We chat with Torquay local Jenna Hutchison about the transition from business owner to a full-time artist in episode #43 of the podcast.
In her first two years painting, Jenna sold two commissions. She had a lot to learn. Take two during 2020 and she sold eighty-seven commissions in short thrift. Jenna shares how momentum built as an artist in 2020 has led her on the path to successful collaborations with other creatives.
But there’s so more much packed in too. From learning how to make candles at home 8 years ago and making them by chance for a friend’s wedding, Jenna’s candles eventually featured in Vogue. It was the birth of Jenna's first business, Love Ludie.
From there, Jenna garnered more attention and was eventually stocked in +50 stores all over Australia and the U.S.
There was an epiphany to come though after Jenna went through the traumatic experience of losing her Dad to cancer. Find out how she dealt with this painful period of grief which still impacts her today.
In this episode you will learn:
- How Jenna went from flat broke to 87 commissions in 2020
- Why 2020 got real busy for Jenna and why she shut her retail store down
- How Jenna got featured in Vogue at the start of her journey
- How Jenna dealt with the loss of her Dad to cancer when she was working in the city
- On painting, collaborations, and sponsorship with Microsoft
- Practical tips for building a HUGE following on Instagram
About Jenna Hutchison:
Jenna Hutchison is a self-taught artist from Torquay, Victoria. She is the talent behind LoveLudie, an artistic brand that creates art, candles and incorporates workshops on yoga and art. Jenna’s works have reached many partners and gained a ton of sponsorship from different brands and events all over Australia and the US. Some of her products have graced the pages of Vogue and have landed in the stores of surf brand Quiksilver.
Connect with Jenna Hutchison on:
Website: https://www.loveludie.com/
Instagram: https://www.instagram.com/loveludie/
Facebook: https://www.facebook.com/loveludie
Catch Surf Coast Creatives on:
Website: https://surfcoastcreatives.com/
Facebook: https://www.facebook.com/surfcoastcreatives/
Instagram: https://www.instagram.com/surfcoastcreatives
This episode is brought to you by our new partner Maxted Clothing. Tune into Ep.9 of the podcast to hear more about Maxted’s story and go in the draw to WIN A WEEKEND AWAY at Barwon Heads.
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