June 22, 2025 • 16 mins
165 Billion Corrugated Boxes shipped daily in the USA, what if they could all be reused instead of recycled right away?
Do you have a stack of boxes that you would like to sell for reuse?
Did you know boxes can be reused several times?
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Cory Connors (00:00):
Welcome to Sustainable Packaging
(00:01):
with Cory Connors.
Today's guest is my friendand returning visitor,
Chantal Emmanuel, the CTOand co-founder of Lime Loop.
How are you, Chantelle?
Chantal Emmanuel (00:12):
Pretty good.
Excited to be here.
I'm, I feel like alittle bit of a fan girl.
I love the podcast.
I'd love, love over youduring, and love that you're
able to make packagingfun, which is always what
we're behind here too.
Cory Connors (00:22):
Wow, that means the world to me.
You are an icon in the industry.
You are somebody that peoplelook up to and learn from.
What you and your partner havedone is really impressive.
but before we get to that,let's talk a little bit
about your background in casemaybe they missed the first
episode we did together.
Chantal Emmanuel (00:38):
Glad to.
hi, I'm Chantal Emmanuel , asmentioned, the CTO and
co-founder of Lyme Loop.
a little unconventional.
My background is actuallyin software engineering and
so I have been working inthis space for, not have to
say, well, over a decade.
I've been seeing adecade for a while.
but the idea of, really findingthat intersection between.
Physical products and physicalproblems and digital solutions
(01:01):
and using that to make reallygreat, impressive things.
So for example, my belief aroundtechnology is that it multiplies
whatever it's applied to.
sometimes I've seen that donein really negative ways, but
I like to think of that as,especially when you think
of sustainability, a way tomaximize solutions really
quickly and scale them up.
Cory Connors (01:18):
Yeah, well said.
And that's exactly right.
And that, I think we're seeingthat with AI technology that
you and your team are usingand, but we'll get into that.
Let's talk about lime loop.
what makes it unique in thereusable packaging space?
I.
Chantal Emmanuel (01:33):
Yeah, so for those who are
unfamiliar, LimeLoop is acircular logistics company.
So what we're really doingis reimagining the way that
products move through the worldand through the systems today,
and really thinking abouthow can we replace single use
systems with the reusable ones.
So right now that startswith packaging if you wanna.
Attack a system, youattack it through something
(01:53):
that's ubiquitous, right?
So no matter what product you'resending, where you are in the
world, it's coming in a package.
And so if you want a solutionthat scales and is really
helping sustainability at large,you start with a thing that's,
uniformly used throughout it.
And so that's what, where westarted with packaging today.
so instead of a oneand done system.
It's really about turningthat into a circular one.
So what does thatliterally mean?
(02:13):
we've created a suiteof reusable packaging.
and so anything from, smallpouches to large, a large
boxes that could be used toreplace single use alternatives.
and now where we're reallyfocused on is building
out that system to makepackages move more easily
through the system today.
Cory Connors (02:29):
It's exciting.
The opportunity is, huge and Iunderstand, why It's growing.
I think reusable is the buzzwordnow, a sustainable, it's
the little brother or littlesister of sustainable, people
are talking about reusablepackaging a lot or refill
and those kinds of thingshave become very popular.
(02:49):
So what you're doing, wasway ahead of its time.
really?
I think so.
Nice work on that.
Thank you.
I know it hasn't been easy.
can you talk about some of thechallenges you've ran into,
developing these programs?
I.
Chantal Emmanuel (03:03):
And it's, the question that we asked ourselves
a lot and especially in thispast year as we started to think
of, what's next for Lime Loop.
and it's interesting 'causewe launched Lime Loop with
the slogan of powering Reuseand somewhere along the way we
got almost too hyper-focusedin some ways on the packaging
side of it and the productside of it, and creating a
system that had, the best.
(03:24):
Most durable, most sustainablymade packets possible.
But, and I wouldn't say ignoreit, but maybe overthought how
quickly the system can moveto accommodate that packet.
I'll see how to say thatin an optimistic way.
and, the, and so todirectly answer your
questions, the challenge is.
Can be defined in one wordas infrastructure, right?
(03:44):
This, the system is not made tomove things both to and from.
And so suddenly we're askingpeople to solve for the same
reverse logistics problemsthey're having to get their
product back, but we're sayingto do this for every single
package that now needs to comeback and go back into your flow.
On top of that, we're tellingconsumers that, hey, you have
(04:04):
to shift the way that you nowinteract with that package.
And as much as.
putting a package back inyour mailbox is easier and
better than having to breakit down and recycling it.
It's still a change, andanytime you have people
change, you're gonna have tocreate the incentives and the
programs and the time that ittakes to have that realized.
Cory Connors (04:23):
Exactly.
And I think.
As society, and Ithink, and I'm, we're
both in North America.
We were, raisedwith the milkman.
Chantal Emmanuel (04:34):
Yeah.
Cory Connors (04:34):
who or some of us were.
and, or our parents.
Or their parents.
And it was the way that youdid milk, you drank it, and
then you put it on the frontporch, and then the, you
would get a new delivery,you wouldn't even notice.
And, all of a sudden youhad fresh milk in a glass
bottle that would be reuseddozens or hundreds of times
depending on how many,and it was the way it was.
(04:56):
And so when we went awayfrom that to single use
for convenience, or as wethought, ease of use, it's
a significant challenge toretrain the population to
go back to this old way.
is that kind ofwhat you're saying?
Chantal Emmanuel (05:11):
Yeah, and in combination of that and
just and understanding thetime it takes to do that.
And it's funny youmentioned the milkman.
My mom from the island of St.
Vincent and I was there a coupleof weeks ago and I kid you not
every morning, someone comesby with a car with fresh bread.
Then someone comes bywith a car, with a locally
caught fist for the day.
Someone comes by with awheelbarrow of the fresh.
Produce and it was thisreminder to me that these
(05:33):
systems do exist and it's away of life for many people.
And it's almost like, did weovercomplicate it in a way by
trying to shake up the wholesystem versus just getting
it really back to the root?
And that's a lot of wherewe're going now is like,
how do we start with meetingpeople where they are?
Giving them that littletransition, that little step
(05:54):
into the, to making it morecircular and so that you
almost wake up and you don'teven realize that you've
changed because it 'causein many ways, you haven't
really had to change the waythat you're doing things.
Cory Connors (06:04):
It sounds like heaven to me to have like
fresh fish and juice and milk.
I'm just like, wow,that sounds awesome.
Chantal Emmanuel (06:11):
Yes.
Yeah, I think decentralizedmodel is achievable and I think
definitely the direction thatwe need to move in, in order
to make sustainability workwhile still having access to the
things that we need every day.
Cory Connors (06:21):
Yeah.
Well, you, you have anexciting announcement today.
I think, I can't wait to talkto people about this, but tell
us what's going on with Ly Loop.
A big change I.
Chantal Emmanuel (06:32):
Yeah, so like I mentioned, we and we're,
the business is expanding, Iwill say not pivoting as this
becomes a four letter word ina, in the startup, but the idea
being that reusable packagingas we've defined it so far
in terms of our more durable,lasting for about 50 up, trips.
Has a time and place rightnow that makes more sense
(06:52):
for folks who have eitheran existing two-way system.
So think rental clothingrental companies, supply
rental companies, closedloop B2B, so shipping things
from a warehouse to a storeand those kind of use cases.
But what does it mean forthe remaining, 165 billion
cardboard boxes that are beingshipped in, in the US every day?
(07:14):
How can we.
Look at those as the true assetsas that they are and keep them
in the system longer, right?
Recycling is a great lastresort for a box, but it
to be when it's no longeruseful in its current state.
And how do we then go aboutfacilitating that system
(07:35):
to absorb those packagesin a way, which is a long
preamble for the packets loop.
And Again, from that ideaof like, it can be simple
if the tools are there.
So how do we leveragetechnology then to say,
Hey, I have a cardboard box.
I don't need it.
Someone else needs it.
How do I get this into the handsof someone else who needs it?
So to two by four thatwe have developed an app.
(07:57):
So think of it as a marketplace.
So the participating brandswill have a package loop logo
on the box, and so think ofit as an alternative action
to the chasing arrows forrecycling as a consumer.
Then you can know, hey,this box is ready for reuse.
Go on to the app.
List that box, and thenit could be paired up
with someone who needs it.
And so you could think itmight be a local Etsy seller
(08:19):
down the street who's gonnause it for fill orders.
There might be a nonprofit who'sgoing to use it for shipping
goods and restocking in a store.
There's someone out there thatcan use this really nice and
really ready to use box, andwe're just gonna create the
tools to help you match togetherto make that a possibility.
Cory Connors (08:35):
I love it.
It's awesome.
And I think, I, we talked aboutthis, a month or two ago about,
maybe adding something on there,little like a check mark, how
many times it's been used orthe life of this corrugated box
has, dozens of times possible.
have you tested how many timesyou could ship a corrugated box?
Chantal Emmanuel (08:55):
Yeah, and it's not surprisingly, hasn't really
been studied at large very much.
and we think about it asa society, we never really
thought about boxes in that way.
the current understanding isthat in an e-commerce mode,
probably about three to fivetimes, and then in a closed
loop system closer to five toseven, before it starts to lose
integrity because at the end ofthe day, a box is not useful if
(09:15):
it can't protect, it's good at.
If it breaks and the goodsinside breaks, it's worse
than if we had, the mostdurable box in the world.
right.
That's our space that we'remaking assumptions around.
But when you think about it, onemore trip, two more trips, any
more trips than the single usethat we see in those boxes could
be huge for the sustainability.
And that's another placethat the app comes in.
(09:36):
And that, to your pointabout tracking how many
trips a particular boxmakes, we will then.
Replay that data and thoseenvironmental stats to you
through the app, and thenstill understanding there's
a behavior change there.
So building inincentives to that.
So every time someone putseither lists the package or
claims a package, they'llget points that they can
(09:58):
use towards discountstowards future purchases.
And so it's like a win,it's incredible win
situation for people.
You're getting it outta yourhouse, you're getting it
used, and then you're gettingsomething back for that.
Cory Connors (10:08):
Love that.
I have to tell you a story.
I posted a video on TikTok,maybe two years ago.
Chantal Emmanuel (10:15):
Okay?
Cory Connors (10:15):
And it was, Hey, why doesn't I. Amazon,
offer a service where theywill pick up all of our
boxes that they send us.
Yeah.
The next time thatthey deliver to us.
And it went crazy viral.
Hundreds of thousands of views,tens of thousands of comments.
(10:35):
Yes.
Yeah.
Tell me when you set thisup, I want to participate.
How do I sign up?
and I seriously still getmessages on that video.
Has Amazon startedthis program yet?
And I say, no, they haven't,but there's some coming.
And so now we'll be ableto talk about, package
loop from Lime Loop.
Chantal Emmanuel (10:55):
Exactly.
And I, and being in itand working through it and
setting up the partnerships,creating the app, all of that.
I understand why it hasn'tbeen done when it's.
Not the main focus andcore responsibility of a
business, like we've madeit our whole business and
it's still a behemoth ofa problem and a solution.
people are right that it,it feels like a no-brainer.
(11:15):
It is a lot of work and sowe're really happy to be able
to facilitate that so thatanyone from an individual
to the Amazons of theworld can leverage us to,
to implement that program.
Cory Connors (11:26):
Sounds incredible.
And like you said, 165 billioncorrugated boxes shipping
daily in North America.
Chantal Emmanuel (11:34):
Yeah.
Cory Connors (11:35):
Wow.
Chantal Emmanuel (11:36):
How do you, like, how, like, think to
wrap your head around thatis, and I see it myself.
I, a lot of people think thatas the c TM co-founder of this
company that I must not dealwith boxes, and I'm like, oh,
like, no, it's the opposite.
Started this company to solvea problem that I was definitely
contributing to and justwanted to see a solution to.
And then on Garp Day realizedthat everyone else is
(11:56):
seeing the same problem too.
And so how do wefacilitate a solution
that works for everybody?
Cory Connors (12:02):
So let's say I am Joe Consumer and I'm, I've got
a stack of boxes in my garage.
I go onto the app and I Postthe details of how many I have
and their general sizes, andthen somebody will message
me and, to pick them up, oris there a drop off point?
How does it work?
Chantal Emmanuel (12:20):
Exactly.
so exactly as you said,you'll scan, take a picture.
We're working onthe next reason.
We'll have an ai, appimplemented to that so that
you don't have to then manuallythen put in the descriptions.
It'll take care of that for you.
Awesome.
But today it's just acouple of quick little,
qualities to your point size.
Then we have some rulesaround what can't be reused.
As you can imagine, we wannakeep this to be a really
(12:41):
safe, option for people.
And then you have theoption to have either
a pickup or a drop off.
So you can say, Hey,they're outside of this
place, or you can have aone-to-one conversation
and work through that.
We make it really easy.
So if anyone who's ever usedlike a Facebook marketplace
or something like thatkind of matches people
together, it's it's as easyas something like that.
Cory Connors (13:02):
That sounds incredible.
I wonder if you could almostteam up with some of the
other companies, to reallylaunch this like crazy.
I don't know, may there'slike a pickup services like
rid Well, but I think whatyou're doing is brilliant.
I actually talked about thisidea with a friend years ago.
We should do that someday,and we just never did.
good for you.
I'm proud of you.
(13:22):
I'm excited for you here tosupport your journey there.
Chantal Emmanuel (13:25):
Thank you.
Yeah, and on that note, we aredefinitely looking to and open
to partnerships and whetherthat's on, feeding packages
into the system, using packagesthat are claimed, to your point,
rid wells of the world who canhelp with the pickup and make
that even more efficient, thisis gonna be a network effect.
No one can do this alone.
And we are, we welcome andencourage those to join
(13:46):
us in making this a reallysimple solution for folks.
Cory Connors (13:50):
I think it's awesome.
I think, and I see theindustrial cases here.
I see, a large volume of,I've had cus 27 years in the
industry, I've had customersthat would, get products shipped
in and they had to debox itand then they would end up
with pallets and pallets of thesame box over and over again.
Yeah.
(14:10):
And to the pointwhere they would even.
give them to us to recycle themor resell them, to a local,
provide them to a local charityor whatever the case may be.
But reusing boxes is wonderful.
Yeah.
And it's, corrugated isincredible material and
can be used many times.
Chantal Emmanuel (14:28):
Definitely.
Yeah.
And we're excited to give themnew life and make that easy too.
Cory Connors (14:32):
Yeah.
That's great.
Well, is the app up and running?
Is it something wecan look at today?
I.
Chantal Emmanuel (14:38):
It is.
So it is the Lime Loop app.
So you'll see it in bothiOS and React as well
as, a web version of it.
So I would say the easiest wayin is to go to the ly loop.com.
Okay.
and that will have allthe information you need.
Brands have like areally quick orientation.
individuals can jump on the appright away and start listing
and claiming back boxes.
Again, the overarching themeof this is simplify, simplify.
(15:02):
And that's really how yousee the greatest impact.
Cory Connors (15:05):
I'm excited for this and I can't wait to see
this be successful for you.
Well done.
Chantal Emmanuel (15:09):
Appreciate it.
Yeah, no, we'rereally excited too.
Again, it's many years inthe making, taking all of
the learnings and thoughtsand things and the beauty of
it again, is that at the endof the day, we came back to
our original thesis is thatwe needed to power reuse.
We always knew that to betrue, and now we have a lot
more understanding based ontrial and error, about what
(15:30):
that needs to look like.
Cory Connors (15:32):
That's the way, right.
This is packaging is a nearlya trillion dollar business.
Yeah.
And I don't thinkpeople understand that.
Look around you.
If where, wherever you arelistening to this or watching
this look around, you'll seepackaging all over the place.
And we need to figure outways not only to recycle
or compost, but to reuse.
yeah.
Exactly.
Chantal Emmanuel (15:53):
Appreciate it.
Cory Connors (15:53):
Thank you.
Thank you Chantelle.
Thanks for being on.
Chantal E (15:56):
Thanks for having me.
Welcome to Sustainable Packaging
(00:01):
with Cory Connors.
Today's guest is my friendand returning visitor,
Chantal Emmanuel, the CTOand co-founder of Lime Loop.
How are you, Chantelle?
Chantal Emmanuel (00:12):
Pretty good.
Excited to be here.
I'm, I feel like alittle bit of a fan girl.
I love the podcast.
I'd love, love over youduring, and love that you're
able to make packagingfun, which is always what
we're behind here too.
Cory Connors (00:22):
Wow, that means the world to me.
You are an icon in the industry.
You are somebody that peoplelook up to and learn from.
What you and your partner havedone is really impressive.
but before we get to that,let's talk a little bit
about your background in casemaybe they missed the first
episode we did together.
Chantal Emmanuel (00:38):
Glad to.
hi, I'm Chantal Emmanuel , asmentioned, the CTO and
co-founder of Lyme Loop.
a little unconventional.
My background is actuallyin software engineering and
so I have been working inthis space for, not have to
say, well, over a decade.
I've been seeing adecade for a while.
but the idea of, really findingthat intersection between.
Physical products and physicalproblems and digital solutions
(01:01):
and using that to make reallygreat, impressive things.
So for example, my belief aroundtechnology is that it multiplies
whatever it's applied to.
sometimes I've seen that donein really negative ways, but
I like to think of that as,especially when you think
of sustainability, a way tomaximize solutions really
quickly and scale them up.
Cory Connors (01:18):
Yeah, well said.
And that's exactly right.
And that, I think we're seeingthat with AI technology that
you and your team are usingand, but we'll get into that.
Let's talk about lime loop.
what makes it unique in thereusable packaging space?
I.
Chantal Emmanuel (01:33):
Yeah, so for those who are
unfamiliar, LimeLoop is acircular logistics company.
So what we're really doingis reimagining the way that
products move through the worldand through the systems today,
and really thinking abouthow can we replace single use
systems with the reusable ones.
So right now that startswith packaging if you wanna.
Attack a system, youattack it through something
(01:53):
that's ubiquitous, right?
So no matter what product you'resending, where you are in the
world, it's coming in a package.
And so if you want a solutionthat scales and is really
helping sustainability at large,you start with a thing that's,
uniformly used throughout it.
And so that's what, where westarted with packaging today.
so instead of a oneand done system.
It's really about turningthat into a circular one.
So what does thatliterally mean?
(02:13):
we've created a suiteof reusable packaging.
and so anything from, smallpouches to large, a large
boxes that could be used toreplace single use alternatives.
and now where we're reallyfocused on is building
out that system to makepackages move more easily
through the system today.
Cory Connors (02:29):
It's exciting.
The opportunity is, huge and Iunderstand, why It's growing.
I think reusable is the buzzwordnow, a sustainable, it's
the little brother or littlesister of sustainable, people
are talking about reusablepackaging a lot or refill
and those kinds of thingshave become very popular.
(02:49):
So what you're doing, wasway ahead of its time.
really?
I think so.
Nice work on that.
Thank you.
I know it hasn't been easy.
can you talk about some of thechallenges you've ran into,
developing these programs?
I.
Chantal Emmanuel (03:03):
And it's, the question that we asked ourselves
a lot and especially in thispast year as we started to think
of, what's next for Lime Loop.
and it's interesting 'causewe launched Lime Loop with
the slogan of powering Reuseand somewhere along the way we
got almost too hyper-focusedin some ways on the packaging
side of it and the productside of it, and creating a
system that had, the best.
(03:24):
Most durable, most sustainablymade packets possible.
But, and I wouldn't say ignoreit, but maybe overthought how
quickly the system can moveto accommodate that packet.
I'll see how to say thatin an optimistic way.
and, the, and so todirectly answer your
questions, the challenge is.
Can be defined in one wordas infrastructure, right?
(03:44):
This, the system is not made tomove things both to and from.
And so suddenly we're askingpeople to solve for the same
reverse logistics problemsthey're having to get their
product back, but we're sayingto do this for every single
package that now needs to comeback and go back into your flow.
On top of that, we're tellingconsumers that, hey, you have
(04:04):
to shift the way that you nowinteract with that package.
And as much as.
putting a package back inyour mailbox is easier and
better than having to breakit down and recycling it.
It's still a change, andanytime you have people
change, you're gonna have tocreate the incentives and the
programs and the time that ittakes to have that realized.
Cory Connors (04:23):
Exactly.
And I think.
As society, and Ithink, and I'm, we're
both in North America.
We were, raisedwith the milkman.
Chantal Emmanuel (04:34):
Yeah.
Cory Connors (04:34):
who or some of us were.
and, or our parents.
Or their parents.
And it was the way that youdid milk, you drank it, and
then you put it on the frontporch, and then the, you
would get a new delivery,you wouldn't even notice.
And, all of a sudden youhad fresh milk in a glass
bottle that would be reuseddozens or hundreds of times
depending on how many,and it was the way it was.
(04:56):
And so when we went awayfrom that to single use
for convenience, or as wethought, ease of use, it's
a significant challenge toretrain the population to
go back to this old way.
is that kind ofwhat you're saying?
Chantal Emmanuel (05:11):
Yeah, and in combination of that and
just and understanding thetime it takes to do that.
And it's funny youmentioned the milkman.
My mom from the island of St.
Vincent and I was there a coupleof weeks ago and I kid you not
every morning, someone comesby with a car with fresh bread.
Then someone comes bywith a car, with a locally
caught fist for the day.
Someone comes by with awheelbarrow of the fresh.
Produce and it was thisreminder to me that these
(05:33):
systems do exist and it's away of life for many people.
And it's almost like, did weovercomplicate it in a way by
trying to shake up the wholesystem versus just getting
it really back to the root?
And that's a lot of wherewe're going now is like,
how do we start with meetingpeople where they are?
Giving them that littletransition, that little step
(05:54):
into the, to making it morecircular and so that you
almost wake up and you don'teven realize that you've
changed because it 'causein many ways, you haven't
really had to change the waythat you're doing things.
Cory Connors (06:04):
It sounds like heaven to me to have like
fresh fish and juice and milk.
I'm just like, wow,that sounds awesome.
Chantal Emmanuel (06:11):
Yes.
Yeah, I think decentralizedmodel is achievable and I think
definitely the direction thatwe need to move in, in order
to make sustainability workwhile still having access to the
things that we need every day.
Cory Connors (06:21):
Yeah.
Well, you, you have anexciting announcement today.
I think, I can't wait to talkto people about this, but tell
us what's going on with Ly Loop.
A big change I.
Chantal Emmanuel (06:32):
Yeah, so like I mentioned, we and we're,
the business is expanding, Iwill say not pivoting as this
becomes a four letter word ina, in the startup, but the idea
being that reusable packagingas we've defined it so far
in terms of our more durable,lasting for about 50 up, trips.
Has a time and place rightnow that makes more sense
(06:52):
for folks who have eitheran existing two-way system.
So think rental clothingrental companies, supply
rental companies, closedloop B2B, so shipping things
from a warehouse to a storeand those kind of use cases.
But what does it mean forthe remaining, 165 billion
cardboard boxes that are beingshipped in, in the US every day?
(07:14):
How can we.
Look at those as the true assetsas that they are and keep them
in the system longer, right?
Recycling is a great lastresort for a box, but it
to be when it's no longeruseful in its current state.
And how do we then go aboutfacilitating that system
(07:35):
to absorb those packagesin a way, which is a long
preamble for the packets loop.
And Again, from that ideaof like, it can be simple
if the tools are there.
So how do we leveragetechnology then to say,
Hey, I have a cardboard box.
I don't need it.
Someone else needs it.
How do I get this into the handsof someone else who needs it?
So to two by four thatwe have developed an app.
(07:57):
So think of it as a marketplace.
So the participating brandswill have a package loop logo
on the box, and so think ofit as an alternative action
to the chasing arrows forrecycling as a consumer.
Then you can know, hey,this box is ready for reuse.
Go on to the app.
List that box, and thenit could be paired up
with someone who needs it.
And so you could think itmight be a local Etsy seller
(08:19):
down the street who's gonnause it for fill orders.
There might be a nonprofit who'sgoing to use it for shipping
goods and restocking in a store.
There's someone out there thatcan use this really nice and
really ready to use box, andwe're just gonna create the
tools to help you match togetherto make that a possibility.
Cory Connors (08:35):
I love it.
It's awesome.
And I think, I, we talked aboutthis, a month or two ago about,
maybe adding something on there,little like a check mark, how
many times it's been used orthe life of this corrugated box
has, dozens of times possible.
have you tested how many timesyou could ship a corrugated box?
Chantal Emmanuel (08:55):
Yeah, and it's not surprisingly, hasn't really
been studied at large very much.
and we think about it asa society, we never really
thought about boxes in that way.
the current understanding isthat in an e-commerce mode,
probably about three to fivetimes, and then in a closed
loop system closer to five toseven, before it starts to lose
integrity because at the end ofthe day, a box is not useful if
(09:15):
it can't protect, it's good at.
If it breaks and the goodsinside breaks, it's worse
than if we had, the mostdurable box in the world.
right.
That's our space that we'remaking assumptions around.
But when you think about it, onemore trip, two more trips, any
more trips than the single usethat we see in those boxes could
be huge for the sustainability.
And that's another placethat the app comes in.
(09:36):
And that, to your pointabout tracking how many
trips a particular boxmakes, we will then.
Replay that data and thoseenvironmental stats to you
through the app, and thenstill understanding there's
a behavior change there.
So building inincentives to that.
So every time someone putseither lists the package or
claims a package, they'llget points that they can
(09:58):
use towards discountstowards future purchases.
And so it's like a win,it's incredible win
situation for people.
You're getting it outta yourhouse, you're getting it
used, and then you're gettingsomething back for that.
Cory Connors (10:08):
Love that.
I have to tell you a story.
I posted a video on TikTok,maybe two years ago.
Chantal Emmanuel (10:15):
Okay?
Cory Connors (10:15):
And it was, Hey, why doesn't I. Amazon,
offer a service where theywill pick up all of our
boxes that they send us.
Yeah.
The next time thatthey deliver to us.
And it went crazy viral.
Hundreds of thousands of views,tens of thousands of comments.
(10:35):
Yes.
Yeah.
Tell me when you set thisup, I want to participate.
How do I sign up?
and I seriously still getmessages on that video.
Has Amazon startedthis program yet?
And I say, no, they haven't,but there's some coming.
And so now we'll be ableto talk about, package
loop from Lime Loop.
Chantal Emmanuel (10:55):
Exactly.
And I, and being in itand working through it and
setting up the partnerships,creating the app, all of that.
I understand why it hasn'tbeen done when it's.
Not the main focus andcore responsibility of a
business, like we've madeit our whole business and
it's still a behemoth ofa problem and a solution.
people are right that it,it feels like a no-brainer.
(11:15):
It is a lot of work and sowe're really happy to be able
to facilitate that so thatanyone from an individual
to the Amazons of theworld can leverage us to,
to implement that program.
Cory Connors (11:26):
Sounds incredible.
And like you said, 165 billioncorrugated boxes shipping
daily in North America.
Chantal Emmanuel (11:34):
Yeah.
Cory Connors (11:35):
Wow.
Chantal Emmanuel (11:36):
How do you, like, how, like, think to
wrap your head around thatis, and I see it myself.
I, a lot of people think thatas the c TM co-founder of this
company that I must not dealwith boxes, and I'm like, oh,
like, no, it's the opposite.
Started this company to solvea problem that I was definitely
contributing to and justwanted to see a solution to.
And then on Garp Day realizedthat everyone else is
(11:56):
seeing the same problem too.
And so how do wefacilitate a solution
that works for everybody?
Cory Connors (12:02):
So let's say I am Joe Consumer and I'm, I've got
a stack of boxes in my garage.
I go onto the app and I Postthe details of how many I have
and their general sizes, andthen somebody will message
me and, to pick them up, oris there a drop off point?
How does it work?
Chantal Emmanuel (12:20):
Exactly.
so exactly as you said,you'll scan, take a picture.
We're working onthe next reason.
We'll have an ai, appimplemented to that so that
you don't have to then manuallythen put in the descriptions.
It'll take care of that for you.
Awesome.
But today it's just acouple of quick little,
qualities to your point size.
Then we have some rulesaround what can't be reused.
As you can imagine, we wannakeep this to be a really
(12:41):
safe, option for people.
And then you have theoption to have either
a pickup or a drop off.
So you can say, Hey,they're outside of this
place, or you can have aone-to-one conversation
and work through that.
We make it really easy.
So if anyone who's ever usedlike a Facebook marketplace
or something like thatkind of matches people
together, it's it's as easyas something like that.
Cory Connors (13:02):
That sounds incredible.
I wonder if you could almostteam up with some of the
other companies, to reallylaunch this like crazy.
I don't know, may there'slike a pickup services like
rid Well, but I think whatyou're doing is brilliant.
I actually talked about thisidea with a friend years ago.
We should do that someday,and we just never did.
good for you.
I'm proud of you.
(13:22):
I'm excited for you here tosupport your journey there.
Chantal Emmanuel (13:25):
Thank you.
Yeah, and on that note, we aredefinitely looking to and open
to partnerships and whetherthat's on, feeding packages
into the system, using packagesthat are claimed, to your point,
rid wells of the world who canhelp with the pickup and make
that even more efficient, thisis gonna be a network effect.
No one can do this alone.
And we are, we welcome andencourage those to join
(13:46):
us in making this a reallysimple solution for folks.
Cory Connors (13:50):
I think it's awesome.
I think, and I see theindustrial cases here.
I see, a large volume of,I've had cus 27 years in the
industry, I've had customersthat would, get products shipped
in and they had to debox itand then they would end up
with pallets and pallets of thesame box over and over again.
Yeah.
(14:10):
And to the pointwhere they would even.
give them to us to recycle themor resell them, to a local,
provide them to a local charityor whatever the case may be.
But reusing boxes is wonderful.
Yeah.
And it's, corrugated isincredible material and
can be used many times.
Chantal Emmanuel (14:28):
Definitely.
Yeah.
And we're excited to give themnew life and make that easy too.
Cory Connors (14:32):
Yeah.
That's great.
Well, is the app up and running?
Is it something wecan look at today?
I.
Chantal Emmanuel (14:38):
It is.
So it is the Lime Loop app.
So you'll see it in bothiOS and React as well
as, a web version of it.
So I would say the easiest wayin is to go to the ly loop.com.
Okay.
and that will have allthe information you need.
Brands have like areally quick orientation.
individuals can jump on the appright away and start listing
and claiming back boxes.
Again, the overarching themeof this is simplify, simplify.
(15:02):
And that's really how yousee the greatest impact.
Cory Connors (15:05):
I'm excited for this and I can't wait to see
this be successful for you.
Well done.
Chantal Emmanuel (15:09):
Appreciate it.
Yeah, no, we'rereally excited too.
Again, it's many years inthe making, taking all of
the learnings and thoughtsand things and the beauty of
it again, is that at the endof the day, we came back to
our original thesis is thatwe needed to power reuse.
We always knew that to betrue, and now we have a lot
more understanding based ontrial and error, about what
(15:30):
that needs to look like.
Cory Connors (15:32):
That's the way, right.
This is packaging is a nearlya trillion dollar business.
Yeah.
And I don't thinkpeople understand that.
Look around you.
If where, wherever you arelistening to this or watching
this look around, you'll seepackaging all over the place.
And we need to figure outways not only to recycle
or compost, but to reuse.
yeah.
Exactly.
Chantal Emmanuel (15:53):
Appreciate it.
Cory Connors (15:53):
Thank you.
Thank you Chantelle.
Thanks for being on.
Chantal E (15:56):
Thanks for having me.
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