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November 29, 2023 57 mins
We dive into the riveting journey of Peggy Northrop, a true publishing powerhouse, as she unravels the invaluable lessons acquired over 30 years in the corporate arena. From navigating the cut-throat publishing landscape in the 90s to earning her "Corporate Ph.D." under the mentorship of Vogue Magazine's Editor-in-Chief, Anna Wintour, Peggy swiftly ascended to the coveted role of Editor-in-Chief at prestigious publications like Reader’s Digest, More Magazine, and Sunset. In the face of unprecedented challenges, including the digital transformation of print media and the economic upheaval of 2008, Peggy not only weathered the storms but emerged stronger. Her entrepreneurial spirit led her to establish her independent publishing company, a feat achieved while balancing a demanding full-time corporate role. Now, as a seasoned consultant, trusted advisor, board member, and investor in female-driven enterprises, Peggy reflects on her three-decade journey, sharing insights that transcend the pages of her illustrious career. Highlights: Peggy's first company was SheBooks. https://shebooks.net/ To learn more about the foundation that supports women in under developed countries is SheCan. The author Peggy mentioned is Joie Seldon. You can learn more about her here : https://joieseldon.com/about/ SUPPORT US! If you like Surfing Corporate and would like us to make more episodes, you can donate by clicking on this link: https://www.buymeacoffee.com/surfingcorporate Follow SurfingCorporate on Instagram and LinkedIn. CREDITS Co-hosts: Aileen Merciel and Glenda Pacanins Production, editing and sound design: Aileen Merciel Intern: Stephany Gil de Sucher Original theme song: Chaliwa Music Other music if by BlueDot Sessions Learn more about your ad choices. Visit megaphone.fm/adchoices
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