Host Andrea Pascual (@puffaz.p, founder of Cool Eye Creative and ANDREA PASCUAL) talks to retail copywriter and strategist, Aimée López.
Aimée shares her 3-step framework for brand builders, founders, and entrepreneurs: How to Uncover Your Target Customers.
More topics in this episode:
- AI in copywriting
- The role of a copywriter
- Why brands should respect creative pros
- The Stanley Cup craze
- Pharrell as creative director at Louis Vuitton
- Topicals and influencer marketing
Connect with Andrea
Connect with Aimée
Read the transcript of this episode HERE.
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