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January 17, 2025 93 mins

*Episode recorded summer 2024*


Dom Alessandro has been the founder and owner of AW Design since 2000, a company which is dedicated to helping brand owners realize the potential of their brands through meaningful strategic development, passionate design exploration and detailed execution. Prior to AW, Dom was a Design Director at Landor NY, leading a team of designers on branding programs for clients such as Nestle, Pepsi and Proctor & Gamble. Dom has been one of the keys to the history of Danbury Hockey with his contribution centering around the logo design for four of the five teams to call Danbury home. Dom designed the iconic Danbury Trashers logo, followed by the Whalers, Titans, and Hat Tricks.



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