Swift Coaches Academy: Conversations with Zenia Wood

Even the best coaches are struggling to generate the same number of leads they once were…

Not because they’re bad at what they do… but because the way they’re asking for clients is outdated.

In this episode, I’ll show you why trust is tanking online, why “Book a Call” is feeling too risky for leads, and how to flip the script using value-packed lead magnets that position you as the go-to.

What We Cover:

➡️ Why online trust is at an all...

Ever feel like you're stuck in the 1:1 grind, dreaming of scaling but unsure where to start? 

What if you could validate, sell, and design a group program without building it all upfront? (Hint: It’s easier than you think)

In this episode, I share the exact 3-step strategy to launch a group program that guarantees you won’t build a thing until you’ve made cash upfront!

What We Cover:

➡️ The power of environment in shaping your suc...

Still stuck creating content every single week, hoping this one finally brings in leads? 

Want the stupidly simple Hormozi strategy I used with a million-dollar health clinic for generating 3 x the leads (without paying me thousands)?

This is your shortcut to marketing that gets results (based on your data) that turns lurkers into leads.

In this episode, I break down Alex Hormozi’s “More, Better, New” framework.

You...

Running ads without a proper system is like pouring water into a leaky bucket.
If you want paying clients (not just clicks!) you need this in place first.

I break down the 4 things I recommend all coaches do before they spend a single cent on ads. If your calendar isn’t full and you’re wondering why your ads aren’t converting, then tune in to this episode ASAP!

What We Cover:
➡️ The difference between ads that flop and ads th...

Forget just boosting posts, Jess’s 360degree full-funnel approach to Meta Ads that actually convert, make sure you’re not just getting more leads, but more sales and a clear ROI (or ROAS in ad speak)!

Jessica Tutton, a course creator and Meta ads strategist, breaks down how coaches are using paid ads all without losing money and while fixing underperforming ads to grow your business today (seriously)!

What We Cover:
➡️ How Jessi...

If you’re tired of doing random marketing tactics with no real direction or data to guide you, then this episode is your wake-up call. We’re breaking down exactly how to build a repeatable, data-backed marketing plan that actually gets leads (and clients) without the frustration of your efforts going to waste.

What We Cover:
➡️ The 4 Step Marketing Plan to take you from confused to clear AF
➡️ Why you need marketing goals

What separates bold, high-impact brands from the ones that fade into the background? 
It’s not just aesthetics, it’s the way they communicate, position themselves, and create an unforgettable experience.

What truly makes a brand stand out?
➡️ Branding is perception (not how you view your business)
➡️ The importance of clear, concise core brand messages & how to create yours
➡️ Why effective brands (like Taylor Sw...

Most coaches think they have a lead gen problem, when they actually have a leak problem.

In this episode, I break down the simple 3-Step Opt-In Forever Funnel™ that’s quietly generating leads (and filling calendars) while you sleep.

What We Cover:
➡️ The #1 funnel most coaches don’t have but desperately need
➡️ How Ben woke up to 7 sales calls booked in a single day
➡️ What’s missing from your application or booking fu...

What if the secret to client success and business growth wasn’t just in your skillset, but in how you structure your processes, build relationships, and understand human behavior?

In this episode, I sit down with Jacci Allanson, a powerhouse Exercise Physiologist and 2024 Australian Women’s Small Business Champion Finalist, to break down how she’s built a gold-standard client experience, formed high-value partnerships, and created a...

Most coaches start with 1:1 coaching, but at some point, you hit a ceiling—your time, energy, and income max out. The good news? Scaling doesn’t have to mean working more. The Hybrid Model is the smartest way to grow without losing client results or burning yourself out.

What We Cover:
➡️ The signs it’s time to move beyond 1:1 coaching
➡️ The 3 business models
➡️ The difference between Low-Ticket, High-Ticket and the ...

From Burned by a Business Coach to Industry Authority 🚀

Kyra built a $10K/month business in just 3 months—but it wasn’t luck. She tested, re-tested, and did the work to shift her mindset and position herself as an industry leader.

🎙 Here’s what we’re covering:

👉🏻 How partnerships & networking helped Kyra scale fast

👉🏻 The mindset shifts that helped her overcome rejection

👉🏻 Why 1 conversation can change your entire trajector...

HOW I’D ADD $5,000 THIS WEEK IF I HAD TO

Maybe last month wasn’t as good as you’d hoped

OR perhaps you’re just keen on hearing how a multi-6 figure 2 x Coaching Business owner has done it

Bc after coaching over 279 coaches 1:1 and thousands in groups from all industries, I’ve seen first hand what works and what doesn’t with both my own trial and error and my students.

We’ve implemented strategies tried things and I’ve created a short b...

Supporting high-performing individuals and business owners to break-through their personal barriers,

For 1 : 1 Coaching & Couples Coaching Services Available

Jess is an intuitive coach who is relatable, personal, and direct.

She believes in empowered based leadership – meaning her goal is to help you cultivate trust in yourself to be able to lead yourself

Emotional capacity

• How to practice? 
• What stops people from practicing is a...

TURN LEADS INTO CLIENTS ON AUTO-PILOT 🚀🎯

Imagine having a system that turns leads into paying clients without you lifting a finger—saving you hours every single week. That’s exactly what Forever Funnels™ do, and in this episode, I’m breaking down how to build one and use it forever.

🎙 Here’s what we’re covering:
👉🏻 WTF is a Forever Funnel?
👉🏻 How to automate your lead-to-sales process
👉🏻 The key funnels every bus...

Writing that stands out in a crowded market ✍️
Good copywriting isn’t just about words—it’s about connection, emotion, and conversions. If you’ve ever wondered why AI-generated content doesn’t quite hit the mark or how to sharpen your own copy skills, this episode is for you.

🎙 Here’s what we’re covering:
👉🏻 What is copywriting really about?
👉🏻 Why ChatGPT won’t help you stand out
👉🏻 How understanding your ide...

This episode might piss some people off, and honestly? Good. If you’re not standing for something, you’re standing for nothing. Today, I’m getting loud about why I ditched the idea of opening a gym and went all-in on building an online business instead.

🎙 Here’s what we’re covering:
👉🏻 Why I thought I wanted a gym—and why I changed my mind
👉🏻 The fears that hold coaches back from niching down
👉🏻 The real reason on...

In this episode, we break down how Biz Academy student Zane built a $100K+ online hybrid business in just two years—reducing his work hours, increasing his income, and making $10K in just three weeks while on holiday.

🎙 Here’s what we’re covering:
👉🏻 How Zane transitioned from in-person coaching to a profitable hybrid model
👉🏻 The key systems, messaging, and partnerships that scaled his business
👉🏻 How he went fro...

Your next strategy to skyrocket leads 🚀
In this episode, we unpack how Simone, a Biz Academy student, got 100 leads in just 2 days and turned them into paying clients with a simple giveaway strategy.

🎙 Here’s what we’re diving into today:
👉🏻 Why January is the time to go HARD in health & fitness
👉🏻 Simone’s success story: 100 leads, 6 instant sign-ups, and 12 challenge members
👉🏻 Step-by-step: How to run ...

From passion to profit—then disrupting the game.
In this episode, we chat with Rochene Hawley about her journey from owning a gym to becoming a fitness industry disruptor. Get ready to learn how to sell, scale, and trust yourself to make bold moves in business.

🎙 Here’s what we’re diving into today:
👉🏻 How Rochene disrupted the fitness industry
👉🏻 The biggest mistakes fitness business owners make
👉🏻 Selling he...