Swaay.Health Podcast

Swaay.Health Podcast

Welcome to The Swaay.Health Podcast – a podcast for healthcare marketing, PR, and communications professionals! We’re all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.

Episodes

July 23, 2025 25 mins
What does it take to build an award-winning healthcare marketing team, especially at a nonprofit? Kathryn Ayers Wickenhauser of DirectTrust shares her insights.
Mark as Played
Clinicians write thousands of notes. For years, patients rarely saw them. But in the U.S. it's now the law that patients can access their clinical notes. So what happens when they do? Turns out, they’re not just reading. They’re remembering care plans, catching critical mistakes, and surfacing details others missed
Mark as Played
One of the most exciting sets of conferences to hit the world of healthcare IT is the HLTH USA and ViVE conferences.  For those not familiar with these conferences, the HLTH USA conference was established as a place to bring together healthcare innovation leaders from across the healthcare industry.  This includes startups, pharma, providers, payers, and more in one place to share all the innovation that's happening in healthcare. ...
Mark as Played
Some organizations treat patient input as a formality. CARRA treats it like fuel. By inviting families to shape everything from research priorities to communications, they’ve built something rare: a model where patients are embedded not just included. It’s making their work stronger, smarter, and more sustainable. Here’s how.
Mark as Played
According to Sue Robins, patient engagement has taken a quiet step backward since 2020. Organizations are looking for MBAs vs people with real lived experience. Patient feedback has been reduced to survey stats. There is still a lack of meaningful compensation for patients sharing their knowledge and insights. Can we improve?
Mark as Played
Trust in healthcare is eroding. Yet, many provider organizations are still rolling out campaigns, portals, and digital tools for patients, but not with them. The result? Missed opportunities, avoidable costs, and fractured relationships. What if the key to rebuilding trust isn’t better messaging, but earlier listening?
Mark as Played
A good rebrand means more than color palettes and logos. It means getting it right with the audience and stakeholders who matter most. To do that, sometimes you must break from industry norms. That’s what one healthcare organization did…and it paid off in spades, or more precisely paid off in positive comments.
Mark as Played
Healthcare moves fast, but sometimes the laws guiding it don’t. Right now, a 1991 law meant to block dinner-hour robocalls is keeping Medicaid plans from texting patients. This restriction is creating very real access barriers for the patients who need care the most.
Mark as Played
Healthcare organizations spend millions on patient portals, marketing campaigns, and digital front doors. But here’s the uncomfortable truth: if your team isn’t genuinely listening to patients, you're building on shaky ground. Learn why the biggest winners in healthcare today aren’t the loudest marketers, they’re the best listeners.
Mark as Played
Search marketing isn’t dead, but it is unrecognizable from just a few years ago. Thanks to AI, long-tail queries, and shifting user behavior, the old rules no longer apply. If you’re still chasing high-volume keywords or flooding the web with generic posts, it’s time for a strategy check. Here’s what healthcare marketers need to know now.
Mark as Played
Rebrand projects usually take longer than expected – mostly because the deadlines can be shifted easily. Codametrix didn’t want this to happen, so they tied their rebrand to the annual HIMSS conference. They completed it in just ten weeks! Here’s how.
Mark as Played
Too many healthcare brands treat social media like a digital billboard—constantly broadcasting their latest product updates, awards, or corporate milestones. That’s a mistake. Audiences do not engage with faceless brands. They engage with people. Hear how one CEO is succeeding by being himself online.
Mark as Played
Getting media coverage in healthcare isn’t about sending out a press release and hoping for the best. It requires strategy, relationships, and a deep understanding of what journalists actually want. Here are a few strategies to get you started.
Mark as Played
If you are a healthcare vendor trying to land a meeting with a CIO most of the most common marketing tactics simply don’t work. Cold emails? Ignored. Hoping to catch a CIO wandering an exhibit hall? Not happening. Trying to impress them with big-name customer logos or big revenues? Think again.
Mark as Played
For healthcare organizations spread across multiple states and facilities, ensuring a consistent patient experience is no small feat. AdventHealth uses a unique approach, something they call their bow-tie model, to drive their patient experience initiatives at scale. Here’s how.
Mark as Played
Healthcare marketing experts share creative strategies, career advice, and essential skills to help marketers thrive in the ever-evolving healthcare landscape.
Mark as Played
Are we making progress towards breaking down the silos in healthcare? Graham Gardner, MD – CEO of Kyruus Health believes there is reason for optimism. He is seeing more collaboration between plans and providers. Here is what they are working on together.
Mark as Played
Healthcare marketers face mounting pressure to deliver seamless digital experiences as patient expectations rise. Ensuring consistency across websites, apps, and social media is a smart, simple, and affordable way to improve patient experience while also building trust.
Mark as Played
In our latest podcast, Saul Marquez from Outcomes Rocket shares some keys to an effective podcast in healthcare. Plus, he shares how AI is impacting marketing and ways you can leverage AI in your healthcare organization.
Mark as Played
Are you seeing the convergence of PR and Marketing? Are you interested in how the PR landscape is changing? Are you wondering how AI will impact you? In this interview, Swaay.Health Award winner, Tim Busche from Envision Health shares insights on these topics and more.
Mark as Played

Popular Podcasts

    Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    24/7 News: The Latest

    The latest news in 4 minutes updated every hour, every day.

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.