In this episode we speak with Ian Barber, the European Transport Manager at British American Tobacco. We delve into BATs journey through emerging technology. First, we learn why BAT is focused on electrified trucks, not autonomous vehicles or drones, and how tech is helping them overcome regulatory compliance and trade challenges globally. Finally, we discuss the role Roambee is playing in BAT's strategy, and how they stay competitive in an innovation-driven market.
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