Sushi Fridays The Podcast
Style. Culture. Creative. Biz. From the POV of Diverse Creatives and Entrepreneurs. Hosted by Andrea Pascual, owner and creative director of fashion brand, ANDREA PASCUAL, and owner and designer of brand strategy and design studio, Cool Eye Creative. Support Sushi Fridays here: https://buymeacoffee.com/sushifridayspod Hosted on Acast. See acast.com/privacy for more information.
Episodes
In EP027 of Sushi Fridays The Podcast, Joshua Smith, independent perfumer and founder of Paraphrase (formerly Libertine Fragrance), shares his journey from industrial design to creating a unique Canadian fragrance brand. Josh discusses the artistic process behind crafting fragrances, the importance of storytelling in branding, and how his Canadian roots influence his business approach. Josh also reflects on the challenges of entrep...
In EP026 of Sushi Fridays The Podcast, Sydney Beder shares his extensive journey in the fashion industry, discussing his early influences, the evolution of his career, and the importance of sustainability and local support for independent designers.
He reflects on his experiences with brands like Lululemon and Roots, emphasizing the need for a deeper connection to culture and the environment in fashion.
He also advocates for a resu...
In EP025 of Sushi Fridays The Podcast, Qetsiyah Jacobson, Founder, Unserious, shares her journey through social media management, the challenges faced in the industry, and her vision for creating a community-focused platform. She discusses the evolution of influencer marketing, the changing landscape of celebrity influence, and the importance of community building in marketing.
Interview highlights:
* Community over virality
* Socia...
In EP024 of Sushi Fridays The Podcast, Eva Chan, Co-Founder of Launch Pop, shares her brand-building method, Signal Testing, and her entrepreneurship journey, including what it’s like being a Canadian living and working in Los Angeles.
Takeaways:
- Building community to build a brand
- Funding options beyond traditional VC routes
- A founder's 'why' influences the brand's mission and decisions
- Founder storytelling for building trust
- Ho...
In EP023 of Sushi Fridays, Priyanka and Shannon, co-founders of Volv, discuss their journey in creating a news app that caters to the needs of younger audiences.
They share insights on:
- their design philosophy
- the importance of user feedback
- the challenges of fundraising as female founders
- their vision for the future of the app t
- the significance of community building
- branding to establish their presence
Throughout the epi...
In EP022 of Sushi Fridays the Podcast, Jamie Bell, business lawter and founder of The Contracts Market, emphasizes the importance of contracts in business relationships and the confidence they bring. Jamie provides advice on important clauses to include in contracts, such as detailed service descriptions, timelines for deliverables, and ownership of deliverables. She also discusses the challenges of collaborating with friends and t...
In EP021 of Sushi Fridays, Alan Michael, a Louisiana-based creative, shares his journey and perspective on being a stylist and storyteller, courtesy of the Bayou.
Alan discusses:
- Fashion styling and creativity
- Expanding his career beyond styling
- Challenges as a creative in Louisiana
- Dream collaborations and personal projects
- Dealing with rejection and negative energy
- Louisiana's creative influence and misconceptions
- Defining succes...
In EP020 of Sushi Fridays, Leslie Frempong, Creative Director and Photographer, shares her experiences working in the fashion and modelling industries.
Leslie discusses:
The importance of diverse teams and the impact of the female gaze in photography
The challenges faced in creative team collaborationInsights from photography workshops
The intersection of creativity, representation, and the business side of fashion photography
In EP019 of Sushi Fridays The Podcast, host Andrea Pascual (@andreapascual.co) shares her experience participating in her first (and maybe only) group fashion popup event in Toronto.
Takeaways:
Participating in a group fashion popup event can provide valuable knowledge and insights about your brand
Having control over the presentation and curation of your brand is important for maintaining brand integrity
The fashion scene in...
In EP018 of Sushi Fridays, Mihailo Andic, Designer, Art Director, Creative Director, and Photographer, shares his journey in the creative industry and offers insights into the business side of creativity.
Our discussion with Mihailo covers:
* Transitioning from school to the professional creative world
* Pitching and presenting concepts
* Pricing creative work
* Negotiating payment terms
* Collaborating with clients
* Paying friends a...
In EP017 of Sushi Fridays, Raif discusses his early days in fashion, his success in merging streetwear with high fashion, and reflects on the Canadian fashion landscape and the importance of authenticity and staying true to one's vision as a designer.
He also emphasizes the importance of creating authentic products that speak to lifestyle when building a brand, and highlights the value of collaborations and relationships in grow...
In EP016 of Sushi Fridays, Cynthia Angel, founder of DLA Films, shares her humble upbringing, discovering her passion for film, and transitioning from corporate to building her own production company, DLA Films.
Cynthia emphasizes the importance of representation in the industry and the need for diverse voices to be heard.
She also talks about her current projects, future plans for DLA Films, and emphasizes the importance of...
Host Andrea Pascual (designer/founder of brand studio @cooleyecreative and fashion brand @andreapascual.co) discusses why doing entrepreneurship alone is not her end goal.
Takeaways:
- Building a team and getting help is crucial for scaling a business
- Not being skilled at every task is a valid reason to seek help
- Spreading oneself too thin can lead to burnout
Connect with Andrea
LinkedIn: https://www.linkedin.com/in/and...
Host Andrea Pascual (designer/founder brand studio @cooleyecreative and fashion brand @andreapascual.co) talks to art director, designer, illustrator, and brand owner, Andrew Thompson.
Andrew shares insights into his creative journey, including the evolving landscape of the creative industry. In this episode, Andrew also discusses:
- The importance of self-promotion and networking
- The need for diverse creative teams
- The v...
In this recorded workshop, Aimée helps Liv uncover the target audience for her new business concept. Liv identifies three inspirational brands that she admires and explores potential barriers to working with these brands and the problems they solve for their target audience.
Aimée helps Liv discover her brand’s customer journey and the need to create a customer persona to guide her business focus.
This conversatio...
Host Andrea Pascual (@puffaz.p, founder of Cool Eye Creative and ANDREA PASCUAL) talks to retail copywriter and strategist, Aimée López.
Aimée shares her 3-step framework for brand builders, founders, and entrepreneurs: How to Uncover Your Target Customers.
More topics in this episode:
- AI in copywriting
- The role of a copywriter
- Why brands should respect creative pros
- The Stanley Cup craze
- Pharrell as creative director at...
Host Andrea Pascual (@puffaz.p) recaps her 2023 season of Sushi Fridays The Podcast and looks ahead to 2024.
Connect with Andrea
LinkedIn: https://www.linkedin.com/in/andreapascual
Fashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.co
Sushi Fridays IG @sushifridayspod: https://www.instagram.com/sushifridayspod
See you on Sushi Friday!
Host Andrea Pascual (@puffaz.p) talks to Christopher Holland Brandt, owner and designer of LA-based fashion brand, Holland Brandt. Christopher shares the ups and downs of his fashion journey, including great advice on how to get into retailers as a fashion brand.
Connect with Andrea
LinkedIn: https://www.linkedin.com/in/andreapascual
Personal IG @puffaz.p: https://www.instagram.com/puffaz.p
Host Andrea Pascual (@puffaz.p) talks to Brandan Ward, co-founder of children’s athletic footwear brand, Worldie. Brandan shares entrepreneurial insights on bootstrapping, finding support and advisors, inspiration, and creating the Worldie brand experience.
Connect with Andrea
LinkedIn: https://www.linkedin.com/in/andreapascual
Personal IG @puffaz.p: https://www.instagram.com/puffaz.p
Host Andrea Pascual (@puffaz.p) interviews Sincerely Mace, UK-based music producer and creative. Mace shares his creative journey, including overcoming challenges, collaboration and new projects, and musical influences that inspire his work.
Connect with Andrea
LinkedIn: https://www.linkedin.com/in/andreapascual
IG @puffaz.p: https://www.instagram.com/puffaz.p
IG @andreapascual.co: https://www.instagram.com/andreapascual....
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