Swaay.Health Podcast
Welcome to The Swaay.Health Podcast – a podcast for healthcare marketing, PR, and communications professionals! We’re all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
Episodes
July 23, 2025 • 25 mins
What does it take to build an award-winning healthcare marketing team, especially at a nonprofit? Kathryn Ayers Wickenhauser of DirectTrust shares her insights.
Mark as Played
July 21, 2025
Clinicians write thousands of notes. For years, patients rarely saw them. But in the U.S. it's now the law that patients can access their clinical notes. So what happens when they do? Turns out, they’re not just reading. They’re remembering care plans, catching critical mistakes, and surfacing details others missed
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July 16, 2025 • 29 mins
One of the most exciting sets of conferences to hit the world of healthcare IT is the HLTH USA and ViVE conferences. For those not familiar with these conferences, the HLTH USA conference was established as a place to bring together healthcare innovation leaders from across the healthcare industry. This includes startups, pharma, providers, payers, and more in one place to share all the innovation that's happening in healthcare.
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July 14, 2025 • 43 mins
Some organizations treat patient input as a formality. CARRA treats it like fuel. By inviting families to shape everything from research priorities to communications, they’ve built something rare: a model where patients are embedded not just included. It’s making their work stronger, smarter, and more sustainable. Here’s how.
Mark as Played
July 9, 2025 • 43 mins
According to Sue Robins, patient engagement has taken a quiet step backward since 2020. Organizations are looking for MBAs vs people with real lived experience. Patient feedback has been reduced to survey stats. There is still a lack of meaningful compensation for patients sharing their knowledge and insights. Can we improve?
Mark as Played
June 26, 2025 • 31 mins
Trust in healthcare is eroding. Yet, many provider organizations are still rolling out campaigns, portals, and digital tools for patients, but not with them. The result? Missed opportunities, avoidable costs, and fractured relationships. What if the key to rebuilding trust isn’t better messaging, but earlier listening?
Mark as Played
June 24, 2025 • 34 mins
A good rebrand means more than color palettes and logos. It means getting it right with the audience and stakeholders who matter most. To do that, sometimes you must break from industry norms. That’s what one healthcare organization did…and it paid off in spades, or more precisely paid off in positive comments.
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June 19, 2025 • 28 mins
Healthcare moves fast, but sometimes the laws guiding it don’t. Right now, a 1991 law meant to block dinner-hour robocalls is keeping Medicaid plans from texting patients. This restriction is creating very real access barriers for the patients who need care the most.
Mark as Played
June 18, 2025 • 24 mins
Healthcare organizations spend millions on patient portals, marketing campaigns, and digital front doors. But here’s the uncomfortable truth: if your team isn’t genuinely listening to patients, you're building on shaky ground. Learn why the biggest winners in healthcare today aren’t the loudest marketers, they’re the best listeners.
Mark as Played
May 27, 2025 • 15 mins
Search marketing isn’t dead, but it is unrecognizable from just a few years ago. Thanks to AI, long-tail queries, and shifting user behavior, the old rules no longer apply. If you’re still chasing high-volume keywords or flooding the web with generic posts, it’s time for a strategy check. Here’s what healthcare marketers need to know now.
Mark as Played
May 7, 2025 • 21 mins
Rebrand projects usually take longer than expected – mostly because the deadlines can be shifted easily. Codametrix didn’t want this to happen, so they tied their rebrand to the annual HIMSS conference. They completed it in just ten weeks! Here’s how.
Mark as Played
April 9, 2025 • 26 mins
Too many healthcare brands treat social media like a digital billboard—constantly broadcasting their latest product updates, awards, or corporate milestones. That’s a mistake. Audiences do not engage with faceless brands. They engage with people. Hear how one CEO is succeeding by being himself online.
Mark as Played
March 18, 2025 • 21 mins
Getting media coverage in healthcare isn’t about sending out a press release and hoping for the best. It requires strategy, relationships, and a deep understanding of what journalists actually want. Here are a few strategies to get you started.
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March 4, 2025 • 24 mins
If you are a healthcare vendor trying to land a meeting with a CIO most of the most common marketing tactics simply don’t work. Cold emails? Ignored. Hoping to catch a CIO wandering an exhibit hall? Not happening. Trying to impress them with big-name customer logos or big revenues? Think again.
Mark as Played
January 30, 2025 • 21 mins
For healthcare organizations spread across multiple states and facilities, ensuring a consistent patient experience is no small feat. AdventHealth uses a unique approach, something they call their bow-tie model, to drive their patient experience initiatives at scale. Here’s how.
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January 27, 2025 • 55 mins
Healthcare marketing experts share creative strategies, career advice, and essential skills to help marketers thrive in the ever-evolving healthcare landscape.
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Are we making progress towards breaking down the silos in healthcare? Graham Gardner, MD – CEO of Kyruus Health believes there is reason for optimism. He is seeing more collaboration between plans and providers. Here is what they are working on together.
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Healthcare marketers face mounting pressure to deliver seamless digital experiences as patient expectations rise. Ensuring consistency across websites, apps, and social media is a smart, simple, and affordable way to improve patient experience while also building trust.
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January 16, 2025 • 20 mins
In our latest podcast, Saul Marquez from Outcomes Rocket shares some keys to an effective podcast in healthcare. Plus, he shares how AI is impacting marketing and ways you can leverage AI in your healthcare organization.
Mark as Played
January 8, 2025 • 19 mins
Are you seeing the convergence of PR and Marketing? Are you interested in how the PR landscape is changing? Are you wondering how AI will impact you? In this interview, Swaay.Health Award winner, Tim Busche from Envision Health shares insights on these topics and more.
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