Swift Coaches Academy: Conversations with Zenia Wood

Feel like scaling means more work, more pressure, more of everything? 

You’re not alone… but you’re also keeping yourself stuck. 

Here’s how to simplify and scale smarter (without adding more chaos).

Overwhelm = too many options + lack of clarity.

Let’s cut through that with 4 clear moves you can make today.

What We Cover:

➡️ The real cause of overwhelm (and how to escape it)
➡️ How to raise your rates and gain back time

You think what you do is clear... but people aren't buying. Why?

💬 Learn the messaging gaps that are keeping great coaches like you from getting clients with International Marketing Expert and his 15 years of experience in one powerful episode.

We dive into enrollment stories, sales psychology, and the simple shifts that make people say YES to working with you (without changing your whole offer)!

🔍 What We Cover:

➡️ The messagin...

Fully booked, out of hours, and wondering how to grow without burning out? 

You’re not alone… 

And the good news is, you only need one of two smart strategies to scale.

If you’re feeling stretched thin but still stuck at the same revenue level, it’s not about doing more (despite what the bro business coaches might tell you).

Let’s break down the only 2 ways to scale (+ Pros & Cons) without adding more to your ca...

Why do clients say they want results... but don’t actually follow through?

In this episode, Zenia sits down with Dr Matt Corbin. A clinician-turned-coach and behaviour change expert, to unpack what’s really going on when clients don’t take action.

This one’s for the coaches and clinicians who care about more than just movement 
AND want better results, better retention, and better revenue to match.

What We Cover:

• Why your clien...

Are you spending hours creating one piece of content or writing the perfect reply… but still not seeing real growth in your business?

You’re probably focused on the wrong thing.

In this episode, I’ll walk you through how to finally identify the biggest bottleneck in your coaching business and fix it!

Because the truth is, frustration burns your energy and delays results… and unless you’re fixing the biggest constraint, you’re spinning...

What if integrating just 5 minutes of breathwork a day could help your clients manage pain, reduce inflammation, boost performance, and regulate their nervous system?

Well it can, and here’s why you should be using it…

Breathwork facilitator and neuroscience nerd Ber breaks down the practical, grounded science behind breathwork, so you can use it with clients (or yourself) to clear resistance and finally move forward.

What W...

At 32, I found myself reflecting on the career I built in my 20s:

 
Fully booked, Go-to expert, flown overseas 3 times to coach world class athletes…

On paper I was a huge success.
And if you’d asked my younger self - she’d say I was doing what I’d always dreamed of.

And yet, I couldn’t shake the quiet voice asking… Is this really it? The feeling that something was missing.

This episode i...

Even the best coaches are struggling to generate the same number of leads they once were…

Not because they’re bad at what they do… but because the way they’re asking for clients is outdated.

In this episode, I’ll show you why trust is tanking online, why “Book a Call” is feeling too risky for leads, and how to flip the script using value-packed lead magnets that position you as the go-to.

What We Cover:

➡️ Why online trust is at an all...

Ever feel like you're stuck in the 1:1 grind, dreaming of scaling but unsure where to start? 

What if you could validate, sell, and design a group program without building it all upfront? (Hint: It’s easier than you think)

In this episode, I share the exact 3-step strategy to launch a group program that guarantees you won’t build a thing until you’ve made cash upfront!

What We Cover:

➡️ The power of environment in shaping your suc...

Still stuck creating content every single week, hoping this one finally brings in leads? 

Want the stupidly simple Hormozi strategy I used with a million-dollar health clinic for generating 3 x the leads (without paying me thousands)?

This is your shortcut to marketing that gets results (based on your data) that turns lurkers into leads.

In this episode, I break down Alex Hormozi’s “More, Better, New” framework.

You...

Running ads without a proper system is like pouring water into a leaky bucket.
If you want paying clients (not just clicks!) you need this in place first.

I break down the 4 things I recommend all coaches do before they spend a single cent on ads. If your calendar isn’t full and you’re wondering why your ads aren’t converting, then tune in to this episode ASAP!

What We Cover:
➡️ The difference between ads that flop and ads th...

Forget just boosting posts, Jess’s 360degree full-funnel approach to Meta Ads that actually convert, make sure you’re not just getting more leads, but more sales and a clear ROI (or ROAS in ad speak)!

Jessica Tutton, a course creator and Meta ads strategist, breaks down how coaches are using paid ads all without losing money and while fixing underperforming ads to grow your business today (seriously)!

What We Cover:
➡️ How Jessi...

If you’re tired of doing random marketing tactics with no real direction or data to guide you, then this episode is your wake-up call. We’re breaking down exactly how to build a repeatable, data-backed marketing plan that actually gets leads (and clients) without the frustration of your efforts going to waste.

What We Cover:
➡️ The 4 Step Marketing Plan to take you from confused to clear AF
➡️ Why you need marketing goals

What separates bold, high-impact brands from the ones that fade into the background? 
It’s not just aesthetics, it’s the way they communicate, position themselves, and create an unforgettable experience.

What truly makes a brand stand out?
➡️ Branding is perception (not how you view your business)
➡️ The importance of clear, concise core brand messages & how to create yours
➡️ Why effective brands (like Taylor Sw...

Most coaches think they have a lead gen problem, when they actually have a leak problem.

In this episode, I break down the simple 3-Step Opt-In Forever Funnel™ that’s quietly generating leads (and filling calendars) while you sleep.

What We Cover:
➡️ The #1 funnel most coaches don’t have but desperately need
➡️ How Ben woke up to 7 sales calls booked in a single day
➡️ What’s missing from your application or booking fu...

What if the secret to client success and business growth wasn’t just in your skillset, but in how you structure your processes, build relationships, and understand human behavior?

In this episode, I sit down with Jacci Allanson, a powerhouse Exercise Physiologist and 2024 Australian Women’s Small Business Champion Finalist, to break down how she’s built a gold-standard client experience, formed high-value partnerships, and created a...

Most coaches start with 1:1 coaching, but at some point, you hit a ceiling—your time, energy, and income max out. The good news? Scaling doesn’t have to mean working more. The Hybrid Model is the smartest way to grow without losing client results or burning yourself out.

What We Cover:
➡️ The signs it’s time to move beyond 1:1 coaching
➡️ The 3 business models
➡️ The difference between Low-Ticket, High-Ticket and the ...

From Burned by a Business Coach to Industry Authority 🚀

Kyra built a $10K/month business in just 3 months—but it wasn’t luck. She tested, re-tested, and did the work to shift her mindset and position herself as an industry leader.

🎙 Here’s what we’re covering:

👉🏻 How partnerships & networking helped Kyra scale fast

👉🏻 The mindset shifts that helped her overcome rejection

👉🏻 Why 1 conversation can change your entire trajector...

HOW I’D ADD $5,000 THIS WEEK IF I HAD TO

Maybe last month wasn’t as good as you’d hoped

OR perhaps you’re just keen on hearing how a multi-6 figure 2 x Coaching Business owner has done it

Bc after coaching over 279 coaches 1:1 and thousands in groups from all industries, I’ve seen first hand what works and what doesn’t with both my own trial and error and my students.

We’ve implemented strategies tried things and I’ve created a short b...