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May 28, 2025 29 mins

 In this episode, I’m getting real about some of the biggest mistakes I see (and have made myself) when it comes to growing a sustainable business. We’re talking about underpricing, giving away too much for free, and offering all the things to try to serve everyone. Spoiler: that’s a fast track to burnout and stagnation. 

I’m sharing some hard lessons I had to learn the hard way—and how shifting my pricing, tightening up my services, and getting intentional about how I deliver value helped me get unstuck. If you’re feeling stretched thin or like your business just isn’t moving the way it should, this one’s for you. 


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About me: I'm Kenniqua Lewter, a Systems Strategist and HoneyBook Educator, and I help service providers organize and automate systems to simplify their business (and life) and confidently serve dream clients. 

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