fun
warmup question.
And this is where I'm going to start.
We were talking about this pre show.
Look at this nice, pretty picture.
Look at the coolness, thebriskness in that picture.

(11:24):
Here in Atlanta, folks.
Over the weekend we got a nicebreak from the heat and for a moment
it felt like cool fallweather, football weather even.
So I want to lean into coolfall forward thinking and ask our
esteemed panel, starting withyou, Katie, what is one thing you're
looking forward to comeOctober and November when it's not
105 degrees?
There's so, I mean, fall is myfavorite season for a lot of reasons.

(11:49):
My birthday in September.
So I celebrate not just oneday, but the whole month of September
is my birthday.
But I'm a huge football fan,so I'm very excited.
Go Minnesota Vikings.
Very excited for football toget started.
And I'm a cozy person, so I, Ilove being able to, you know, put
on the cozy clothes.
And we got a little taste ofthat this weekend on the Cape, which

(12:12):
was amazing.
And most importantly, my sonis going to kindergarten, so that
will, will be a big milestonefor us and I'm excited to, you know,
kick him out the door in September.
So, so said with all the loveand gentleness of a parent.
They've been there, done it, Tim.
Lots of things.
First off, Katie, happy birthday.

(12:32):
Let me be the first person totell you that football.
And she's a big Vikings fan.
I'm a Bandwagon Falcons fanand a big time Clemson fan.
It's been tough last few years.
Kim, if it's not football oranything else that she had mentioned,
I love the cozy factor.
Kim, what's one thing you'relooking forward to when the temperatures
come down a bit?
So I love being outside, tobeing able to get back outside.

(12:52):
Comfortable temperatures onthe beach are always welcome, even
if that includes a sweater.
I'm sure Katie feels the same way.
Being on the cape.
Sweaters and beaches gotogether actually very well.
So I'm just looking forward tothe coziness.
I'm going to go with Katie on cozy.
Okay.
The cozy factor is alive andwell and I'm with you.
I'm with you.
Katie and Kim, you know, we'vegot, I love cranking up a fire and
it's a gas fireplace, so it'seasy turn on, turn off.

(13:14):
And it really just adds agreat element when you when it's
brisk outside.
Katie, again, great to haveyou here.
And Kim, always a pleasureknocking out these conversations.
So I look forward to what wehave here today.
Folks, really quick, I want tocall your attention.
Trisha, as always was Johnnyon the spot dropping links, making
it easy for folks to connect.
Check out the easy post guidewe mentioned.
And Akshata answered our question.
She is tuned in from Mumbai,India and had worked with a great

(13:37):
procurement technologyplatform previously.
Great to see you here, Akshataand looking forward to your perspective
throughout the conversation.
So time to get down to business.
Katie and Kim, because there'sso much going on, look at this graphic.
I can relate to this graphic.
And we're going to starttalking about the job market, right?
As Kim mentioned earlier, lotsof interesting stuff to get to.
So we're going to see how thedrama unfolds.

(13:58):
You know, not getting intopolitics here, but you know, last
week, generally speaking,there were some big revisions to
job growth numbers here in the States.
But that aside, I wanted tocheck in on the supply chain job
market via this interestingread from Supply Chain Exchange.
Now get this folks, we'regoing to drop the link so you can
check it out on your own.
Katie and Kim, check out someof these data points from the survey.
So they survey a companycalled click surveyed 1500 business

(14:22):
leaders and here's a couple ofkey findings.
Number one, one in fivebusinesses have created entirely
new job roles in response totariffs, including, here's some examples,
tariff mitigation strategist,not just specialist strategist, Reshoring
program manager Supply chainresilience analyst Market Man.
Number two, 31% of companiespolled are planning to invest more

(14:44):
in supply chain manufacturing.
That number sounds low.
50% of those polled areinvesting in automation.
That number sounds low.
And 40% of those thatparticipated are taking a closer
look at predictive analytics.
And then finally, before I gety' all's thoughts here, 28% of business
leaders said they'restruggling to find job candidates
with AI and automationliteracy that's needed to get their

(15:08):
job done.
Interesting highlights.
Katie, your thoughts on whatwe heard, what this survey here delivered
in the metrics.
Yeah, the number one thing forme that came out of this is that
the key word in supply chainalways has been and always will be
agility and the willingness to change.
You saw supply chain leadersstep up and adding different roles,

(15:31):
pivoting.
That's really what makes thesupply chain great and why supply
chain leaders are such goodbusiness leaders and why they deserve
a seat at the table becausethey're looking at the market and
they're seeing, you know, whatneeds to be done and, and doing it.
The other thing that was veryencouraging to me at the very end
of the article, they said thatjob seekers are feeling more positive

(15:53):
now than they did in January.
So I love to, you know, lookat the bright side and, you know,
made me happy to see that andall the people that are out there
looking for jobs, I think yourticket is there.
You need to invest ineducation and go out and there's
so much, so many goodresources out there.
You know, the, the MITMicromasters and supply chain is

(16:14):
a great place to start toskill up and make yourself, you know,
more marketable to the supplychain leaders out there because there's
jobs.
You just have to go out thereand get those skills.
That's right, Katie.
I love it.
And quick shout out to SophiaRivas Herrera, who went through the
Micromasters mit, if I'm not mistaken.
So Kim, one big point.
First off, Katie, I love thatyou focus on the good news.

(16:36):
We're going to be secondcousins, I think.
And secondly to going back,Kim, what she shared there, agility
and willingness to change.
And that willingness to changeincludes your professional journey.
Learn new things, invest in yourself.
You've got to be your ownnumber one fan.
There's no guarantees in termsof other folks helping you to find
those opportunities.
So believe in yourself,amongst other things.

(16:56):
But Kim, your thoughts on thesurvey and its findings?
Well, first of all, finally,like supply chain is getting some
recognition and so I'm excitedto see that.
And as I mentioned earlier inour broadcast here, I'm trying to
think, are we on a podcast?
Where do we go on ourbroadcast here?
Earlier on our broad.
We'll go broadly there.
Earlier on our broadcast, youknow, we talked about what I'm seeing

(17:17):
in the industry is that moreand more companies are finally embracing
that they have to hire asupply chain professional that they
can't just rely on, you know,somebody who showed interest in it
or somebody's sister or auntor niece or whoever wanted to be
a part of it.
And that I think is what we'realso seeing as part of this article
is that there is an increasein supply chain jobs available.

(17:39):
Yes, it's interesting.
Those titles I was sharingearlier, Tariff mitigation strategist.
Nope, don't want to touch thatwith a 20 foot pole.
Reassuring.
Program manager.
A little better it might be interesting.
Supply chain Resilience Analyst.
That is as ambiguous as Ithink this is.
That you should have had that anyway.
Yeah, so true.
That's a great point.

(18:00):
Hey, we're just creating newtitle at this point but hey, regardless,
same.
Yeah.
What do they say?
We're going to keep our figureon the polls.
The job market is there but tospike the football on something that
really Katie and Kim both havesaid in their early comments, there's
opportunity out there.
You got to step into thosenew, you know, out of that proverbial
comfort zone and be willing to learn.
Be willing to learn.
All right, before we shiftover, I want to welcome in.

(18:22):
Great to see you again.
And this guy's been on fire.
So he's a supply chainpractitioner from Pakistan and he
joined us last week on acouple shows.
So why is keep the good stuffcoming my friend and hope you have
a great week ahead.
Okay folks, I wish I didn'thave to say the T word for the five
main time.
I know we're all get tired ofthe tariff talk 347 times an hour.

(18:43):
I think that's a factual metric.
That's how often the newstalks about it.
And as one Manufacturingactivity index shares for now, we're
going to have to quote, goingto have to live with tariffs.
As reported by Supply ChainDive, the latest Purchasing Managers
Index was released by theInstitute for supply management ism.
It focused on July 2025.
And check this out folks, as Ishare some key findings here.

(19:05):
There's a lot more to this.
We're just getting a tip ofthe iceberg so you have to check
out the link.
But some of the key findingsOverall, ISM data shows continued
manufacturing contraction andJuly activity was actually a little
bit worse than June activity.
One of the specific items thatISM CEO Thomas Derry mentioned was
how companies are now activelytrying to figure out how much of

(19:26):
the higher costs from tariffsto pass on to their customers.
He had mentioned in the in thearticle that, that that wasn't a
thing but now it's very, verycommon on on analyst calls and some
of their conversations, Dairyalso pointed to a reading that shows
79% of manufacturing sectorsall reflected contraction.
So if y' all look at the PMIregularly, you know, they survey
a bunch of different sectorsof the manufacturing industry.

(19:48):
So really that 79% speaks toall the categories together and almost
8 and 10 are showingcontraction and that's the highest
that metric has been at sinceDecember 2024.
One other point, data suggestssupplier deliveries are being made
faster, which suggestscompanies are finding new efficiencies
in the current ambiguous environment.
So there's that.
And in more of a global look,Chris Williamson, chief economist

(20:09):
with S and P Global Market Intelligence.
Get this said, quote, optimismabout the year ahead has meanwhile
taken a knock as factoriesworry about reduced demand from customers,
especially in export markets,and the inflationary impact of tariffs.
Employment consequently fellas factories trimmed headcounts amid
concerns over rising costs andlower sales, end quote.

(20:30):
So, Katie, I know we can findpractical optimism here.
Your thoughts on kind ofputting our finger on the pulse of
what's going on in themanufacturing industry?
Yeah, it's, you know, we speakto a lot of leaders at Manifest,
and it's this uncertainty thatis really killing them.
And so, you know, takingpolitics out of it, I think all leaders
are just really looking forsome certainty as we end the year.

(20:54):
A lot of leaders are lookingto scenario planning to kind of help
them game out different situations.
But if we're going to take thepositive out of this, I think for
a lot of manufacturingcompanies, it's giving them an opportunity
to really look at their supplychain a little bit differently and
see where, you know, maybeprocurement can, you know, take a

(21:15):
little bit bigger role inplanning the supply chain and find
some efficiencies.
And it always makes me happyfor procurement to maybe become a
little bit more of, of aleader at the table and not just
looked at as a cost center.
But ultimately, I just, I wantsome certainty as we end the year
to, to help these leaders makesome decisions because this whiplash

(21:37):
is, is certainly not justimpacting manufacturing, but it's
impacting the, the supplychain as a whole.
Katie.
Well said, Cam.
Two points there.
I want to spike the football,Minnesota Vikings football on number
one.
Yeah, folks, you've heardabout uncertainty in every conversation,
but that's because it's real.
It's very real.
And it's not just one flavorof uncertainty.

(21:57):
It's endless permutations of uncertainty.
So that's number one.
But the good news, Kim, isit's a great time to lean on the
innovation and maybe some ofthe earlier investments you've made
in the supply chainorganization to find opportunity
to end the downturns andreally roll that up as competitive
advantage and differentiation.
But Kim, your thoughts on whatwe're seeing here and these manufacturing

(22:19):
metrics?
So I'm going to take thecustomer view on this one.
So the customer hasn'texperienced it yet.
For the most part, customersare just, I would say in the last
30 days, starting to feelinventory price increases.
So I'm starting to get emailsfrom some of the manufacturers or
retailers that I buy fromtelling me that the prices are going

(22:41):
up.
But for the most part, mostretailers, e commerce companies,
et cetera, et cetera, etcetera, et cetera, for better or
worse, we can get in a wholejust in time inventory management
debate later.
But for the most part, theyhold about 60 days worth of inventory.
So through these ups anddowns, we're now starting to pile
through that inventory and nowwe're going to start seeing the prices

(23:03):
increase as the cost of goodsare increasing.
So we haven't felt it, theconsumer has not actually experienced
it in its full form.
And I'm curious to see what'sgoing to happen when the customer
actually feels it.
I think there's going to be a.
Big uproar and unfortunatelythat's going to come in just in time
for the holidays or Christmas.
There you go.

(23:24):
So what you're saying is it'sabout to get real, number one.
And number two, I would justsuggest this too, folks.
And you got to get past the headlines.
You really got to get past headlines.
Going back to what Kim saidearlier on the front end, Devil's
an execution in the details.
And we all see some bigagreements and some frameworks being
announced and all right.
But we gotta get down, get iton paper and get it on the details

(23:44):
so that can really, we canfind some of that certainty that
Katie was talking about earlier.
So we shall see.
But keep your finger on the pulse.
And one last quick littleaside, I'm not an idiot.
Katie and Kim, I know thatprices have changed for quite some
time.
Kim, looked like you were debating.
I was like, amanda, are youstill with us?
But get this, I was in a gasstation over the weekend and I don't

(24:06):
know if y' all ever been like this.
You're kind of hungry.
You kind of aren't.
If you walk in and seesomething that kind of makes you,
you know, willing to purchase it.
Great.
So I did kind of one of those walkthroughs.
I was over there in the candybar, saw Snickers, which always gets
my attention.
That and KitKats.
This Snickers was $3.75.
Yes.
And yes.
It was like the 16 ounceversion or, or the jumbo, but still

(24:26):
$3 and 75 cents wasn't long ago.
You get a double cheeseburgerand fries and a small Coke at McDonald's
for 2.99.
We shall see.
I want to share this quickcomment here.
T squared, who holds down thefort force up in the Baltimore area?
Great to See you.
And on YouTube saysuncertainty and volatility are among
the soups of the day in business.
No business will survivewithout getting a taste of it at

(24:48):
least thrice.
That's very Shakespearean.
T squared.
Great to have you here.
And it's true.
We're getting a meal by mealdose of uncertainty and volatility
for sure.
Okay, Kim and Katie, we got alot more to get to here today, including.
Stay tuned folks.
We're going to dive intowhat's new at Manifest 2026 really
soon, but really quick.
You know, we love sharing andsupporting great causes here and

(25:11):
I want to stop for just asecond and share this new endeavor
and make sure it's oneveryone's radar here, at least the
folks in our audience.
The Logistics Marketplace.
So this has been built byScott Dubin with the Global Fund
and his colleague Lantos Penn.
So this new logisticsmarketplace helps health and humanitarian
supply chains optimize theirnoble missions and help more communities

(25:31):
in need, faster, smarter andwith more transparency.
They're serving as thoseblessed bridge builders and as blessed
connectors that we need in anyindustry, but certainly in the health
and humanitarian supply chain sector.
So folks, you can learn moreat Logistics Marketplace Health.
All right.
And as always, Tricia isdropping all the links.
Logistics Marketplace there,that new news there, the tariffs

(25:53):
article.
Folks, you're one click away.
Going all the way back to thethe job information.
Trisha's got our back there.
And Nadine, great to see youagain once again from Saudi Arabia.
Looking forward to your takehere today on these stories.
Okay, Katie and Kim, I want toget back to talking some news.
I can't wait to get both Yallstake on this.
So in our latest supply chainnow guest blog article, we featured

(26:15):
the perspective of AlexYassin, the founder and CEO of an
interesting company called Parabola.
I said Parabola last week andAmanda said it's Parabola.
She's usually right.
So Parabola it is.
He speaks on the alwaysintriguing topic of artificial intelligence
and specifically on the topicof deploying AI to automate operations.
So in a true been there, donethat perspective, Alex answers five

(26:37):
questions on the topic theyget all the time.
And this is where they start.
He starts in the blog.
Operators are, in the famouswords of Freddie Mercury and David
Bowie, under pressure.
I'm not gonna sing for y' all folks.
I'll ruin yalls ears.
They gotta do more with less.
And lots of CEOs are demandingthat they do something with AI.
But what?
That's the question.
A lot of Folks are asking,they're trying to bridge that gap.

(26:57):
One of the points that Alexmakes focuses on where to start.
He's got some great perspective.
He says, quote, don'toverthink it.
Start with something youalready do.
Often.
Maybe it's a weekly report, amonthly reconciliation, or pulling
together data from fivedifferent systems.
Add automation to make itfaster, layer in AI to make it smarter.
Maybe to interpret an email orsummarize rows of free text data.

(27:19):
You'll get a feel for what'spossible and you'll quickly see where
the value is.
End quote.
And I'll just add one morething to that great stuff from Alex.
You will take friction out ofthe day for your people.
And that is the beautiful partabout the golden age of supply chain
tech.
So I like it.
What else did you see in thisblog, Katie, and what would you suggest?
I know you've done a lot ofwork in this space.
Your thoughts?
First and foremost, I love histake on Just figure out one thing.

(27:43):
Just start small.
I've talked to so many leaderswhere it's analysis paralysis.
They get so stuck in the ideaof we need to use AI, but they don't
know where to start.
So taking something as simpleas, you know, a spreadsheet or a
CSV and dig into it, just useAI to start small and, you know,

(28:04):
share it with your team.
That's the other thing thatI've really seen.
It needs to come from the top.
I see leaders who, you know,demand it and they don't know enough
about it themselves.
So going back to our previousconversation, don't be afraid to
go to school on the littlethings and really, you know, level
up your learning and just diveinto it and share it with your team.

(28:25):
Also, I'm sure there areplenty of people on your team who
have already dove it into it themselves.
Don't be afraid to ask them toshare what they've learned.
We've been doing this a lot atManifest, you know, sharing with
each other.
This is how I'm using ChatGPTor this is how, you know, I've automated
this and by learning togetherit helps the whole team level up.
Also, go to events like Manifest.

(28:47):
It's a great place for you towalk the expo floor and learn about,
you know, all of the differentways that AI is being used in the
industry.
And you know, we can talk moreabout that later, but don't be afraid
to be vulnerable and just jumpin and get started.
Ad we need to bottle your lastresponse because it offers a lot
of practical but reallygenuine advice to folks.

(29:09):
And one of my favorite thingsyou shared is AI can do so many different
things and you got so manydifferent types of AI that continues
to emerge and evolve and allthis stuff.
If you're not brainstormingand comparing and contrast how different
offices and functions, evenyour supplier ecosystem, having real
conversations there you aremissing lots of breakthrough moments,
getting out to leading eventsand having those walking the floor

(29:31):
as Katie suggested, but alsograbbing the dinners or the beer
at night and sharing stories.
I'm telling y', all.
That is how you can find theinformation that is so key to unlocking
that next chapter for your organization.
Kim, beyond the articleitself, write this great blog from
Alex or Katie's perspective oryour own perspective on terms of
good best practices and advicefor leveraging AI to automate and

(29:54):
make days easier.
So you know, I'm a kind of oldschool, so I stay away from technologies,
especially the new, latest, greatest.
Here's my advice to people,don't solve problems you're already
solving.
Okay, so a lot of companies Ithink out there, I see they're selling
solutions to things thatalready exist.
I already know my transit timefrom this zip code to that zip code.

(30:16):
I don't need AI to tell me that.
So use AI in a way that addsvalue, that just doesn't duplicate
what you're already doing.
I am seeing some of that outthere, so be afraid of that.
But also define the outcomethat you are expecting because you
don't know if it's working ifyou haven't defined that.
So define the outcome thatyou're looking for.

(30:38):
I've talked to a bunch of mygreat partners and colleagues.
We're all been in thelogistics and supply chain since
we were using typewriters andcarbon paper.
And you know what we say isthat when you add technology, especially
AI, if you're doing it wrong,you're just going to do it wrong
faster.
Right?
That's a great quote.
Along those lines, a badprocess, automated, just kind of
to your point, delivers badresults more efficiently.

(31:00):
Yeah.
So define the outcome that you want.
So if we are going to use thistool to do X and we expect Y, then
define that.
Because a lot of people arejust like, we're using AI and I'm
like, and you're just circlingthe drainage.
Kim.
Love it.
We need to have a whole series.
Look at Katie and Kim talking.
We'll unlock the world's ills here.
I want to share a couple quickcomments here.

(31:21):
Nadeem says at the end of the day.
AI is developed by H Human Intelligence.
Let's start using it.
I love that Nadeem Akshatasays use AI to generate ideas to
solve complex problems.
That's right.
I've seen folks tout theability to ask chat, GPT and other
platforms how to build promptsto accomplish what you're trying

(31:41):
to do.
Yeah, whatever you do, startexperimenting with it.
Share those experiences withyour colleagues and your other folks
across the ecosystem becauseyou might be surprised just what
AI can do and how easy it canmake when used correctly and in a
focused manner.
How it can make your day easier.
So we just dropped a link tothat blog article here, so thank

(32:02):
you Tricia.
That was the five questions Ifrequently get asked at Automation
Automating Operations with AIFolks, stay tuned.
We got a new website coming ifyou have any challenges.
This is transfer a week, sostay tuned.
But great blog article.
OAS is talking about someother supply chain buzz, talking
about spot prices from EastAsia to North America are dropping
again.
He's also talking about somelost containers, folks.

(32:23):
You'd be surprised how manycontainers it lost in global shipping.
If you haven't shined yourlight in that, you might really be
surprised.
Anyway, I've got to move onand Katie, a couple topics I want
to get into here today.
I want to explore what you'vedone previously in your journey and
then I really want to dive alittle deeper and manifest and really
make sure folks know theincredible opportunity that that

(32:44):
is come February 9th throughthe 11th in 2026.
But for starters, I love whatyou've done here.
This is the webpage from theWomen in Supply Chain Initiative
at MIT center forTransportation and Logistics.
We've had Yossi on the show.
Well, given your perspectiveof it, the two of y' all make quite
a one, two punch.
But save that for another day.
Tell us if you would, aboutwhat led you to creating that initiative

(33:08):
and your why behind it.
Yeah, yeah, no, absolutely.
Thank you.
So you know, throughout my 20plus years in operations, I've always
been in kind of male dominatedroles but never really like asked
why it was like that.
And I joined the center forTransportation and logistics in 2014
and got the opportunity to sitat the table with some of the, you

(33:32):
know, greatest leaders at thetop supply chains, you know, really
throughout the world andstarted noticing usually I was the
only woman at the table.
Sometimes there was, you know,one other woman at the table and
being a very naturally curiousperson, I started, you know, asking
why Is it because in myopinion, supply Chain is made for

(33:54):
just the innate skills thatwomen have.
So what really started as justbeing curious, you know, I would
start asking women leaders insupply chain their story and then
it evolved into doing a surveyof about 150 women leaders in supply
chain to learn what theirjourney was and why they think this
was the case.

(34:14):
And in 2016, I decided to putmy stake in the ground and develop
this initiative which, youknow, over the course of my career
at mit, included someroundtables and a Women in Supply
Chain space summit and lots ofvirtual meetings bringing women together
to exchange stories.
And the most impactful thing Ithink, was the development a full

(34:39):
tuition scholarship that tillthis day is still awarded to some
very deserving women to attendthe supply chain management program
at mit.
And it's a full tuitionscholarship which if, you know, the
tuition at MIT is worth apretty penny and really gives women
who maybe wouldn't havethought that it was possible an opportunity

(35:01):
to come to mit.
And it was.
Talking about this initiativeis actually the reason that I'm at
manifest.
So in 2023, I was the keynotespeaker at the women's lunch and
met the amazing Manifest team.
And Courtney Mueller, who'sthe president of Manifest, said,
would you ever be interestedin making a radical career shift

(35:22):
and coming and joining us at Manifest?
And at that point Manifest wasonly a couple years old.
And I just saw so much magicand so much potential with Manifest
that, you know, I decided tomake the jump over to the Manifest
team and, you know, continueto still work with all the amazing
shippers I worked with at mit.
And since then, you know,we've just, you know, in just two

(35:45):
years have, have grown, youknow, over 6,000 people at the last
Manifest.
This year we'll have over 7,000.
So, you know, what was apassion of mine at MIT led me to
this amazing, amazingopportunity at Manifest.
I love it.
I love it.
So I'm going to go back up.
We're going to talk aboutManifest in just a second.
So, Kim, I love Katie's whyfor founding the Women in Supply

(36:06):
Chain initiative.
And better yet, I love how sheused surveys and other tools to make
it a data driven initiative.
Even better.
Kim, what'd you hear there?
And how in your career, howhave you seen that?
Why?
And the need to address thegender balanced in the industry.
So my career in supply chainwas a little bit different.
I came up through freightforwarding and brokering, which actually

(36:28):
has a lot of women working in it.
I would say leadership tendedto be a male dominated industry,
but the brokering and freightforwarding industry, at least in
my experience, was fairlyfemale driven.
And to Katie's point, it playswell to our skill set because we
can multitask and think aheadand things like that.
So my experience has been alittle bit different in it, but I

(36:48):
do think at the leadershiplevel and we kind of see that across
all industries, industries, weneed to have more women at the table.
I completely agree and I don'thave a one of the many surveys and
data in front of me, but ifyou look at entry point careers,
right, Coming into supplychain, the gender balances is really
as probably as close as itgets to 50.
50.
Pretty close to 50.

(37:09):
50, right?
No, for sure.
But as you move up intodirector level and VP level and certainly
in the C suite, that's whenthe disparity really begins to be
incredibly lopsided.
So I appreciate the gainswe've made because I imagine 20 or
50 years ago what that entrylevel looked like.
So clearly the proliferationof programs and maybe the accessibility

(37:31):
programs is helping that.
But we got a lot more heavylifting to do to really move the
needle and make it much morebalanced and create opportunities
for all at those everincreasing upper echelons.
Katie, I'll give you the lastcomment and then we'll talk manifest.
Yeah, absolutely.
I think it's, it's all abouteducation, I think.
Yes.
You know, I talk to a lot ofwomen in undergrad, you know, that

(37:52):
are getting their businessdegree and they still think that
supply chain is this likedirty manufacturing.
You know, my first job was ina distribution center that was dirty,
but it led to other things.
And it's just I have thismission to make everyone think that
supply chain is sexy becauseit is like you can use your brain,
you can do so many differentthings and you know, supply chain

(38:14):
can be whatever, whatever youwant it to be.
It can be freight forwarding,it can be a distribution center,
or it can be analytics and itcan be leadership.
So I really have this goal tojust open people's eyes.
Love it, Katie.
Consider my eyes open and weneed a lot more open eyes out there.
And by the way, what a greataddition to the manifest team.

(38:35):
So looking forward to seeingwhat you do there as well.
She was mentioning 6,000people last year.
Well, look at this, this guyright here.
I was one of the 6,000,leading a great panel there with
the fearless Krenar with TAVand had a great time, had a great
time walking the floor, havingall sorts of those floor level conversations.
You were alluding to earlier, Katie.
The dinner meetings at nightand the cups of coffee had a great

(38:56):
time.
And we'll go ahead and getsome of the good news out and then
we'll talk Manifest and getKim to comment too.
You've already announced 150speakers already and I bet there's
a new milestone coming out soon.
But y' all waste no time.
You waste no time at all.
So, Katie, tell us what's newfor manifest 2026 and how folks can
find it and be a part of it.

(39:17):
Yeah.
Well, first, with your 150speakers that you alluded to, we
have more chief supply chainofficers on stage than we ever have.
We also have our new coldchain topic that we are launching.
It's a cold chain pavilion.
We heard from everyone outthere how important cold chain both
is to food and beverage aswell as to the pharmaceutical industry.

(39:42):
So we've really leaned into that.
In addition, you'll see usshowcasing the latest technologies
that are driving the industry forward.
So everything fromsustainability and drone delivery
and AI and quantum computingand digital twins and it's really,
we look at the end to endsupply chain.
For those of you that don'tknow, Manifest is an ecosystem event.

(40:03):
So we're attracting shippers,we're attracting three PLs, fleets,
forwarders, carriers, ports,but also the investors and startups
really are there and reallyinfluence the trajectory, the focus
of our content.
And you know, so many peoplesay to me it's the ultimate supply
chain party because we like tohave fun.
Also, you'll see things on theshow floor like the Puppy park and,

(40:27):
you know, Rose all day and mocktails.
But also we have, you know,our proprietary networking tool that
makes it really easy toconnect with people to set up one
on one meetings in the meeting zone.
We treat our shippers very special.
At Manifest, we have a wholenew revamped hosted shipper program.
One of the things that Ibrought from MIT is roundtables.

(40:51):
So we really focus on, youknow, giving shippers the opportunity
to sit down and have thoseconversations together around a roundtable.
We also have our sponsorsleading some of those roundtables
so you can learn about thenewest and greatest, you know, technologies
that are out there.
So many differentopportunities to really, you know,

(41:11):
catch up with your supplychain besties, but also to meet someone
new that's going to drive yourbusiness forward.
Love it.
An ecosystem event.
As what Katie said, I love howyou think and that was my experience
when I went last February,interviewed a bunch of people, caught
up with a Bunch of people andfolks, again, mark your calendars.
We know how busy the eventseason is, but you really need to
pick and choose your spots andreally invest your time, which is

(41:34):
most precious and otherresources in the high quality events
February 9th through the 11th,2026 at the Venetian in Las Vegas.
And folks were dropping the link.
It's right there.
Tricia is right on time infull link right there to learn a
whole bunch more about Manifest.
So, Kim, I know you do a tonof keynoting and speaking facilitation
and events around the globe.
You just got back last time wewere connecting, you got back from

(41:56):
a beautiful European city.
What was Salzburg, Austria.
Yes, yes, yes, yes.
Good one.
Yeah.
So what you hear there, Imean, you may or may not have been
to Manifest just yet.
I bet you will soon.
What you hear there from Kate,that's really important to those
teams trying to figure out,you know, where to invest in the
right events.
It's the ecosystem piece.
There are so many events outthere that are just speakers on stage.

(42:20):
Yep, yep, yep, yep.
A couple cocktail cocktailsand then that's it, right?
The real magic happens.
Like you guys keep talkingabout, like, you know, going out
to drinks and having dinnerand blah, blah, blah.
The real magic happens whenyou can have those one on one conversations.
And so all of those roundtabletalks and things that Katie, you're
talking about, that's whatreally makes an event like Manifest
worth it.

(42:41):
Yes.
Well said, Kim.
Been there, done that.
And I look forward to yournext one, Kim, as much as I look
forward to the next manifest.
And I got to give a shout out.
My buddy Nate Endicott told meforever ago, Katie, he was an early
adopter, early supporter manifest.
He's like, Scott, mark thecalendar before even the first one
happened.
And I tell you, I gotta checkout what his crystal ball is saying

(43:02):
now because he was right aboutManifest then and I gotta see what
else he's right about out there.
So.
Yeah.
So, yeah, right.
All right, so folks, again, wedropped the link right there.
Check it out.
I really appreciate what Katieand Courtney and Pam and, and the
whole team is building at manifest.

(43:23):
The 2026 version looks to betopping a very successful 2025 version.
And that's how it should be.
So check it out.
Okay, Kim, I'm going to askyou about your great podcast in just
a second.
We've got a couple different comments.
Dr. Shah is talking about someof his work he does helping to optimize
AI so automation doesn't justmove faster.
It moves smarter.
I love that.
Dr. Shah, great to have you here.

(43:44):
T Squared says this littleshorter comment.
As he said before, supplychain management is no longer the
appetizer, it's an entree.
I love that T Squared.
Any food analogy, it landswith me.
Juan, I look forward togetting a cup of coffee with you
soon.
Juan says working in adistribution center as an entry management
job is a great way to developyour leadership skills.
And Juan's doing some greatthings now in industry.

(44:05):
Why is AI is very important indemand planning and forecasting?
Absolutely.
New revelations innovationscome out all the time there.
Okay, let's do this.
Katie, I'm looking forward togetting you to and I hear one of
these magical moments that Kimhas been having on her podcast the
Morning Mood.
So this is.
You bet.
Now Kim, this is what I sawearlier today, I think, right, you're

(44:27):
telling your story.
Check this out folks.
50 million to 11 billion infour years.
And as always, you're keepingit real.
I think with Andrew on the episode.
So tell us more whether youwant to touch on this or something
else.
That was a really a eurekamoment on a recent episode of the
Morning Mood.
Let me talk about the podcastand yeah, the rest of the podcast
is that episode just came out today.
And I do talk about scale.

(44:48):
Like at scale is innovating.
At scale is what that's about.
But my favorite thing aboutthe podcast has been I developed
this miniseries called the Architects.
The Architects of Amazon isinterviewing my colleagues and partners
that actually createdindustries while we were at Amazon.
And the ability to tell theirstories and help them tell their

(45:09):
stories has been the most amazing.
We did one miniseries outalready about the EU logistics and
Torsten Rung who created LastMile Delivery, owned by Amazon, Amazon
from scratch.
This month we're coming outwith Private Label with Carrie Morris
and she's going to tell thestory of how she built Private Label
at Amazon.
And then we have a whole bunchmore that we're setting up.

(45:31):
So that is my favorite part istelling the architect stories.
The people who really builtthe foundation not only of Amazon
but of what became E Commerce.
Yeah, love it.
You've done great work.
I think you published episode60 already and you're cranking them
out like a modern daymanufacturing facility.
I love it.
It is the ticket.

(45:52):
20 minutes.
20 minutes.
Okay, great work folks.
You can check out the MorningMood wherever you get your podcast.
Katie, when you hear that fromKim, one of my favorite things.
They are part of her mission.
And we were talking about thisin a pre show ahead of time is helping
people, building a vehiclethat helps people tell their story
and share their perspectiveand expertise.
And that's a common theme.

(46:13):
What manifests is done andthat's a common theme to what we
are doing, whether it's eventsor digital media, you know, helping
to bridge modern daycommunication, helping to create
more compelling stories thatit's not just a great story.
It moves industries, it movescompanies, it creates opportunities
for people and businesses.
Katie, all of that's got to beone of the great reasons why you

(46:33):
jump out of bed and get towork every morning, huh?
Yeah, no.
100%.
I often say you can't be whatyou can't see.
So the people that are outthere amplifying all of the different
stories, that's the secret sauce.
You don't know who you'regoing to inspire by what you share.
But by being able to go outthere and share your lessons, probably

(46:57):
saving, you know, I hope, 10people from making the same mistake,
you know what I mean?
And then those 10 people, itjust amplifies, you know what I mean?
I, I think back to, you know,before, you know, because I'm old.
So before these stories werebeing shared, I lived in my silo
and I thought that this was myexperience and no one else was experiencing

(47:19):
this.
So the ability to, you know,tune in and listen to a podcast and
connect with, you know,someone who has that shared experience,
it just, it gives youconfidence to go out and share your
story and, and to amplify it.
And hopefully, you know,there's someone, you know, in college
that's, that's, you know,gonna do the next great thing because

(47:40):
they learned from, you know,what, you know, you were doing at
Amazon or, you know, all thedifferent things.
Yeah, well said, Katie Kim,you were gonna add a point there.
Well, so, you know, she wastalking about.
And I think Katie and I have asimilar background.
You know, when I was coming upin supply chain, I didn't have a
lot of mentors and I didn'thave a lot of people to coach me

(48:01):
on just the basics, right.
Like I coach, I mentored ayoung woman a few years ago on her
issue was how do I get peopleout of my office politely.
Yes.
Right.
And we've all been there, right?
Like I get you out of myoffice, but you're never gonna talk
to me again.
Coming up, like, I didn't haveanyone to be there to be, to be like,
oh, hey, like what do I dowhen this happens?

(48:22):
So like Katie is talking,being able to Share these stories
is really like, hopefullysomebody else learns.
And by the way, if you need toget somebody out of your office to
stand up, that's a great tip.
That's a great tip.
Go to the door.
Communicates kind of passively.
Hey, I gotta get to work.
Oh, yeah, thanks for coming by.
So, Kim and Katie, I reallyappreciate what both y' all do in

(48:42):
industry and.
And in telling the story ofindustry and helping to be those
great connectors out there sothat we can not only help other folks
prevent from making the samemistakes all of us in the industry
has, but even better yet,finding opportunities.
And one last tip here, folks,and we're gonna wrap here the buzz.
If you get get asked to givean interview, make it happen.

(49:02):
Step up to the plate.
Don't get anxious.
You got to believe in yourself.
Just say yes.
That's right, Katie.
Because that experience begatsand begats and begats and I promise
you, you'll learn a lot aboutyourself and you end up being more
confident.
And it'll help you find thevoice that in some cases, not all,
but in some cases, you kind oflock way down deep inside of you.

(49:23):
So if Kim or Katie comes toyou, hey, don't join a podcast or
lead a panel, whatever.
Say yes.
That's right.
Just do it.
All right, everybody.
What a great show.
What a great show.
I want to thank a shout out toT Square.
Please, please.
Yes, please.
If you're out there, baby, I'mgoing to be in Baltimore next week.
I'm going to be at thePropeller Club Crab Feast going up

(49:44):
there, courtesy of Shapiro.
I'm going to be at theirsummer seminar.
But if you're at the PropellerCrab Feast, let me know.
Okay?
Love it.
T squared.
You heard the invite there.
She's putting it out there.
It's all about food, so.
That's right.
Yeah.
All about food.
As it always is.
You get my attention.
Talking food.
Hey, really quick, Katie.
How can folks connect with youand the manifest team?

(50:05):
LinkedIn.
That is the easiest way to getin touch both with me and with the
entire Manifest team.
We're all very active on LinkedIn.
Awesome.
Wonderful.
We got Katie's LinkedIn right there.
You one click away.
We also shared the link toManifest earlier.
And folks, you can alsoconnect with Kim right here on LinkedIn
and I encourage you to do that.
You'll find the podcast andmany of our other musings.

(50:26):
Amanda's saying the backchannels, she wants to go that Crab
feast.
We'll see if we can't makethat happen?
You know what?
Drive the camper up beat therein Baltimore and have crab cracking
and and a few beers.
But anyway, big thanks Katie.
Date with Manifest.
Katie, appreciate what you andthe Manifest team are doing and look
forward to having you back soon.
Thank you so much for having me.
I'll come back anytime.

(50:47):
I can't wait.
Appreciate what you're doingin industry.
And Kim, always a pleasureknocking out these conversations
with you.
Thank you.
Always pleasure being here.
I appreciate what you're doingto set the right morning mood.
A big thanks again, Amanda,Trisha Folks, I appreciate all the
comments.
I know we couldn't hiteverybody, but I really appreciate
what y' all shared here todayon a great episode of the Buzz.
But you've got homework.
Katie and Kim shared a lot ofvery actionable perspective.

(51:10):
Take one thing you heard herefrom both of them.
Hey, check out manifest.
Check out the morning mood orinvest in yourself, right?
Learn one, at least one newthing every day.
There's a lot more.
I'm scraping the tip of theiceberg, but put it into practice.
Deeds, not words.
And with all that said, ScottLuton, on behalf of the whole Supply
Chain now team challenge, youdo good, get forward, be the change
that's needed.
And we'll see you next timeright back here on Supply Chain Now.

(51:31):
Thanks for join the SupplyChain now community.
For more supply chainperspectives, news and innovation,
check out supply chain now.comsubscribe to Supply Chain now on
YouTube and follow and listento Supply Chain now wherever you
get your podcasts.

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