November 26, 2024 • 26 mins
Imagine navigating the complex world of real estate with the wisdom of a seasoned insider. That's exactly what you'll get from Brin Werrett, broker-owner of Coldwell Banker Local Realty in Regina, Saskatchewan, who joins us to share his wealth of knowledge in a fiercely competitive real estate market. Through our discussion, you'll uncover the power of option clause forms, a strategy that provides sellers the freedom to market their homes while giving buyers the time to sell theirs. This episode promises insights into how these clauses can be a game-changer for buyers and sellers alike, especially in a market teeming with multiple offers.
Real estate negotiations can feel like a high-stakes chess match, and we delve into a scenario that tests the mettle of both buyers and sellers. Picture this: a buyer on the brink of bank approval, pressured by competing offers to drop all conditions. How do you balance the scales of offer appeal and security? Brin and I examine strategies for both sides, from targeting longer-listed properties to evaluating the benefits of conditional offers depending on one's risk appetite. We break down these strategies, providing a roadmap for making informed decisions that could mean the difference between a good deal and a great one.
Beyond transactions, strategic planning and creative thinking are at the core of successful real estate ventures. Brin underscores the importance of financial readiness and the creative problem-solving skills that realtors must harness to thrive. We discuss how to use innovative contract tools and embrace mentorship opportunities to elevate your real estate game. Whether you're buying, selling, or simply looking to sharpen your skills, this episode is packed with actionable advice and expert insights to help you navigate the market with confidence. Connect with us for a deeper dive into strategic real estate planning and personalized coaching opportunities.
For more information or to connect directly with Scott visit www.tacticalagent.ca. Also follow and send Scott a Dm on INSTAGRAM, FACEBOOK OR LINKEDIN. Scott is also active on TIKTOK and YOUTUBE.
If you're currently stuck in your business and need advice, looking for mentorship or want a FREE coaching session contact Scott at the links above or send him an email at scottzrealtor@gmail.com
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Episode Transcript
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Speaker 1 (00:01):
On today's episode, we're going to get super
tactical on how you can getcreative in today's hot market,
working with buyers, how you canget them off the fence, get rid
of the fear that they haveabout selling their home before
they find a new home andactually find a way to get these
deals done.
Welcome to Tactical Agent, yourreal estate coach in a box.
(00:24):
I'm your host, scott Ziegler,and if you're looking for
no-nonsense,straight-to-the-point real
estate training, you're in theright place.
Each episode, we'll dive intoexpert interviews and break down
step-by-step strategies you canstart using right away to level
up your real estate game.
No fluff, no filler, justreal-world advice and practical
tools to help you succeed.
(00:44):
So get ready.
This is where agents come to gettactical.
Hello everyone and welcome toTactical Agent, your real estate
coach in a box.
I am welcome today, or pleasedto welcome our guest, bryn Waret
from Regina, saskatchewan.
I don't know when you're goingto be listening to this podcast,
but they just happened to gothrough a snow apocalypse over
(01:06):
the last couple of days, so I'mgrateful that Bryn could make it
on the show.
So, bryn, thanks for joining us.
Speaker 2 (01:13):
No problem, I picked the wrong day to put my
all-wheel drive car in the shopto get a water pump fixed.
So I'm driving around in ourlittle office car today but made
it through, but there's lots ofstuck cars everywhere, so but
we absolutely seems like it'sactually started snowing again,
so we'll see if I have to snowblow when I get home or not, so
but thanks for having me.
Speaker 1 (01:30):
this sounds great appreciate you, appreciate you
coming on and just um.
You know I want to jump sort ofright into today's topic, but
before we do um, just to build alittle bit of credibility, do
Do you want to sort of tell ourlisteners you know, I know
you're a broker owner ofColdwell, banker, local Realty
and Regina how long you've beenan agent, how long you've been
(01:53):
broker owner, and you know?
Kind of a little bit aboutyourself that way.
Speaker 2 (01:57):
I started in 08.
So it's been about 16 years, Iguess, as an agent, was at a
brokerage in Regina and alwaysbeen quite involved with running
our office meetings and gotinvolved with the Regina Real
Estate Board before theamalgamation Been on some
currently on the tech committeewith CREA for realtorca, and so
I was trying to get involved andseeing how things work behind
the scenes and with differentbrokerages and have those
(02:19):
conversations.
So I've always found thatreally interesting.
So when the time came to kindof okay, what was my next step?
I decided to make a jump aboutthree years ago and we started
Coldwell.
It wasn't here, it was here 25years ago in Regina.
You've got a great Coldwellbrokerage in Saskatoon and it
was just a brand that wasmissing here.
So we decided to open one upand started with one agent,
(02:42):
which was me, three years agoand we're at 38 agents now.
So we're growing quite fast andwe've got some great people and
they're busy.
But we're always trying to getcreative and I like the idea of
your podcast here and beingtactical and trying to figure
out different ways to help yourclients in different ways, and
so we have weekly meetings andtoss out ideas of hey, has
(03:03):
anybody ever tried this on thistype of deal and so on?
So it gets the creative juicesgoing, I guess.
We can think of differentcreative ways to help your
clients out.
Speaker 1 (03:11):
Good and I can appreciate that, and one of the,
we and you are somewhatstrangers to each other, but I
recently saw a video that youput out that basically said hey,
we're looking to grow 10, 15,20 agents and next thing you
knew we were, as you said, at 38, growing quite rapidly, and
I've heard nothing but goodthings about you as a broker and
(03:32):
your brand and your company.
So that's why I wanted to reachout to you.
And I can appreciate yourperspective on the trainings and
getting tactical.
And today we're going to betalking about option clause
forms.
Which agents are probably goingto be thinking option clause
form?
Why are we talking about that?
And I'll let you get into itfrom your perspective.
(03:53):
But I know the market right now, depending on where you are, is
tight.
It's very difficult tosometimes navigate through a
sale and a purchase.
Why don't you give us sort of ahigher level, you know,
overview of the of the optionclause, and then we know we'll
kind of break it down.
You had some tips and tactics,tactics and different ways to
use it.
Sure.
Speaker 2 (04:12):
So I know some markets aren't using it that
often.
This option clause and what anoption clause is typically used
when a buyer is attempting topurchase another home but it has
a condition where they want tosell their current home and the
option clause is put in there soa seller can still entertain
other offers and try and markettheir home.
It gives the seller the optionreally to try and find another
(04:34):
buyer in the meantime whilethey're waiting for buyer A to
sell their home, and what itdoes is allows the seller to
entertain other offers, continueto show the property and if
they do accept another offer,then they give notice to the
original buyer saying I want tomove ahead with this other buyer
unless you can remove yourconditions right.
So it basically is calling theconditions of buyer A to either
(04:56):
firm up or back out, and so it'snice.
There was a time that it wasreally hard to get a seller to
do this, especially in a hotmarket like now where they
usually have multiple offers.
You're never going to get anoption clause condition included
in your offer.
But there was a time when wewould list those listings as
conditionally sold with anoption clause and so a lot of
(05:16):
the showings would slow down.
It was almost like taking thatlisting off the market when you
accepted an offer like that.
So a lot of sellers werehesitant to do that.
That's all changed now.
A lot of that listing wouldstay active.
You might not even be able tosee it that they have a current
offer at the table.
They would still entertain anoffer.
They just have to give thefirst buyer 48 hours or whatever
is negotiated to proceed.
(05:36):
So we talk a lot about it, alot in the office, I guess, and
whether it's somebody going fromthat $300,000 house to the
$500,000 house, they just simplycan't afford to buy both.
But they want to buy that nextone.
Or maybe they're downsizingfrom a $800,000 house with no
mortgage down to a $300,000condo and they just we don't
(05:58):
really want to go get a newmortgage.
We only want to buy this placeif our place sells kind of thing
, and sometimes it has nothingto do with money.
It's just like we really don'twant to move until we find the
right house.
We'll buy your house as long aswe sell ours, you know.
And so a lot of times it's putin there whether it's preference
or risk or just financing.
They put a condition in therethat I only want to buy your
house if I sell mine.
(06:18):
So the option clause satisfiesthat a lot.
It allows the buyer to onlyproceed if they get an offer on
their house.
Where we've had trouble with itin the past, where it gets a
little risky, is buyer A isbuying this $500,000 house and
about four or five days in theyaccept an offer on their current
house, which is great,everything's moving ahead.
(06:39):
But then the seller finds buyerB, writes them an offer a
couple of days later and sayshey, I've accepted an offer,
you've got 48 hours to removeyour conditions on your house.
They're like I just accepted anoffer and I gave that buyer 10
days to do their home inspection.
I can't proceed.
Yet I don't know for sure thatmy house is going to be sold.
And if I do take the risk andmove ahead, what if he backs out
(07:03):
?
Now I own two houses.
Or if I back out of my purchaseand I do sell now, I'm going to
be homeless.
So they end up.
So we've been getting creativeon some of these and putting in.
I've seen this on some otheroffers from other brokers and
stuff, but the last two yearswe've been using something we
refer to it as the homelessclause.
I just don't want to behomeless, so we put a term in
(07:26):
the original offer saying, if Iaccept an offer on my property,
you can't give me a 48 hournotice for at least 10 days, to
kind of give me time to makesure that I can sell my place
without being bumped, right?
Yeah, I've seen that a coupleof times myself, yeah, and
sometimes a seller gets a littlebit.
You know, maybe they don't want48 hours.
That feels like a long time.
You can either do it or youcan't, right?
(07:46):
So we've gotten really creativeand said you know what, what?
If it's four hours, I can eitherdo it or I can't.
Like, just give me a little bitof notice so I can decide if I
want to move ahead.
And sometimes what's nice abouta four hour or an eight hour
clause is, if I'm the seller andI get an offer on the table and
it's left open for 24 hours or12 hours, be like, I really like
this offer, let's move aheadwith this offer, let's just give
(08:09):
the buyer a notice and in fourhours I'll know that I could
accept this offer and I don'thave to worry about weird terms
and clauses, about making sure Ican get out of the first deal
and stuff Right.
So for it doesn't have to be 48.
It could be four, it could betwo, it could be um, it could be
100 hours, it could be four.
You know, it could be a longtime down the road so you can
get really creative with thatstuff.
And if you're familiar with theoption clause form and the x
(08:32):
hour notice, the x hour form isbasically given notice as part
of the option clause and justjust to interject for a second.
Speaker 1 (08:39):
Is the the option clause form basically says that
if the seller wants to acceptanother offer, they need to put
it in writing to the buyer.
Is the X-hour notice theofficial form that we use to put
it in writing?
Speaker 2 (08:55):
Yeah, it's to give the official notice.
So the option clause is justeverybody agreeing that we have
the option to find another buyerand when we do, when we do
we'll give you notice.
X hour notice form isessentially just that written
notice says hey, we'veofficially accepted another
offer.
Speaker 1 (09:12):
This is your official notice to remove all of your
conditions and proceed and atext message or an email or that
, that that's not consideredwritten notice.
You have to use the x hourthat's my understanding.
Speaker 2 (09:23):
Yeah, you have to use the x hour and um, I think the
only reason it's called an xhour is because that is a
flexible.
You can agree to any type ofperiod, right.
So it's just how many hours?
What some situations we've runinto.
There is, um, let's say you're acouple that you're about three
days away from getting your bankapproval.
Uh, you've sold your house andit's three days away from the
(09:44):
buyer doing their homeinspection and all of a sudden
you get a two-day notice fromthe seller saying hey, we can't
wait, we've got this other buyer, we want to proceed.
No, sorry, I got to back up.
So, as a buyer, I'm buying yourhouse and I just need a couple
more days on my financing, acouple of days more on my home
inspection.
I I did put a condition onthere to sell my house, but I
(10:05):
know I've had lots of interestin it, or or maybe it was only a
preference, maybe I can carryboth, but I just didn't want to
right.
So now you've gone and acceptedanother buyer, another offer on
your property because youdidn't want to wait for me, and
uh, um, and you're giving me 48hours notice.
The problem is that all those,all all that paperwork says I
have to remove all of myconditions, not just the one
(10:28):
condition of selling my house,right, right?
So now I have to take a leapand decide not to do a home
inspection, proceed without mybank approval.
I was willing to remove mycondition of selling my house,
but now I have to remove themall because that's what the form
says.
So we have started theconversation around the office
and we'd love to move thisforward to maybe some committees
(10:49):
and stuff for consideration.
But maybe we should be able tospecify that the option clause
only pertains to this one offerIf the buyer and seller agree to
that.
Why not?
Right, but the form is a littlebit restrictive now.
It should just say I'm justcalling your one condition or
all of your conditions, you know.
Right, that makes sense, because, as a seller, why would you
want to start over with a newbuyer that needs another 10 days
(11:11):
to do a home inspection, andall that when you could just
give me two or three days, right.
But you're just trying to getrid of my sale, of my condo
condition, right, or whatever.
So we're starting to get alittle.
You know, we're just havingthese conversations and and
there's so many differentscenarios of somebody trying to
buy and sell at once that howcan you use these tools that we
have in different ways to makeeverybody happy?
Speaker 1 (11:36):
right, so right.
So what would you say then ifyou look at it from the buyer's
perspective?
What are some of the pros andyou've mentioned a few of them
already, but you know, maybejust bullet point, like what are
some of the pros if you're abuyer in this market and maybe
some of the cons if you're abuyer in this market, to you
know, using this form, I thinktraditionally it's always been
I'll wait for you, but it betterbe a good offer, right, it's
always been.
Speaker 2 (11:54):
I'll wait for you, but it better be a good offer,
right.
And so the buyer.
Usually the con is you have toprobably come in fairly strong
and write a decent offer, and ifit's a pretty new listing, sure
you might be the only offertoday, but if it's a good
listing you're probably going toget booted in a few days, right
?
So I tell buyers, if that's theintention that we're going to
be trying asking somebody towait for us to sell, maybe we
should focus on houses that havebeen on the market for a couple
(12:16):
weeks or make sure that we'recoming in fairly strong with an
offer and they're willing towait for us.
I think anybody that's taken therisk, like the seller, has
taken more risk in thatsituation.
They're going to benefit fromprice, but if the buyer can
proceed without having thatclause in there, they can
probably write a more aggressiveoffer and not have that
condition and the seller's likeokay, let's proceed.
(12:37):
This is more of a for surething than waiting on the sale.
So there's certainly the buyeris at a disadvantage on that
because they're not willing tomove ahead without it.
They feel more comfortable.
They're paying for theircomfort level and risk level,
and that right.
So but it does allow some peopleto maybe proceed and see what
the market is for their house.
They don't know until they putit on the market.
(12:58):
So it does give them, it doesalleviate some of the concerns
and stuff they have of I don'twant to own two houses or I only
want to move if I buy thishouse, and so they're buying
that comfort level.
So they're buying those proswith those cons, I guess, and
the seller.
The way it's set up now andyou're still active, there's
very little.
You can take that offer, tossit in your back pocket and still
(13:21):
see what's available for youout there.
And who knows, maybe thatbuyer's house, maybe because
they're selling a $300,000 houseand there's a lot more buyers
in that price range than$800,000.
Maybe that $300,000 house willsell a lot faster than you
finding another buyer.
Speaker 1 (13:33):
So what you're saying is that from a buyer's
perspective the cons might beit's tough to lowball and have
them also accept your subject tothe sale clause and you're
obviously kind of puttingyourself out there that you know
, hey, we might get booted, wemight get our heart broken.
And then the pros for a buyerwould be comfort level for them
to be able to put their house onthe market knowing that they
(13:55):
have something sort of lockeddown and, you know, something
that they can move forward for.
And then on the seller side,maybe some pros and cons from a
seller's perspective.
Speaker 2 (14:04):
I know you've kind of touched on them, but you know
I'd rather have an offer than nooffer, right?
So you have that buyer that'sinterested.
They love your house, they justgot to sell theirs.
You know, as long as I canstill continue to show it and
consider other offers, why notgive them time to get it ready,
toss it on the market on Tuesday?
And that buyer they might notneed to have it at firm sale,
(14:24):
depending on their risk comfortlevel.
They might say, geez, we've got20 showings and already two are
talking offers.
Like, we can proceed,somebody's going to buy this
place, you know.
So an offer on the property isbetter than no offer, especially
with the the low risk of beingable to accept the second one.
Yeah, yeah, you could alwaysentertain another one and uh,
(14:45):
and tell these guys you want toproceed and what's?
What do you have to lose, right?
So right it.
Um, it kind of makes it a littlebit easier for everyone to kind
of just come to the table andgive it a shot.
Then, if that didn't exist,it'd be a little trickier to get
that buyer to take that jumpand say, okay, let's, they would
probably sell first, right, andthen we'd be doing it backwards
.
But um, sometimes, you know,we've all been there.
(15:05):
We put listings up and you'relike this thing's gonna sell
tomorrow and three months fromnow you're still sitting there,
right story of our lives.
And uh, or the other way around.
You think it's going to take awhile and it goes really quickly
, and sometimes you just don'tknow what buyers are out there
until the listing hits the hotsheets.
So, right, right, it's uh, it'sgreat to test the market and
once at least we know wherewe're at right so when you're,
(15:26):
you know if you're working for.
Speaker 1 (15:27):
you know, if we flip back to the buyer side and
you're an agent out there thathas a buyer that's thinking that
this is a strategy they mightwant to employ, what type of
conversations do you have aheadof time?
Like obviously you've touchedon it a couple of times like
maybe get your, maybe ask thebank, can you own two at once,
so that you have that knowledgein your back pocket?
And so what are some of thestrategies, maybe, or
(15:47):
conversations, I guess maybethat an agent would have with
their buyer?
You know ahead.
You know ahead of entering themarket in this situation.
Speaker 2 (15:54):
Yeah, you know, especially past clients that
come for level, but even if it'ssomebody you haven't met yet,
they call on your listing andsay hey, I'd like to come look
at this.
Like we ask a lot of thosequestions like where are you
living now and all that stuff.
And it's pretty easy to comeout Well, we've got another
(16:15):
house we you could sell first,but then what if you don't find
something?
You know, I don't want you tomove again and just take
something because it's available.
And so we start to say, well,you know, we have some of these
tools available, but these arethe disadvantages and you could
get booted and you probably haveto come in with a strong offer.
And then, like you talked aboutit, it'd be great to talk to the
bank and say, look like, do Ihave enough equity in my current
(16:36):
house that I can put enoughdown on the second house to
carry both, even just worst casescenario, for a couple of
months?
You know, or are mom and dadavailable to co-sign if they
worst case had to, if we don'tsell by possession date and all
that kind of stuff?
So you start to look at some ofthose because even if you
successfully get an offeraccepted, with that condition.
You have to be ready to moveahead If you love that house and
(16:59):
you're going to be heartbroken,what's the backup plan when
they tell us we've got 48 hoursto proceed, or not, right?
So I think you're right on thebank.
You need to be having thoseconversations with the bank and
it might not be ideal.
Of course no one wants to owntwo houses, but if you have a
(17:20):
long possession, you know likelet's ask for yeah, or five
months possession.
Speaker 1 (17:21):
We'll bump it up if we have to, you know, and
whatever you need to do.
So, basically, in a nutshell,what you're saying is, as a
buyer's agent, just do yourproper pre-qualification, ask
those questions, you know, tryand cross as many bridges, if
you will, ahead of time, so thatyou know when you get into
these situations that you're not.
You're not.
There's no lingering questionsthat you have to answer.
And then, from a seller'sperspective, if I'm a listing
(17:41):
agent and I'm having thisconversation with my seller and
saying, hey, like we couldexpect to receive this type of
offer, and again I think you'vekind of touched it on it already
, but just weighing the pros andcons of of that offer and, um,
you know, each each on their ownmerit, yeah, yeah, and just on
the on the buyers, just briefly,you're right, like it's
sometimes not just about thenumbers and all that stuff is
(18:03):
just hey, what's your comfortlevel, type or type of
personality Are you?
Speaker 2 (18:06):
are you a risk taker or like everything has to be set
in stone before you proceed?
Right, and sometimes those aredifficult conversations and just
asking about comfort levels andrisk, if they're adverse or not
.
But you're right, as a seller,we're going to put this on the
market.
We could have there's all typesof buyers out there right now
and we're going to see some thatpotentially have houses to sell
.
There are tools here that wecan still entertain that without
(18:34):
taking you off the market, andgive these guys a chance.
And chances are, if they'rewilling to put their house in
the market and go through allthis work, that means that they
really like your house, right,and is that the type of buyer
you want?
Maybe that is what we want.
So we have to be willing tolook at all options, but at the
same time, we're not going towait for somebody when we have
other people.
Cash really roll right.
So it's just prepping both thebuyer and the seller, both ways.
(18:56):
And and um, you know it's uh,it's just one more tool in your
pocket that you can really.
Is this what this whole job isjust having tough conversations
with people about what theircomfort level is and how much
they love a property and exactlywhich order do they want to do
these things in.
And you know we'repsychologists more than we're
negotiating sale prices andthat's what people think we do.
Speaker 1 (19:15):
But no, you're absolutely right.
I mean, basically we're we'reproblem solvers, and I mean they
might not be big problems allthe time, but, uh, you know, I
like what you said about justhaving using it as another tool
in your, your toolkit.
I think that, as realtors, youknow our job is sometimes to get
creative, to find ways to, toget deals done.
(19:35):
Of course, you know still, youknow following agency and ethics
and all that kind of stuff.
But just having thoseconversations and saying, what
can we do to get you into thishome or or or on the seller side
, what can we do to get thishome sold for you, when we have
to get creative, and I thinkthat you know the use of this
form in this tighter market isactually a really good idea.
(19:59):
And I think that agents should,again, if prepped, if their
buyers are prepped properly ortheir sellers are prepped
properly, not be afraid to useit.
And I think, if you set thoseexpectations that hey, you know
there is a good chance you couldget bumped, but we'll just, you
know, we'll keep moving forward.
I think it's an excellent toolto have and I would encourage
agents to, you know, to to useit, because you just never know
(20:21):
until you try.
Speaker 2 (20:22):
Yeah, you know, with, without, an alternative is, you
know, listing your house,getting it sold, potentially not
finding one.
You know, if that doesn't feellike comfort to you, then let's
try this, and you're going toget your heart broken a couple
times and, and.
But if you're in multipleoffers and you got a house to
sell anyway, you're probablygoing to lose out.
You know so, um, you know soit's.
It's a tricky market.
(20:42):
Even when it we get a lot oflistings come up, it flips the
other way.
All of a sudden it's yeah, well, the seller will entertain your
offer, just bring it.
We're excited to have any offer.
But then it's, but then it'sreally hard to sell your house
too, right, so it goes both ways.
But you're right, there's somany tools out there and get
creative.
And every time we've used thisin the office, every situation
(21:06):
is different, whether they'regoing up or down or or why they
want to use it, and every everydeal is is quite different.
And I've I've I've had peoplecome to me, you know, I've heard
uh friends in the past come andsay can you help us?
We uh sold their houseprivately.
Uh, it's conditional on myco-workers house selling.
Okay, well, when you knowwhen's the deadline that they
have to sell their house?
And and, uh, what kind ofoption clause did you put in
(21:28):
there?
And and what does that looklike?
And they're like well, weaccepted an offer.
It just said it's conditionalon the sale of his house, and
he's been two months.
He hasn't even put it on themarket yet, and so you could be
tied into that for years if youdon't do it right.
So that's why these are here toprotect buyers and sellers and,
if used properly, they can helpeach other out.
Speaker 1 (21:48):
Good.
Well, I think it was excellentinformation and I, and, like you
said, I think that, uh, youknow, people just need to use
them, learn the forms and, uh,you know, take a bit of uh, take
a bit of a risk with them.
I I appreciate, you know, thetime that you made for us today,
brin.
Um, if people wanted to know alittle bit more about you or
your company um, I know yourcompany's on instagram and stuff
(22:11):
like that where would peoplefind you if they wanted to know
a bit more about you?
Speaker 2 (22:15):
I'm at brin, the broker on instagram, and I
usually post everything tofacebook and instagram too, but
um, and then the brokerage iscoldwell banker local realty
just that's our instagram handle.
And um, I've written some stufffor real estate magazine about
different ideas and stuff too,so happy to share some of those.
I think some of them are blogson our website and um, but no,
this is great anytime.
Uh come up with other ideas andstuff too, so happy to share
some of those.
I think some of them are blogson our website and um, but no,
(22:35):
this is great Anytime.
Uh, come up with other ideasand stuff.
Love to hear what you guys arehaving on the podcast next.
So cool.
Speaker 1 (22:40):
I appreciate it.
And just before we go, go, bryn.
Um, you know I really wantedthe podcast and I think today
was an excellent example of itto be, you know, very tactical
and very practical.
You know, is there one sort offinal piece of advice or one
final nugget of wisdom?
And we're heading into the endof the year, you know,
potentially the beginning ofnext year, depending on when
(23:01):
people are listening Is thereanything that you want to leave
our listeners with?
Is sort of a final tacticalpiece of advice?
Speaker 2 (23:07):
Sure, and you're right, because a lot of this
tactical stuff, will you know,maybe they don't have option
clauses in other provinces.
Right, we're in Saskatchewan,so the tactical stuff might not
apply to everybody, but but Ithink, as I have new agents
coming to me, or even as we goto conferences in Toronto and
stuff, they're like man, I'dlove to be in Regina.
You only have 250,000 peopleand and should be easy to just
(23:27):
market yourself.
And or I have new agents cometo me and they just don't know
how to build a client base andall that.
But you start asking questionsand I really believe agents, if
they want to build theirbusiness, find your circle of
where your people are.
Go, find your people.
You know, and I have a lot ofguys.
They're soccer moms or hockeydads and I'm like, well, where
do you spend all your time?
(23:48):
Like that's the people that youshould be getting to know, and
just you don't have to walkaround with business cards and
sell it to everybody.
But if they know what you doand they like you and they're in
your circle, that's whereyou're going to build your
business, right.
And so if you're in Toronto andit feels like the market's just
too big to make an impact.
Well, what are the three condobuildings that you?
You know, near where you live,that if you knew every unit that
(24:11):
was for sale and what they soldfor on each floor and and all
that, and handed coffee out forfree outside on the, or it had
different stuff going on justfor those buildings, you could
just own those buildings.
You know, try and find thesepeople.
I've got a great agent with me.
He's just a very personal, thatpersonable guy, but he knows
he's not fancy suits andmercedes and and they're the
realtor image that's out there,but he loves comic books and
(24:33):
Pokemon and all that stuff andhe's got a whole community of
people that.
He's got Instagram accountsjust for that stuff, like his
personal stuff.
I said how come you're nottelling them what you do?
Because those guys don't wantto call those fancy suited
people.
They want to call you.
Find your people.
And this is an intimidatingindustry to get into, especially
brand new agent.
Just do your thing and beyourself and find your circle
(24:54):
and you'll be fine and that'swhere you should focus your
market.
Speaker 1 (24:58):
Perfect.
No, I love it.
Well, brent, I appreciate youcoming on.
I think that the advice wastactical.
I think it's very practical forthe market we're in and thank
you for leaving me with thatlast piece of advice and for
those of you that are listening,definitely check out Bryn
online, check out his brokerageand, if you're in the area, pop
in for a tour.
They got a nice facility.
(25:18):
So, bryn appreciate the time,thanks for sharing.
And we'll catch you next timeyou bet.
Speaker 2 (25:24):
Thanks guy.
Speaker 1 (25:26):
Thanks for tuning in to Tactical Agent, your real
estate coach in a box.
I hope you're leaving with someactionable steps to take your
real estate business to the nextlevel.
If you're ready to go evendeeper and want personalized
mentorship, accountability orcoaching, head over to
tacticalagentca or slide into myDMs to schedule a free coaching
session with me and let's buildyour success step-by-step.
(25:49):
Until next time, keep ittactical and keep pushing your
business forward, because Ibelieve in you.
On today's episode, we're going to get super
tactical on how you can getcreative in today's hot market,
working with buyers, how you canget them off the fence, get rid
of the fear that they haveabout selling their home before
they find a new home andactually find a way to get these
deals done.
Welcome to Tactical Agent, yourreal estate coach in a box.
(00:24):
I'm your host, scott Ziegler,and if you're looking for
no-nonsense,straight-to-the-point real
estate training, you're in theright place.
Each episode, we'll dive intoexpert interviews and break down
step-by-step strategies you canstart using right away to level
up your real estate game.
No fluff, no filler, justreal-world advice and practical
tools to help you succeed.
(00:44):
So get ready.
This is where agents come to gettactical.
Hello everyone and welcome toTactical Agent, your real estate
coach in a box.
I am welcome today, or pleasedto welcome our guest, bryn Waret
from Regina, saskatchewan.
I don't know when you're goingto be listening to this podcast,
but they just happened to gothrough a snow apocalypse over
(01:06):
the last couple of days, so I'mgrateful that Bryn could make it
on the show.
So, bryn, thanks for joining us.
Speaker 2 (01:13):
No problem, I picked the wrong day to put my
all-wheel drive car in the shopto get a water pump fixed.
So I'm driving around in ourlittle office car today but made
it through, but there's lots ofstuck cars everywhere, so but
we absolutely seems like it'sactually started snowing again,
so we'll see if I have to snowblow when I get home or not, so
but thanks for having me.
Speaker 1 (01:30):
this sounds great appreciate you, appreciate you
coming on and just um.
You know I want to jump sort ofright into today's topic, but
before we do um, just to build alittle bit of credibility, do
Do you want to sort of tell ourlisteners you know, I know
you're a broker owner ofColdwell, banker, local Realty
and Regina how long you've beenan agent, how long you've been
(01:53):
broker owner, and you know?
Kind of a little bit aboutyourself that way.
Speaker 2 (01:57):
I started in 08.
So it's been about 16 years, Iguess, as an agent, was at a
brokerage in Regina and alwaysbeen quite involved with running
our office meetings and gotinvolved with the Regina Real
Estate Board before theamalgamation Been on some
currently on the tech committeewith CREA for realtorca, and so
I was trying to get involved andseeing how things work behind
the scenes and with differentbrokerages and have those
(02:19):
conversations.
So I've always found thatreally interesting.
So when the time came to kindof okay, what was my next step?
I decided to make a jump aboutthree years ago and we started
Coldwell.
It wasn't here, it was here 25years ago in Regina.
You've got a great Coldwellbrokerage in Saskatoon and it
was just a brand that wasmissing here.
So we decided to open one upand started with one agent,
(02:42):
which was me, three years agoand we're at 38 agents now.
So we're growing quite fast andwe've got some great people and
they're busy.
But we're always trying to getcreative and I like the idea of
your podcast here and beingtactical and trying to figure
out different ways to help yourclients in different ways, and
so we have weekly meetings andtoss out ideas of hey, has
(03:03):
anybody ever tried this on thistype of deal and so on?
So it gets the creative juicesgoing, I guess.
We can think of differentcreative ways to help your
clients out.
Speaker 1 (03:11):
Good and I can appreciate that, and one of the,
we and you are somewhatstrangers to each other, but I
recently saw a video that youput out that basically said hey,
we're looking to grow 10, 15,20 agents and next thing you
knew we were, as you said, at 38, growing quite rapidly, and
I've heard nothing but goodthings about you as a broker and
(03:32):
your brand and your company.
So that's why I wanted to reachout to you.
And I can appreciate yourperspective on the trainings and
getting tactical.
And today we're going to betalking about option clause
forms.
Which agents are probably goingto be thinking option clause
form?
Why are we talking about that?
And I'll let you get into itfrom your perspective.
(03:53):
But I know the market right now, depending on where you are, is
tight.
It's very difficult tosometimes navigate through a
sale and a purchase.
Why don't you give us sort of ahigher level, you know,
overview of the of the optionclause, and then we know we'll
kind of break it down.
You had some tips and tactics,tactics and different ways to
use it.
Sure.
Speaker 2 (04:12):
So I know some markets aren't using it that
often.
This option clause and what anoption clause is typically used
when a buyer is attempting topurchase another home but it has
a condition where they want tosell their current home and the
option clause is put in there soa seller can still entertain
other offers and try and markettheir home.
It gives the seller the optionreally to try and find another
(04:34):
buyer in the meantime whilethey're waiting for buyer A to
sell their home, and what itdoes is allows the seller to
entertain other offers, continueto show the property and if
they do accept another offer,then they give notice to the
original buyer saying I want tomove ahead with this other buyer
unless you can remove yourconditions right.
So it basically is calling theconditions of buyer A to either
(04:56):
firm up or back out, and so it'snice.
There was a time that it wasreally hard to get a seller to
do this, especially in a hotmarket like now where they
usually have multiple offers.
You're never going to get anoption clause condition included
in your offer.
But there was a time when wewould list those listings as
conditionally sold with anoption clause and so a lot of
(05:16):
the showings would slow down.
It was almost like taking thatlisting off the market when you
accepted an offer like that.
So a lot of sellers werehesitant to do that.
That's all changed now.
A lot of that listing wouldstay active.
You might not even be able tosee it that they have a current
offer at the table.
They would still entertain anoffer.
They just have to give thefirst buyer 48 hours or whatever
is negotiated to proceed.
(05:36):
So we talk a lot about it, alot in the office, I guess, and
whether it's somebody going fromthat $300,000 house to the
$500,000 house, they just simplycan't afford to buy both.
But they want to buy that nextone.
Or maybe they're downsizingfrom a $800,000 house with no
mortgage down to a $300,000condo and they just we don't
(05:58):
really want to go get a newmortgage.
We only want to buy this placeif our place sells kind of thing
, and sometimes it has nothingto do with money.
It's just like we really don'twant to move until we find the
right house.
We'll buy your house as long aswe sell ours, you know.
And so a lot of times it's putin there whether it's preference
or risk or just financing.
They put a condition in therethat I only want to buy your
house if I sell mine.
(06:18):
So the option clause satisfiesthat a lot.
It allows the buyer to onlyproceed if they get an offer on
their house.
Where we've had trouble with itin the past, where it gets a
little risky, is buyer A isbuying this $500,000 house and
about four or five days in theyaccept an offer on their current
house, which is great,everything's moving ahead.
(06:39):
But then the seller finds buyerB, writes them an offer a
couple of days later and sayshey, I've accepted an offer,
you've got 48 hours to removeyour conditions on your house.
They're like I just accepted anoffer and I gave that buyer 10
days to do their home inspection.
I can't proceed.
Yet I don't know for sure thatmy house is going to be sold.
And if I do take the risk andmove ahead, what if he backs out
(07:03):
?
Now I own two houses.
Or if I back out of my purchaseand I do sell now, I'm going to
be homeless.
So they end up.
So we've been getting creativeon some of these and putting in.
I've seen this on some otheroffers from other brokers and
stuff, but the last two yearswe've been using something we
refer to it as the homelessclause.
I just don't want to behomeless, so we put a term in
(07:26):
the original offer saying, if Iaccept an offer on my property,
you can't give me a 48 hournotice for at least 10 days, to
kind of give me time to makesure that I can sell my place
without being bumped, right?
Yeah, I've seen that a coupleof times myself, yeah, and
sometimes a seller gets a littlebit.
You know, maybe they don't want48 hours.
That feels like a long time.
You can either do it or youcan't, right?
(07:46):
So we've gotten really creativeand said you know what, what?
If it's four hours, I can eitherdo it or I can't.
Like, just give me a little bitof notice so I can decide if I
want to move ahead.
And sometimes what's nice abouta four hour or an eight hour
clause is, if I'm the seller andI get an offer on the table and
it's left open for 24 hours or12 hours, be like, I really like
this offer, let's move aheadwith this offer, let's just give
(08:09):
the buyer a notice and in fourhours I'll know that I could
accept this offer and I don'thave to worry about weird terms
and clauses, about making sure Ican get out of the first deal
and stuff Right.
So for it doesn't have to be 48.
It could be four, it could betwo, it could be um, it could be
100 hours, it could be four.
You know, it could be a longtime down the road so you can
get really creative with thatstuff.
And if you're familiar with theoption clause form and the x
(08:32):
hour notice, the x hour form isbasically given notice as part
of the option clause and justjust to interject for a second.
Speaker 1 (08:39):
Is the the option clause form basically says that
if the seller wants to acceptanother offer, they need to put
it in writing to the buyer.
Is the X-hour notice theofficial form that we use to put
it in writing?
Speaker 2 (08:55):
Yeah, it's to give the official notice.
So the option clause is justeverybody agreeing that we have
the option to find another buyerand when we do, when we do
we'll give you notice.
X hour notice form isessentially just that written
notice says hey, we'veofficially accepted another
offer.
Speaker 1 (09:12):
This is your official notice to remove all of your
conditions and proceed and atext message or an email or that
, that that's not consideredwritten notice.
You have to use the x hourthat's my understanding.
Speaker 2 (09:23):
Yeah, you have to use the x hour and um, I think the
only reason it's called an xhour is because that is a
flexible.
You can agree to any type ofperiod, right.
So it's just how many hours?
What some situations we've runinto.
There is, um, let's say you're acouple that you're about three
days away from getting your bankapproval.
Uh, you've sold your house andit's three days away from the
(09:44):
buyer doing their homeinspection and all of a sudden
you get a two-day notice fromthe seller saying hey, we can't
wait, we've got this other buyer, we want to proceed.
No, sorry, I got to back up.
So, as a buyer, I'm buying yourhouse and I just need a couple
more days on my financing, acouple of days more on my home
inspection.
I I did put a condition onthere to sell my house, but I
(10:05):
know I've had lots of interestin it, or or maybe it was only a
preference, maybe I can carryboth, but I just didn't want to
right.
So now you've gone and acceptedanother buyer, another offer on
your property because youdidn't want to wait for me, and
uh, um, and you're giving me 48hours notice.
The problem is that all those,all all that paperwork says I
have to remove all of myconditions, not just the one
(10:28):
condition of selling my house,right, right?
So now I have to take a leapand decide not to do a home
inspection, proceed without mybank approval.
I was willing to remove mycondition of selling my house,
but now I have to remove themall because that's what the form
says.
So we have started theconversation around the office
and we'd love to move thisforward to maybe some committees
(10:49):
and stuff for consideration.
But maybe we should be able tospecify that the option clause
only pertains to this one offerIf the buyer and seller agree to
that.
Why not?
Right, but the form is a littlebit restrictive now.
It should just say I'm justcalling your one condition or
all of your conditions, you know.
Right, that makes sense, because, as a seller, why would you
want to start over with a newbuyer that needs another 10 days
(11:11):
to do a home inspection, andall that when you could just
give me two or three days, right.
But you're just trying to getrid of my sale, of my condo
condition, right, or whatever.
So we're starting to get alittle.
You know, we're just havingthese conversations and and
there's so many differentscenarios of somebody trying to
buy and sell at once that howcan you use these tools that we
have in different ways to makeeverybody happy?
Speaker 1 (11:36):
right, so right.
So what would you say then ifyou look at it from the buyer's
perspective?
What are some of the pros andyou've mentioned a few of them
already, but you know, maybejust bullet point, like what are
some of the pros if you're abuyer in this market and maybe
some of the cons if you're abuyer in this market, to you
know, using this form, I thinktraditionally it's always been
I'll wait for you, but it betterbe a good offer, right, it's
always been.
Speaker 2 (11:54):
I'll wait for you, but it better be a good offer,
right.
And so the buyer.
Usually the con is you have toprobably come in fairly strong
and write a decent offer, and ifit's a pretty new listing, sure
you might be the only offertoday, but if it's a good
listing you're probably going toget booted in a few days, right
?
So I tell buyers, if that's theintention that we're going to
be trying asking somebody towait for us to sell, maybe we
should focus on houses that havebeen on the market for a couple
(12:16):
weeks or make sure that we'recoming in fairly strong with an
offer and they're willing towait for us.
I think anybody that's taken therisk, like the seller, has
taken more risk in thatsituation.
They're going to benefit fromprice, but if the buyer can
proceed without having thatclause in there, they can
probably write a more aggressiveoffer and not have that
condition and the seller's likeokay, let's proceed.
(12:37):
This is more of a for surething than waiting on the sale.
So there's certainly the buyeris at a disadvantage on that
because they're not willing tomove ahead without it.
They feel more comfortable.
They're paying for theircomfort level and risk level,
and that right.
So but it does allow some peopleto maybe proceed and see what
the market is for their house.
They don't know until they putit on the market.
(12:58):
So it does give them, it doesalleviate some of the concerns
and stuff they have of I don'twant to own two houses or I only
want to move if I buy thishouse, and so they're buying
that comfort level.
So they're buying those proswith those cons, I guess, and
the seller.
The way it's set up now andyou're still active, there's
very little.
You can take that offer, tossit in your back pocket and still
(13:21):
see what's available for youout there.
And who knows, maybe thatbuyer's house, maybe because
they're selling a $300,000 houseand there's a lot more buyers
in that price range than$800,000.
Maybe that $300,000 house willsell a lot faster than you
finding another buyer.
Speaker 1 (13:33):
So what you're saying is that from a buyer's
perspective the cons might beit's tough to lowball and have
them also accept your subject tothe sale clause and you're
obviously kind of puttingyourself out there that you know
, hey, we might get booted, wemight get our heart broken.
And then the pros for a buyerwould be comfort level for them
to be able to put their house onthe market knowing that they
(13:55):
have something sort of lockeddown and, you know, something
that they can move forward for.
And then on the seller side,maybe some pros and cons from a
seller's perspective.
Speaker 2 (14:04):
I know you've kind of touched on them, but you know
I'd rather have an offer than nooffer, right?
So you have that buyer that'sinterested.
They love your house, they justgot to sell theirs.
You know, as long as I canstill continue to show it and
consider other offers, why notgive them time to get it ready,
toss it on the market on Tuesday?
And that buyer they might notneed to have it at firm sale,
(14:24):
depending on their risk comfortlevel.
They might say, geez, we've got20 showings and already two are
talking offers.
Like, we can proceed,somebody's going to buy this
place, you know.
So an offer on the property isbetter than no offer, especially
with the the low risk of beingable to accept the second one.
Yeah, yeah, you could alwaysentertain another one and uh,
(14:45):
and tell these guys you want toproceed and what's?
What do you have to lose, right?
So right it.
Um, it kind of makes it a littlebit easier for everyone to kind
of just come to the table andgive it a shot.
Then, if that didn't exist,it'd be a little trickier to get
that buyer to take that jumpand say, okay, let's, they would
probably sell first, right, andthen we'd be doing it backwards
.
But um, sometimes, you know,we've all been there.
(15:05):
We put listings up and you'relike this thing's gonna sell
tomorrow and three months fromnow you're still sitting there,
right story of our lives.
And uh, or the other way around.
You think it's going to take awhile and it goes really quickly
, and sometimes you just don'tknow what buyers are out there
until the listing hits the hotsheets.
So, right, right, it's uh, it'sgreat to test the market and
once at least we know wherewe're at right so when you're,
(15:26):
you know if you're working for.
Speaker 1 (15:27):
you know, if we flip back to the buyer side and
you're an agent out there thathas a buyer that's thinking that
this is a strategy they mightwant to employ, what type of
conversations do you have aheadof time?
Like obviously you've touchedon it a couple of times like
maybe get your, maybe ask thebank, can you own two at once,
so that you have that knowledgein your back pocket?
And so what are some of thestrategies, maybe, or
(15:47):
conversations, I guess maybethat an agent would have with
their buyer?
You know ahead.
You know ahead of entering themarket in this situation.
Speaker 2 (15:54):
Yeah, you know, especially past clients that
come for level, but even if it'ssomebody you haven't met yet,
they call on your listing andsay hey, I'd like to come look
at this.
Like we ask a lot of thosequestions like where are you
living now and all that stuff.
And it's pretty easy to comeout Well, we've got another
(16:15):
house we you could sell first,but then what if you don't find
something?
You know, I don't want you tomove again and just take
something because it's available.
And so we start to say, well,you know, we have some of these
tools available, but these arethe disadvantages and you could
get booted and you probably haveto come in with a strong offer.
And then, like you talked aboutit, it'd be great to talk to the
bank and say, look like, do Ihave enough equity in my current
(16:36):
house that I can put enoughdown on the second house to
carry both, even just worst casescenario, for a couple of
months?
You know, or are mom and dadavailable to co-sign if they
worst case had to, if we don'tsell by possession date and all
that kind of stuff?
So you start to look at some ofthose because even if you
successfully get an offeraccepted, with that condition.
You have to be ready to moveahead If you love that house and
(16:59):
you're going to be heartbroken,what's the backup plan when
they tell us we've got 48 hoursto proceed, or not, right?
So I think you're right on thebank.
You need to be having thoseconversations with the bank and
it might not be ideal.
Of course no one wants to owntwo houses, but if you have a
(17:20):
long possession, you know likelet's ask for yeah, or five
months possession.
Speaker 1 (17:21):
We'll bump it up if we have to, you know, and
whatever you need to do.
So, basically, in a nutshell,what you're saying is, as a
buyer's agent, just do yourproper pre-qualification, ask
those questions, you know, tryand cross as many bridges, if
you will, ahead of time, so thatyou know when you get into
these situations that you're not.
You're not.
There's no lingering questionsthat you have to answer.
And then, from a seller'sperspective, if I'm a listing
(17:41):
agent and I'm having thisconversation with my seller and
saying, hey, like we couldexpect to receive this type of
offer, and again I think you'vekind of touched it on it already
, but just weighing the pros andcons of of that offer and, um,
you know, each each on their ownmerit, yeah, yeah, and just on
the on the buyers, just briefly,you're right, like it's
sometimes not just about thenumbers and all that stuff is
(18:03):
just hey, what's your comfortlevel, type or type of
personality Are you?
Speaker 2 (18:06):
are you a risk taker or like everything has to be set
in stone before you proceed?
Right, and sometimes those aredifficult conversations and just
asking about comfort levels andrisk, if they're adverse or not
.
But you're right, as a seller,we're going to put this on the
market.
We could have there's all typesof buyers out there right now
and we're going to see some thatpotentially have houses to sell
.
There are tools here that wecan still entertain that without
(18:34):
taking you off the market, andgive these guys a chance.
And chances are, if they'rewilling to put their house in
the market and go through allthis work, that means that they
really like your house, right,and is that the type of buyer
you want?
Maybe that is what we want.
So we have to be willing tolook at all options, but at the
same time, we're not going towait for somebody when we have
other people.
Cash really roll right.
So it's just prepping both thebuyer and the seller, both ways.
(18:56):
And and um, you know it's uh,it's just one more tool in your
pocket that you can really.
Is this what this whole job isjust having tough conversations
with people about what theircomfort level is and how much
they love a property and exactlywhich order do they want to do
these things in.
And you know we'repsychologists more than we're
negotiating sale prices andthat's what people think we do.
Speaker 1 (19:15):
But no, you're absolutely right.
I mean, basically we're we'reproblem solvers, and I mean they
might not be big problems allthe time, but, uh, you know, I
like what you said about justhaving using it as another tool
in your, your toolkit.
I think that, as realtors, youknow our job is sometimes to get
creative, to find ways to, toget deals done.
(19:35):
Of course, you know still, youknow following agency and ethics
and all that kind of stuff.
But just having thoseconversations and saying, what
can we do to get you into thishome or or or on the seller side
, what can we do to get thishome sold for you, when we have
to get creative, and I thinkthat you know the use of this
form in this tighter market isactually a really good idea.
(19:59):
And I think that agents should,again, if prepped, if their
buyers are prepped properly ortheir sellers are prepped
properly, not be afraid to useit.
And I think, if you set thoseexpectations that hey, you know
there is a good chance you couldget bumped, but we'll just, you
know, we'll keep moving forward.
I think it's an excellent toolto have and I would encourage
agents to, you know, to to useit, because you just never know
(20:21):
until you try.
Speaker 2 (20:22):
Yeah, you know, with, without, an alternative is, you
know, listing your house,getting it sold, potentially not
finding one.
You know, if that doesn't feellike comfort to you, then let's
try this, and you're going toget your heart broken a couple
times and, and.
But if you're in multipleoffers and you got a house to
sell anyway, you're probablygoing to lose out.
You know so, um, you know soit's.
It's a tricky market.
(20:42):
Even when it we get a lot oflistings come up, it flips the
other way.
All of a sudden it's yeah, well, the seller will entertain your
offer, just bring it.
We're excited to have any offer.
But then it's, but then it'sreally hard to sell your house
too, right, so it goes both ways.
But you're right, there's somany tools out there and get
creative.
And every time we've used thisin the office, every situation
(21:06):
is different, whether they'regoing up or down or or why they
want to use it, and every everydeal is is quite different.
And I've I've I've had peoplecome to me, you know, I've heard
uh friends in the past come andsay can you help us?
We uh sold their houseprivately.
Uh, it's conditional on myco-workers house selling.
Okay, well, when you knowwhen's the deadline that they
have to sell their house?
And and, uh, what kind ofoption clause did you put in
(21:28):
there?
And and what does that looklike?
And they're like well, weaccepted an offer.
It just said it's conditionalon the sale of his house, and
he's been two months.
He hasn't even put it on themarket yet, and so you could be
tied into that for years if youdon't do it right.
So that's why these are here toprotect buyers and sellers and,
if used properly, they can helpeach other out.
Speaker 1 (21:48):
Good.
Well, I think it was excellentinformation and I, and, like you
said, I think that, uh, youknow, people just need to use
them, learn the forms and, uh,you know, take a bit of uh, take
a bit of a risk with them.
I I appreciate, you know, thetime that you made for us today,
brin.
Um, if people wanted to know alittle bit more about you or
your company um, I know yourcompany's on instagram and stuff
(22:11):
like that where would peoplefind you if they wanted to know
a bit more about you?
Speaker 2 (22:15):
I'm at brin, the broker on instagram, and I
usually post everything tofacebook and instagram too, but
um, and then the brokerage iscoldwell banker local realty
just that's our instagram handle.
And um, I've written some stufffor real estate magazine about
different ideas and stuff too,so happy to share some of those.
I think some of them are blogson our website and um, but no,
this is great anytime.
Uh come up with other ideas andstuff too, so happy to share
some of those.
I think some of them are blogson our website and um, but no,
(22:35):
this is great Anytime.
Uh, come up with other ideasand stuff.
Love to hear what you guys arehaving on the podcast next.
So cool.
Speaker 1 (22:40):
I appreciate it.
And just before we go, go, bryn.
Um, you know I really wantedthe podcast and I think today
was an excellent example of itto be, you know, very tactical
and very practical.
You know, is there one sort offinal piece of advice or one
final nugget of wisdom?
And we're heading into the endof the year, you know,
potentially the beginning ofnext year, depending on when
(23:01):
people are listening Is thereanything that you want to leave
our listeners with?
Is sort of a final tacticalpiece of advice?
Speaker 2 (23:07):
Sure, and you're right, because a lot of this
tactical stuff, will you know,maybe they don't have option
clauses in other provinces.
Right, we're in Saskatchewan,so the tactical stuff might not
apply to everybody, but but Ithink, as I have new agents
coming to me, or even as we goto conferences in Toronto and
stuff, they're like man, I'dlove to be in Regina.
You only have 250,000 peopleand and should be easy to just
(23:27):
market yourself.
And or I have new agents cometo me and they just don't know
how to build a client base andall that.
But you start asking questionsand I really believe agents, if
they want to build theirbusiness, find your circle of
where your people are.
Go, find your people.
You know, and I have a lot ofguys.
They're soccer moms or hockeydads and I'm like, well, where
do you spend all your time?
(23:48):
Like that's the people that youshould be getting to know, and
just you don't have to walkaround with business cards and
sell it to everybody.
But if they know what you doand they like you and they're in
your circle, that's whereyou're going to build your
business, right.
And so if you're in Toronto andit feels like the market's just
too big to make an impact.
Well, what are the three condobuildings that you?
You know, near where you live,that if you knew every unit that
(24:11):
was for sale and what they soldfor on each floor and and all
that, and handed coffee out forfree outside on the, or it had
different stuff going on justfor those buildings, you could
just own those buildings.
You know, try and find thesepeople.
I've got a great agent with me.
He's just a very personal, thatpersonable guy, but he knows
he's not fancy suits andmercedes and and they're the
realtor image that's out there,but he loves comic books and
(24:33):
Pokemon and all that stuff andhe's got a whole community of
people that.
He's got Instagram accountsjust for that stuff, like his
personal stuff.
I said how come you're nottelling them what you do?
Because those guys don't wantto call those fancy suited
people.
They want to call you.
Find your people.
And this is an intimidatingindustry to get into, especially
brand new agent.
Just do your thing and beyourself and find your circle
(24:54):
and you'll be fine and that'swhere you should focus your
market.
Speaker 1 (24:58):
Perfect.
No, I love it.
Well, brent, I appreciate youcoming on.
I think that the advice wastactical.
I think it's very practical forthe market we're in and thank
you for leaving me with thatlast piece of advice and for
those of you that are listening,definitely check out Bryn
online, check out his brokerageand, if you're in the area, pop
in for a tour.
They got a nice facility.
(25:18):
So, bryn appreciate the time,thanks for sharing.
And we'll catch you next timeyou bet.
Speaker 2 (25:24):
Thanks guy.
Speaker 1 (25:26):
Thanks for tuning in to Tactical Agent, your real
estate coach in a box.
I hope you're leaving with someactionable steps to take your
real estate business to the nextlevel.
If you're ready to go evendeeper and want personalized
mentorship, accountability orcoaching, head over to
tacticalagentca or slide into myDMs to schedule a free coaching
session with me and let's buildyour success step-by-step.
(25:49):
Until next time, keep ittactical and keep pushing your
business forward, because Ibelieve in you.
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