Unlock the secrets to leading your business into the digital age with Melissa Ambers, acclaimed author of 'Beyond Business as Usual: Leading in the Digital Era.' In this episode, Melissa shares her expert insight into the crux of digital transformation, guiding us through the strategic incorporation of cutting-edge technologies and innovative mindsets into the core of business operations. She imparts wisdom on the pivotal role of agility, the significance of technological investments, and the cultivation of an innovative culture—essential ingredients for thriving amidst the relentless tides of digital progress.
As we navigate the dynamic narrative of Melissa's first chapter, we unearth the historical roots and the ongoing evolution of digital transformation. With Melissa's guidance, this episode becomes a beacon for business leaders seeking to transcend traditional boundaries and chart a course through the digital frontier. Her profound knowledge serves as a compass for those ready to rethink their approach and sculpt an enterprise fit for the future. Don't miss out on this opportunity to equip yourself with the foresight and tools necessary to lead your organization into a new digital dawn.
Episode Transcript
Hi, I'm Melissa Ambers and I'm the author of
Beyond Business as Usual Leadingin the Digital Era.
How can businesses adapt to therapidly changing digital
landscape?
Changing digital landscape Mostbusinesses can adapt by
fostering agility, investing intechnology and embracing a
culture of innovation.
You can read more about this inchapter one of our book, beyond
(00:41):
Business as Usual Leading inthe Digital Era.
We can start out with what isdigital transformation.
Digital transformation is thestrategic and holistic process
by which businesses integrateadvanced digital technologies
and innovative strategies intoevery aspect of their operations
products, services and customerexperiences.
Also in chapter one, we havesome critical points of
(01:03):
exploration as you're goingthrough your digital
transformation experimentFundamentals of digital
transformation historicalcontext, evolution of digital
transformation.
Thanks again for listening tothis session.
I'm Melissa Ambers, author ofBeyond Business as Us leading in
the digital era.
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