Episode Transcript
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Speaker 1 (00:00):
The Surviving Outside
Sales podcast, hosted by Mike
O'Kelley, presented by SalesBuilder Academy.
The goal is to survive andthrive all phases of outside
sales, whether you're getting in, dominating or getting out.
Surviving Outside Sales.
Now on with the show.
Welcome to the SurvivingOutside Sales Podcast.
(00:36):
I'm your host, mike O'Kelley.
We're knee-deep in Q2, and sothe things to think about, you
know Q2, as we're getting closetowards the summer months, we've
got a major holiday coming upthe next month, then we've got
holiday season, you know, reallyQ1 and the first half of Q2,
albeit for Easter holiday, andthen Mother's Day weekend, of
course there's spring break, butthere's not a lot of disruption
(00:57):
.
Once you hit Memorial Dayweekend, basically every month,
there is a disruption of somesort for basically the rest of
the year.
And so this is kind of theperiod where the Q1, first half
of Q2, where you can have a lotof consistency in being able to
get meetings, et cetera.
But once the weather startsturning warm, especially for
(01:18):
most parts of the country theNortheast, the Midwest, even in
the South, the cold wintermonths are over.
If you're living in California,florida, arizona, areas of the
country, the southernmost partsof the country that are warm
year round.
You're not seeing as big of aninflux of travel.
But here in the South, in theCarolinas, this April kicks off
(01:38):
vacations, spring breaks, peopletraveling for Easter, and then
the beach season is going to bein full swing, starting in May
and it's going to last tillafter Labor Day, and so it's
very important that youunderstand and you have that
mindset of taking advantage ofwhat you have in the moment in
order to be successful.
(01:58):
So that's kind of a preface,but today's talk is going to be
about having that growthfoundation Okay, having a growth
foundation that you can buildupon.
That is building a relentlessmindset and a brand that's going
to grow your sales businesswithout any type of fear like
(02:19):
you're missing out, any type offear that you're doing something
wrong, and just knowing thatyour growth is going to be
sustainable and you're going tohave the ability to scale.
So the first part about that isto build that relentless growth
mindset and having that yes,mentality.
A lot of sales professionals Ispeak with and even executives
(02:41):
of companies that I speak with,there is a bit of a limited
mindset that things can't bedone.
There's always an issue thatpops up that's too
insurmountable that you can'tovercome it.
I can tell you this right now,having worked for small
companies and having worked forlarge companies it does not
matter what type of company youwork for or the type of product
(03:01):
that you represent You're goingto have headwinds.
There's always going to besomething that can get in your
way.
The question is are you goingto allow that to happen?
Are you going to allow that toderail you and your business
goals and your business vision?
Because that relentless growthmindset is something that is
(03:22):
contagious but that comes backto your habits, your mindset,
every single time.
Do you see it half full, theglass, or do you see the glass
half empty?
There's always opportunity.
It doesn't matter if you are ina blue ocean or you are in a
red ocean.
Hopefully you're in a blueocean, but if you're in a red
(03:44):
ocean, if you're in a crowdedmarketplace, there are still
ways where you can scale yourbusiness.
It happens all the time whenyou see companies come out of
nowhere and they quote unquotedisrupt the market or product
that quote unquote disrupts themarket.
Well, how do they do that?
They're disrupting the marketbecause they come in with
(04:05):
something that is innovative.
Somebody had that mentality thatthey were going to get it done
and they were going to say yes.
That is building thatrelentless growth mindset yes,
always, yes.
You say yes until you can't sayyes anymore or you've
overwhelmed yourself.
(04:26):
That is how you're going to beable to expand the limits of
your capability.
But if you're butting upagainst your limits and you say
no, and you keep saying no andyou say, well, I've just tapped
out, I can't grow my marketanymore.
That's not true.
That's not true.
You just have to come at from adifferent angle.
(04:48):
You haven't topped out.
You have to change things up.
You have to grow.
That is one of the first thingsthat I've had.
Some clients and I've talked tosome companies, some executives
, and they say, well, we've justwe've plateaued.
Okay, there's a lot of aspectsin your life where you might
have plateaued.
There's a lot of things thatmay have happened in your life
(05:08):
that have you've plateaued.
That means you have to startdoing something different.
If you've been on a weight lossjourney and you plateaued, if
you've been on a strengthtraining journey and you've
plateaued, are you just going tokeep doing the same thing
you're doing, banging your headagainst the wall and just saying
, well, I guess, I guess this is, this is what I'm going to look
like, or I guess this is um,how strong I'm going to be, or I
(05:29):
guess this is how fast I'mgoing to be.
No, you have to change it up.
You have to push yourself.
It's the same thing in thesales world and the business
world in general, if you'rewaking up and doing the same
thing every single day, yearafter year.
That's why you've plateaued.
The environment around you haschanged, but you haven't.
The environment around you, themarket around you has adapted,
(05:53):
has adjusted, shifted, but youhaven't.
Your mindset hasn't shifted,but you haven't.
Your mindset hasn't.
So having that growth mindset,that relentless mindset, is the
constant pursuit of adaptationand perfection.
Remember, I've said it beforeYou're never going to be perfect
.
Your sales pitch is never goingto be perfect.
(06:13):
You're nothing's going to beperfect.
The scenarios aren't gonna beperfect, your market's not going
to be perfect, your product'snot going to be perfect, the
timing's not going to be perfect.
Nothing will be perfect.
You've just got to have thatmindset.
That's okay.
Every conversation you havewith every prospect, every
client, even every advocate,it's always about more.
What can we do more?
How can we grow?
How can we keep pushing forward.
(06:36):
It doesn't matter if somebodyis in, is an advocate of your
product or you.
You're still asking for more.
This happened to me the otherday that I was meeting with one
of my advocates and I kind ofasked him and I said um, you
know, are we doing everythingthat we can possibly to to earn
your business, earn your trust,earn your respect, so that you
will go out and continue torecruit and continue to send
people my way?
(06:57):
He said earn your respect sothat you will go out and
continue to recruit and continueto send people my way?
He said yeah, and I said great,I'm being stonewalled by
somebody that you know, that yougave me the information.
I'm being stonewalled.
Can you help me?
And I don't have to, I don'thave to be cool.
I'll just tell you the exactexample.
So I was trying to get in with agolf course and the, the, the
(07:20):
golf pro was kind of notresponding to my messages, um,
being very slow and being veryvague, and it's not a place
where I can just pop in.
And so the person that sent methis, uh, this, uh, golf pros
information uh, basically, itwas one of our, one of our
(07:41):
members, one of our clients andI said hey, I'm really
struggling with this.
Can you help?
You know, can you reach out tothis guy or can you talk to
somebody else?
And he said, well, yeah, my, mybrother-in-law is on the board
of the of the of the countryclub, so I'll just I'll talk to
my brother-in-law and we'llsidestep this guy.
Perfect, I could have sat backand just said you know what?
(08:02):
You know, he did the best hecould.
It just isn't meant to be.
No, that is being relentless.
I want to get into this golfcourse.
I want to be able to have arelationship with them so that
we can do events there.
And so, if I'm beingstonewalled, I'm going to
leverage an advocate'srelationship and just flat out
say hey, re-institute, are youstill an advocate for us?
(08:23):
Do you still love what we'redoing here?
Are you still happy with thisrelationship?
Once I got that verbal yes,that's when I make the ask,
that's when I close the deal andI say great, this is what I
need for you to do.
Can you do that?
Sure, then all I have to do isjust follow up.
Now you have to understand whenpeople are doing things for you
.
You're not as forceful.
(08:43):
You know like this is going totake time, but that's the key
thing about growth is you haveto allow for the time.
It all starts, though, with arelentless growth mindset, not a
sit back and just let thingshappen to you in your business
(09:04):
or your territory.
You've got to go out there andyou've got to make things happen
.
It doesn't matter what type ofproduct you have.
You could have the number oneproduct in the world that
everybody is clamoring for, andI'm trying to think of one right
now, and it's just uh, it'sevading me, but, um, you have to
go out there and go after whatyou want.
You have to go out there and goafter what you want, and the
first thing that I talk to myclients about is building that
relentless growth mindset,saying yes to opportunity, but
(09:28):
also figuring out ways to push.
You're going to have to pushpeople.
You got to be comfortable withpushing people.
That's the first thing.
Change doesn't happen overnight.
It doesn't happen easily.
I mean, think about everythingin your life that you haven't
changed.
If you've put on a littleweight or you're not sleeping as
(09:48):
well, well, think about it.
Why haven't you changed?
Why haven't you done?
And everybody's guilty?
Look, I'm staring at myselfright now on the camera making
this episode.
I'm the same way At thebeginning of the?
Uh, making this episode.
I'm the same way at thebeginning of the year.
I looked myself in the mirrorand I said, hey, I have to make
a change, and one of the reasonswhy was for my health.
(10:09):
But what I did was I uh, Itricked myself and I signed up
for a Spartan race.
So I did a Spartan race thepast, this past weekend and, uh,
it was one of the hardestthings I've ever had to do
physically.
Race the past, this pastweekend and uh, it was one of
the hardest things I've ever hadto do physically, and I used to
be a professional athlete andthis blew it out of the water.
It was a 10 K super race and,uh, it was almost four hours on
the course.
It was the hottest day of theyear not hot in in retrospect,
(10:33):
but just hot considering rightnow.
This morning woke up.
It was 40 degrees, but it was86 degrees and not a cloud in
the sky last Saturday and lastSaturday not yesterday, but the
but or or.
This Saturday, but the previousSaturday, and it was the
hardest thing that I ever had todo.
But I had to change my mindsetof just going to the gym and
(10:54):
going through the motions.
I had to train for something.
So what I did?
What did I do?
I put an artificial motivatorin place.
The ticket was alreadypurchased for the Spartan race.
I had to do it so you couldtrick yourself into having a
growth mindset.
You could trick yourself intobeing relentless, whatever
(11:15):
you've got to do.
But that is one of the firststeps towards scaling your
business is building that strongfoundation, and the first thing
to do, the first step, is tobuild that relentless growth
mindset.
However, you have to do it.
It's a yes mentality.
It's a I'm going to do whateverit takes to get the job done
(11:37):
mentality.
What happens is it spills overinto everything you do until it
gets to the point where it isyour being.
It's who you are.
People that do business with meknow that I am not satisfied
with the status quo.
I'm always pushing for more.
I always have ideas to grow,and a lot of times in my sales
(12:00):
career when I have struggled,it's usually because I've had a
limited mindset.
I kind of go with the flow.
I keep doing things as they'vealways been done.
Now that doesn't mean that onceyou find a process, it's just
tried and true.
But once you have gotten to apoint where you're no longer
putting effort towards growing,where you're no longer putting
(12:21):
effort towards growing, you'renot still putting effort towards
perfecting your systems, yourprocess, your habits, you're not
trying to consistently moveforward in scale, that's when
you've gotten stagnant andthat's usually where a lot of
struggles come from.
And sometimes you know thestruggles come from being burnt
(12:42):
out.
It happens, it happens toeverybody and that's okay.
Even if you're burnt out, youcan still refresh, reset your
territory, refresh your energy,refresh your mind.
You can do that.
But the first step on thatgrowth foundation, that is the
relentless growth mindset.
(13:05):
If you want to talk more aboutthe building a relentless growth
mindset with me, I do offer afree 30 minute consultation.
Just reach out to me onLinkedIn.
I'm redoing everything behindthe scenes.
I'm trying to get better.
You know I practice what I,what I preach.
I'm trying to get better.
I'm trying to to streamlinethings.
I'm trying to make it easierfor people to get help, to have
(13:29):
resources to get help.
So if you want to have aconversation and see where you
are, just reach out to me onLinkedIn DM me.
Um, I probably get five to sixDMS a week.
Um me, I probably get five tosix DMs a week, and I don't, and
I haven't even been beenposting consistently on the
podcast.
I am going to make this a partof my my week again.
(13:49):
I'm going to be doing thisbecause I absolutely love it and
I want to thank everybody whosupported the podcast in the
past all of the people, thepeople that I have met and
spoken with.
I am going to start having moreguests in the future.
I got to kind of ramp that up.
Usually there's about a six to12 week delay for most people
because people are busy and, um,I can hop on here and do a solo
episode whenever.
(14:09):
Um, I have, you know, a spare15 to 20 minutes, but getting a
guest on here and talking aboutthe sales world is a little bit
more challenging.
It takes a little bit more time.
So, uh, but I will be doingthat again because I've I've
recently met a lot of great,talented people in the sales
world and I want to have morediscussions because it gives
more insight and it helps morepeople out there.
So, again, thank you so much.
(14:32):
Please share with a friend.
Um, if you are on one of yourplatforms, I'd love to get a
review.
That helps the algorithm and ithelps to share it with more
people who are looking for it.
So if you want to help yourfellow outside sales
professionals, um, please share.
And then also, uh, you know,rate and review five-star is
appreciated, um, but you knowyou can be honest.
(14:54):
If you don't like what what I'mdoing, just give an honest
review, but five stars are thebest, uh, so I'm going to ask
for that.
Again, reach out if you haveany questions and we'll see you
next time on Surviving OutsideSales.
Cheers.