In EP025 of Sushi Fridays The Podcast, Qetsiyah Jacobson, Founder, Unserious, shares her journey through social media management, the challenges faced in the industry, and her vision for creating a community-focused platform. She discusses the evolution of influencer marketing, the changing landscape of celebrity influence, and the importance of community building in marketing.
Interview highlights:
* Community over virality
* Social media management and burnout
* The influencer and creator landscape
* Building a community for the chronically online
* Support and structure for social media managers
* Why being great at social media marketing needs continuous learning
* Social and cultural trends and events for and from different communities and perspectives
Connect with Andrea:
LinkedIn: https://www.linkedin.com/in/andreapascual/
Fashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.co
Sushi Fridays IG @sushifridayspod: https://www.instagram.com/sushifridayspod
Connect with Qetsiyah:
LinkedIn: https://www.linkedIn.com/in/qetsiyahjacobson
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