February 23, 2025 • 20 mins
Unlock the secrets to skyrocketing your real estate career by learning from our guest, Jack Bouvier, as he shares his transformative journey from novice agent to closing an impressive 54 deals in just his second year. Jack opens up about the financial pitfalls he encountered, like investing in overpriced lead generation services, and the invaluable lessons he drew from those experiences. He underscores the power of personal lead generation skills and authentic relationship-building, offering a refreshing look at how to cultivate success without relying heavily on expensive marketing tools. <br><br>In this episode, we explore the essential strategies for building a thriving real estate business on a budget. Jack discusses the importance of prioritizing meaningful connections over flashy gadgets, and investing in tools like a CRM and a transaction coordinator to streamline your operations. He also highlights the impact of mentorship and careful budgeting, illustrating how these practices can steer new agents away from costly mistakes and towards sustained success. Whether you're just starting out or looking to refine your approach, Jack’s insights offer practical guidance to enhance your real estate game without breaking the bank.
For more information or to connect directly with Scott visit www.tacticalagent.ca. Also follow and send Scott a Dm on INSTAGRAM, FACEBOOK OR LINKEDIN. Scott is also active on TIKTOK and YOUTUBE.
If you're currently stuck in your business and need advice, looking for mentorship or want a FREE coaching session contact Scott at the links above or send him an email at scottzrealtor@gmail.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Realtors and entrepreneurs have a habit of
learning things the hard way.
On today's episode, we're goingto talk to an agent that's
going to outline the threethings that he thinks has been
an absolute waste of money inhis career so far.
Three things that he thoughtwas worth every penny.
And I think that you're goingto get a lot of clarity and
value out of today's episode.
So set your speed to 1.25 or1.5 and let's get tactical.
(00:23):
Welcome to Tactical Agent, yourreal estate coach in a box.
I'm your host, scott Ziegler,and if you're looking for no
nonsense, straight to the pointreal estate training, you're in
the right place.
Each episode, we'll dive intoexpert interviews and break down
step-by-step strategies you canstart using right away to level
(00:45):
up your real estate game.
No fluff, no filler, justreal-world advice and practical
tools to help you succeed.
So get ready.
This is where agents come toget tactical.
Welcome everybody to theTactical Agent Podcast.
I am really looking forward totoday's conversation because I
think that it's going to help alot of agents, whether you're a
(01:05):
new agent or a veteran agent,when it comes to things that you
should be focusing on andspending your money on.
And today's guest is somebodynear and dear to me, a business
partner, a friend and somebodythat I've seen come up in the
business over the last 18 or 20months.
Mr Jack Bouvier, welcome to theTactical Agent.
Speaker 2 (01:26):
Thank you, Mr Ziegler .
I appreciate the honored guestof being here on your podcast
and sharing my experience andgetting deep in tactical Great.
Speaker 1 (01:36):
So you tell us a little bit about yourself and, I
guess, your beginning of yourcareer.
You have hit uh icon, yourfirst full year in real estate
and, for those of you that don'tknow, that's sort of the
highest uh achievement or salesaward at at the company and um.
So what's the?
What's the first 18, 20 sort ofunder two years been like for
(01:58):
you?
Speaker 2 (01:59):
yeah, so just to give people a frame of reference,
it'll be two years, this June2025.
It's February right now aswe're recording this podcast,
and so the past few months asI've got into this industry,
it's been a lot of learning, tosay the least, a lot of trial
and error and getting my feetwet in kind of a lot of
different areas.
(02:19):
I read Rich Dad, poor Dad,which a lot of people probably
have, that got them interestedin real estate and, along with a
lot of other factors.
I read Rich Dad, poor Dad,which a lot of people probably
have, that got them interestedin real estate and, along with
other, a lot of other factors.
But I wanted to get into thereal estate space, so started
investing before I became a realestate agent, bought a property
and then that really got me thebug and then did a little bit
of wholesaling and, yeah,eventually just got my license
(02:43):
and then real estate kind ofjust took off a little bit
faster and, as a lot of peopleknow, once you focus your energy
on is really what's going togrow.
So I knew I wanted to grow thisreal estate business of mine, so
really focused on that side ofthe business to get it to the
stage that I wanted to get it at, so focused on it 100%, 100%.
And yeah, what that looked likefor me was a lot of prospecting
(03:06):
, a lot of conversations, a lotof just talking to people about
me getting into the business andhow I could help them with
either buying, selling orinvesting.
And for me, at the verybeginning, was a lot about
helping people invest, eventhough I was a newbie in the
field.
But I had some experience undermy belt by investing prior to
getting my license, so I feltlike that was a niche that I
(03:28):
could help out with other people.
My first year in June, from2023 to the end I did about 10
deals, and then last year, in2024, I did 54 deals.
So it was a big, exponentiallift and this year just planning
on continuing to grow.
Speaker 1 (03:46):
So that leads really great into what we're going to
talk about on this episode ofyour big three things that in
your first two years of businessthat you thought were a waste
of money and three things thatyou thought were a tremendous
value to you, and then some ofthe learning lessons that that
you've had.
And you know, the first thingthat you wrote down here that
(04:06):
you thought was a waste of moneywas paying for overpriced lead
generation.
So what was your experiencewith lead generation?
Speaker 2 (04:13):
Yeah.
So as I first got into it,there's a lot of other
third-party companies that wereapproaching me to say, hey, if
you haven't had any success withlead generating, as you read a
lot of books, everyone knowsthat main part of business is
generating leads and convertingit to sales, so you need to have
leads, and so once you hearanother third party company
(04:35):
saying, hey, we can provide youleads, you think that's a good
option, but you've got to knowthat they are legitimate and
able to provide what they saythat they're going to be able to
do.
So there's some companies I'mnot going to say their names,
but that were approaching me,and some of them AI driven, and
the fees to get set up were veryhigh and about like maybe
(05:00):
10,000, to give a frame ofreference, with continuous
monthly payments and whatnot andthose services.
I did end up going with one andjust way too much money for the
amount of results returned inthe very initial phase of the
business.
I think it's important to havea grasp on those skills on your
(05:24):
own so you know what you arelooking for to generate your
leads and then also in thefuture, you have a better
understanding on how to vet theright company that you're
looking to work with.
Speaker 1 (05:37):
Right, and you wrote down here that most of your
business ended up coming fromfamily, social media, your
sphere of influence and the leadgeneration really was just kind
of a waste of money.
Speaker 2 (05:49):
Yeah, exactly, lots of my leads in business did come
from prospecting my sphere and,as well as, honestly, just lots
of cold calling, door knocking,open houses, just some random
conversations and lots of peoplethat I knew in the space of
(06:09):
real estate from my investingdays and networks as well, that
ended up referring me to otherpeople that were looking to
either transact, buy, sell andinvest in real estate.
So, yeah, good good.
Speaker 1 (06:23):
And then the second thing you wrote down here was
and I think a lot of agents fallinto this trap of paying for
every fancy real estate techtool right away.
I mean CRMs, mics, websites,everything that the flashy bells
and whistles that are thrown atus, and you did some of that as
well, but you found that therewas some cheaper alternatives
(06:44):
and some free alternatives.
Speaker 2 (06:45):
Lots of people just use iPhones now to shoot videos,
and some other people spendthousands and thousands of
dollars on all this fancyequipment to try to make the
best video and, yes, it probablydoes look good.
But also, people want to relateto the authentic version of you
on social media as well and, ifit's maybe a little bit too
(07:08):
edited, they seem to not havethat direct connection.
However, yeah, at the verybeginning I was paying.
I mean, there's certain devicesthat I think are necessary when
you're maybe doing a propertytour.
You want a gimbal to stabilizethe phone or having a good mic
to be able to hear you thingslike that that are basic, and a
drone, example as well, ifyou're not hiring that out from
(07:29):
another real estate photographycompany.
But those things I think arepretty important as a real
estate agent.
But yeah, with all the fancylights and camera and all these
other excess things can be alittle bit excess and probably
not worth the money.
I think there is importance ofstaying authentic and having
(07:52):
that connection of maybeshooting a video in your kitchen
, versus having a fancy backdropthat you spend $50,000 on
creating.
Speaker 1 (08:02):
Yeah, chasing every shiny object.
And then here's another onethat I think is very relatable
in sort of today's day and age.
I know that when I joined thecloud-based ecosystem, where we
don't have offices, the nextpoint that you had down here was
spending money on fancy officespace or a private desk at a
brokerage, and I know that thatwas a major concern for me,
(08:26):
leaving a traditional model andlooking back, it hasn't
manifested at all as a negative.
So tell us a couple of thingsthat you feel like you kind of
wasted money on in that realm.
Speaker 2 (08:38):
But at the end of the day, us as real estate agents,
we're on the go showing clientsproperties or meeting sellers at
their property to go throughthe listing, appointment and
whatnot, and oftentimes we'remaking the calls or we're trying
to make some content andwhatnot, and you don't always
need to be at an office.
(08:58):
And I thought that was importantat the very beginning.
And to me, what the mostimportant aspect of being at an
office is is the collaborationand networking with other agents
that you can connect with, andyou can do that obviously
remotely and through phone callsand etc.
And so I thought that it wasimportant to have an office to
meet clients and whatever else.
So I was looking for someco-working spaces and I went to
(09:21):
a couple and just didn't get theright connection and right
environment that I was lookingfor.
At the end of the day, I don'tthink it's necessary to spend a
lot of money on an office spacebecause at the end of the day,
you're going to be doing most ofthe work, most likely at home
or out and about in theneighborhood or at the
properties with your clients, soan office space isn't that
(09:44):
important in my opinion.
Speaker 1 (09:46):
That's where we make the money is out shaking hands
and kissing babies right, notsitting in an office.
We had overpriced lead genservices, paying for every
little shiny object that comesand wasting money on office
space and co-working space, andI think that a lot of agents
fall into those traps,especially newer agents,
(10:07):
thinking that they need to dothose things, versus what you
just ended up saying is beingout meeting people, making your
phone calls, and I think that'swhere the money is made.
And then the three things thatyou think that were worth every
penny in your first couple ofyears.
The first one you put down wascoaching and mentorship, and I
(10:28):
think, as real estate agents, itis ingrained or pounded into us
that we should have a coach, weshould have a mentor or you
should join a team, and I thinktoo many agents suffer it out
their first few years on theirown when they just don't need to
.
So what's your experience withcoaching and mentorship been
yeah great question.
Speaker 2 (10:47):
I think that is a huge importance in every area of
life, not just business, butmaybe health and fitness and
whatnot.
Training to become an agent itdoesn't really teach you about
how to go out and do a buyerconsultation and actually help
close the deal and lead,generate and prospect and follow
(11:07):
up all that stuff.
So by having a coach and mentorwho's been through the process
and has experience and success,that you can ask questions and
they can dissect your businessand essentially tell you what to
do in order to actually besuccessful in this industry, is
worth absolutely every singlepenny.
There's so much more that goesbehind the scenes that people
(11:28):
really realize and at the verybeginning you don't know what
you don't know, and trying towing it and just figure it out
on the fly, you don't want tore-event a wheel that's been
already created, so why wasteall those years trying to figure
it out on your own when you canpay someone to speed up that
(11:49):
process?
Speaker 1 (11:49):
in my mind, that's what mentorship really is yeah,
they've made all the mistakesalready, so pay them so that you
don't have to make thosemistakes.
Um, the next one you wrote downhere and this was a lesson that
took me a while to learn.
But you have a transactioncoordinator, slash assistant and
, just a bit of a funny story,or an aside, jack wasn't even
licensed for two weeks and Iasked him a question.
(12:11):
He's like, oh, I'll check withmy assistant.
And I was like what do you meanan assistant?
I don't even know that you haddone a deal yet.
So, right from the get-go, youinvested into a transaction
coordinator and assistant, andwhat has that allowed your
business to do?
How has it helped you grow?
How has it freed up time foractual income producing
(12:33):
activities for you?
Speaker 2 (12:34):
I'm a firm believer that we get paid to do certain
key money producing activities.
Everyone's got a specific rolein their field of work and you
get paid to do that specificwork.
And us as real estate agents?
As you know, we wear many hatsand whatnot, but at the end of
the day, I think our main moneyproducing activities are to
prospect for new real estateconversations, talking to people
(12:55):
to either buy, sell or invest,follow up with those people,
make offers on properties orpresent with clients with either
sellers, buyers or investorsand negotiating contracts.
Those, at the end of the day,in my opinion, are probably
where we're going to be makingour money to put in our best
skill set.
(13:16):
But I knew the importance oftrying to spend my time on more
of those key money producingactivities.
So by hiring an assistant thatwas the idea initially and
there's been lots of learningalong the way.
That's kind of made me where Iam today.
If you are doing those lowermoney producing tasks those $20
(13:36):
tasks, those whatever smalleractivities, then you're really
losing money.
Because if you are worth $100an hour or whatever by doing
what you do, then you areessentially losing money doing
those $20 tasks, paperwork andwhatever else.
So by trying to delegate thoseout, then you're doing your
(13:57):
business a favor.
Speaker 1 (13:58):
Yeah, I couldn't agree more.
And then the last thing thatyou think was worth every penny
and I know this is a big, bigtopic of conversation with
agents is a CRM and what's thebest CRM?
And ultimately the sort ofcliche answer is the one that
you will actually use.
But I've been impressed the waythat you've implemented your
(14:18):
CRM and you know, just tell us alittle bit about that your CRM
and just tell us a little bitabout that.
Speaker 2 (14:25):
Yeah, I think that is huge important.
As we all know, relationshipsand who you know is more
important than sometimes whatyou know.
Your network is your net worth.
So by nurturing the people thatyou do know through a customer
relationship management softwareis vastly important by having
your conversations noted withinthe people that you do contact
(14:47):
and all the information that isrelevant, you're not going to be
able to retain all theinformation in your mind as much
as you think you might be ableto, even if it's a simple
spreadsheet.
Honestly, like you said, theone that you're going to use is
as important in this business.
It's not an an immediatetransaction.
Sometimes it is, but it takestime for people to.
It's obviously a big decisionto buy, sell and invest in real
(15:08):
estate.
It's a big financial decision,so it's not going to be most
often an immediate decision forpeople.
So it's another great way tonurture those clients and leads
that you do have in yourso-called database to then
hopefully help them out in thefuture, whether it's buying,
selling or investing.
Speaker 1 (15:26):
Absolutely.
I mean, at the end of the day,if you want longevity in real
estate, you're going to have todo the majority of your business
with past clients, repeatclients and referral clients,
and the best way to do that isto stay in touch with them and,
like you said, to continue toeducate them.
So yeah, so your CRM, yourassistant and transaction
coordinator and your coachingand mentorship in your opinion
(15:48):
have been some of the best bangsfor your buck, which I think is
great advice for every realestate agent.
And then on the last part, hereI just wanted to get into some
of the sort of learningexperiences that are takeaways
you've had for your first coupleof years and that you know.
All three of them have aconsistent theme setting a
budget and tracking yourexpenses.
(16:08):
You know not spending a fortune, you know just on willy nilly
things, but you know spendingyour money wisely.
And then you know beingteachable and being able to
figure.
You know not not having tofigure everything out on on the
first try.
So can you just elaborate alittle bit on what you think has
been sort of your biggestlearning experience in this last
(16:29):
18 months or two years?
Speaker 2 (16:31):
comes down to being teachable.
Don't assume you know everything, but being willing to try
anything and not give upthroughout the process as simple
business.
But it's not easy.
And to continue to do thethings that you need to, that
you know you need to do, is noteasy.
(16:53):
But and what I mean by that isby making the calls first thing
in the morning, by practicingyour scripts and your role play
in the morning, doing doing whatyou need to do, door knocking,
whatever that is tough, to stayconsistent with that.
So by continuing to learn howto optimize your business and
staying teachable in the senseof learning from others that
(17:16):
have had good success within theindustry, by talking to other
agents in your market or gettingmentors and whatnot, to excel
in your skills and your overallbusiness practices, I think is
vastly important and you'regoing to optimize your overall
business as you go along, forsure, but I think by staying
(17:36):
teachable, coachable and doingwhat you know you need to do by
having those real estateconversations and doing what you
know you need to do by havingthose real estate conversations
continue to prospect, follow up,role play and just try to make
a presence within your localmarket.
Speaker 1 (17:54):
One of the things that I've always been impressed
by you, since day one, is I'veseen you fail a lot, but I've
also watched you fail forwardevery single time.
You're making mistakes, movingforward.
You're making mistakes movingforward.
You're making mistakes, tryingthings, You're figuring things
out and you know.
Really, you've honed yourskills tremendously dramatically
over this last two years bybasically just implementing
(18:15):
everything that you know we'vetalked about today.
So congratulations on all yoursuccess.
If agents want to know a littlebit more about Jack, follow you
in your journey.
Where's the best place toconnect with you and how would
they find you?
Speaker 2 (18:30):
Best place to connect would be on Instagram.
That's the social mediaplatform that I am most engaged
with, and my profile is the realJack Bouvier, because the
previous one got hacked.
That's where people shouldconnect with me, yeah.
Speaker 1 (18:43):
And I think that they should.
You're posting a lot of goodinformation.
You host a lot of seminars.
You're really engaged withinvestors, so if you're looking
for that type of content, reachout to Jack.
Hey, I appreciate you makingthe time for me today.
Jack, I appreciate you gettingtactical with us and thanks for
being on the podcast.
Thank you, mr Ziegler, Iappreciate it.
Thanks for tuning in toTactical Agent, your real estate
(19:06):
coach in a box.
I hope you're leaving with someactionable steps to take your
real estate business to the nextlevel.
If you're ready to go evendeeper and want personalized
mentorship to the next level, ifyou're ready to go even deeper
and want personalized mentorship, accountability or coaching,
head over to tacticalagentca orslide into my DMs to schedule a
free coaching session with meand let's build your success
step-by-step.
Until next time, keep ittactical and keep pushing your
(19:29):
business forward, because Ibelieve in you.
Outro Music.
Realtors and entrepreneurs have a habit of
learning things the hard way.
On today's episode, we're goingto talk to an agent that's
going to outline the threethings that he thinks has been
an absolute waste of money inhis career so far.
Three things that he thoughtwas worth every penny.
And I think that you're goingto get a lot of clarity and
value out of today's episode.
So set your speed to 1.25 or1.5 and let's get tactical.
(00:23):
Welcome to Tactical Agent, yourreal estate coach in a box.
I'm your host, scott Ziegler,and if you're looking for no
nonsense, straight to the pointreal estate training, you're in
the right place.
Each episode, we'll dive intoexpert interviews and break down
step-by-step strategies you canstart using right away to level
(00:45):
up your real estate game.
No fluff, no filler, justreal-world advice and practical
tools to help you succeed.
So get ready.
This is where agents come toget tactical.
Welcome everybody to theTactical Agent Podcast.
I am really looking forward totoday's conversation because I
think that it's going to help alot of agents, whether you're a
(01:05):
new agent or a veteran agent,when it comes to things that you
should be focusing on andspending your money on.
And today's guest is somebodynear and dear to me, a business
partner, a friend and somebodythat I've seen come up in the
business over the last 18 or 20months.
Mr Jack Bouvier, welcome to theTactical Agent.
Speaker 2 (01:26):
Thank you, Mr Ziegler .
I appreciate the honored guestof being here on your podcast
and sharing my experience andgetting deep in tactical Great.
Speaker 1 (01:36):
So you tell us a little bit about yourself and, I
guess, your beginning of yourcareer.
You have hit uh icon, yourfirst full year in real estate
and, for those of you that don'tknow, that's sort of the
highest uh achievement or salesaward at at the company and um.
So what's the?
What's the first 18, 20 sort ofunder two years been like for
(01:58):
you?
Speaker 2 (01:59):
yeah, so just to give people a frame of reference,
it'll be two years, this June2025.
It's February right now aswe're recording this podcast,
and so the past few months asI've got into this industry,
it's been a lot of learning, tosay the least, a lot of trial
and error and getting my feetwet in kind of a lot of
different areas.
(02:19):
I read Rich Dad, poor Dad,which a lot of people probably
have, that got them interestedin real estate and, along with a
lot of other factors.
I read Rich Dad, poor Dad,which a lot of people probably
have, that got them interestedin real estate and, along with
other, a lot of other factors.
But I wanted to get into thereal estate space, so started
investing before I became a realestate agent, bought a property
and then that really got me thebug and then did a little bit
of wholesaling and, yeah,eventually just got my license
(02:43):
and then real estate kind ofjust took off a little bit
faster and, as a lot of peopleknow, once you focus your energy
on is really what's going togrow.
So I knew I wanted to grow thisreal estate business of mine, so
really focused on that side ofthe business to get it to the
stage that I wanted to get it at, so focused on it 100%, 100%.
And yeah, what that looked likefor me was a lot of prospecting
(03:06):
, a lot of conversations, a lotof just talking to people about
me getting into the business andhow I could help them with
either buying, selling orinvesting.
And for me, at the verybeginning, was a lot about
helping people invest, eventhough I was a newbie in the
field.
But I had some experience undermy belt by investing prior to
getting my license, so I feltlike that was a niche that I
(03:28):
could help out with other people.
My first year in June, from2023 to the end I did about 10
deals, and then last year, in2024, I did 54 deals.
So it was a big, exponentiallift and this year just planning
on continuing to grow.
Speaker 1 (03:46):
So that leads really great into what we're going to
talk about on this episode ofyour big three things that in
your first two years of businessthat you thought were a waste
of money and three things thatyou thought were a tremendous
value to you, and then some ofthe learning lessons that that
you've had.
And you know, the first thingthat you wrote down here that
(04:06):
you thought was a waste of moneywas paying for overpriced lead
generation.
So what was your experiencewith lead generation?
Speaker 2 (04:13):
Yeah.
So as I first got into it,there's a lot of other
third-party companies that wereapproaching me to say, hey, if
you haven't had any success withlead generating, as you read a
lot of books, everyone knowsthat main part of business is
generating leads and convertingit to sales, so you need to have
leads, and so once you hearanother third party company
(04:35):
saying, hey, we can provide youleads, you think that's a good
option, but you've got to knowthat they are legitimate and
able to provide what they saythat they're going to be able to
do.
So there's some companies I'mnot going to say their names,
but that were approaching me,and some of them AI driven, and
the fees to get set up were veryhigh and about like maybe
(05:00):
10,000, to give a frame ofreference, with continuous
monthly payments and whatnot andthose services.
I did end up going with one andjust way too much money for the
amount of results returned inthe very initial phase of the
business.
I think it's important to havea grasp on those skills on your
(05:24):
own so you know what you arelooking for to generate your
leads and then also in thefuture, you have a better
understanding on how to vet theright company that you're
looking to work with.
Speaker 1 (05:37):
Right, and you wrote down here that most of your
business ended up coming fromfamily, social media, your
sphere of influence and the leadgeneration really was just kind
of a waste of money.
Speaker 2 (05:49):
Yeah, exactly, lots of my leads in business did come
from prospecting my sphere and,as well as, honestly, just lots
of cold calling, door knocking,open houses, just some random
conversations and lots of peoplethat I knew in the space of
(06:09):
real estate from my investingdays and networks as well, that
ended up referring me to otherpeople that were looking to
either transact, buy, sell andinvest in real estate.
So, yeah, good good.
Speaker 1 (06:23):
And then the second thing you wrote down here was
and I think a lot of agents fallinto this trap of paying for
every fancy real estate techtool right away.
I mean CRMs, mics, websites,everything that the flashy bells
and whistles that are thrown atus, and you did some of that as
well, but you found that therewas some cheaper alternatives
(06:44):
and some free alternatives.
Speaker 2 (06:45):
Lots of people just use iPhones now to shoot videos,
and some other people spendthousands and thousands of
dollars on all this fancyequipment to try to make the
best video and, yes, it probablydoes look good.
But also, people want to relateto the authentic version of you
on social media as well and, ifit's maybe a little bit too
(07:08):
edited, they seem to not havethat direct connection.
However, yeah, at the verybeginning I was paying.
I mean, there's certain devicesthat I think are necessary when
you're maybe doing a propertytour.
You want a gimbal to stabilizethe phone or having a good mic
to be able to hear you thingslike that that are basic, and a
drone, example as well, ifyou're not hiring that out from
(07:29):
another real estate photographycompany.
But those things I think arepretty important as a real
estate agent.
But yeah, with all the fancylights and camera and all these
other excess things can be alittle bit excess and probably
not worth the money.
I think there is importance ofstaying authentic and having
(07:52):
that connection of maybeshooting a video in your kitchen
, versus having a fancy backdropthat you spend $50,000 on
creating.
Speaker 1 (08:02):
Yeah, chasing every shiny object.
And then here's another onethat I think is very relatable
in sort of today's day and age.
I know that when I joined thecloud-based ecosystem, where we
don't have offices, the nextpoint that you had down here was
spending money on fancy officespace or a private desk at a
brokerage, and I know that thatwas a major concern for me,
(08:26):
leaving a traditional model andlooking back, it hasn't
manifested at all as a negative.
So tell us a couple of thingsthat you feel like you kind of
wasted money on in that realm.
Speaker 2 (08:38):
But at the end of the day, us as real estate agents,
we're on the go showing clientsproperties or meeting sellers at
their property to go throughthe listing, appointment and
whatnot, and oftentimes we'remaking the calls or we're trying
to make some content andwhatnot, and you don't always
need to be at an office.
(08:58):
And I thought that was importantat the very beginning.
And to me, what the mostimportant aspect of being at an
office is is the collaborationand networking with other agents
that you can connect with, andyou can do that obviously
remotely and through phone callsand etc.
And so I thought that it wasimportant to have an office to
meet clients and whatever else.
So I was looking for someco-working spaces and I went to
(09:21):
a couple and just didn't get theright connection and right
environment that I was lookingfor.
At the end of the day, I don'tthink it's necessary to spend a
lot of money on an office spacebecause at the end of the day,
you're going to be doing most ofthe work, most likely at home
or out and about in theneighborhood or at the
properties with your clients, soan office space isn't that
(09:44):
important in my opinion.
Speaker 1 (09:46):
That's where we make the money is out shaking hands
and kissing babies right, notsitting in an office.
We had overpriced lead genservices, paying for every
little shiny object that comesand wasting money on office
space and co-working space, andI think that a lot of agents
fall into those traps,especially newer agents,
(10:07):
thinking that they need to dothose things, versus what you
just ended up saying is beingout meeting people, making your
phone calls, and I think that'swhere the money is made.
And then the three things thatyou think that were worth every
penny in your first couple ofyears.
The first one you put down wascoaching and mentorship, and I
(10:28):
think, as real estate agents, itis ingrained or pounded into us
that we should have a coach, weshould have a mentor or you
should join a team, and I thinktoo many agents suffer it out
their first few years on theirown when they just don't need to
.
So what's your experience withcoaching and mentorship been
yeah great question.
Speaker 2 (10:47):
I think that is a huge importance in every area of
life, not just business, butmaybe health and fitness and
whatnot.
Training to become an agent itdoesn't really teach you about
how to go out and do a buyerconsultation and actually help
close the deal and lead,generate and prospect and follow
(11:07):
up all that stuff.
So by having a coach and mentorwho's been through the process
and has experience and success,that you can ask questions and
they can dissect your businessand essentially tell you what to
do in order to actually besuccessful in this industry, is
worth absolutely every singlepenny.
There's so much more that goesbehind the scenes that people
(11:28):
really realize and at the verybeginning you don't know what
you don't know, and trying towing it and just figure it out
on the fly, you don't want tore-event a wheel that's been
already created, so why wasteall those years trying to figure
it out on your own when you canpay someone to speed up that
(11:49):
process?
Speaker 1 (11:49):
in my mind, that's what mentorship really is yeah,
they've made all the mistakesalready, so pay them so that you
don't have to make thosemistakes.
Um, the next one you wrote downhere and this was a lesson that
took me a while to learn.
But you have a transactioncoordinator, slash assistant and
, just a bit of a funny story,or an aside, jack wasn't even
licensed for two weeks and Iasked him a question.
(12:11):
He's like, oh, I'll check withmy assistant.
And I was like what do you meanan assistant?
I don't even know that you haddone a deal yet.
So, right from the get-go, youinvested into a transaction
coordinator and assistant, andwhat has that allowed your
business to do?
How has it helped you grow?
How has it freed up time foractual income producing
(12:33):
activities for you?
Speaker 2 (12:34):
I'm a firm believer that we get paid to do certain
key money producing activities.
Everyone's got a specific rolein their field of work and you
get paid to do that specificwork.
And us as real estate agents?
As you know, we wear many hatsand whatnot, but at the end of
the day, I think our main moneyproducing activities are to
prospect for new real estateconversations, talking to people
(12:55):
to either buy, sell or invest,follow up with those people,
make offers on properties orpresent with clients with either
sellers, buyers or investorsand negotiating contracts.
Those, at the end of the day,in my opinion, are probably
where we're going to be makingour money to put in our best
skill set.
(13:16):
But I knew the importance oftrying to spend my time on more
of those key money producingactivities.
So by hiring an assistant thatwas the idea initially and
there's been lots of learningalong the way.
That's kind of made me where Iam today.
If you are doing those lowermoney producing tasks those $20
(13:36):
tasks, those whatever smalleractivities, then you're really
losing money.
Because if you are worth $100an hour or whatever by doing
what you do, then you areessentially losing money doing
those $20 tasks, paperwork andwhatever else.
So by trying to delegate thoseout, then you're doing your
(13:57):
business a favor.
Speaker 1 (13:58):
Yeah, I couldn't agree more.
And then the last thing thatyou think was worth every penny
and I know this is a big, bigtopic of conversation with
agents is a CRM and what's thebest CRM?
And ultimately the sort ofcliche answer is the one that
you will actually use.
But I've been impressed the waythat you've implemented your
(14:18):
CRM and you know, just tell us alittle bit about that your CRM
and just tell us a little bitabout that.
Speaker 2 (14:25):
Yeah, I think that is huge important.
As we all know, relationshipsand who you know is more
important than sometimes whatyou know.
Your network is your net worth.
So by nurturing the people thatyou do know through a customer
relationship management softwareis vastly important by having
your conversations noted withinthe people that you do contact
(14:47):
and all the information that isrelevant, you're not going to be
able to retain all theinformation in your mind as much
as you think you might be ableto, even if it's a simple
spreadsheet.
Honestly, like you said, theone that you're going to use is
as important in this business.
It's not an an immediatetransaction.
Sometimes it is, but it takestime for people to.
It's obviously a big decisionto buy, sell and invest in real
(15:08):
estate.
It's a big financial decision,so it's not going to be most
often an immediate decision forpeople.
So it's another great way tonurture those clients and leads
that you do have in yourso-called database to then
hopefully help them out in thefuture, whether it's buying,
selling or investing.
Speaker 1 (15:26):
Absolutely.
I mean, at the end of the day,if you want longevity in real
estate, you're going to have todo the majority of your business
with past clients, repeatclients and referral clients,
and the best way to do that isto stay in touch with them and,
like you said, to continue toeducate them.
So yeah, so your CRM, yourassistant and transaction
coordinator and your coachingand mentorship in your opinion
(15:48):
have been some of the best bangsfor your buck, which I think is
great advice for every realestate agent.
And then on the last part, hereI just wanted to get into some
of the sort of learningexperiences that are takeaways
you've had for your first coupleof years and that you know.
All three of them have aconsistent theme setting a
budget and tracking yourexpenses.
(16:08):
You know not spending a fortune, you know just on willy nilly
things, but you know spendingyour money wisely.
And then you know beingteachable and being able to
figure.
You know not not having tofigure everything out on on the
first try.
So can you just elaborate alittle bit on what you think has
been sort of your biggestlearning experience in this last
(16:29):
18 months or two years?
Speaker 2 (16:31):
comes down to being teachable.
Don't assume you know everything, but being willing to try
anything and not give upthroughout the process as simple
business.
But it's not easy.
And to continue to do thethings that you need to, that
you know you need to do, is noteasy.
(16:53):
But and what I mean by that isby making the calls first thing
in the morning, by practicingyour scripts and your role play
in the morning, doing doing whatyou need to do, door knocking,
whatever that is tough, to stayconsistent with that.
So by continuing to learn howto optimize your business and
staying teachable in the senseof learning from others that
(17:16):
have had good success within theindustry, by talking to other
agents in your market or gettingmentors and whatnot, to excel
in your skills and your overallbusiness practices, I think is
vastly important and you'regoing to optimize your overall
business as you go along, forsure, but I think by staying
(17:36):
teachable, coachable and doingwhat you know you need to do by
having those real estateconversations and doing what you
know you need to do by havingthose real estate conversations
continue to prospect, follow up,role play and just try to make
a presence within your localmarket.
Speaker 1 (17:54):
One of the things that I've always been impressed
by you, since day one, is I'veseen you fail a lot, but I've
also watched you fail forwardevery single time.
You're making mistakes, movingforward.
You're making mistakes movingforward.
You're making mistakes, tryingthings, You're figuring things
out and you know.
Really, you've honed yourskills tremendously dramatically
over this last two years bybasically just implementing
(18:15):
everything that you know we'vetalked about today.
So congratulations on all yoursuccess.
If agents want to know a littlebit more about Jack, follow you
in your journey.
Where's the best place toconnect with you and how would
they find you?
Speaker 2 (18:30):
Best place to connect would be on Instagram.
That's the social mediaplatform that I am most engaged
with, and my profile is the realJack Bouvier, because the
previous one got hacked.
That's where people shouldconnect with me, yeah.
Speaker 1 (18:43):
And I think that they should.
You're posting a lot of goodinformation.
You host a lot of seminars.
You're really engaged withinvestors, so if you're looking
for that type of content, reachout to Jack.
Hey, I appreciate you makingthe time for me today.
Jack, I appreciate you gettingtactical with us and thanks for
being on the podcast.
Thank you, mr Ziegler, Iappreciate it.
Thanks for tuning in toTactical Agent, your real estate
(19:06):
coach in a box.
I hope you're leaving with someactionable steps to take your
real estate business to the nextlevel.
If you're ready to go evendeeper and want personalized
mentorship to the next level, ifyou're ready to go even deeper
and want personalized mentorship, accountability or coaching,
head over to tacticalagentca orslide into my DMs to schedule a
free coaching session with meand let's build your success
step-by-step.
Until next time, keep ittactical and keep pushing your
(19:29):
business forward, because Ibelieve in you.
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