Transformative Sustainability with Trust in Action: Earth Day Exclusive with Jim Massey (CSO, Author)

In an exclusive Earth Day Special, Jim Massey lays out the case for why all progress in sustainability depends on trust - the basis of successful selves, teams, and systems. Sustainability is the path to prosperity for humanity and businesses alike. Every April 22nd, stakeholders of all backgrounds come together to advance sustainability and climate action in commemoration of Earth Day.

Companies who’ve developed strong Environment Social Governance (ESG) standards are seeing better profitability, stronger financial performance, and happier employees. But this transformation isn’t just about transforming our economies, operating models, and supply chains, it is about transforming lives by putting people and trust at the heart of decisions we anchor in sustainable development.

When Can, Care, and Do come together, something interesting happens: trust is formed. Across regions, cultures, and languages, trust is a common currency - the connective tissue that makes all positive action possible. In an exclusive Earth Day Special, Jim Massey lays out the case for why all progress in sustainability depends on trust - the basis of successful selves, teams, and systems. In a time when many are rapidly losing trust in our institutions – whether in government, society, or finance – it’s more critical than ever that leaders cultivate their ability to build trust. 

Episode 76 is the 3rd Earth Month feature celebrating provocative themes and people in sustainability, supply chain innovation, and circularity. Jim Massey is a Chief Sustainability Officer, Global ESG Expert, and former VP of ESG Sustainability, Ethics, and Compliance at AstraZeneca. 

In our chat, Jim unpacks wisdom from Trust in Action, including:

* where will leaders have the greatest impact

* what is the “breakthrough” proven trust model for sparking action

* how can folks listening drive positive change in their organization

* what are some of the actionable repeatable approaches for working with teams to tackle today's toughest problems 

* what words of wisdom can you give others leading or have the ambition to lead in sustainability?

This year, we rally behind the Earth Day theme “Invest In Our Planet”, which highlights the importance of dedicating our time, resources, and energy to solving climate change and other environmental + social issues. Our world needs transformation. Solving the environmental crisis calls for bold, creative, and innovative solutions and leadership. This will require action at all levels, from business and investment to city and national government. Investing in our planet is necessary to protect it and the best way to pave a path towards a prosperous future. When we Invest In Our Planet together, we are supporting healthy, happy, and thriving communities worldwide.

To learn more about Jim Massey and Trust in Action, visit https://www.jimmassey.co/