258: Stuff of Lore with Aaron Mahnke

This week’s guest is Aaron Mahnke, the creator of the Lore podcast and the small empire that’s grown up around it. He joins Brett to talk about Lore, podcasting, and how life can change when you least expect it.

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Show Links

• aaronmahnke.com
• grimandmild.com
• twitter.com/amahnke
• instagram.com/amahnke

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Transcript

Systematic 258

Brett: [00:00:00] [00:00:00]My guest this week is Aaron Mahnke he’s the creator of the Lore podcasts and a small empire. That’s grown up around it. How’s it going, Aaron?

[00:00:15] Aaron: [00:00:15] Hey, Brett, I am doing well. I’m doing well. How are you?

[00:00:17]Brett: [00:00:17] I’m good. I haven’t talked to you since 2016 and at that point a lot had happened since the last time I talked to you before that, and I feel like things have only exponentially grown for you since then.

[00:00:32] Aaron: [00:00:32] Things are indeed busy. Yes. And I like it that way. It’s been really fun.

[00:00:38] Brett: [00:00:38] Yeah. So I think we talked about this back in 2016, but when I first became aware of you kind of cross paths with you, you were of tossing ideas against the wall with frictionless workflow stuff and kind of putting out things like index cards and whatnot. And then all of this sudden. [00:01:00] You put out a podcast that I don’t think you had like strong, a strong inclination that it was going to change your life. And it, it did.

[00:01:12] Aaron: [00:01:12] It did it really did. Yeah. I tell people when they ask me, you know, how did you start lore? I say, have you ever seen one of those detective movies where the. You know, the clever detectives in the library of this English Manor and he sort of leans on a bookshelf and a door swings open because he leaned on the right thing.

[00:01:28]That’s how I fell into this. It was all complete happenstance and I have just been making it up as I go ever since.

[00:01:37] Brett: [00:01:37] Laura gained more and more popularity. Eventually got. Optioned as an Amazon show. What other Lore specifically, we’ll talk about some of your other shows soon, but like what other major avenues has Laura taken since then?

[00:01:51] Aaron: [00:01:51] Shortly after the TV offers rolled in, I had a number of literary agents reach out they’re these mythical [00:02:00] people that a lot of authors don’t think actually exist because. It’s so hard to attain. And I had a lot of them knocking on my door, which was super great. So I teamed up with one of them sold a three book lore series to penguin random house.

[00:02:12] The first of