December 9, 2024 • 18 mins
Can personalized video messages really elevate your brand and set you apart in a crowded marketplace? Uncover the strategies that transform simple social media interactions into genuine client connections that last. This episode offers a treasure trove of tactics for real estate agents and online business owners, revealing how to harness the power of direct messaging on platforms like Instagram, Facebook, and LinkedIn to cultivate authentic relationships.
Among the key takeaways is the profound impact of gratitude, especially when expressed through personalized video messages during the holiday season. Discover how a heartfelt thank you can enhance your network and brand presence in a world where meaningful interactions are a rare commodity. We'll guide you through the practical steps of utilizing social media tools to ensure your messages are sincere and impactful, particularly given the current challenges with traditional mail systems.
Finally, learn the art of engagement through personalized DM strategies that keep you memorable without feeling sales-driven. From acknowledging special occasions to sharing relatable memes, these approaches help maintain a low-pressure connection that naturally leads to conversations about real estate. Plus, explore the value of coaching and mentorship to propel your career forward with free strategy and coaching calls designed to support your journey. Dive into these insights and strategies that will set you up for success and a robust start to 2025.
For more information or to connect directly with Scott visit www.tacticalagent.ca. Also follow and send Scott a Dm on INSTAGRAM, FACEBOOK OR LINKEDIN. Scott is also active on TIKTOK and YOUTUBE.
If you're currently stuck in your business and need advice, looking for mentorship or want a FREE coaching session contact Scott at the links above or send him an email at scottzrealtor@gmail.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
If you're a real estate agent or any kind of
business that sells online,today's episode is going to give
you tactical and practical waysto have authentic connection
and communication with yourclients through social media,
using the DM feature ofInstagram or whatever social
media site that you use todramatically set yourself apart
(00:22):
from your competition and giveyou the best chance to have the
best start to 2025 possible.
So set your speed to 1.25 or1.5 speed.
Let's get tactical.
Welcome to Tactical Agent, yourreal estate coach in a box.
I'm your host, scott Ziegler,and if you're looking for no
(00:43):
nonsense, straight to the pointreal estate training, you're in
the right place.
Each episode, we'll dive intoexpert interviews and break down
step-by-step strategies you canstart using right away to level
up your real estate game.
No fluff, no filler, just realworld advice and practical tools
to help you succeed.
So get ready.
This is where agents come toget tactical Right now.
(01:05):
This strategy has workedwonders for me.
It's going to completelyelevate you above anybody else
that's using social media aboveyour competition.
It's going to give you anopportunity to authentically
communicate and connect withyour clients, to build that
connection even further, andthis is going to set you up for
(01:26):
an amazing first quarter of 2025.
Now, I believe that if you'llpay attention today and
implement this strategyimmediately over the next few
weeks, it'll do more to set yourbusiness apart for 2025 than
anything else you could do fromnow until Christmas.
Also, this tactical piece ofadvice will work regardless of
what type of business you're in.
(01:47):
If you are in business, you'reonline and you're using social
media to sell, this is a greatstrategy, and if you use social
media at all, this is a greatway to connect with your clients
.
So what are we talking about?
We're talking about usingsocial media DMs and for me,
it's specifically gonna to beInstagram, but this will also
work with Facebook and LinkedInand some of the other social
(02:09):
sites and it's meeting yourclients and your sphere where
they are at.
They're at home, they'rescrolling social media and
they're, in my opinion, starvedfor connection and they're
spending most of their time onsocial media.
So they don't want to get acall from you or a pop by from
you, but a DM.
It's so natural and it's suchan easy way to communicate with
(02:30):
your sphere and with yourclients so high level.
What am I asking you to do?
I'm asking you to take a fewminutes a day, a few hours a day
over the next few weeks.
Pick up your phone, go to thelist of people that follow you
or that you're friends with, goto their DMs and send them a
personalized, heartfelt,authentic video message.
(02:52):
And just hang tight, becauseI'm going to dive deep and lay
out the exact strategy behindthis shortly Now.
Before we get into the tactics,let me just explain quickly a
few reasons why this strategyworks and why it's so important
for you to implement it rightaway.
Firstly, from an algorithmicstandpoint, social media
(03:12):
platforms prioritize sendingyour content to people who you
interact with.
Have you ever noticed that ifyou spend time watching or
re-watching somebody's content,you end up seeing more of it
over time, and that's thealgorithm's way of sensing that
you want to see more of thisperson.
So when they see youcommunicating with each other in
the DMs, it knows that you know, like and trust each other and
(03:35):
it starts to have you show upmore in those people's feeds.
Now, just as an aside, this isonly really important if you
create regular content.
Remember, you have all thiscontent out there on all these
social media sites and you wantit to get pushed out and think
about it this way you put allthis time and effort into making
this quality content.
(03:56):
You want to take advantage ofthe algorithms at every
opportunity to have your contentshow up in other people's feeds
.
And secondly and this is reallythe crux of it you want to show
that you care.
You know we're living in a thankyou economy right now.
People's lives are busy andfast paced and attention spans
are super low.
So when someone actually takesthe time to show that they care,
(04:18):
say thank you and believe it ornot, it's a pattern interrupt
because they're just not used toseeing it or experiencing it
anymore.
They're used to these quickhits on social media, the quick
interactions.
And when somebody will actuallytake a minute, show them that
they put some effort intocommunicating with them in a
thoughtful, authentic way.
(04:39):
It's something that we're justnot used to seeing anymore and
it has a very, very big impact.
You see, we've been bombardedrecently with Black Friday deals
and emails, and this time ofyear, all the communication
coming our way is designed totry and get us to buy something
or get something out of us.
A simple thank you is somethingthat they're not expecting and
(05:02):
goes a long way is somethingthat they're not expecting and
goes a long way One step further.
Here in Canada, we have apostal strike, meaning
traditional holiday cards won'tbe arriving in time for
Christmas, so this year peoplewill be even more starved for
that real connection and reallystarved for gratitude.
So we're going to dive intothis in a tactical way to
(05:22):
implement this strategy next.
But this is a time for you toshow people in your network that
you don't just see them simplyas a sale or an opportunity to
make a quick buck, that youtruly value them, you're truly
thankful for them and you'regrateful that they are in your
life.
As I said earlier, start bytaking even half an hour or an
(05:43):
hour every day for the next twoor three weeks as we lead up to
Christmas, and spend some timeimplementing this strategy.
There have been years that I'vesat down for a whole day, five
or six hours, with a lunch breakeven, just to send message
after message.
But if I'm being honest, thatwas a long day.
It was mentally very taxing.
(06:05):
So this year I'm going to takemy own advice.
I'm being honest, that was along day.
It was mentally very taxing.
So this year I'm going to takemy own advice I'm going to set
aside.
I'm going to time block acouple hours every day to chip
away at this.
Okay, so, once you've blockedoff some time, head over to your
social media site of preference.
But for me, again, I likeInstagram.
You're going to click on yourprofile and then you're going to
click on your followers.
The default view is the newestpeople that follow you and
(06:28):
that's who's going to show upfirst.
Now, just to be clear, I don'tsend the message to every single
one of my followers.
I use a little bit ofdiscretion here, a little bit of
guessing, and I try andprioritize sending these
messages to real people who alsopost on social media, and I
skip over business accounts orcreator accounts or individuals
that I think might be followingme, just because they wanted me
(06:52):
to follow them back.
And I might also try andprioritize sending these
messages to people that arelocal to my market, versus
somebody, say, halfway acrossthe world who follows me.
You know as much as this is anexercise and thankfulness and
gratitude to those people thatfollow you.
We're also doing this as abusiness tactic, right, we want
to boost ourselves in thealgorithm and we want to build
(07:13):
goodwill with those people thatcan actually transact with us.
We're building our brand and wewant to build our brand locally
, especially for those of usthat are in real estate.
Now it's simply time to startsending some messages.
So you click on the profile ofthe person that you want to send
the message to.
I take two or three seconds,quickly scan their profile to
(07:34):
remind me a little bit about whothey are and what they like to
post and what their interestsare, and then I click the
message tab.
Then I click on the messageicon at the bottom left hand
side and you'll see that yourcamera is going to pop up and
that's where you're going tosend the message through, right
on the camera.
From there, you're simply goingto press and hold the camera
icon and start recording yourmessage.
(07:55):
Now just hang tight for onemore minute and we'll get to the
meat and potatoes of what tosay and how to say it.
Once you let go of that icon,your recording will stop and
you'll also notice that a littlecircle icon will show up to
show you how much time that youhave as you record this, because
you have up to about a minuteof video message that you can
send.
Once you let go of the button,the recording is stopped.
(08:18):
There's going to be an optionthat pops up at the bottom that
says allow replay, keep in chator view once.
My recommendation is to toggleit to keep in chat.
That way it's always there andthey can always go back and
watch it more than once, andthat's it.
It takes less than a minute toselect a contact, scan their
profile, click on the messages,record the video and click send
(08:42):
and you're on to the next one.
I don't put any text in there.
I don't send the messagebeforehand or send the message
afterhand.
I simply go to the message tab,record my video.
I don't overthink it.
I hardly even watch the videoover again, unless I really
really flub it up.
I record it.
It's authentic, it's real.
Boom.
(09:02):
I send it out.
I'm on to the next one.
So what exactly should you besending to your contacts?
So I make it personal.
Remember, you've taken a minuteor a couple of seconds to
familiarize yourself with theirfeed and theoretically, these
are people that you somewhatknow, right?
Even if you don't know themthat well and, for example, if
their feed is private, there'sstill an opportunity for you to
(09:26):
make it personal, heartfelt andmeaningful.
And I really believe that thereare two parts to the message.
The first part is a gratitudepiece.
Right, I think that you need toacknowledge that they follow
you and that they engage withyour content and that they've
taken any time over this lastyear to be a part of your life
on social media, when attentionspans, as I said earlier, are
(09:48):
very, very short.
And the second piece is youknow, you provide something of
value that you can say to themand be encouragement back to
them, saying something to themthat is meaningful and personal.
Remember, we're not beingrobotic about this.
This whole exercise is meant tobe a personal, authentic,
heartfelt message.
(10:10):
Here are a couple of examples ofDMs that I've sent in the past.
So I might you know, I mightsay hey, john, I really want to
thank you for following me thisyear.
I appreciate all the time thatyou spent on my content, every
like, every comment.
It's meant so much to me justto know that you took any time
out of your life this last yearand spent it with me on social
(10:32):
media.
It means so much to me.
And I also want to thank you.
I see that you're in the gymposting your gym videos.
There are days that I don'twant to go, but I know that
John's going to be posting andthose things really mean a lot
to me as well.
So I just want to congratulateyou on the hustle.
You look great.
And, anyways, I just wanted towish you a Merry Christmas from
my family to yours.
I hope that 2025 is going to beyour best year yet.
(10:55):
Take care and we'll connect.
Then, boom, send on to the nextone.
If you see, I sent the messageone time and I was like hey, I
also want to congratulate you.
I can see that you're reallyshowing up for your kids.
You're involved in theschoolwork.
You are such a good mom.
I so appreciate seeing yourcontent and I'll never forget
(11:16):
the response back that I got.
The response back was Scott.
That might be the nicestmessage anybody has ever sent me
.
I knew she was a good mom.
I seen her showing up for herkids, so I use that as a
compliment back to her.
And those are just littleexamples that you can do to keep
each one personal hey, I seeyou grinding in your business.
Keep up the good work.
(11:37):
You know, I see your fitnessjourney.
Keep up the good work.
Hey, it looks like you guyshave done a lot of traveling.
I'm super envious.
I hope that 25 is a year ofmore memories for you and your
family.
It just takes a second to givea heartfelt comment and it's
going to mean so much to thesepeople.
So if you'll take some timebefore the end of the year and
(11:58):
implement this strategy, thetime and the effort it takes
will pay dividends, with a boostin the algorithm, a boost in
your brand and a boost ingoodwill for these people that
follow you.
I can guarantee you that you'rethe only one that's going to be
sending these messages and thatimpact will be significant and
tangible in your business as wehead into 2025.
(12:21):
Now stick around for two moreminutes and I'm going to show
you how you can use andimplement this strategy all year
round.
Here are a couple of examples ofthe DM strategies that I think
work, with video or withoutvideo.
When you get a new followersomeone new follows you send
them a quick message, thank themfor following.
(12:41):
You ask them if there'sanything specific that they want
to see from your content, ifthey have any specific questions
about the real estate market orif there's anything else that
you can help them with.
This is a great way to bepersonal in a kind of a cold
contact environment and make agood first impression.
It's also a great way to starta conversation and remember all
(13:02):
conversion happens inconversation, so we need to have
a conversation with thesepeople.
Birthdays, anniversaries it's agreat way to reach out with a
quick birthday message.
Hey Jim, I saw it was yourbirthday today.
Just wanted to wish you a happybirthday.
You don't look a day over 25.
Anyways, I hope you have agreat day.
(13:22):
Take care, do you know how manyvideo messages they're going to
receive like that on theirbirthday?
One, and it's going to be you.
Anniversaries, graduations, bigmilestones in people's
businesses this is anniversaries, graduations, big milestones in
people's businesses.
This is a great way for you toreach out using the DM feature.
And again, if I thinkspecifically of real estate, one
(13:44):
of the things that the gurusand the coaches always tell you
is you need to be calling yourpast clients, your clients, your
sphere of influence, and thetruth is is that you don't want
to call them and they don'treally want to receive your call
.
Hey, stan, just checking in tosee how you're doing.
Why is my accountant checkingin with me.
Why is my plumber checking inwith me?
(14:05):
Why is my real estate agentchecking in with me?
And it has this connotationthat you're checking in because
you want to get something fromthem.
Right, you want to get somebusiness from them.
But if you will see that theywere on a great holiday on
social media and send them aquick message nothing specific
to real estate or your industryhey, look like you guys had a
(14:26):
great time in Mexico.
The weather looked great, sureBetter than the cold weather
here.
That's going to turn into amicro conversation that you can
have, boost you in the algorithm, keep you top of mind in these
people, and it's a great wayjust to continue to build
relationship without beingsalesy and talking about real
estate.
And you'll find that the moreconversations that you have in
(14:49):
the DMS simple conversations alot of times they're going to
turn back to real estate.
Well, hey, scott, thanks forasking about Mexico.
How's the real estate marketright now?
Well, I'm glad you asked.
It's good, it's bad, it's maybe.
So it's just a great way toopen the lines of communication.
And the last thing that I thinkthat connecting with your
(15:10):
clients and your sphere and inthe DMs does is it's very low
pressure.
It's something that they'reused to doing.
Even something as simple assending memes, I tell you, if I
got paid a dollar for every memeI sent, I could retire and just
do that.
But if I see a funny plumbingmeme, I send it to my plumber.
If I see a funny hairdressingmeme, I send it to my barber.
(15:32):
Hairdressing meme, I send it tomy barber.
It's just a great, simple wayin a 2024, 2025 economy, to stay
in touch with these people andwhen the time comes for them to
transact in real estate, theynow know that they have.
You know again, even if it'sjust the DMS, they now know that
they have a real, authenticrelationship with this real
(15:54):
estate agent that can help themout, with this plumber that can
help them out, whatever yourbusiness is.
So people are starved for realand authentic interactions these
days and, even if you takebusiness out of it, this is one
way that you can stand out in asea of media designed to market
and sell to us 24-7.
(16:17):
So I encourage you as we wrap uptoday.
I encourage you to implementthis strategy.
Remember, it's not about sales,it's about gratitude, it's
about thanking them, it's aboutcomplimenting them.
Don't bring real estate up atall, don't bring up your
business whatsoever.
This is an opportunity for youto just be thankful that they
(16:39):
took some time out of their lifeto communicate and connect with
you on social media, and youknow truly.
It is something that we shouldbe grateful for.
A great strategy now, beforeChristmas.
A great strategy to implementall year long.
Now do me a favor.
If you've implemented thisstrategy and it's working for
you, send me a message.
(16:59):
Go to my Instagram.
Send me a DM.
Let me know that it worked foryou, or test it out on me.
Send me a personalized messageand I'll critique it for you.
This strategy has worked for me.
I know it's going to it for you.
This strategy has worked for me.
I know it's going to work foryou.
I appreciate you guys takingthe time.
Even as we're talking aboutgratitude, I appreciate that you
took a few minutes to listen tothis today.
(17:20):
Go implement it.
I know it's going to work foryou.
And if there's anything elsethat I can do to help you in
your business, if you want afree strategy call, a free
coaching call, or just to bouncesome ideas off me, you know how
to get a hold of me.
Look forward to connecting withyou soon.
Thanks for listening.
Thanks for tuning in toTactical Agent, your real estate
coach in a box.
I hope you're leaving with someactionable steps to take your
(17:42):
real estate business to the nextlevel.
If you're ready to go evendeeper and want personalized
mentorship, accountability orcoaching, head over to
tacticalagentca or slide into myDMs to schedule a free coaching
session with me and let's buildyour success step-by-step.
Until next time, keep ittactical and keep pushing your
business forward, because Ibelieve in you.
(18:04):
Outro Music.
If you're a real estate agent or any kind of
business that sells online,today's episode is going to give
you tactical and practical waysto have authentic connection
and communication with yourclients through social media,
using the DM feature ofInstagram or whatever social
media site that you use todramatically set yourself apart
(00:22):
from your competition and giveyou the best chance to have the
best start to 2025 possible.
So set your speed to 1.25 or1.5 speed.
Let's get tactical.
Welcome to Tactical Agent, yourreal estate coach in a box.
I'm your host, scott Ziegler,and if you're looking for no
(00:43):
nonsense, straight to the pointreal estate training, you're in
the right place.
Each episode, we'll dive intoexpert interviews and break down
step-by-step strategies you canstart using right away to level
up your real estate game.
No fluff, no filler, just realworld advice and practical tools
to help you succeed.
So get ready.
This is where agents come toget tactical Right now.
(01:05):
This strategy has workedwonders for me.
It's going to completelyelevate you above anybody else
that's using social media aboveyour competition.
It's going to give you anopportunity to authentically
communicate and connect withyour clients, to build that
connection even further, andthis is going to set you up for
(01:26):
an amazing first quarter of 2025.
Now, I believe that if you'llpay attention today and
implement this strategyimmediately over the next few
weeks, it'll do more to set yourbusiness apart for 2025 than
anything else you could do fromnow until Christmas.
Also, this tactical piece ofadvice will work regardless of
what type of business you're in.
(01:47):
If you are in business, you'reonline and you're using social
media to sell, this is a greatstrategy, and if you use social
media at all, this is a greatway to connect with your clients
.
So what are we talking about?
We're talking about usingsocial media DMs and for me,
it's specifically gonna to beInstagram, but this will also
work with Facebook and LinkedInand some of the other social
(02:09):
sites and it's meeting yourclients and your sphere where
they are at.
They're at home, they'rescrolling social media and
they're, in my opinion, starvedfor connection and they're
spending most of their time onsocial media.
So they don't want to get acall from you or a pop by from
you, but a DM.
It's so natural and it's suchan easy way to communicate with
(02:30):
your sphere and with yourclients so high level.
What am I asking you to do?
I'm asking you to take a fewminutes a day, a few hours a day
over the next few weeks.
Pick up your phone, go to thelist of people that follow you
or that you're friends with, goto their DMs and send them a
personalized, heartfelt,authentic video message.
(02:52):
And just hang tight, becauseI'm going to dive deep and lay
out the exact strategy behindthis shortly Now.
Before we get into the tactics,let me just explain quickly a
few reasons why this strategyworks and why it's so important
for you to implement it rightaway.
Firstly, from an algorithmicstandpoint, social media
(03:12):
platforms prioritize sendingyour content to people who you
interact with.
Have you ever noticed that ifyou spend time watching or
re-watching somebody's content,you end up seeing more of it
over time, and that's thealgorithm's way of sensing that
you want to see more of thisperson.
So when they see youcommunicating with each other in
the DMs, it knows that you know, like and trust each other and
(03:35):
it starts to have you show upmore in those people's feeds.
Now, just as an aside, this isonly really important if you
create regular content.
Remember, you have all thiscontent out there on all these
social media sites and you wantit to get pushed out and think
about it this way you put allthis time and effort into making
this quality content.
(03:56):
You want to take advantage ofthe algorithms at every
opportunity to have your contentshow up in other people's feeds
.
And secondly and this is reallythe crux of it you want to show
that you care.
You know we're living in a thankyou economy right now.
People's lives are busy andfast paced and attention spans
are super low.
So when someone actually takesthe time to show that they care,
(04:18):
say thank you and believe it ornot, it's a pattern interrupt
because they're just not used toseeing it or experiencing it
anymore.
They're used to these quickhits on social media, the quick
interactions.
And when somebody will actuallytake a minute, show them that
they put some effort intocommunicating with them in a
thoughtful, authentic way.
(04:39):
It's something that we're justnot used to seeing anymore and
it has a very, very big impact.
You see, we've been bombardedrecently with Black Friday deals
and emails, and this time ofyear, all the communication
coming our way is designed totry and get us to buy something
or get something out of us.
A simple thank you is somethingthat they're not expecting and
(05:02):
goes a long way is somethingthat they're not expecting and
goes a long way One step further.
Here in Canada, we have apostal strike, meaning
traditional holiday cards won'tbe arriving in time for
Christmas, so this year peoplewill be even more starved for
that real connection and reallystarved for gratitude.
So we're going to dive intothis in a tactical way to
(05:22):
implement this strategy next.
But this is a time for you toshow people in your network that
you don't just see them simplyas a sale or an opportunity to
make a quick buck, that youtruly value them, you're truly
thankful for them and you'regrateful that they are in your
life.
As I said earlier, start bytaking even half an hour or an
(05:43):
hour every day for the next twoor three weeks as we lead up to
Christmas, and spend some timeimplementing this strategy.
There have been years that I'vesat down for a whole day, five
or six hours, with a lunch breakeven, just to send message
after message.
But if I'm being honest, thatwas a long day.
It was mentally very taxing.
(06:05):
So this year I'm going to takemy own advice.
I'm being honest, that was along day.
It was mentally very taxing.
So this year I'm going to takemy own advice I'm going to set
aside.
I'm going to time block acouple hours every day to chip
away at this.
Okay, so, once you've blockedoff some time, head over to your
social media site of preference.
But for me, again, I likeInstagram.
You're going to click on yourprofile and then you're going to
click on your followers.
The default view is the newestpeople that follow you and
(06:28):
that's who's going to show upfirst.
Now, just to be clear, I don'tsend the message to every single
one of my followers.
I use a little bit ofdiscretion here, a little bit of
guessing, and I try andprioritize sending these
messages to real people who alsopost on social media, and I
skip over business accounts orcreator accounts or individuals
that I think might be followingme, just because they wanted me
(06:52):
to follow them back.
And I might also try andprioritize sending these
messages to people that arelocal to my market, versus
somebody, say, halfway acrossthe world who follows me.
You know as much as this is anexercise and thankfulness and
gratitude to those people thatfollow you.
We're also doing this as abusiness tactic, right, we want
to boost ourselves in thealgorithm and we want to build
(07:13):
goodwill with those people thatcan actually transact with us.
We're building our brand and wewant to build our brand locally
, especially for those of usthat are in real estate.
Now it's simply time to startsending some messages.
So you click on the profile ofthe person that you want to send
the message to.
I take two or three seconds,quickly scan their profile to
(07:34):
remind me a little bit about whothey are and what they like to
post and what their interestsare, and then I click the
message tab.
Then I click on the messageicon at the bottom left hand
side and you'll see that yourcamera is going to pop up and
that's where you're going tosend the message through, right
on the camera.
From there, you're simply goingto press and hold the camera
icon and start recording yourmessage.
(07:55):
Now just hang tight for onemore minute and we'll get to the
meat and potatoes of what tosay and how to say it.
Once you let go of that icon,your recording will stop and
you'll also notice that a littlecircle icon will show up to
show you how much time that youhave as you record this, because
you have up to about a minuteof video message that you can
send.
Once you let go of the button,the recording is stopped.
(08:18):
There's going to be an optionthat pops up at the bottom that
says allow replay, keep in chator view once.
My recommendation is to toggleit to keep in chat.
That way it's always there andthey can always go back and
watch it more than once, andthat's it.
It takes less than a minute toselect a contact, scan their
profile, click on the messages,record the video and click send
(08:42):
and you're on to the next one.
I don't put any text in there.
I don't send the messagebeforehand or send the message
afterhand.
I simply go to the message tab,record my video.
I don't overthink it.
I hardly even watch the videoover again, unless I really
really flub it up.
I record it.
It's authentic, it's real.
Boom.
(09:02):
I send it out.
I'm on to the next one.
So what exactly should you besending to your contacts?
So I make it personal.
Remember, you've taken a minuteor a couple of seconds to
familiarize yourself with theirfeed and theoretically, these
are people that you somewhatknow, right?
Even if you don't know themthat well and, for example, if
their feed is private, there'sstill an opportunity for you to
(09:26):
make it personal, heartfelt andmeaningful.
And I really believe that thereare two parts to the message.
The first part is a gratitudepiece.
Right, I think that you need toacknowledge that they follow
you and that they engage withyour content and that they've
taken any time over this lastyear to be a part of your life
on social media, when attentionspans, as I said earlier, are
(09:48):
very, very short.
And the second piece is youknow, you provide something of
value that you can say to themand be encouragement back to
them, saying something to themthat is meaningful and personal.
Remember, we're not beingrobotic about this.
This whole exercise is meant tobe a personal, authentic,
heartfelt message.
(10:10):
Here are a couple of examples ofDMs that I've sent in the past.
So I might you know, I mightsay hey, john, I really want to
thank you for following me thisyear.
I appreciate all the time thatyou spent on my content, every
like, every comment.
It's meant so much to me justto know that you took any time
out of your life this last yearand spent it with me on social
(10:32):
media.
It means so much to me.
And I also want to thank you.
I see that you're in the gymposting your gym videos.
There are days that I don'twant to go, but I know that
John's going to be posting andthose things really mean a lot
to me as well.
So I just want to congratulateyou on the hustle.
You look great.
And, anyways, I just wanted towish you a Merry Christmas from
my family to yours.
I hope that 2025 is going to beyour best year yet.
(10:55):
Take care and we'll connect.
Then, boom, send on to the nextone.
If you see, I sent the messageone time and I was like hey, I
also want to congratulate you.
I can see that you're reallyshowing up for your kids.
You're involved in theschoolwork.
You are such a good mom.
I so appreciate seeing yourcontent and I'll never forget
(11:16):
the response back that I got.
The response back was Scott.
That might be the nicestmessage anybody has ever sent me
.
I knew she was a good mom.
I seen her showing up for herkids, so I use that as a
compliment back to her.
And those are just littleexamples that you can do to keep
each one personal hey, I seeyou grinding in your business.
Keep up the good work.
(11:37):
You know, I see your fitnessjourney.
Keep up the good work.
Hey, it looks like you guyshave done a lot of traveling.
I'm super envious.
I hope that 25 is a year ofmore memories for you and your
family.
It just takes a second to givea heartfelt comment and it's
going to mean so much to thesepeople.
So if you'll take some timebefore the end of the year and
(11:58):
implement this strategy, thetime and the effort it takes
will pay dividends, with a boostin the algorithm, a boost in
your brand and a boost ingoodwill for these people that
follow you.
I can guarantee you that you'rethe only one that's going to be
sending these messages and thatimpact will be significant and
tangible in your business as wehead into 2025.
(12:21):
Now stick around for two moreminutes and I'm going to show
you how you can use andimplement this strategy all year
round.
Here are a couple of examples ofthe DM strategies that I think
work, with video or withoutvideo.
When you get a new followersomeone new follows you send
them a quick message, thank themfor following.
(12:41):
You ask them if there'sanything specific that they want
to see from your content, ifthey have any specific questions
about the real estate market orif there's anything else that
you can help them with.
This is a great way to bepersonal in a kind of a cold
contact environment and make agood first impression.
It's also a great way to starta conversation and remember all
(13:02):
conversion happens inconversation, so we need to have
a conversation with thesepeople.
Birthdays, anniversaries it's agreat way to reach out with a
quick birthday message.
Hey Jim, I saw it was yourbirthday today.
Just wanted to wish you a happybirthday.
You don't look a day over 25.
Anyways, I hope you have agreat day.
(13:22):
Take care, do you know how manyvideo messages they're going to
receive like that on theirbirthday?
One, and it's going to be you.
Anniversaries, graduations, bigmilestones in people's
businesses this is anniversaries, graduations, big milestones in
people's businesses.
This is a great way for you toreach out using the DM feature.
And again, if I thinkspecifically of real estate, one
(13:44):
of the things that the gurusand the coaches always tell you
is you need to be calling yourpast clients, your clients, your
sphere of influence, and thetruth is is that you don't want
to call them and they don'treally want to receive your call
.
Hey, stan, just checking in tosee how you're doing.
Why is my accountant checkingin with me.
Why is my plumber checking inwith me?
(14:05):
Why is my real estate agentchecking in with me?
And it has this connotationthat you're checking in because
you want to get something fromthem.
Right, you want to get somebusiness from them.
But if you will see that theywere on a great holiday on
social media and send them aquick message nothing specific
to real estate or your industryhey, look like you guys had a
(14:26):
great time in Mexico.
The weather looked great, sureBetter than the cold weather
here.
That's going to turn into amicro conversation that you can
have, boost you in the algorithm, keep you top of mind in these
people, and it's a great wayjust to continue to build
relationship without beingsalesy and talking about real
estate.
And you'll find that the moreconversations that you have in
(14:49):
the DMS simple conversations alot of times they're going to
turn back to real estate.
Well, hey, scott, thanks forasking about Mexico.
How's the real estate marketright now?
Well, I'm glad you asked.
It's good, it's bad, it's maybe.
So it's just a great way toopen the lines of communication.
And the last thing that I thinkthat connecting with your
(15:10):
clients and your sphere and inthe DMs does is it's very low
pressure.
It's something that they'reused to doing.
Even something as simple assending memes, I tell you, if I
got paid a dollar for every memeI sent, I could retire and just
do that.
But if I see a funny plumbingmeme, I send it to my plumber.
If I see a funny hairdressingmeme, I send it to my barber.
(15:32):
Hairdressing meme, I send it tomy barber.
It's just a great, simple wayin a 2024, 2025 economy, to stay
in touch with these people andwhen the time comes for them to
transact in real estate, theynow know that they have.
You know again, even if it'sjust the DMS, they now know that
they have a real, authenticrelationship with this real
(15:54):
estate agent that can help themout, with this plumber that can
help them out, whatever yourbusiness is.
So people are starved for realand authentic interactions these
days and, even if you takebusiness out of it, this is one
way that you can stand out in asea of media designed to market
and sell to us 24-7.
(16:17):
So I encourage you as we wrap uptoday.
I encourage you to implementthis strategy.
Remember, it's not about sales,it's about gratitude, it's
about thanking them, it's aboutcomplimenting them.
Don't bring real estate up atall, don't bring up your
business whatsoever.
This is an opportunity for youto just be thankful that they
(16:39):
took some time out of their lifeto communicate and connect with
you on social media, and youknow truly.
It is something that we shouldbe grateful for.
A great strategy now, beforeChristmas.
A great strategy to implementall year long.
Now do me a favor.
If you've implemented thisstrategy and it's working for
you, send me a message.
(16:59):
Go to my Instagram.
Send me a DM.
Let me know that it worked foryou, or test it out on me.
Send me a personalized messageand I'll critique it for you.
This strategy has worked for me.
I know it's going to it for you.
This strategy has worked for me.
I know it's going to work foryou.
I appreciate you guys takingthe time.
Even as we're talking aboutgratitude, I appreciate that you
took a few minutes to listen tothis today.
(17:20):
Go implement it.
I know it's going to work foryou.
And if there's anything elsethat I can do to help you in
your business, if you want afree strategy call, a free
coaching call, or just to bouncesome ideas off me, you know how
to get a hold of me.
Look forward to connecting withyou soon.
Thanks for listening.
Thanks for tuning in toTactical Agent, your real estate
coach in a box.
I hope you're leaving with someactionable steps to take your
(17:42):
real estate business to the nextlevel.
If you're ready to go evendeeper and want personalized
mentorship, accountability orcoaching, head over to
tacticalagentca or slide into myDMs to schedule a free coaching
session with me and let's buildyour success step-by-step.
Until next time, keep ittactical and keep pushing your
business forward, because Ibelieve in you.
(18:04):
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