Creativity through the lens of the CEO & Co-Founder of Sound Union
"I had a broad foundation of what it meant to be creative."
John Avilla is the founder of Sound Union, a creative studio and cultural hub designed for people who see music as more than background noise—it’s well-being, inspiration, and connection. With a background in brand strategy and creative direction, John built Sound Union as a new kind of social club for creatives, entrepreneurs, and thinkers who prioritize music as a vital part of their daily lives and identities.
More than just a passion project, Sound Union is a strategic response to a cultural need: a space where people can explore, create, and share music as a lifelong practice and personal outlet—without needing to be a pro to belong.
John and the Sound Union community use cultural fluency and systems thinking to help people pursue their best musical lives—whether that means picking up an instrument again, deepening their listening habits, or finding creative expression through sound. It’s about making music an accessible, energizing force in everyday life, and offering a deeper way to connect—with ourselves, with others, and with the world around us.
Whether he’s speaking about the future of branding, creative entrepreneurship, or how music shapes emotional wellness, John brings an open, thoughtful voice to the conversation.
John’s Business Social Links:
https://www.linkedin.com/in/johngavilla/
https://www.linkedin.com/company/soundunion/
https://www.instagram.com/joinsoundunion/
https://www.facebook.com/JoinSoundUnion
www.soundunion.com
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